Business
Ascona boss gives his views on rising petrol and diesel prices
DARREN BRIGGS, the Managing Director of Ascona Group has today taken to social media to express his personal views to the recent rise in oil prices.
Darren founded Ascona Group in 2011 in Pembrokeshire. He began his career in the industry with roles at Elf Oil UK Limited and Total UK Limited, before founding BigOil.net in2004, which he sold to the PRA in 2008. He is probably the best person in Wales to ask about fuel prices.

My personal response and views to rising fuel prices
The heightened geo-political tensions resulting from Russia’s invasion of Ukraine, and the package of economic sanctions imposed by the West in response, mean that we are seeing unprecedented increases in prices for crude oil and of course refined petroleum products (petrol, diesel and the like).
Russia is the second biggest oil producer in the world and the third biggest producer in terms of refined products. Almost 20% of the UK’s diesel is imported from Russia*
The question I get asked a lot is “why the big difference of fuel pricing between your sites and the supermarkets?”
The honest answer is that, ultimately, we will always attempt to be as competitive as commercially possible and sometimes we will retail fuel at zero or very little profit margin to remain competitive in a particularly price sensitive area. The Pembroke Dock and Pembroke area is a prime example (with competition from both Asda and Tesco). Note – Asda is an unmanned site, therefore no staffing costs!
Unfortunately for an independent business like Ascona, the supermarkets have an unfair commercial advantage.
Having worked in this sector for over 25 years, (I now feel old!) here is my insider knowledge:
The supermarkets buy their petrol and diesel on a previous (up to) a 3 weekly ‘lag’. What does this mean?
In simple terms, the fuel they sell today is based on the cost price 3 weeks ago. So when the cost prices sky rocket (as they have in the last 2 weeks), the supermarkets are still buying fuel at a substantially lower price than independent fuel retailers.
So how do independent fuel retailers buy petrol and diesel?
Most fuel supply contracts in the independent market usually last for between 3 or 5 years, and are linked to the Platts commodity price assessment for North West Europe (refined products for petrol and diesel). These products are traded in $ per tonne and then converted into pence per litre using density factors and the exchange rate between sterling and the dollar. There are other elements such as bio fuels, ethanol and others, but let’s try and keep this as simple as possible!
Is there a big pricing lag for independent retailers?
Sadly, no! We do not enjoy a 3 weekly lag that supermarkets do. However, we do have the choice between a weekly lag or a previous day market on close price.
In a very volatile market (like now) the weekly lag offers some protection or comfort in a rapidly increasing market, but if any particular forecourt or business has a high volume of sales, this is short lived.
When prices are volatile and increasing on a daily basis, having fuel delivered from your supplying oil company based on a previous day market on close price means that it is extremely difficult to remain competitive. In fact, it is impossible. If you take the average of last weeks prices, petrol and diesel have risen by over 7 and 12 pence per litre respectively. A forecourt operating on a previous day price would have to pass on these huge cost increases immediately. Not doing so would be commercial suicide, but this leads to big price differences at the pole sign!
It should be noted that all Shell branded dealer sites across the UK operate on a previous day market on close price. I estimate over a third of dealers operate on a previous day market on close price.
Ultimately, ours is a very tough industry to be in. Forecourts have to rely on retail shop sales and other associated retail services to remain competitive and to make a net profit.
Taking into account the increases in energy costs and minimum wage increases this year, the average petrol forecourt in the UK costs over £20,000 a month to run. Fuel volumes are still around 90% of pre-covid levels and fuel margins remain between 5 and 9 pence per litre depending on price sensitivity of the local area, since Covid.
However, the fuel margins in the coming weeks will inevitably reduce as we try and remain as competitive as possible within the UK retail fuel market. There will be significant price differences in pole sign prices.
I will leave you with a final thought …
Whilst the mainstream media is bemoaning fuel retailers for increasing prices at the pole signs, international wholesale markets are in fact driving global change for reasons identified at the beginning of my post.
The UK, in fact, probably has cheapest petrol and diesel in Europe when you deduct motor fuel duty and VAT. But of course someone has to pay for furlough?
*source – Goldman Sachs strategic review February 2022.
Business
Crackwell Street closure extended again as Tenby traders voice frustration
TRADERS in Tenby have been left frustrated after Pembrokeshire County Council extended the closure of Crackwell Street once again.
The street, which provides direct access to Tenby Harbour, has been closed for several months to allow scaffolding work to be carried out at Goscar House.
