Business
How the Pembroke Net Zero Centre can benefit Wales
AT THE SITE of the existing Pembroke Power Station, RWE will deploy new technologies including green hydrogen, carbon capture, large-scale battery storage and floating offshore wind from the Celtic Sea, coming together under a single project ‘Pembroke Net Zero Centre’ (PNZC).
A new report commissioned by RWE by Max Munday, Cardiff Business School, demonstrates the positive impact the company’s PNZC could have on the local economy and employment in Wales.
The report has highlighted how the project could boost Welsh economic activity with much of this focused on Pembrokeshire. Benefits are likely to accrue in phases, first during construction (which are ‘one-off’ benefits) and then during operation (i.e. in the long-term).
In the medium activity scenario, during construction (assumed to be 2023-2038) the report estimates that PNZC could support annual Welsh construction activity of £46m –£77m per annum (p.a.). Taking into account wider economic effects, it is estimated that total Welsh annual GVA connected to PNZC would be between £41m and £68m during construction, supporting between 900 and 1,500 jobs every year during this period.
The report goes on to demonstrate that, during operation, in the medium activity scenario, direct regional employment by RWE would double (an increase of 95 FTE on top of the existing 100 already employed at the Pembroke Power Station). Taking account of the whole economic effects of operational spending in the local economy, a total of 270 additional Welsh jobs would be supported, and a further £28m of GVA p.a. by 2040.
The site of the new venture is home to Pembroke Power Station which recently celebrated its 10th anniversary. The station currently directly employs around 100 people, with an annual operational and capital spend of over £60m, contributing an estimated c.£17m GVA p.a. to the local economy. However, as highlighted in the report, with the development of the PNZC and deployment of low carbon technology, this is set to increase even further.
In order to coordinate and maximise the opportunities these technologies offer RWE and Wales, and to collaborate with industrial partners and the Welsh government, a new Director has been appointed.
Richard Little, who until very recently was the power station manager at Pembroke, has taken on the role as Director of the Pembroke Net Zero Centre (PNZC). He added his comments to the new report: ”The Pembroke plant has for a long time added far-reaching value into the Welsh economy creating and supporting high quality jobs in the region. With the future development of innovative low carbon energy technologies such as hydrogen, carbon capture, battery storage and floating wind from the Celtic Sea, the site has the potential to double GVA and almost triple job creation for Wales. Together these technologies will also support RWE in reaching its international goal to be carbon neutral by 2040.”
He continued, “What is clear is the site will play a key part in the energy transition over the coming years offering an enormous opportunity to suppliers, businesses and for employment across Wales.”
RWE is Wales’ largest energy generator and also the largest renewable generator with 12 operational sites including onshore and offshore wind, hydro power and one of the most efficient gas plants in the UK – Pembroke.
PNZC has three distinctive pillars of development and implementation: large scale green hydrogen production, floating offshore wind from the Celtic Sea and the decarbonisation of the Pembroke Power Station itself, e.g. by fitting CCS and / or using low-carbon hydrogen as a fuel. RWE is sitting the Net Zero Centre at Pembroke as it has all elements to the energy and industrial carbon trilemma: offshore wind accessibility, land for development of an electrolyser, grid and power connections, energy-intensive surrounding industries, and a gas power station at the centre.
Business
Wolfscastle spa earns prestigious AA recognition
WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.
The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.
The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.
The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.
Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.
Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.
“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”
The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.
Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.
For more information or to book, visit www.wolfscastle.com.
The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.
Business
Pembroke South Quay boat shed expansion plans submitted
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application will be considered by county planners at a later date.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
Business
Pembrokeshire hospitality rates relief scheme backed
A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.
A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.
“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.
“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”
It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.
“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”
Members backed the recommendation.
All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.
The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.
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