Business
Pembroke Dock Travelodge stars in TV advert
THE HOTEL TEAM at Pembroke Dock Travelodge is celebrating the completion of a refurbishment programme at their 51-room property.
The revamp, which took just one week, has totally transformed the hotel and customers can now benefit from a new Travelodge style which offers a fresh and modern experience. The revamped premises will feature in a new TV advertising campaign promoting the company. The work conducted at Pembroke Dock Travelodge, which opened on Pier Road in 2005, is part of a company nationwide investment of £57 million into refitting its hotels. By autumn this year over 80% of Travelodge hotels will incorporate the new modern style as seen at Pembroke Dock Travelodge. The new look Travelodge style has been developed over a 12 month period by the company’s business and leisure customers. The biggest change is the new look room which features in the company’s new £25 million advertising campaign to inspire Britain to get up and go. The room has been designed in a modern contemporary style and offers customers everything they need for a comfortable stay. The biggest investment in the room is the Travelodge Dreamer bed, which has been designed exclusively for Travelodge by royal warrant holders Sleepeezee. This type of bed is predominately found across the world in four / five star hotels. The Travelodge Dreamer boasts a 952 individual pocket sprung mattress. Each individual spring is designed to follow the natural contour of an individual’s body in order to provide the correct amount of support and comfort to ensure they receive a good quality night’s sleep. For further comfort, the Travelodge Dreamer is dressed with a quilted mattress topper and bounce back duvet & pillows. A new addition to the bedding is a stylish swoosh stripes runner to help create a gift wrap feel to the bed. The Travelodge Dreamer also features a unique benefit of housing two space saving comfy truckle beds within its base. When the beds are in use the base can be used for storing luggage, providing extra space in the room. The truckle beds have been designed to replace the traditional sofa bed, and provide an enhanced service for families staying in the room. The room also features a sleep inducing colour palette in a tranquil blue and relaxing cream, as well as stylish swoosh stripes on the curtains. Other additions in the new look Travelodge room include a larger desk, new carpet, artwork above the bed and a stylish white contemporary en-suite bathroom. The rebrand programme also includes a complete revamp of public areas around the hotel. Julie Revill, Hotel Manager at Pembroke Dock Travelodge said: “We are delighted that our hotel has benefitted from this investment. It has totally transformed the hotel, and feedback from our customers has been outstanding. Business and leisure customers love the new modern look of the hotel and the contemporary rooms. There is no doubt that the hero of the room is the Travelodge Dreamer bed. “The demand for good quality branded budget accommodation within the area is growing at great pace, and now that we have a new modern look Travelodge hotel, we are confident that we will become the favourite hotel for value.”
Business
Tenby sailing club works approved by national park
A CALL for works to Tenby’s listed building sailing club to improve energy efficiency for the community organisation has been given the go-ahead.
In an application to Pembrokeshire Coast National Park, Harrison Richards of Tenby Sailing Club sought permission for replacing 24 timber windows at the Grade-II-listed Tenby Sailing Club, Penniless Cove Hill, with new Accoya timber double-glazed units.
The application added: “An energy survey conducted by Dragon Energy Consultants highlighted the existing single glazing and rotten window frames as a significant contributor to the club’s energy consumption.
“Tenby Sailing Club is a community organisation which seeks to organise activities year-round but faces significant energy costs being housed in a historic building. The current windows are beyond repair, with cracked glazing, decay, water ingress, and poor energy efficiency.
“The two windows at balcony level are not included, as they were previously replaced and remain in good condition. All new units will replicate the existing profiles, dimensions, glazing patterns, and overall appearance, ensuring no visual change to the building’s character.
“The neighbouring three-storey harbour stores occupied by Tenby Sea Cadets have previously replaced the building’s windows with double glazing. This like-for-like replacement in appearance will improve durability, weather resistance, and thermal performance while preserving the special architectural and historic interest of the listed building.”
