Business
Ascona boss gives his views on rising petrol and diesel prices

DARREN BRIGGS, the Managing Director of Ascona Group has today taken to social media to express his personal views to the recent rise in oil prices.
Darren founded Ascona Group in 2011 in Pembrokeshire. He began his career in the industry with roles at Elf Oil UK Limited and Total UK Limited, before founding BigOil.net in2004, which he sold to the PRA in 2008. He is probably the best person in Wales to ask about fuel prices.

My personal response and views to rising fuel prices
The heightened geo-political tensions resulting from Russia’s invasion of Ukraine, and the package of economic sanctions imposed by the West in response, mean that we are seeing unprecedented increases in prices for crude oil and of course refined petroleum products (petrol, diesel and the like).
Russia is the second biggest oil producer in the world and the third biggest producer in terms of refined products. Almost 20% of the UK’s diesel is imported from Russia*
The question I get asked a lot is “why the big difference of fuel pricing between your sites and the supermarkets?”
The honest answer is that, ultimately, we will always attempt to be as competitive as commercially possible and sometimes we will retail fuel at zero or very little profit margin to remain competitive in a particularly price sensitive area. The Pembroke Dock and Pembroke area is a prime example (with competition from both Asda and Tesco). Note – Asda is an unmanned site, therefore no staffing costs!
Unfortunately for an independent business like Ascona, the supermarkets have an unfair commercial advantage.
Having worked in this sector for over 25 years, (I now feel old!) here is my insider knowledge:
The supermarkets buy their petrol and diesel on a previous (up to) a 3 weekly ‘lag’. What does this mean?
In simple terms, the fuel they sell today is based on the cost price 3 weeks ago. So when the cost prices sky rocket (as they have in the last 2 weeks), the supermarkets are still buying fuel at a substantially lower price than independent fuel retailers.
So how do independent fuel retailers buy petrol and diesel?
Most fuel supply contracts in the independent market usually last for between 3 or 5 years, and are linked to the Platts commodity price assessment for North West Europe (refined products for petrol and diesel). These products are traded in $ per tonne and then converted into pence per litre using density factors and the exchange rate between sterling and the dollar. There are other elements such as bio fuels, ethanol and others, but let’s try and keep this as simple as possible!
Is there a big pricing lag for independent retailers?
Sadly, no! We do not enjoy a 3 weekly lag that supermarkets do. However, we do have the choice between a weekly lag or a previous day market on close price.
In a very volatile market (like now) the weekly lag offers some protection or comfort in a rapidly increasing market, but if any particular forecourt or business has a high volume of sales, this is short lived.
When prices are volatile and increasing on a daily basis, having fuel delivered from your supplying oil company based on a previous day market on close price means that it is extremely difficult to remain competitive. In fact, it is impossible. If you take the average of last weeks prices, petrol and diesel have risen by over 7 and 12 pence per litre respectively. A forecourt operating on a previous day price would have to pass on these huge cost increases immediately. Not doing so would be commercial suicide, but this leads to big price differences at the pole sign!
It should be noted that all Shell branded dealer sites across the UK operate on a previous day market on close price. I estimate over a third of dealers operate on a previous day market on close price.
Ultimately, ours is a very tough industry to be in. Forecourts have to rely on retail shop sales and other associated retail services to remain competitive and to make a net profit.
Taking into account the increases in energy costs and minimum wage increases this year, the average petrol forecourt in the UK costs over £20,000 a month to run. Fuel volumes are still around 90% of pre-covid levels and fuel margins remain between 5 and 9 pence per litre depending on price sensitivity of the local area, since Covid.
However, the fuel margins in the coming weeks will inevitably reduce as we try and remain as competitive as possible within the UK retail fuel market. There will be significant price differences in pole sign prices.
I will leave you with a final thought …
Whilst the mainstream media is bemoaning fuel retailers for increasing prices at the pole signs, international wholesale markets are in fact driving global change for reasons identified at the beginning of my post.
The UK, in fact, probably has cheapest petrol and diesel in Europe when you deduct motor fuel duty and VAT. But of course someone has to pay for furlough?
*source – Goldman Sachs strategic review February 2022.
Business
Haverfordwest builders yard to be turned into hand car wash

