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“There aren’t enough hours in the day” for entrepreneurial young Pembrokeshire dairy farmer Scott Robinson

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“I WOULD not be where I am today if it were not for Farming Connect,” says Pembrokeshire dairy farmer Scott Robinson.

Scott, 25, is ambitious, focused and also very busy! He works alongside his parents at the family farm near Clynderwen and runs his own successful milk-vending machine enterprise.

He says he hasn’t yet found the route to achieving the perfect work/life balance – ‘there aren’t enough hours in the day’ – but, like everything else he tackles, he’s working on it! 

After attending Hartpury College to study an extended diploma in agriculture, Scott travelled around New Zealand to get experience of working on large-scale dairy units.

“It was an eye-opener – if their workers hadn’t finished their day by 5pm, they felt they were getting something wrong, we could learn from that here in Wales too!”

Scott grew up on the council-owned Pembrokeshire farm which has been tenanted by his parents for almost 30 years. They currently milk 140 Holstein Friesian cows twice daily and graze them on 200 acres of pasture and silage.  

The family first accessed Farming Connect’s Advisory Service in 2019.  Soil sampling and nutrient management planning advice led to more targeted use of nitrogen fertilisers on fields with high indices with slurry elsewhere.

“This has saved us time and money so we’ll now reassess this every three to four years,” says Scott.

Through the Advisory Service, they also applied for an infrastructure report and will shortly start work on a new slurry lagoon which will ensure the farm meets the new agri-pollution requirements. This will allow for more efficient use of farm nutrients and enable the family to transition to a flying herd, buying in all replacement heifers. The farm infrastructure report was submitted as part of the planning application providing the information required for Natural Resources Wales to approve the proposal.

Two years ago, urged on by his Farming Connect mentor Lilwen Joynson, Scott started researching the costs and viability of setting up a new milk vending machine business at the farm. He successfully applied for a substantial loan which enabled him to convert one of the farm outbuildings and invest in the necessary equipment.  He also set up a formal agreement with his parents to purchase some of their milk, the remainder of which is sold on contract to a major dairy wholesale company.

Scott says that tapping into a range of Farming Connect support services has not only given him new skills, but also increased his network of similarly pro-active farmers all keen to share their experiences of innovative or more efficient ways of working.

Scott and his parents have at various times been members of a local Farming Connect dairy discussion group- which meets quarterly to discuss issues such as benchmarking, nutrient management planning and grazing strategies as well as animal health and performance.

A former participant of the Agri Academy, which he says was a massive boost to his self-confidence, Scott has also been part of Farming Connect’s Prosper to Pasture basic programme to have a better understanding of pasture management. The family have also accessed sector-specific guidance on topics including planning, nutrient management, slurry storage, grassland and crop management. Scott also joined a local Agrisgôp set up especially for dairy farmers involved with milk-vending enterprises, which included those just thinking of starting up as well as fully-fledged operators.

“It was hugely helpful to share guidance on good suppliers, compare costs and swap contacts – I found sharing our experiences a big support.”

The group was led by Lilwen Joynson, who had met Scott at the beginning of his entrepreneurial ‘journey’ in her role as his mentor.  

Scott says Lilwen’s support was the catalyst which encouraged the whole family to talk openly ‘around the kitchen table’ about their hopes for the future.

“By facilitating our discussions, we soon had a clear sense of direction and her insistence that we each drew up a detailed action plan and deadlines after every meeting had a huge impact on both short and long-term ambitions for the future direction of the farm.  

“Farming Connect has helped me learn more about innovation, current best practice and more efficient ways of working, all critical for farmers at a time we need to be more aware of climate change and protecting the environment.

“Lilwen encouraged us all to think of the wider implications and convinced me and my parents that we should investigate and capitalise on every opportunity to future proof both the farm and the milk vending business. 

“I’ve got an expanding customer-base and I’m optimistic that within three years, when I hope to have paid off my loan, all profits from the milk vending side will be going straight into my pocket – that’s a nice thought to keep me working hard!”

Scott has also undertaken Farming Connect training courses including social media training and a marketing course which help him promote the milk vending enterprise.

“It makes good commercial sense to take advantage of all the support and guidance available, and with Farming Connect services either fully funded or subsidised by up to 80%, I’d advise anyone else to pick up the phone to their local development officer today.”

Farming Connect is delivered by Menter a Busnes and Lantra Wales and financed by Welsh Government and the European Agricultural Fund for Rural Development.

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Business

Bluestone National Park Resort payments to county to end

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A CALL to end a 20-year legal agreement for financial contributions associated with the creation of Pembrokeshire’s Bluestone National Park Resort has been backed by both the county council and the national park.

In related submitted applications to both Pembrokeshire Coast National Park and Pembrokeshire County Council, Bluestone Resorts Ltd asked to end a 2004 Section 106 legal agreement, used to pay towards various projects including enhancements to works including footpaths and bridges.

Bluestone has paid nearly £320,000 to date, and offered two further one-off payments to complete the agreement, reports for the two authorities have said.

