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Launch of new movement to eradicate litter and waste across West Wales

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ONE of Wales’ leading environmental charities has launched its biggest ever initiative to eradicate litter and waste across West Wales. 

Caru Cymru, led by Keep Wales Tidy in partnership with all Local Authorities in Wales, aims to inspire everyone to take action and care for the environment. The charity is calling on people in Pembrokeshire, Carmarthenshire and Ceredigion to take responsibility for the litter and waste they produce in a drive to create a cleaner, safer Wales.

While Keep Wales Tidy is renowned for working with an army of volunteers to pick up litter, the charity’s new movement will not just focus on cleaning up, but stopping litter from happening in the first place. The vision for Caru Cymru (a Welsh phrase meaning ‘Love Wales’) is that it will become second nature for people to do the right thing, from taking litter home and cleaning up after their dog, to recycling on the go, re-using and repairing. 

As the driving force behind Caru Cymru, each council area is putting on a range of programmes and activities responding to the area’s needs, enabling everyone in Wales to get involved. In Pembrokeshire and Ceredigion, the local authorities have set out plans to raise awareness of marine litter and dog fouling to protect the regions’ beaches. Meanwhile in Carmarthenshire, the local authority will be tackling known fly-tipping ‘hotspots’ across the county.

Speaking about the campaign, Lesley Jones, chief executive of Keep Wales Tidy said: “Every person in Wales has a part to play in eradicating litter and waste which can cause so much damage to our communities and to our natural environment. I’m proud to be part of an initiative which brings people together, and provides the tools, innovation and support needed to make a positive difference.

“Caru Cymru is not an exclusive club – everyone can join in.”

Keep Wales Tidy has launched Caru Cymru

Litter has a significant and far-reaching impact on communities. Keep Wales Tidy has identified that when areas are uncared for it makes people feel unsafe, it affects social cohesion, the sense of pride in communities, stifles economic growth and tourism, and spoils people’s enjoyment of nature.  Litter can also cause huge damage to wildlife, green spaces, hedgerows, rivers and oceans. 

Lesley Griffiths, the Minister for Environment, Energy and Rural Affairs said: “People in Wales have already proven they care about our country by adopting important recycling habits that now sees us third best in the world for recycling. But there is always more we can do, we must go beyond recycling, and Caru Cymru is about exactly that. Our attitude towards waste needs to stretch beyond not only our homes but to the spaces that make up the villages, towns and cities we live in. By doing so, we can tackle long term litter and waste issues head on and all benefit from a cleaner Wales.”

Caru Cymru’s launch marks the start of a series of projects ranging from large-scale national campaigns to smaller local projects created in conjunction with local authorities, Cardiff University’s behaviour change team and other partners.

Over the coming months, Caru Cymru will be trialing a range of new and innovative solutions to tackle roadside, fast-food and marine related litter, improve air quality and eliminate single use plastic.

People in Pembrokeshire, Carmarthenshire and Ceredigion, and across Wales, are being encouraged to join the new movement and can visit Keep Wales Tidy’s website to find out more: www.keepwalestidy.cymru/caru-cymru 

Caru Cymru has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

 

Community

Fire service sets out new flood response plan for Mid and West Wales

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AROUND 31,000 properties across Mid and West Wales are at risk of flooding, according to figures released as part of a new fire service response strategy.

Mid and West Wales Fire and Rescue Service has completed a major engagement process to shape how it deals with future flooding incidents.

The work brought together operational crews, partner agencies and community representatives through a series of “Flooding Balanced Room” workshops.

The service said the aim was to make sure all voices were heard equally while developing practical options for prevention, response and recovery.

Nearly 24,000 properties in the service area are at risk from river flooding, while more than 7,000 are at risk from tidal flooding.

The service attends around 300 water rescue and weather-related flooding incidents each year.

Officials say flooding is becoming more frequent and more serious because of climate change, including heavier rainfall and prolonged weather events.

Recent data also shows a clear seasonal pattern, with the highest number of flooding incidents taking place between October and February.