It had been due to reopen on Friday, but the council has now extended the closure until June 19.
Local businesses say the repeated delays have affected trade, with concerns that the ongoing closure is making access to the harbour area more difficult during a busy period for the town.
The road remains closed while scaffolding is in place at the property.
Caption:
Ongoing closure: Scaffolding remains in place on Crackwell Street, Tenby (Pic: Malcolm Richards).
Business
Celtic Freeport five-year plan puts Milford Haven at centre of green energy future
Strategy promises investment, skilled jobs and new supply chains, but major barriers remain over grid connections, planning and delivery
THE CELTIC FREEPORT has published a new five-year strategy setting out how Milford Haven and Port Talbot will be used to attract major investment, create jobs and build a new low-carbon industrial economy across South and West Wales.
The plan, published today, Monday (Jun 15), says the Freeport will focus on renewable energy, advanced manufacturing, port infrastructure, floating offshore wind, hydrogen, sustainable fuels, carbon capture, cleaner steel and low-carbon logistics.
For Pembrokeshire, the strategy places Milford Haven at the heart of plans to modernise port infrastructure, support future energy projects and create new employment and training opportunities for local people.
The Celtic Freeport spans sites in Milford Haven and Port Talbot and is backed by a public-private partnership involving Associated British Ports, Camplas, Dragon LNG, Impala, Ledwood Mechanical Engineering, Neath Port Talbot Council, the Port of Milford Haven, RWE and Pembrokeshire County Council.
Over a 25-year period, the Freeport is projected to deliver more than £8bn of investment and create 11,500 jobs.
Focus on Milford Haven
The five-year strategy says the Freeport will help enable major port infrastructure upgrades to support the roll-out of floating offshore wind.
Milford Haven is already one of the UK’s most important energy ports, and the plan makes clear that the area is expected to play a major role in the transition from traditional energy industries to cleaner fuels and renewable power.
The document says the Freeport will work to attract investment into key sectors including offshore wind, hydrogen, solar, batteries, sustainable aviation fuel, ammonia, pipelines, carbon capture and storage, and advanced manufacturing.
It also says the Freeport wants to create a stronger local supply chain so that businesses in Pembrokeshire and the wider region can benefit from major industrial development, rather than seeing work and contracts go elsewhere.
The strategy says one of the aims is to ensure local businesses and landowners are supported in accessing capital and external investment for land remediation, infrastructure upgrades and priority projects.
Jobs and skills
A major part of the plan focuses on skills, training and local employment.
The Freeport says it wants to create a “sustainable talent pipeline” where local people can see future job opportunities and receive support with upskilling, career advice and connections to employers.
The strategy says this will include work with schools, colleges, trade unions, local authorities and employers to identify future skills gaps and create employment pathways.
Pembrokeshire College is named among the education partners expected to help deliver workforce transition and future skills for both existing energy industries and new green energy sectors.
The plan also says the Freeport will look at ways to support economically inactive people into work and will consider using some funding to establish a community fund focused on projects that visibly benefit local people, including possible support for transport-related challenges.
Investment and infrastructure
The strategy sets out four main priorities for the next five years.
These are driving capital investment into key Freeport industries, helping landowners progress development projects, exploring local supply chain innovation and decarbonisation, and laying the foundations for a thriving skills market.
The Freeport says it will deliver a £25m seed capital programme by the end of 2028/29 and will prioritise at least two seed capital projects in 2026, subject to agreements on governance and funding.
Business cases for selected projects are expected to be prepared during 2026 before being considered by the Celtic Freeport board. If projects are no longer considered feasible, the strategy says a reallocation process will be required.
The Freeport also plans to build a pipeline of future investment projects using retained non-domestic rates, with revenues expected to begin flowing back from 2028.
The document says business development and marketing will be used to attract high-value tenants to priority sites, including through international investment campaigns and sector-specific proposals.
Planning and grid issues
The plan acknowledges that major development is not straightforward.
It says businesses face challenges including grid connection issues, planning delays, policy uncertainty and the high upfront cost of infrastructure.
To tackle this, the Freeport says it will work with the UK and Welsh Governments, Natural Resources Wales, local authorities and public investment bodies to remove barriers and unlock private investment.
It will also hold monthly meetings with landowners to monitor progress, identify delivery problems and escalate strategic risks where necessary.
Governance and public accountability
The strategy also sets out plans to expand the Freeport’s governance arrangements.
The current board includes representatives from Milford Haven Port Authority, Associated British Ports, Pembrokeshire County Council and Neath Port Talbot Council.
