News
What future for Pembrokeshire?
When the Welsh Government commissioned former NHS Wales CEO Sir Paul Williams to report on public governance in Wales, it made a low key announcement of what now appears to be a scheme for the root and branch reform of the way councils and other public bodies deliver services. In January, when the Williams Commission delivered its draft report, it recommended that the number of local councils in Wales be cut, claiming that there would be massive cost savings in reducing the number of Welsh authorities from 22 to 12 or fewer. At the time, even Labour AM’s were taken aback by the scope of the reorganisation. Lynne Neagle, who represents Torfaen, which would be merged with Blaenau Gwent and Caerphilly under the plans, said in January: “For me, the overriding question that remains unanswered, is where the reducing the numbers of local authorities, particularly at this time, is the panacea for delivering that kind of change – especially when on reading this report, it often feels like the Commission started from the point of saying we need to cut the numbers of councils and then worked backwards, rather than keeping all options on the table.” Having published its response to the Williams Commission on July 8, it is certain that the Welsh Labour Government is determined to plough on and accept the Williams Commission’s recommendations whether or not there is cross-party consensus – or even consensus within Welsh Labour – as to their implementation. As First Minister Carwyn Jones made clear before ramming through the reorganisation of the Welsh NHS in the face of widespread public opposition: “No change is not an option.” After publishing its White Paper, the Welsh Government now seeks public responses to its threat to tear up local government in Wales and impose a new structure, the Pembrokeshire Herald asks whether its public consultation on the proposals is just a sham – a fig leaf to cover their embarrassment when the public realise what changes will entail. Announcing the Welsh Labour Government’s endorsement of the Williams Commission’s recommendation, the First Minister said: “The Commission’s report presented a number of options in terms of a map of merged authorities, but made it clear the decision was for the Welsh Government. I currently believe the first model described by the Commission, which suggests 12 local authorities, provides a coherent overall approach and strikes a balance between building organisational capacity and ensuring local democratic responsiveness. “It is my view that the Commission made a convincing argument that the boundaries of merged local authorities should align with health board and police force boundaries in order to best support collaborative service delivery on that basis. There would have to be exceptional circumstances in order to move away from this principle.” In Pembrokeshire, fears have been expressed that the proposals will lead to a return to the old Dyfed County Council. We spoke to veteran Carmarthenshire Council leader Kevin Madge who asked: “Why go back to what didn’t work? People thought that Dyfed was too far away, too remote from them and their communities. The Welsh Government has not got agreement from local government leaders on this at all and there’s a lot of water to pass under the bridge first. “We have a general election next year, Assembly elections in 2016 and a round of local government elections in 2017. Elections are unpredictable things and I would say that the reorganisation the Welsh Government want is not a done deal. “I am deputy leader of the Welsh Local Government Association, and I would say that the only way forward is to have a proper dialogue between the 22 leaders of local government in Wales and the Welsh ministers. So far, we have not had that. “Let’s look at the suggestion that costs will be cut and savings made. Well, I suppose there might be savings at top levels, but people still need their councils to deliver important daily services. I am concerned that service jobs, which are already under pressure, will be cut and councils will no longer be able to deliver vital services to its communities. “The cost of reorganisation will be £300m to £400m. How will that be funded? That’s the question. I do not think that the people will accept that money being taken out of the budget to deliver services to them.” He pauses a moment and responds to a question about service reductions: “The cuts we are having now are deeper than any of those we experienced in the 80s and 90s under Thatcher. But the cuts now being imposed are on a much smaller base than those were. Things are tough already and it is difficult to see where further cuts can be made without damaging frontline services.” On Council Tax, Mr Madge had even more misgivings: “Pembrokeshire has low Council tax. The rates of Council tax would have to be brought into line across merged authorities. How could that be done? In current higher Council Tax areas, would it go down? If so, how would you make up the shortfall? In lower Council Tax areas, it would need to go up. It’s a minefield to sort out. Frontline services will suffer.” “As for savings, I was a Councillor in 1996 when the last reorganisation took place. Any new structure will take five to eight years to ‘bed in’ and it could take eight to ten years for a new authority to fully get to grips with things. Things won’t improve overnight. Reorganization is not a magic wand.” On the opposite side of the political fence, there is agreement with Kevin Madge’s position. Simon Hart MP told us: “I have got pretty serious misgivings