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Visit Pembrokeshire’s campaign: Play your part – prepare, protect and preserve

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AS PART of its summer campaign to encourage visitors to Pembrokeshire to explore the region safely and responsibly, Visit Pembrokeshire has launched a new radio campaign featuring a series of local and national celebrities and figures.

With record numbers of visitors expected to descend on Pembrokeshire over the school summer holidays, the campaign is targeting day visitors, asking them to pledge to look after each other, to support local businesses and to take responsible steps such as disposing of rubbish correctly, planning journeys ahead of time and making bookings for activities, restaurants etc. in advance.

The campaign is running until the end of the school holidays on Capital South Wales Radio, National Radio Wales and Radio Pembrokeshire, also covering Chepstow via the South Wales valleys, Swansea, Carmarthenshire, and Aberystwyth, in order to reach day trippers planning summer outings to Pembrokeshire.

The radio campaign will feature two Pembrokeshire locals, and one national treasure who has come to love this part of Wales:  

Samuel Fecci: Seven-year-old Samuel lives in Tenby and wanted to help the campaign because, during lockdown, he didn’t have an outside space, so he used Tenby’s Harbour Beach as his playground. He asks visitors to look after the environment, use good hygiene and to leave only footprints, so that everyone stays safe and happy.

Matthew Brown: RNLI lifeguard, Matthew, is based at Whitesands beach and asks visitors to play their part by choosing a lifeguarded beach. Visitors should only swim between the red and yellow flags, they should immediately tell him or one of his colleagues if they spot someone in trouble or call 999 and ask for the coastguard.

Carol VordermanCarol grew up in North Wales and has now fallen in love with Pembrokeshire, where she spends a lot of her time; she also asks visitors to play their part in keeping the landscape looking beautiful this summer. Carol says, “When somewhere is as extraordinary as Pembrokeshire and its beauty continually takes your breath away, it’s our duty to know how privileged we are to enjoy it, and for us to look after it. Please keep it special.”

Says Emma Thornton, Chief Executive, Visit Pembrokeshire: “We are delighted to welcome day visitors to Pembrokeshire this summer and, with our new radio campaign featuring proud Pembrokeshire ambassadors, we would like to encourage day trippers to tread lightly and to act as sustainably as possible. Our aim is to protect this glorious part of south-west Wales so that it can be enjoyed by many more generations to come.” 

 

Community

Barcud launches strategy to help older people live well

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BARCUD Group has launched a new Older People’s Strategy aimed at improving homes, services and support for older residents across mid and west Wales.

The three-year strategy sets out how the group will help older people maintain stable and suitable homes, while also supporting health, wellbeing, independence and stronger community connections.

Barcud, which works across Ceredigion and Powys, said the strategy has been developed in response to Wales’ ageing population and the changing needs of older tenants and communities.

The group includes Barcud Housing Association, Care and Repair in Powys, The Care Society and EOM.

Sara Woodall, Barcud’s Director of Communities, said: “Barcud Group has a significant role to play in the communities in which it works, in Ceredigion and Powys, as evidence shows an increasingly ageing demographic.

“It is of vital importance that we plan now for how we want to deliver homes and services that meet current and anticipated needs of our older communities.

“In doing this we understand that whilst this is Barcud Group Strategy, we will have to work in partnership with others to deliver on the Strategy’s aims.”

The strategy was developed with input from Barcud tenants, board members and external partners. It deliberately does not define the word “older”, recognising that older people are not one single group and may include several generations with very different needs and aspirations.

Following tenant feedback, Barcud will also rename sheltered accommodation as independent living schemes.

The strategy focuses on four key themes: health, wellbeing and social connection; digital inclusion and accessible communication; affordability and financial inclusion; and ensuring facilities and services are fit for purpose.

This will include work to tackle loneliness and isolation, improve accessible communication, support tenants with fuel poverty and financial pressures, and assess Barcud’s current independent living schemes with a view to upgrading facilities.

Sara Woodall added: “Future-proofing Barcud Group’s homes and services in the context of the ageing demographic of Wales is fundamental to delivering Barcud’s strategic objectives.

“This ensures Barcud remains an effective, forward-looking group. By strengthening and widening our service offering we can also enhance efficiency and respond more effectively to the needs of our tenants and communities as they grow older.”

 

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Entertainment

History, quests and castle adventures this half-term at Carew Castle

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FAMILIES can look forward to a packed programme of history, hands-on activities and outdoor adventure at Carew Castle this May half-term.

From treasure hunts and medieval encampments to herbs, bats and siege engines, the programme offers plenty of ways to explore the Castle’s history and grounds in a fun and memorable way.