An officer report recommending approval said: “The Sailing Club was built as a warehouse c. 1825, abutting the C17 sluice. Originally wine stores, it was later used by the local fishermen for stores and is now the home to Tenby Sailing Club, established in 1936.”
It said no adverse comments to the proposals had been received.
It added: “The proposal is to replace the majority (24 total) of windows in painted timber, double-glazed with face-mounted glazing bars of traditional scale and profile. Whilst a modern practice of glazing, the proposal involves no loss of historic fabric, provides an obvious visual improvement and addresses concerns as to heating costs.”
It finished: “The scheme is considered to be in keeping with the character of the listed building, and its setting in terms of design and form. As such, the application can be supported subject to conditions.”
The application was conditionally approved by planners.
Business
Taxi fare shock in Milford Haven as drivers switch to meters
TAXI passengers in Milford Haven are facing a sudden jump in fares, as drivers increasingly switch on their meters and charge full council-approved rates.
One Herald reader said a short return trip from Milford Haven to Neyland cost £30 — around double what he expected to pay.
But drivers insist the prices are not new — they are simply the official tariff now being applied.
Under Pembrokeshire County Council rules, the standard daytime fare starts at £4 for the first mile (£5 after 6pm), rising by around £3 per mile thereafter. Waiting time is also charged, meaning even short return journeys can quickly add up.
Higher rates apply in the evenings, at weekends and on bank holidays.
End of the £3 taxi
Milford Haven has long been known for cheap taxis, with short in-town journeys often costing as little as £3 — far below official rates.
That was down to competition, older vehicles, and the need to keep prices low in a town where many rely on affordable transport.
Drivers say those days are now over.
One local driver told The Herald: “People got used to cheap fares, but that was never the real price. Now we have to use the meter or we’re losing money.”
Fuel costs biting
Most taxis run on diesel, now around 170p per litre locally. For drivers covering long distances each day, the increase has hit hard.
Global tensions in the Middle East have pushed up oil prices, feeding directly into higher fuel costs in the UK.
With fare increases requiring a lengthy council process, many drivers say they have no option but to charge the full tariff.
Vulnerable hit hardest
The change is being felt most by those who rely on taxis the most.
Elderly residents, people on low incomes and those without access to a car are now facing higher everyday travel costs.
There has been no recent increase in Pembrokeshire’s official taxi fares, which have remained broadly unchanged since 2022.
The difference is simple: drivers are now charging them.
As one put it: “We’re not putting prices up — we’re just finally charging what we’re supposed to be charging.”

Business
Cardiff Airport expects Easter passenger surge as demand rises
CARDIFF AIRPORT is preparing for a busy Easter getaway, with more than 46,000 passengers expected to travel through the airport over the holiday period.
The figure represents an 18% increase compared to the same period last year, reflecting growing demand for both sunshine destinations and European city breaks.
The busiest routes this Easter are set to be Alicante, Dublin and Málaga, with flights operated by airlines including Ryanair, Vueling and TUI Airways.
Travellers heading for warmer weather can also take advantage of direct flights to the Canary Islands, including Tenerife, Lanzarote, Gran Canaria and Fuerteventura, alongside popular destinations such as Faro and Palma.
The airport says the increase builds on a strong start to 2026, with passenger numbers continuing to rise.
Chief executive Jon Bridge said the airport is approaching the one million passenger mark and expects the summer season to be its busiest since the pandemic.
He said: “It’s been an incredibly positive start to the year, and we’re looking forward to welcoming more passengers over the Easter period.
“Our teams are working hard to ensure travellers can start their holidays smoothly.”
Passengers travelling over Easter are being advised to allow extra time for their journey and check with airlines for the latest updates.
A total of 46,158 passengers are expected to pass through the airport between March 27 and April 12, with arrivals and departures almost evenly split.
Cardiff Airport said it continues to expand its range of destinations, including the addition of a direct service to Toronto, as it looks to strengthen its role in connecting Wales to international travel.
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