about losing a local authority for Pembrokeshire. After all, we were all relieved when we reverted from Dyfed County Council. However it should be possible to share costs, some services and purchasing contracts (as is the case already in certain parts of London) with other authorities, without losing our County identity and knowledge. The more local the Council, the more accountable we can make it.” And his views were echoed by local AM Paul Davies: “I have some serious concerns that local identities of areas across Wales will be swallowed up in mergers and so any tinkering with local authorities’ boundaries must be fully consulted upon and they need to incorporate an accurate cost/benefit analysis. “Pembrokeshire residents currently enjoy low council taxes and if we returned to the old Dyfed model, as suggested by the Williams Commission, I’m given to understand that council tax could rise by 26%. This would undoubtedly worry my constituents and so any moves to change boundaries must take on board the effects of council tax rises for hard-pressed people living in Pembrokeshire. “The Pembrokeshire brand is synonymous across the globe with tourism and food produce. We need to do everything we can to protect the Pembrokeshire brand, which could be lost under these merger plans. Many people fought long and hard against the old Dyfed model and so we must not lose Pembrokeshire in the Welsh Government’s drive to centralisation across Wales.” Welsh Conservative Leader Andrew R T Davies told the Herald: “Welsh Labour made no reference to these plans to restructure local government in their 2011 Assembly manifesto and have no democratic mandate to do so. “We will closely monitor any proposals that Welsh Labour bring forward and fight to ensure that small authorities retain a strong voice in local government. “Ultimately it would be a very sad day for democracy in Wales if local government reform leads communities to feel greater disconnect with their councils.”
Community
Doorstep warning issued after reports of suspicious callers in Pembrokeshire
Residents in Haverfordwest and St Davids urged to watch out for vulnerable neighbours after social media alerts
A WARNING has been issued to residents in parts of Pembrokeshire after separate social media reports of suspicious doorstep callers in both Haverfordwest and St Davids.
In Haverfordwest one resident said a man called at his home at around 6:10pm on Tuesday (Apr 14), claiming he was an ex-convict from South Shields selling cheap household goods in an effort to get his life back on track.
The Merlins Bridge resident said the man claimed there was a wider team operating in the area in a similar way. He reported that the caller then knocked at several more homes along Venns Close before heading towards Greenhill Drive and the roundabout.
The man was described as wearing black waterproof trousers and a royal blue waterproof coat, with dark medium-length hair and no hat. He was also said to be carrying a large holdall, possibly containing items for sale.
In a separate post circulating online, residents in St Davids were also warned to be cautious after reports of men wearing backpacks and baseball caps going door-to-door.
The post claimed police had been in the area several times during the day looking for the individuals. Residents were urged to keep doors locked and to contact police if they saw anything suspicious.
While none of the claims have been independently verified by The Herald, the reports have prompted calls for people to remain vigilant, secure doors, gates and vehicles, and check in on elderly or vulnerable neighbours.
Residents suggested the activity may be linked to so-called “Nottingham Knockers”, a term often used to describe cold callers selling goods door-to-door, sometimes amid concerns that vulnerable households may be targeted.
He said he had reported the Haverfordwest incident to Dyfed-Powys Police via the force’s website. The reference number given was CDS-76190-26-6300-002.
Anyone who sees suspicious behaviour is advised to report it to Dyfed-Powys Police.
Crime
Romino’s licence revoked after illegal workers found and fire risks exposed
Takeaway in Cardigan ordered to shut by 11:00pm after council hearing backed by immigration officials, police and fire service
A TAKEAWAY in Cardigan has lost its premises licence after repeated enforcement visits uncovered illegal working and serious fire safety failings.
Ceredigion County Council’s Licensing Sub Committee decided to revoke the premises licence for Romino’s Pizza and Kebab following a hearing held on Monday, April 7.
The review was brought by Home Office Immigration Enforcement and supported by Mid and West Wales Fire and Rescue Service and Dyfed-Powys Police.
During four separate visits to the business, officers found a total of eight people said to be working illegally at the premises.
Fire safety inspectors also identified a number of serious breaches, leading to prohibition notices being issued because of the risks posed to staff, customers and the wider public.
The committee concluded that revoking the licence was proportionate and necessary in order to uphold the licensing objectives, in particular the prevention of crime and disorder and the protection of public safety.
As a result of the decision, the business will now be required to close at 11:00pm unless an appeal is lodged.
A spokesperson for Ceredigion County Council said: “We welcome the Licensing Sub Committee’s decision to revoke the Premises Licence for Romino’s in Cardigan. This reflects the seriousness of the issues identified and the clear risks posed.”