Works have been predominantly in the area surrounding Bluestone, but include projects as far afield as Nevern, Solva, and Haverfordwest.

A supporting statement says that, since the agreement was made back in 2004, Bluestone has paid nearly £280,000, with the offer of a final fee of £113,000 being paid, spread over 2023, 2024, and 2025.

A report by national park officers, ahead of the Pembrokeshire Coast National Park Development Management Committee meeting of April 24, where it was recommended for approval, said: “Having considered the information submitted, officers consider that provided the two final payments [the 2023 having been made] are received the legal agreement has served its purpose and can be discharged.

“In order to ensure the two final payments are made, a modification to the Section 106 legal agreement is supported.  This decision is supported by Pembrokeshire County Council, who have received a concurrent application which is also recommended by officers for modification.”

The report said the £280,000 figure presented by Bluestone actually amounted to £318,703.87, taking into account a 2023 payment of £38,891.73.

It concluded: “The authority is satisfied that subject to two further payments of £38,000 to be made in August 2024 and August 2025, the obligation no longer serves a planning purpose and can be discharged and as such the obligation should be modified accordingly.”

At the April 23 meeting of the county council’s planning committee, members backed the application by 11 votes to two, following a recommendation for approval by Cllr Brian Hall.

The following day, the related application came before national park planners, with three members leaving the meeting as they had declared related interests in the item.

Cllr Rhys Jordan, who had also been present at the previous day’s meeting, moved approval: “The economic benefit of this facility is huge to Pembrokeshire; whilst these contributions may come to an end, the contribution to the county is huge.

“Bluestone has been at the forefront of all things hospitality, and everything they do is with the environment in mind.”

That application was unanimously approved by members present.

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Business

Largest Welsh port appoints communications and marketing director

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THE Port of Milford Haven has announced that Anna Malloy has been appointed as its first Communications and Marketing Director.

Anna is appointed to the Senior Management Team and this new role will be pivotal to the delivery of the Port’s long-term growth and diversification agenda and in ensuring that its obligations to coastal communities, future generations and to nature are honoured.

Tom Sawyer, CEO of the Port of Milford Haven, congratulated Anna and said: “Anna has a key role to play in our future and it’s doubly lovely to see ‘port-grown-talent’ flourish and for colleagues to progress up through our organisation.”

Anna will lead across the public affairs, marketing, sustainability, media relations, and community relations activities. She will therefore play a central role in the development of new and existing partnerships, including the Celtic Freeport, the Milford Haven Energy Cluster and the Celtic Collection; sitting alongside the delivery of major projects like Milford Waterfront and the Pembroke Dock Renewables Terminal.

“This is such an exciting opportunity. I am proud to be joining the Senior Management Team and look forward to delivering our ambitious strategy,” commented Anna Malloy, Communications and Marketing Director.

She added: “The Port of Milford Haven is playing a key role in the transition of South-West Wales’ economy to a decarbonised future. A beautiful place, with great people, that I am privileged to call my home.”

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Business

Welsh producers to showcase at UK’s leading food and drink show

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WALES’ finest food and drink companies are gearing up to showcase their innovative spirit and exceptional quality produce at a pivotal show in the UK food and drink calendar.

The group includes 44 Welsh food and drink companies who will be attending the Farm Shop & Deli Show 2024 being held at the NEC in Birmingham between 29 April – 1 May. This event will serve as a prime opportunity for both established companies and emerging stars from Wales to exhibit their products to a national audience.

Supported by the Welsh Government, 13 of Wales’ well-known food and drink companies will be exhibiting on the Welsh Government Pavilion at the show. A further 20 Welsh up and coming and emerging stars will be exhibiting as part of the Cywain Showcase stand, while another 11 Welsh companies will be exhibiting for 1 day during the show on the Cywain Test Trading stand, these companies will change each day.

Welsh Government Cabinet Secretary for Climate Change and Rural Affairs, Huw Irranca-Davies MS, said, “The Farm Shop & Deli Show provides unparalleled opportunities for Welsh companies to showcase the exceptional quality and innovation of their products. These events are crucial for promoting Welsh products and reinforcing Wales’ reputation for quality and innovation in food and drink.

“The Welsh Government is dedicated to supporting our producers, ensuring they have the platforms needed to succeed and contribute to Wales’ reputation as a place of outstanding natural produce. We are committed to helping them thrive in these important markets and continue to build on Wales’ esteemed reputation.”

Welsh producers exhibiting as part of the Welsh Government Pavilion includes Calon Wen Organic Dairy, Cradoc’s Savoury Biscuits Ltd, Crwst Ltd, Golden Hooves, Hive Mind Mead & Brew Co, Mario’s Ice Cream, Morning Foods, Rural Foodies Ltd/Coco Pzazz, Snowdonia Cheese Company Ltd, The Anglesey Sea Salt Company/Halen Môn, Tregroes Waffles, Welsh Hills Bakery and Welsh Lady Preserves.

