Business
Wickedly Welsh Chocolate triumphs with ALDI Wales listings
HAVERFORDWEST-BASED chocolatier, Wickedly Welsh Chocolate, has emerged victorious in the competitive world of supermarket listings, securing a prominent spot on the shelves of all 56 ALDI stores in Wales. Renowned as ‘the Willy Wonkas of Wales,’ the family-run business has clinched this success with two of its delectable offerings: the 90-gram Salted Caramel and Milk Chocolate bars.
The announcement comes in the wake of a resounding victory for Wickedly Welsh Chocolate at a consumer-focused supplier event held in Swansea, orchestrated by the retail giant ALDI. The event scrutinized crucial aspects such as flavour, taste, pricing, and the likelihood of repeated purchases, amassing a staggering 16,000 data points during the evaluation process.
Co-founder and Chief Chocolatier at Wickedly Welsh, Karen Owen, expressed her elation at the achievement, stating, “As a family-run and independent business, we are really excited to have secured two product listings across all of ALDI’s Welsh supermarkets. We were blown away at the high scores we received from consumers who took part in the event, and we cannot wait to see our products on the shelves. The entire team here at Wickedly Welsh Chocolate was over the moon when we heard the news.”
The success at ALDI adds another feather to the cap of Wickedly Welsh Chocolate, which already boasts a presence in esteemed establishments such as Fortnum and Mason and Co-op (Wales). The expansion into ALDI signifies a strategic move, tapping into a wider market and enhancing the accessibility of their artisanal chocolates to a diverse customer base.
Julie Ashfield, Managing Director of Buying at Aldi UK, shared her enthusiasm for the collaboration, stating, “We are delighted to be partnering with Wickedly Welsh Chocolate after they received rave reviews at our Swansea supplier event earlier this year. Supporting and helping local businesses to thrive is hugely important to us at Aldi, and I do not doubt that shoppers across Wales will love this new addition to our shelves.”
The partnership between ALDI and Wickedly Welsh Chocolate not only underscores the supermarket’s commitment to championing local enterprises but also highlights the artisanal prowess and quality of Welsh-produced chocolates. As these delightful bars make their way to the shelves, consumers can look forward to a sweet symphony of flavours that have won the hearts of both critics and the public alike.
This collaboration is a testament to the thriving artisanal food scene in Pembrokeshire and positions Wickedly Welsh Chocolate as a beacon of excellence in the world of confectionery. As the chocolatier’s delectable creations find a new home in ALDI stores across Wales, it is a celebration not just for the brand but for the entire Welsh culinary landscape.
Business
Pembrokeshire holiday lets near Iron Age farmstead approved
A CALL to convert barns at a redundant north Pembrokeshire farm close to an Iron Age defended farmstead to holiday lets has been approved by county planners.
In an application before Pembrokeshire County Council planners, Ariana Grammaticas and Alewyn Muntingh sought permission for the conversion of two farm buildings at Pencraig Fawr, Llangolman, to three holiday lets.
A supporting statement through agent GMW Design said: “The existing farm is now redundant, the need for livestock and farming is no longer a requirement, my clients wish to utilise the existing farm buildings in a more efficient and long-term use to provide holiday accommodation.
“The buildings’ use for farming is redundant and it is considered that the building is of a style and scale that would lend itself to Holiday accommodation with little alteration to its current form. They have the benefit of having their own curtilage, with a little improvement to the site surrounding they lend themselves comfortably for conversion.
“The vision for the conversion proposals is a development that fits comfortably within the existing area without the need for reconstruction or external alteration to facilitate the conversions. The buildings are located off a former farmyard area and close to the existing farmhouse of Pencraig Fawr.”
Pencraig Fawr is some 250 metres from Pencraig-Fawr Camp, a scheduled ancient monument defended farmstead, which probably dates to the Iron Age period (c. 800 BC – AD 43), an officer report says.
It adds: “Cadw have raised no objection to the proposal with respect to any potential impact upon the heritage asset nor how it is experienced, advising that intervening topography, buildings and vegetation block all views between the monument and the buildings for which conversion is proposed. The access track is within the identified significant view and passes close to the asset.
