News
Pembrokeshire: The affordable Summer destination for families

PEMBROKESHIRE is making waves as the ultimate value-for-money summer destination for families seeking a memorable holiday experience without breaking the bank – that is according to Visit Pembrokeshire which it pitching the county as a value-for-money destination.
With the cost of living continuously on the rise, finding an affordable vacation spot has become crucial for parents looking to provide their children with the best possible experience. Pembrokeshire not only offers a diverse range of attractions, from stunning beaches comparable to those in the Mediterranean to thrilling activities, wildlife encounters, and culinary adventures, but it also stands out as one of the most affordable holiday destinations in the UK.
Visit Pembrokeshire, the region’s official tourism organisation, is determined to showcase how Pembrokeshire surpasses its popular neighbour, Cornwall, in terms of affordability. To demonstrate this, they have prepared a pound-for-pound comparison of holiday favourites, revealing how far your money can go this year in Pembrokeshire compared to Cornwall.
When it comes to dining out with the family, Pembrokeshire presents excellent options at reasonable prices. The Boars Head in Templeton offers a delightful meal in a family-friendly setting, consisting of 2 courses excluding drinks, for just £60.80. On the other hand, The Cobweb Inn in Boscastle, Cornwall, charges £63.70 for a similar experience.
Indulging in a delectable ice cream treat on a sunny day is a must during a summer getaway. The Scoop at Milford Waterfront in Pembrokeshire offers a single scoop in a waffle cone for a mere £3. Similarly, Valenti’s in St. Ives, Cornwall, serves the same for £12. Clearly, Pembrokeshire presents a more cost-effective option for those seeking a cool and refreshing treat.
When it comes to the quintessential British dish of fish and chips, Pembrokeshire takes the lead in affordability. Marina Fish n’ Chips in Saundersfoot offers a satisfying portion of cod and chips for £9.05 or a smaller portion for £5.25, which amounts to just £28.60 for a family of two adults and two children. In contrast, Rick Stein’s Fish n’ Chips in Padstow, Cornwall, charges £14.90 for the same dish, with children’s portions priced at £6.95, resulting in a total of £43.70 for a family of four. Pembrokeshire undoubtedly emerges as the more budget-friendly choice for this classic seaside delicacy.
For those seeking adventure on the open seas, Pembrokeshire offers exhilarating boat trips at reasonable rates. Saundersfoot Sea Safaris takes you on a 1.30-minute Wildlife/Historic Caldey Island tour, with tickets priced at £22 for adults and £18 for children, totalling £80 for a family. Padstow Sealife Safaris, located in Cornwall, offers a Seal Sealife Safari lasting 1 hour, with adult tickets priced at £27.50 and children’s tickets at £20.00, resulting in a higher total of £95 for a family. Pembrokeshire proves to be the more economical choice for those looking to explore the wonders of the sea.
Surfing lessons are a popular activity for families seeking thrills and spills on the waves. Outer Reef Surf School in Pembrokeshire offers a 2-hour lesson for £40, making it an ideal choice for families with two children at a total cost of £80. On the other hand, Harlyn Surf School in Cornwall charges £45 for a 1.5-hour lesson, resulting in a higher cost of £90 for a family. Pembrokeshire once again provides better value for money in this adrenaline-fueled activity.
Apart from these fantastic cost-saving activities, Pembrokeshire shines with its range of family and inter-generational accommodation options. The region boasts excellent campsites and self-catering holiday choices, making it the ideal destination for families of all ages.
Celtic Camping & Bunkhouse Accommodation, located just four miles from St Davids, offers group accommodation in a stunning coastal setting with panoramic views of the Irish Sea. With direct access to the renowned Pembrokeshire Coastal Path, spanning 186 miles along breathtaking coastline, Celtic Camping provides the perfect base for an unforgettable holiday. Prices start from £84 per night for a tent accommodating four adults and three children.
For families who love outdoor activities and hiking, Caerhafod Lodge Bunkhouse Accommodation within the Pembrokeshire Coast National Park is an excellent option. The beautifully converted stone barns provide comfortable hostel accommodation with spectacular views. The hostel features a self-catering kitchen, a spacious sitting room, two sea-view patios with BBQ facilities, and all rooms are en-suite. Rates for dormitories are £25 per person per night for adults and £20 for children under 16. A family of four (two adults and two children under 16) can enjoy a four-bed en-suite room for £90 per night. Alternatively, exclusive hire of the bunkhouse for up to 23 people costs £425 per night, with a minimum two-night stay.
Folly Farm Adventure Park and Zoo, nestled in 100 acres of stunning Pembrokeshire countryside, offers a range of accommodation options to suit various budgets. From luxury lodges with hot tubs to gold award glamping safari tents and a campsite with electric hook-up, the park caters to small and large groups. Adding to the excitement, the park offers Showman’s Wagons reminiscent of traditional fairground caravans. With a zoo, a farm, and a fairground, Folly Farm guarantees entertainment for the whole family. The Twiga glamping tent, accommodating six people in three bedrooms, starts from £769 per week.
For a unique and luxurious experience, consider renting The Sandcastle, a stunning six-bedroom colonial-style villa that can accommodate up to 12 guests. The villa boasts outdoor and indoor swimming pools, a hot tub, a steam room, and additional amenities such as a home cinema room, snooker table, and tennis table to keep younger family members entertained. Prices start from £54 per person per night, and a one-week stay comes with two additional nights free.
Slebech Park Estate, an 18th-century Georgian Manor located within the Pembrokeshire National Park, offers a tranquil hideaway with a rich historical backdrop. Set amidst 650 acres of meadows, woodlands, and riverside walks, the estate provides a picturesque setting for an extended family retreat. A Classic Room, including breakfast, starts from £140 per night, allowing guests to immerse themselves in the beauty of the surroundings.
For more information and inspiration on free and low-cost activities in Pembrokeshire, Visit Pembrokeshire’s informative website offers a plethora of ideas to make the most of your visit. Discover the breathtaking coastline, explore local attractions, and create lasting memories with your family. For a detailed guide, visit their website at https://www.visitpembrokeshire.com/articles/7-memorable-things-to-do-for-free
Business
£10 million investment to support jobs and health in Wales