The action follows earlier enforcement steps taken in March.
On March 5, immigration officers visited the premises and found two Turkish men allegedly working there illegally. A closure notice was issued at once, preventing access to the site and stopping any work from taking place.
The Home Office said that on three previous visits, a further six people had been found working illegally at the same business. Those responsible were handed fines totalling £135,000.
An illegal working compliance order was later granted at Llanelli Magistrates’ Court on March 6. Such orders place strict conditions on a business, including requirements to carry out right-to-work checks and permit ongoing inspections.
Although the takeaway later reopened, the Home Office pressed ahead with its application for a licence review on the grounds of preventing crime and disorder.
A spokesperson said illegal working harms lawful businesses, drives down wages and can be linked to organised immigration crime.
Business
Sauna Uno brings coastal wellness experience to West Wales
Bespoke mobile sauna offers sea views, cold-water immersion and private group bookings along the Pembrokeshire coast
A UNIQUE mobile sauna experience is bringing a fresh take on relaxation and wellbeing to the West Wales coast, combining traditional heat therapy with sea air, cold-water immersion and some of the region’s most dramatic views.
Sauna Uno is a custom-built mobile sauna designed to offer guests the benefits of a Nordic-style sauna experience in a striking coastal setting. Operating from selected locations in West Wales, it allows visitors to step from the warmth of a wood-fired sauna into the open air, with the option of a cold plunge or sea swim as part of the ritual.
Set against the backdrop of beaches, cliffs and Atlantic skies, the experience is built around contrast — intense heat followed by cold water, shared conversation followed by quiet reflection, and the comfort of the sauna against the raw beauty of the Pembrokeshire coastline.

Designed for comfort
Inside, Sauna Uno has been carefully designed to create a welcoming and practical space for both individuals and groups. The sauna includes a spacious seating area, large viewing windows, heated changing facilities, and a selection of herbal teas, cold water and natural essential oils to enhance the experience.
The aim is to combine the health benefits of sauna use with the calming effect of the coastal environment, creating something that feels both restorative and memorable.
Its owners say the concept is about more than simply getting warm.
Sauna Uno is intended to offer people the chance to slow down, reconnect with nature and enjoy a moment of calm in a busy world — whether that is after a sea swim, as part of a wellness session, or simply as a social experience with friends.

Popular for groups and private hire
The mobile sauna has proved especially popular for group bookings, with enough space for friends, families and small parties to enjoy the experience together.
Bookings are regularly made for birthdays, private gatherings, group wellness sessions and retreat-style coastal days out. The setting, combined with the shared nature of the sauna experience, has made it an increasingly attractive alternative to more traditional celebrations.
To encourage group celebrations, Sauna Uno is currently offering a ten per cent discount on birthday group bookings.
That offer is expected to appeal to those looking for something a little different — an occasion centred on wellbeing, the outdoors and spending quality time together rather than the usual restaurant or nightlife options.
A growing wellness trend
Sauna culture has grown in popularity across the UK in recent years, with more people turning to heat therapy, cold-water immersion and outdoor wellness experiences as a way to support both physical and mental health.
Regular sauna use is commonly linked to improved circulation, muscle recovery, reduced tension and stress relief. Many enthusiasts also say the combination of heat and cold helps improve mental clarity, resilience and overall wellbeing.
At coastal sites, that effect can be heightened by the surrounding landscape, fresh air and sea views, turning a sauna session into a more immersive experience.
Visitors to Sauna Uno have praised the quality of the heat, the design of the sauna and the peaceful atmosphere created by the coastal locations. Sunset sessions and winter bookings have proved particularly popular, with many describing the combination of hot sauna and cold sea air as both invigorating and deeply calming.
Making the most of the coast
By operating as a mobile unit, Sauna Uno is able to make use of carefully chosen coastal spots across West Wales, bringing the experience closer to the sea and giving guests access to some of the area’s most scenic locations.
For many, that sense of place is what sets it apart.
Rather than being tucked away indoors, Sauna Uno makes the natural environment part of the experience itself — offering a way to enjoy the coast in all seasons, whether under clear skies, in the golden light of sunset, or with wild weather rolling in off the Atlantic.
With interest continuing to grow and weekend sessions often booked in advance, organisers are encouraging people to plan ahead for private hire, birthday bookings and group visits.
For bookings and enquiries, their Facebook page can also be found by searching Sauna Uno.
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