The 31 Welsh companies making up the showcase under the support of Cywain, a Welsh Government funded project that works with food and drink producers across Wales, helping them grow and develop their businesses, will feature products from alcohol, coffee, tea, chocolate, cheeses, rapeseed oil to preserves, sauces and spices.

Commenting on being part of the Welsh Government delegation, owner Alison Lea-Wilson from Anglesey sea salt company Halen Môn said, “We’ve attended Food & Drink Expo several times and always find it an interesting mix of people giving us a chance to stay updated on the food and drink industry. We’re looking forward to catching up with our current customers at the Farm Shop & Deli Show this year and are excited about the possibility of meeting new ones, particularly ingredient suppliers.

“It’s also our first time here as a B Corp business, which is a big step for us, and we’re launching our new Beetroot ketchup, adding a vibrant touch to our product line.”

Cradoc’s Savoury Biscuits Ltd is set to feature their new Gluten Free range at the Farm Shop & Deli Show, with products ready to order alongside their traditional offerings. The company is also proud finalists for the Artisan Food and Drink Business of the Year at the Wales Food and Drink Awards 2024.

Reflecting on a year of innovation and growth, Allie Thomas from Cradoc’s Savoury Biscuits said, “2023 was a pivotal year for Cradoc’s. We embarked on a journey of transformation, starting with a significant update to our packaging, which is our main sales tool and we invest as much as possible in protecting the authenticity of the Cradoc’s brand. Working with Zero2Five Food Industry Centre led to enhancements that resonate with our customers, emphasizing our Net Zero Carbon Manufacturing status and sustainability efforts.

“We have recently got the go ahead for our new gluten free bakery, which is testament to our commitment to inclusivity and innovation. We’re looking forward to seeing what visitors to these shows think of our new three gluten free flavoured crackers: Rosemary and Garlic, Chilli Ginger and Cumin and Cheddar Cheese and Chives.”

After a successful rebranding launch and a Farm Shop & Deli Gold Award win for their Traditional Mead at last year’s Farm Shop & Deli Show, Hive Mind Mead & Brew Co are set to showcase their modern mead to a wider audience at this year’s show.

“Our presence at the Farm Shop & Deli Show is testament to our growth and the significant demand for our products over the last 5 years, but in particular within the last 12 months which has seen us stocked in Selfridges and in 3 Michelin Restaurants” says Kit Newell, Co-founder of Hive Mind Mead & Brew Co.

“Our rebranding to Hive Mind Mead & Brew Co in 2023 was a milestone of our progress and our commitment to modernising mead. This year, we’re not just expecting to showcase our products to those unfamiliar with contemporary mead; we’re here to forge lasting connections with larger retailers and regional distributors, and to reaffirm our relationships with those who have supported us from the start. The Farm Shop & Deli Show is more than an event for us—it’s a platform to test the pulse of the market, to ensure our products resonate with current trends through direct consumer feedback.”

“Our achievements, such as winning the Golden Fork Award for Wales, are symbols of our dedication to quality and taste. Alongside our flagship wine-style meads and modern sparkling varieties we will have our special edition meads that celebrate and support bee charities such as Bees For Development, made using honey from forests in Zambia. Our Spiced Honey Rum, launched in February, is the newest addition to our family of products, and we’re excited to see it take its place in the spotlight.”

Also, within The Restaurant Show, there will be a Geographical Indication (GI presentation) and tasting taking place on the Restaurant Stage between 15:30 – 16:15 on Monday 29 April.

Farm Shop & Deli Show is packed with new launches, fresh industry insights and trend-setting food and drink to help you get face-to-face with the people driving the market forward in 2024.

Whether you’re an independent farm shop, delicatessen, or artisan food outlet, you can help grow your business along with your passion at Farm Shop & Deli Show. At the show you’ll find all the big ideas to help you discover fresh thinking and practical tips and techniques to increase your profits with our exciting line up of live events and sessions. The show will also reveal the winners of the Farm Shop & Deli Retailer Awards 2024.

Farm Shop & Deli Show will run alongside Food & Drink Expo, National Convenience Show, The Forecourt Show and The Restaurant Show in 2024 as part of the UK Food & Drink Shows, bringing together the grocery, specialist retail, wholesale, foodservice and hospitality sectors under one roof. With over 1200 exhibitors and 25000+ visitors to five shows over 3 days, the event is a must-visit for anyone in the food and drink industry.

Other Welsh companies participating independently at the other shows include Cygnet Distillery, Dewkes Ltd, Gasm Drinks, Heartsease Farm, Meadowvale Foods, Peter’s Food Ltd, Brain Blasterz and Celtic Frozen Drinks.

Come and visit the Welsh food and drink companies at the Farm Shop & Deli Show from the 29 April – 1 May:

  • Welsh Government Pavilion | Hall 20 | Stands S160 & S170
  • Cywain Showcase Stand | Hall 20 | Stands S180, S190, S200
  • Cywain Test Trading Stand | Hall 20 | Stands S200

For more information on how the Welsh Government can assist your business with reaching new markets through trade event visit https://businesswales.gov.wales/foodanddrink/growing-your-business/trade-events

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