A HAND car wash scheme at a Pembrokeshire builders’ yard on the edge of the county town has been given the go-ahead by county planners.
In an application before Pembrokeshire county council, Serkan Ustugul sought permission to use part of the builders’ yard/lorry park at Lower Dredgemans Hill, Merlins Bridge, Haverfordwest as a car wash facility, along with an associated waiting area/store and drainage mitigation system.
A supporting statement through agent Hayston Developments & Planning Ltd said: “The yard has historic use as a builder’s yard for some 80 years with the site being used by various vehicles on multiple occasions during the week. A number of small businesses lease portions of the land from the owner as builder’s yard, lorry park, and mechanic and storage areas, and they in turn generate traffic movements to access and egress the yard onto the main road.
“Being close to Merlins Bridge and Haverfordwest the proposed site for the car wash facility is in a sustainable location. The site is adjacent to the main railway line and to the north is a large complex of business units.”
Works were undertaken at the site back in 2019 when the entrance gates into the site and the flanking walls were removed to for access by Network Rail in order to carry out nearby bridge improvements on the adjoining railway network, with a later full planning application for the revised access for larger vehicles for those works granted.
The latest application said existing consents at the site allowed multiple uses, with the use of of a car-wash already allowed, adding: “however, the operational development requires planning permission. This application proposes the use of part of the land at the existing builder’s yard to form a hand car wash facility, which is proposed to operate from 8.30am to 6pm seven days a week (including bank holidays).
“The detailed scheme comprises a one-way system with vehicular entry and exit off the existing access at Merlins Bridge which was widened and improved under [the previous consent].”
It finished: “The proposed hand car-wash facility will provide local employment opportunities and provide an important local service for its customers. The scheme will not be visually intrusive due to the proposed location of the development as a whole, and the detailed layout of the site. The canopies and portacabin proposed are not over-sized and minimised visual clutter on the site.”
The application was conditionally approved by planning officers.
Business
Wales set to lead green energy revolution, says Secretary of State

Jo Stevens: Floating wind farms will bring jobs, prosperity and real change to Welsh communities
WALES is poised to take a leading role in the UK’s clean energy revolution, according to the Secretary of State for Wales, Jo Stevens.
Speaking after the announcement that Milford Haven, Port Talbot and Swansea have been shortlisted as integration ports for the Celtic Sea’s floating wind developments, Ms Stevens described the news as a “once-in-a-generation opportunity” to put Wales at the forefront of green energy innovation.

The UK Government-backed plans could generate up to 4.5 gigawatts of electricity—enough to power more than four million homes—while creating over 5,000 skilled jobs and attracting billions of pounds in investment.
‘A huge leap forward for Wales’
Ms Stevens said: “Floating wind technology is at the forefront of the green energy revolution, offering an exciting opportunity for Wales to lead the way in developing this innovative technology. This is an incredible leap forward for renewable energy and a major economic opportunity for south and west Wales.”