The third quarter of 2025/26 was the busiest for flooding incidents since 2017/18, while February 2020 and November 2025 recorded the highest monthly levels of flooding activity.

The workshops produced four key priorities: prevention first, collaboration and partnership, enhanced specialist capability, and learning and continuous improvement.

Eleven initial options were narrowed down to five main areas.

These include better public education, community flood groups, improved flood messaging with partner agencies, more staff training, improved welfare and PPE for firefighters, better vehicles and technology, and stronger post-incident support for communities.

Proposals include using flood awareness in home fire safety checks, improving training scenarios, increasing the number of qualified water incident managers, expanding drone use, and using climate data to plan future fleet and equipment needs.

The options have now been assessed, with recommendations presented to the service’s Executive Leadership Team.

The plans will feed into the service’s future flooding strategy and its Community Risk Management Plan 2040.

Iwan Cray, Deputy Chief Fire Officer for Mid and West Wales Fire and Rescue Service, said: “The Flooding Balanced Room process has highlighted the importance of collaboration.

“By listening to our staff, partners, and communities, we’ve created practical, forward-thinking solutions that will strengthen our ability to prevent and manage flooding in Mid and West Wales.

“Together, we can build a safer, more resilient Wales.”

 

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Crime

Trial of men accused of murdering Ian Watkins delayed

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THE TRIAL of two prison inmates accused of murdering former Lostprophets singer Ian Watkins has been delayed by a day.

Watkins, who was serving a 29-year sentence for child sexual offences, died following an alleged attack at HMP Wakefield last October.

Rashid Gedel, 25, who has been referred to in court as Rico Gedel, and Samuel Dodsworth, 43, were due to stand trial at Leeds Crown Court on Tuesday (May 5).

The case is now expected to begin on Wednesday (May 6).

Watkins was jailed in December 2013 for 29 years, with a further six years on licence, after admitting a series of child sex offences, including the attempted rape of a baby.

He was arrested after police executed a drugs warrant at his home in Pontypridd on September 21, 2012. Officers seized computers, mobile phones and storage devices, which later revealed evidence of his offending.

Watkins had previously been taken to hospital after being attacked in prison in 2023.

In 2019, he was jailed for an additional ten months after being found guilty of possessing a mobile phone while in prison.

 

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Charity

Home-Start Cymru highlights vital support for parents during Maternal Mental Health Week

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CHARITY Home-Start Cymru is calling for greater awareness and support for parents facing mental health challenges during the early years of family life.

The appeal comes as Maternal Mental Health Week shines a spotlight on the emotional wellbeing of mothers and parents across Wales.

The charity is sharing the story of Naomi Durham, a mother of two who previously received support from Home-Start Cymru.

Naomi said that, while she appeared to be coping, she was privately struggling with postnatal depression, health issues and the pressure of raising two young children alone.

She said: “On the outside, I tried to look like I was coping, but inside things were falling apart.

“I was struggling with postnatal depression, managing my health, and raising two young children on my own. For a long time, it felt like nobody really knew how to help me.

“But when I was matched with a Home-Start Cymru volunteer, everything began to change. For the first time in a long while, I felt like someone truly saw me and listened to me, and that support made all the difference.”

Home-Start Cymru said Naomi’s experience showed the impact that early intervention and compassionate, community-based support can have on families.

The charity provides volunteer-led, one-to-one support for families with young children across Wales. Parents are matched with trained volunteers who offer practical and emotional support, helping to reduce isolation, build resilience and improve wellbeing.

A spokesperson for Home-Start Cymru said: “Too many parents feel they have to struggle alone, particularly during the early years when the pressures can be overwhelming.

“Naomi’s story shows just how important it is for families to feel seen, heard, and supported. Our volunteers play a crucial role in offering that lifeline.”

Maternal Mental Health Week is used to raise awareness of conditions such as postnatal depression and to encourage parents to seek help.

Home-Start Cymru is urging anyone who may be struggling to reach out and access support.

 

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