The Freeport says this structure will be expanded to include non-executive directors and representatives from key landowners and business operators.
The plan also includes commitments to publish board schedules and minutes, hold one public board meeting each year, organise an annual community open day, run skills and employment sessions in schools, and hold local job fairs and apprenticeship roadshows as opportunities grow.
Trade unions are also expected to have a formal route into the process through a workers’ consultative forum, with the strategy saying unions will help inform skills interventions, fair work principles and employment priorities.
Cathy Hall, Interim CEO of the Celtic Freeport, said: “This Five-Year Plan sets out how the Celtic Freeport will support businesses across the region to decarbonise, grow and access new opportunities.
“We will be focussing on delivering projects to consolidate the region’s strong industrial future.”
The publication of the plan marks an important moment for Pembrokeshire, where hopes of long-term industrial renewal are closely tied to Milford Haven’s role in energy, ports and marine engineering.
Supporters say the Freeport could bring major investment and skilled jobs to the county.
But the success of the plan will depend on whether the promised benefits are felt locally, whether Pembrokeshire firms can win work from the new supply chains, and whether young people in the county are given a realistic route into the jobs created by the green industrial transition.
Business
Specialist clinic launched in Haverfordwest to treat common eye condition
A HAVERFORDWEST opticians has launched a specialist clinic for dry eye disease, offering new support for people living with the common condition.
Specsavers Haverfordwest has introduced its Advanced Dry Eye Clinic to give customers access to in-depth diagnosis and targeted treatment for dry eye.
Dry eye is a common, but often misunderstood, condition where the eyes do not produce enough tears, or the tears evaporate too quickly, leading to discomfort, irritation and sometimes blurred vision.
It can be linked to a range of factors, including increased screen use, contact lens wear, ageing and environmental conditions. As many as one in three people suffer from dry eye and most causes can be treated.
Many people are surprised to learn that watery eyes can actually be a sign of dry eye, as the eyes produce poor-quality reflex tears in response to irritation. The new service provides an in-depth approach to diagnosing and managing the condition.
While many high street opticians now offer dry eye clinics, Specsavers Haverfordwest provides a wider range of specialist treatments and technology that are not commonly available.
Using advanced imaging to assess the eyes and tear glands, the team can identify the underlying cause of symptoms and create a personalised treatment plan for each customer.
Whilst there are a range of different treatments available, the major investment has been in the introduction of eye-light devices, bringing advanced IPL (Intense Pulsed Light) and LLLT (Low-Level Light Therapy) treatments to customers suffering from dry eye symptoms.
Designed to target the underlying causes of dry eye disease, the eye-light device combines clinically proven light-based therapies to help improve tear quality, reduce inflammation, and restore eye comfort. The treatment is safe, non-invasive, and suitable for many patients experiencing irritation, burning, watery eyes or discomfort linked to screen use and modern lifestyles.
The clinic also supports contact lens wearers experiencing discomfort, helping them return to comfortable, everyday use.
Some of the first customers to use the clinic have already noticed improvements in their symptoms.
Danielle Thomas says: ‘I honestly can’t believe the difference. I’d been struggling with sore, gritty eyes for years and had given up wearing my contact lenses altogether – they just became too uncomfortable. I was constantly using drops with very little relief.
‘From the moment I walked into the dry eye treatment room, it felt completely different to a normal appointment. The environment is calm, almost spa-like and the whole experience was surprisingly relaxing. The treatments were comfortable and the team explained everything so clearly. After just three sessions the improvement was notable – my eyes feel normal again.
‘The constant irritation and watering have gone and I’m now back in contact lenses comfortably, which I never thought would be possible. It’s genuinely been life changing. I wish I’d known about it sooner.’
Wayne Jones, optometrist and retail director at Specsavers Haverfordwest, adds: ‘Dry eye is something we see very frequently, yet it’s still widely dismissed as a minor irritation. In reality, it can have a real impact on comfort, vision and overall quality of life.
‘What many people don’t realise is that, in many cases, there is an underlying cause that can be identified and treated.
‘By launching this clinic, we’re able to offer a much more detailed and personalised level of care here in West Wales, helping us support more customers locally. We would encourage anyone experiencing persistent symptoms such as dryness, irritation or blurred vision to have their eyes checked, as there’s often a treatable cause.’
People interested in using the clinic should call Specsavers Haverfordwest on 01437 767788 to book an initial assessment and discuss treatment options.
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