LAST year millions of people across the world witnessed through social media the unique talents that Wales has to offer, with seven record-breaking feats across the length and breadth of Wales recognised by GUINNESS WORLD RECORDS Adjudicators as ‘Officially Amazing’. This took Wales and the Welsh language around the world to over 11 million people through TikTok, Instagram and a variety of social platforms.

This year the challenge is back, with a number of record attempts in the build up to March 1, and a new initiative this year, inviting attempts at the following records to secure immortality, feature in an S4C special, be shared by millions of social media user across the world, and book a place in the Guinness World Records 2022 edition on sale in September. 

Now the people of Wales have their chance to create a new GUINNESS WORLD RECORDS title. These are the records up for grabs:

• Most sticky notes stuck on the face in 30 seconds (current record 38)
• Fastest time to put on 10 t-shirts
• Fastest time to move a cream filled biscuit from the forehead to the mouth
• Most tea bags thrown backwards into a mug in 30 seconds

Anyone looking to break these Guinness World Records is invited to register interest by going to https://guinnessworldrecords.thinkorchard.com 

Craig Glenday, Editor in Chief at Guinness World Records said: “We’re really excited to be celebrating Welsh record-breaking talent again this year in honour of St. David’s Day. Last year we saw some fantastic new records achieved to mark the occasion, and we’re excited to hear about the new challenges that people will be attempting. Will any hopeful record-breakers earn themselves a spot in the Guinness World Records book? I can’t wait to find out!”

A programme featuring each of this year’s record-breaking attempts, produced by Cardiff-based Orchard, will be broadcast on S4C during March.

Programme presenter Alun Williams said: Programme presenter Alun Williams said: “We had such a lot of fun last year making the world’s biggest Welshcake and being amazed by Tudur Phillips’s dancing skills as he extinguished 50 candles with his heels! Obviously things are going to be a bit different this year – but there is still an opportunity to have some fun – and maybe break a record or two. The records this time – like the t-shirt challenge or the attempt with the Post It notes – are easy to do at home safely with all the family. It’s also something fun to do during lockdown. So, go for it! It’s lots of fun and you never know – maybe you’ll create a new world record!”

Rob Light, Executive Producer at Orchard said: “We had such a terrific global response from last years’ St David’s Day campaign, that all partners were really keen to work together again this year, broadcasting uniquely Welsh talent and the Welsh language around the world. We also wanted to ramp it up this year, and engage directly with the people of Wales, and their love of Guinness World Records. With so with so many people still confined to the house, we’ve set up a challenge that can be easily accomplished in their own homes. We think the response will be massive.”

GUINNESS WORLD RECORDS began with a single book published from a room above a gym in 1955, and has grown to become a global multi-media brand, with offices in London, New York, Miami, Beijing, Tokyo and Dubai. Content is now delivered through Books, via TV shows, Social Media and Live Events.