She emphasised that the benefits go beyond electricity generation, with ripple effects expected across construction, manufacturing, logistics and engineering.
“These are skilled, green jobs that will provide long-term, secure employment in an industry that is essential for our future,” she said. “I want these jobs to be in Wales.”
Hope for the next generation
Reflecting on a recent visit to Pembrokeshire, the Secretary of State highlighted conversations with young apprentices at Ledwood Engineering and Dragon LNG in Milford Haven.
“I met Libby and Albie, two apprentices inspired by the clean energy sector and keen to build their futures in their home communities. Their optimism shows how renewable energy can truly deliver for local people.”
From coal to clean energy
Ms Stevens also spoke about the long maritime heritage of Welsh ports and how this legacy positions Wales to become a leader in renewable energy.
“From exporting coal to driving tourism, Welsh ports have always played a vital role. Now they are ready to seize the golden opportunity to become powerhouses of clean energy and innovation. This week’s announcement shows we’re not just part of the plan—we’re leading it.”
She added that the UK Government’s “Plan for Change” would support this ambition by helping the UK become a clean energy superpower, while delivering meaningful improvements at a community level.
Delivering real change
Ms Stevens stressed that floating offshore wind is about more than infrastructure—it is about transforming lives.
“Through floating wind, we are tackling climate change, reducing our reliance on fossil fuels and putting more pounds in people’s pockets. The jobs and opportunities it creates will help lower energy bills and provide affordable, clean energy for generations to come.”
Pembrokeshire at the centre
Momentum is building around Pembrokeshire’s role in the sector. With backing from the Welsh Government and the Port of Milford Haven, work is already under way to prepare the region for its new role in green energy.
“Pembrokeshire can be at the heart of this,” Ms Stevens said. “From local job creation to major infrastructure investment, this is a once-in-a-generation chance to lead the way in clean, green growth.”
She concluded: “I am committed to making sure that this development brings lasting benefits to communities across Wales—from new career paths to lower household bills.”
Business
Little Haven garden shed holiday let scheme refused

PLANS to convert a garden shed to a holiday let at a Pembrokeshire seaside village with the highest rates of second homes and holiday lets in the county have been turned down.
In an application before Pembrokeshire Coast National Park, Shabnam Banihashem of 19a Wesley Road, Little Haven sought permission to convert a rear garden shed, already replace with a summerhouse, to holiday let accommodation.
Local community council The Havens had objected to the scheme, saying it has concerns over parking and highway access arrangements, and concerns about impact on Highway traffic safety-related matters.
The park’s building conservation officer had recommended the plans be refused despite it being a “relatively hidden and constricted site” with a likely low impact on the conservation area, saying there “is likely to be an impact on character due to extra traffic – and the potential for setting a worrying development”.
An officer report recommending refusal said: “The Authority has concerns in connection with the proposal due to the impact upon the residential amenity of the host dwelling, and its immediate neighbours, the impact upon the character of the Little Haven Conservation Area due to the potential for additional traffic, and due to the proposed summerhouse being unsuitable in terms of size for the use of holiday letting.
“Ordinarily, when a proposal would result in the creation of a single residential unit, a financial contribution towards the provision of off-site affordable housing would be required [in accordance with policy].
“However, in this particular case, the unit being proposed would not be suitable for long term residential use due to the limited size of the unit. As such, had the proposal been deemed acceptable, the Authority would have imposed a condition restricting the use of the unit to C6 – short term holiday let.
“Given that it would not have then been possible for the unit to benefit from current permitted development rights between C3, C5 and C6 uses, a commuted sum would not have been sought.
“Overall, it is considered that the proposed development would have an unacceptable impact upon residential amenity, and upon the character of the Little Haven Conservation Area.”
The application was refused on grounds including “introducing a significantly greater level of noise and disturbance than the current situation, to the detriment of the residential amenity of neighbouring properties,” and impact on the conservation area.
A previous national park report, based on the second homes council tax premium payable to Pembrokeshire County Council, has said nearly two-thirds of properties in Little Haven are either second homes or holiday lets.
For the main centres of settlements within the national park, second home rates, at the time of the 2023 report, were: Tenby 28.07 per cent, Saundersfoot 29.35 per cent, St Davids 20.86 per cent and Newport 30.6 per cent.
For smaller communities within the national park, some of the figures were even higher: Amroth 47.37 per cent, Broad Haven 36.58 per cent, Dale 39.47 per cent, Lawrenny 28.57 per cent, Marloes 29.66 per cent, Moylegrove 22.64 per cent, and Wisemans Bridge 35.71 per cent.
Topping the list, by a large margin, were: Nolton Haven 60 per cent, and 62.96 per cent Little Haven.
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