First Wales trailblazer launched as part of UK Government’s ‘Get Britain Working’ plan
A MAJOR £10 million boost to employment support in Wales has been announced as part of the UK Government’s drive to tackle economic inactivity and “Get Britain Working” again.
The first trailblazer programme in Wales, launched in Denbighshire on Monday (Apr 21), will roll out new tailored employment support including one-to-one mentoring, counselling, wellbeing services, and health condition management.
The programme was launched jointly by UK Minister for Employment Alison McGovern and Welsh Government Minister for Culture, Skills and Social Partnership Jack Sargeant, marking a shift away from a ‘one size fits all’ approach in favour of support targeted to local needs.
The investment will help people with CV writing, job searching, mental health, and managing health issues that may be holding them back from employment. The trailblazer areas – Denbighshire, Blaenau Gwent, and Neath Port Talbot – were selected for their high levels of economic inactivity and will be among nine areas across the UK to pilot these reforms.
During their visit to Working Denbighshire, both Ministers met Work Coaches and saw first-hand the services being offered under the new scheme.
Minister for Employment Alison McGovern said: “Everyone deserves to thrive, including those living with long-term health conditions.
“No one will be written off. This £10 million investment will help connect health and employment services and deliver real change under our Plan for Change.
“Good work provides both dignity and security, and this trailblazer will help people across Wales access that support.”
Welsh Government Minister Jack Sargeant added:
“This investment is an important step in our joint approach to supporting people back into good employment.
“By integrating health and employment support, and tailoring it to each community’s needs, we aim to provide truly joined-up services.
“The Welsh Government is committed to ensuring no one is left behind.”
Secretary of State for Wales Jo Stevens said:
“This £10 million trailblazer will deliver support where it’s most needed – in Blaenau Gwent, Denbighshire, and Neath Port Talbot.
“We know this targeted approach works and builds on the success of initiatives like the Young Person’s Guarantee.
“Helping people into work improves physical and mental health and raises living standards.”
The trailblazers are part of the UK Government’s wider £240 million Get Britain Working reforms, which include:
Transforming Jobcentres to focus on skills and careers
Guaranteeing young people the chance to earn or learn
Expanding mental health support to help people stay in work
The Wales trailblazer follows the first scheme launched earlier this month in South Yorkshire, which focuses on supporting employers to hire people with health conditions. Upcoming trailblazers will also launch in Greater Manchester, the North East, York and North Yorkshire, West Yorkshire, and three areas in London.
In parallel with the trailblazer initiative, the UK Government has also:
Increased the National Living Wage and Minimum Wage
Introduced the Employment Rights Bill to create more secure jobs
Committed to deeper devolution, supporting local and devolved governments to boost regional growth
The investment into Wales reflects the Prime Minister’s pledge to reset relationships with devolved administrations and empower them to play a leading role in economic growth under the UK’s Plan for Change.
Crime
Guide condemned as ‘arrogant’ after paddleboarding tragedy claims four lives

