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Launch of new movement to eradicate litter and waste across West Wales

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ONE of Wales’ leading environmental charities has launched its biggest ever initiative to eradicate litter and waste across West Wales. 

Caru Cymru, led by Keep Wales Tidy in partnership with all Local Authorities in Wales, aims to inspire everyone to take action and care for the environment. The charity is calling on people in Pembrokeshire, Carmarthenshire and Ceredigion to take responsibility for the litter and waste they produce in a drive to create a cleaner, safer Wales.

While Keep Wales Tidy is renowned for working with an army of volunteers to pick up litter, the charity’s new movement will not just focus on cleaning up, but stopping litter from happening in the first place. The vision for Caru Cymru (a Welsh phrase meaning ‘Love Wales’) is that it will become second nature for people to do the right thing, from taking litter home and cleaning up after their dog, to recycling on the go, re-using and repairing. 

As the driving force behind Caru Cymru, each council area is putting on a range of programmes and activities responding to the area’s needs, enabling everyone in Wales to get involved. In Pembrokeshire and Ceredigion, the local authorities have set out plans to raise awareness of marine litter and dog fouling to protect the regions’ beaches. Meanwhile in Carmarthenshire, the local authority will be tackling known fly-tipping ‘hotspots’ across the county.

Speaking about the campaign, Lesley Jones, chief executive of Keep Wales Tidy said: “Every person in Wales has a part to play in eradicating litter and waste which can cause so much damage to our communities and to our natural environment. I’m proud to be part of an initiative which brings people together, and provides the tools, innovation and support needed to make a positive difference.

“Caru Cymru is not an exclusive club – everyone can join in.”

Keep Wales Tidy has launched Caru Cymru

Litter has a significant and far-reaching impact on communities. Keep Wales Tidy has identified that when areas are uncared for it makes people feel unsafe, it affects social cohesion, the sense of pride in communities, stifles economic growth and tourism, and spoils people’s enjoyment of nature.  Litter can also cause huge damage to wildlife, green spaces, hedgerows, rivers and oceans. 

Lesley Griffiths, the Minister for Environment, Energy and Rural Affairs said: “People in Wales have already proven they care about our country by adopting important recycling habits that now sees us third best in the world for recycling. But there is always more we can do, we must go beyond recycling, and Caru Cymru is about exactly that. Our attitude towards waste needs to stretch beyond not only our homes but to the spaces that make up the villages, towns and cities we live in. By doing so, we can tackle long term litter and waste issues head on and all benefit from a cleaner Wales.”

Caru Cymru’s launch marks the start of a series of projects ranging from large-scale national campaigns to smaller local projects created in conjunction with local authorities, Cardiff University’s behaviour change team and other partners.

Over the coming months, Caru Cymru will be trialing a range of new and innovative solutions to tackle roadside, fast-food and marine related litter, improve air quality and eliminate single use plastic.

People in Pembrokeshire, Carmarthenshire and Ceredigion, and across Wales, are being encouraged to join the new movement and can visit Keep Wales Tidy’s website to find out more: www.keepwalestidy.cymru/caru-cymru 

Caru Cymru has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

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Bird keepers in Wales urged to stay vigilant as avian flu cases rise

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BIRD KEEPERS across Wales are being warned to remain alert and implement biosecurity measures after a surge in avian influenza cases in poultry and kept birds across Great Britain.

The Department for Environment, Food and Rural Affairs (DEFRA) has declared a regional Avian Influenza Prevention Zone (AIPZ) covering East Riding of Yorkshire, Kingston upon Hull, Lincolnshire, Norfolk, and Suffolk. Within the AIPZ, mandatory enhanced biosecurity measures are in place to prevent the disease from spreading further and to protect flocks.

The UK is now in a period of heightened risk from highly pathogenic avian influenza (HPAI), prompting calls for increased vigilance from Welsh bird keepers.

Biosecurity is Key

Dr Richard Irvine, Chief Veterinary Officer for Wales, highlighted the importance of biosecurity:
“The winter migration period significantly increases the risk to poultry and kept birds. Recent rises in confirmed cases of avian influenza in both wild and kept birds across the UK are deeply concerning.

“Maintaining scrupulous hygiene and biosecurity measures daily is the best defence against this highly infectious disease. I urge all bird keepers in Wales to act now to protect their flocks and prevent the spread of bird flu.

“Vigilance is essential. Any signs or suspicions of avian influenza in flocks must be reported immediately.”

Legal Requirements and Further Guidance

Bird keepers in Wales and England are now legally required to register with the Animal and Plant Health Agency (APHA). This registration allows APHA to provide timely updates and guidance during disease outbreaks, helping keepers make informed decisions to safeguard their birds.

Further advice, including a biosecurity self-assessment checklist, is available on the Welsh Government website.

The current AIPZ in England may expand, with housing measures and other mandatory protective actions under constant review as the disease situation develops.

Reporting and Resources

Dead wild birds should be reported to the Defra helpline on 03459 33 55 77, and any suspicions of avian influenza in kept birds must be promptly reported to APHA on 0300 303 8268.

Details about current national risk levels for avian influenza, along with the evidence supporting these levels, can be found at gov.uk/birdflu. Additional information on disease control measures in England is available in Defra’s guidance, Bird flu: rules in disease control zones in England.

Zone declarations are accessible through the notifiable disease case finder.