Running daily throughout the holiday, Time Traveller’s Quest invites visitors to step into the past on a self-led treasure hunt through the ages. Using a smart phone, families can journey from the Iron Age to the medieval and Elizabethan eras, and even into World War II, uncovering secrets hidden within the Castle walls.

The activity costs £2.50 per child, with normal admission fees applying.

Medieval action

From Sunday, May 24 to Tuesday, May 26, Bowlore: Legends of Bow and Blade returns with its medieval encampment, bringing sword fighting, archery and armour displays to the Castle grounds.

Visitors can take part in Sword School, try Have-a-Go Archery and handle authentic medieval weapons. Normal admission fees apply, with a small cash charge for some activities.

On Wednesday, May 27 at 2:30pm, visitors can watch the launch of the Giant Trebuchet, one of the Castle’s most dramatic demonstrations.

The huge medieval catapult once hurled stones at fortified walls with devastating force, offering a glimpse into the power and ingenuity of siege warfare.

Bats, herbs and family quests

Later that evening, Carew Castle will host a Night Bat Walk at 8:45pm, giving visitors the chance to discover the wildlife that emerges after dark.

Led by an expert guide and using bat detectors, the walk will explore why the Castle grounds are such an important haven for bats. Tickets cost £10 per person, spaces are limited and booking is essential.

For children who enjoy nature and crafts, Hooray for Herbs! takes place on Thursday, May 28 and Friday, May 29 from 2:30pm to 3:30pm.

Families can enjoy a short tour of the herb beds before gathering ingredients to make toothpaste, lemon balm tea and a traditional nosegay. The activity is free with normal Castle admission.

There is more hands-on fun on May 28 and 29, with Weapons and Armour drop-in sessions from 10:30am to 11:30am, where visitors can try on armour, lift a battle shield and long sword, and learn a few sword-fighting moves.

Later in the day, at 3:00pm, families can join Find the Key!, a guided quest to hunt for the one key that will unlock the treasure chest. Both activities are included free with normal admission.

Creative fun

The half-term programme ends on Saturday, May 30, when Magical Makes with Whimsical Wildlings takes over the Castle’s atmospheric undercroft.

Children can decorate their own crowns, swords, flags, mirrors and shields to take home, with prices starting from £2 per item. No booking is needed.

Daisy Hughes, Manager of Carew Castle and Tidal Mill, said: “There’s a fantastic mix of activities at Carew Castle this half-term, from medieval action and family quests to nature experiences and creative crafts.

“It’s a wonderful opportunity for families to enjoy time together, explore the Castle and discover something new.”

Visitors are advised that Carew Castle will close early on Saturday, May 23 for a private wedding. Last admission will be at 1:00pm and the Castle will close at 1:30pm. Carew Tidal Mill, the Gift Shop and Nest Tearoom will remain open as usual.

Nest Tearoom will also be open during the half-term holiday, serving light lunches, homemade cakes and Fairtrade coffee.

Some events have limited spaces or must be booked in advance. Further information is available at www.pembrokeshirecoast.wales/events.

 

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Community

Helen Rees marks 25 years of service with Mid and West Wales Fire and Rescue

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DEDICATED fire service worker Helen Rees is celebrating 25 years with Mid and West Wales Fire and Rescue Service.

Helen, who works in procurement, joined the Service in 2001 as a Water Assistant. Since then, she has helped build what was once a non-existent procurement function into a high-performing, award-winning team.

Her achievements include being named Individual of the Year at the More Than Just Fires Awards in 2022, receiving high commendations at the GO Wales Procurement Awards, and being awarded Fellowship of the Chartered Institute of Procurement and Supply in 2024.

Helen said one of her earliest memories was being called to the Chief Fire Officer’s office just days after starting, fearing something was wrong, only to find that CFO Ronnie King personally welcomed every new starter.

She has since worked from a portacabin at Uncheldir, moved to House No. 3 at Lime Grove, and later became one of the first members of staff to move into the Service’s new headquarters.

Helen said: “There have been many moments that have made me feel really proud working for MAWWFRS – both from my own individual achievements, but even more so the achievements of my amazing procurement team. We’re small but perfectly formed!”

Assistant Chief Officer Mydrian Harries said: “Helen’s unwavering devotion to her role has seen her grow into a respected and influential leader within the public procurement profession.

“Her achievements stand as a testament to a lifetime of dedication, something we are all proud of. Yet beyond her accomplishments, there is also the Helen we know personally, a trusted friend and someone who will always hold a special place within our Service’s family.”

The Service said Helen’s story was a reminder that its people, their dedication, humour, growth and pride, have helped shape its 30-year journey.

 

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