“However, no changes are planned to this route and the proposal is unlikely to generate a significant amount of traffic. As such, the proposed development will not have any significant adverse impact upon on the way that the monument is experienced, understood, and appreciated and consequently will have no impact on the setting of scheduled monument.”
The application was conditionally approved by planners.
Business
Pembroke Dock opticians fundraises to support local families
A PEMBROKE DOCK opticians has collected food, toiletries and seasonal supplies to help individuals and families in Pembrokeshire experiencing financial hardship.
The collection, organised by trainee dispensing optician Courtney Hearn, was donated to PATCH (Pembrokeshire Action To Combat Hardship), a local charity dedicated to providing essential items, including food parcels, clothing and household necessities to those in need.
PATCH also holds an annual Christmas Toy Appeal, which ensures children in need receive gifts, art materials, chocolates and wrapping supplies, bringing joy to families facing challenging circumstances during the festive season.
The Specsavers team contributed food and toiletries, while retail director Ellie Thomas-Wigley and optometrist Andrew Williams purchased wrapping paper and Sellotape, following guidance from PATCH, to support the appeal.
Ellie Thomas-Wigley says: ‘We’re incredibly proud of our team’s generosity and their commitment to helping the community. PATCH plays a vital role in supporting local families facing difficult times, particularly during the festive season, and we’re pleased to contribute to their important work.
‘Thank you to our customers and team for coming together to support those in need at such a critical time of year.’
Since 2008, PATCH has been providing support to Pembrokeshire residents by working with referral agencies such as health workers and social services. The charity’s Basics Bank offers immediate help to those experiencing crises, including job losses, benefit delays, or emergency situations like fire or homelessness.
To learn more about PATCH or to donate, visit their charity shop on Charles Street.
Specsavers Pembroke Dock is open seven days a week. To find out more and book an appointment, visit www.specsavers.co.uk/stores/pembrokedock.
Additionally, to make eye health accessible to all, the store offers a Home Visits service for those unable to leave their homes unaccompanied due to disability or illness.
Business
Authentic Turkish flavours come to Haverfordwest with exciting café opening
A DREAM is set to become reality for Hatice Eltan as she prepares to open Turkish Kitchen Café on Quay Street, Haverfordwest, on February 1, 2025, at 10:00am.
The café promises to bring the vibrant and authentic tastes of Turkish cuisine to Pembrokeshire, offering carefully crafted dishes, aromatic coffee, and a welcoming atmosphere. Open daily from 9:00am to 3:00pm, the café aims to become a hub for both locals and visitors.
Hatice, who moved to Pembrokeshire five years ago with her daughter Eliza and son Deniz, described her excitement: “I’ve always had a passion for cooking and catering, and opening my own café has been a long-standing dream. Pembrokeshire deserves a place where people can experience traditional Turkish food. Many locals love visiting Turkey on holiday, and I want to bring a piece of that experience here.”
The launch event will feature a special food-tasting experience, giving visitors a chance to savour traditional Turkish delicacies such as savoury gözleme, sweet baklava, and refreshing Ayran — a classic yoghurt-based drink. Complimentary samples of Turkish coffee and tea will also be available.
In addition to the tasting, the café will run a raffle where one lucky winner will enjoy a free meal for two, and the first 50 guests will receive a special gift voucher.
Hatice will be joined by her brother-in-law Mustafa Eltan in running the café. Together, they plan to create a warm and inviting space that celebrates Turkish culture and cuisine.
Looking ahead, Hatice has ambitious plans for the café:
“If all goes well, I hope to expand Turkish Kitchen into a full restaurant with extended hours. I already have the necessary licensing to remain open until 3:00am, and I’m excited about the possibilities for the future.”
Hatice, originally from London with Turkish heritage, spoke about her love for Pembrokeshire: “We first visited Pembrokeshire on a weekend trip and instantly fell in love with the community, the beaches, and the slower pace of life. Moving here was one of the best decisions I’ve made for my family.”
Turkish Kitchen Café aims to offer more than just food; it promises an experience — a journey through flavours, tradition, and heartfelt hospitality.
For more information, visit turkishkitchencafe.co.uk.
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