By adopting rigorous biosecurity practices and reporting any concerns, bird keepers in Wales can help protect their flocks and reduce the spread of avian influenza.

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Ben Lake MP visits postal workers during Christmas rush

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BEN LAKE MP visited postal workers at the Llandysul Delivery Office last Friday (Dec 13) to show his support and gain insight into their operations during the festive season—the busiest time of the year for Royal Mail.

The holiday period sees Royal Mail handle around double its usual volume of letters and parcels, as people send Christmas cards and shop for gifts online. To meet this seasonal surge, the Llandysul Delivery Office has hired four extra vehicles, while Royal Mail nationally has recruited 16,000 temporary workers and introduced nearly 4,000 additional vans, trucks, and trailers.

During the visit, Ben Lake spoke with Ryan Goellnitz, Customer Operations Manager, about Royal Mail’s efforts to enhance convenience for customers. These include services like Parcel Collect—where posties collect parcels directly from customers’ doorsteps—and the introduction of over 5,000 new parcel drop-off points this year, including at Collect+ stores and parcel lockers.

Ryan Goellnitz said:
“It was great to have Ben visit our Delivery Office and show him how we are gearing up for our peak period. We are pulling out all the stops to deliver Christmas for our customers.”

Ben Lake, MP for Ceredigion Preseli, praised the dedication of the postal workers:
“It was a pleasure to visit the Llandysul Delivery Office and witness the incredible volume of post managed by Royal Mail, not only here but across the country. This is an essential service year-round, but the effort and planning to ensure smooth operations during Christmas are extraordinary.

“I am immensely grateful for their tireless efforts and dedication, which deserve to be fully recognised. The visit gave me real appreciation for the hard work and commitment of everyone involved.”

Royal Mail’s preparations for Christmas are a year-long effort, ensuring the postal service continues to meet the festive demand.

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Pembrokeshire County Council achieve Insport Partnerships Gold Standard

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PEMBROKESHIRE COUNTY COUNCIL have recently achieved the insport Partnerships Gold Standard, recognising their commitment and passion to providing inclusive opportunities for disabled people across the local authority area.

‘insport’ is a Disability Sport Wales programme delivered with the support the of Sport Wales, which aims to support the physical activity, sport, and leisure sectors delivering inclusively of disabled people. The purpose of the insport programmes is to support the development of inclusive thinking, planning, development and delivery by everyone within an organisation so that ultimately, they will deliver across the spectrum to disabled and non-disabled people, at whatever level they wish to participate or compete. The intent is to facilitate and deliver cultural change in attitude, approach, and provision of physical activity (including sport) and wider opportunities for disabled people.

Sport Pembrokeshire and Pembrokeshire Leisure have consistently developed their offers for disabled people locally, becoming the first local authority partner nationally to achieve the insport Partnerships Gold standard. Working with the natural, rural and coastal assets, the Sport Pembrokeshire & Pembrokeshire Leisure teams’ have done a fantastic job in navigating the opportunities and challenges to prioritise the inclusion of disabled people in leisure & community-based physical activity (including sport) opportunities. Ensuring that as many people as possible can be involved in sport and physical activity.

Achievement of the insport Partnerships Gold standard means that an inclusive approach to communities of disabled people is embedded within strategies, programmes, and thinking. This award is never the end of an organisation’s inclusion journey, and Disability Sport Wales will continue to support Pembrokeshire County Council as they continue to provide sector leading inclusive opportunities for disabled people.

Pembrokeshire have a number of excellent examples of collaborative work and partnerships supporting the delivery of strong inclusive programming across Pembrokeshire’s communities which add significant value to the area’s rich inclusive sporting heritage. These opportunities provide the initial steps on the pathway that many former and current Paralympic and Commonwealth Games Para athletes have taken from Pembrokeshire, including the Paris 2024 Paralympic Champion, Matt Bush; Paris 2024 Paralympic athlete, Jodie Grinham; 2022 Commonwealth Games medallist Lily Rice.

Tom Rogers (Governance & Partnership Director, Disability Sport Wales) said: “Pembrokeshire’s achievement of the insport Partnerships Gold standard is a remarkable milestone that highlights the unwavering commitment to inclusion in physical activity (including sport). This achievement recognises the efforts in creating opportunities that ensure everyone, regardless of ability, can participate and thrive in physical activity and sport at a level of their choosing.

Achieving the insport Partnerships Gold standard reflects the culture of inclusivity and recognises the excellent example for communities across Wales and beyond of an embedded culture of inclusion. Sport Pembrokeshire’s dedication to breaking down barriers and fostering an equitable and person centred approach to the delivery of physical activity is reflected across their programming. The commitment to inclusion exits across the Sport Pembrokeshire and Pembrokeshire Leisure teams’ and the achievement of this standard recognises the years of hard work by current and former team members, as well as excellent community led opportunities across the local authority area.

Congratulations on this significant achievement—your success paves the way for a brighter, more inclusive future in sport.”

Matt Freeman, Sport Pembrokeshire Manager said, “Pembrokeshire County Council is proud to achieve the prestigious insport Gold Standard, a recognition of our commitment to championing inclusive sport and physical activity across the county. This milestone, led by Sport Pembrokeshire – the Council’s sports development team – reflects the collaborative efforts of our partners to ensure opportunities for inclusive participation continue to grow. We remain dedicated to working with both new and existing partners to expand access and make inclusive provision a cornerstone of sport and physical activity in Pembrokeshire”.

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