Sentencing of Nerys Lloyd continues at Swansea Crown Court
A FORMER police officer who led a group paddleboarding trip that ended in tragedy has been heavily criticised by victims’ families during sentencing proceedings at Swansea Crown Court.
Nerys Lloyd, 39, admitted four counts of gross negligence manslaughter and a breach of health and safety laws, following the deaths of four people on the River Cleddau in Haverfordwest in October 2021.

The trip, which had been advertised online at £149 per person including accommodation and supervision, ended in disaster when the group were swept over a weir during dangerous river conditions.
The victims were Morgan Rogers, 24, Nicola Wheatley, 40, Andrea Powell, 41, and Lloyd’s co-instructor, Paul O’Dwyer, 42. All were described as beginner or intermediate paddleboarders, with little knowledge of the hazard ahead.
The court heard the river was in flood at the time, with a strong current and a dangerous drop of around 1.3 metres over the weir, except for a narrow fish ramp just wider than a paddleboard.
Prosecutor Mark Watson KC said Lloyd had only a basic instructor qualification, which was not appropriate for guiding a group on a river in such conditions. He told the court nearly two tonnes of water per second was flowing over a one metre-wide section of the weir at the time.
Lloyd was the only member of the group who successfully navigated the fish ramp. The others were swept over the weir and thrown into the fast-moving water.
Families of the victims have condemned Lloyd’s decision to lead the group out in such conditions, calling her actions reckless and accusing her of showing no remorse.
Andrea Powell’s husband, Mark, said his wife would have experienced “sheer panic” and described Lloyd’s failings as “monumental,” labelling her arrogant and careless.
Teresa Hall, mother of Morgan Rogers, told the court: “You guided Morgan to her death,” and described the agony of imagining her daughter struggling to breathe.
Survivor Gemma Cox gave a harrowing account of trying to rescue fellow paddleboarders, saying she had no idea what a weir was and would never have joined the trip had she known.
Another survivor, Melody Johns, called for better safety awareness and regulation, warning that many boards are sold without quick-release leashes that could save lives. A third survivor, Jemma Dugdale, urged organisations including Paddle UK, Paddle Cymru, Sport Wales and Sport England to take action to prevent similar tragedies.
The court also heard that Lloyd was suspended from South Wales Police at the time of the incident, following a caution for an unrelated fraudulent insurance claim. She had not carried out risk assessments or collected next-of-kin information before the trip, causing delays in informing families after the incident.
Following the deaths, Lloyd reportedly said: “It’s my fault 100% … I just turned around and they all fell over.”
The sentencing hearing is due to conclude on Wednesday (Apr 23).
News
Licence up for grabs to sell ice cream at Newgale Beach

A PRIME seaside trading spot has been made available by Pembrokeshire County Council, offering a unique opportunity for an entrepreneur to operate an ice cream van at the popular Newgale Beach.
The council is inviting tenders for a licence to trade from the northern car park at Newgale between 1st March and 31st October each year. Applications must be submitted by 12:00 noon on Wednesday (Apr 30).
Located on the north-west coast of Pembrokeshire, Newgale Beach stretches for over 3 kilometres and is a favourite among surfers, swimmers, and families alike. Sporting events are frequently held on the beach during the summer months, drawing in large crowds and providing a strong footfall for potential ice cream sales.
The designated car parks at Newgale offer 230 spaces and are the closest surface car parks to the beach. Seasonal parking charges apply between March and October.
The council is seeking offers over £5,000 plus VAT per annum for the licence. Trading hours are expected to be between 11:00am and 7:00pm daily, although these times can be adjusted with the prior agreement of the Streetcare and Parking Manager.
The successful applicant will be allowed to sell principally ice cream, but soft drinks and confectionery may also be sold subject to approval. The sale of alcohol and hot food will not be permitted.
Interested parties are encouraged to visit the site before submitting their applications. An application form can be requested from the council’s Property Helpdesk. All offers will be considered up until the exchange of contracts, although the council is not obliged to accept the highest or any offer.
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