News
Initiative in place to curb the sale of fake goods on local social media groups
EFFORTS to protect local consumers and small businesses from the harm caused by the growing trade in fake goods on local social media buying-and-selling groups are being boosted thanks to an important initiative.
The Real Deal Online programme is a national initiative that makes sure social media buying-and selling groups are not promoting the sale of counterfeit goods and other illicit products. It encourages closer working relationships between the groups and their local Trading Standards service.
During the run up to Christmas Trading Standards across Wales supported by the National Markets Group, Intellectual Property Office and National Trading Standards eCrime Team will be identifying buying-and-selling groups in Wales that are operating on social media. Contact will be made with administrators of the groups to make them aware of their legal responsibilities and to invite them to follow the Real Deal Online Code of Practice.
The Code of Practice requires group administrators to welcome officers of Trading Standards as members of the group and to agree to five simple steps:
1. To prohibit the sale of counterfeit and other illicit goods;
2. To act on information from IP rights owners and their representatives who highlight the sale of illegal goods;
3. To notify trading standards if they believe that illegal goods are being sold within the group and to exclude the sellers of these goods;
4. To highlight warnings and advice notices posted by trading standards;
5. To make sure that all members of the group are aware of its fake-free policy.
Selling groups that agree to follow the Real Deal Code of Practice will be allowed to display the Real Deal logo which will act as a visual assurance to shoppers and to traders that it is a fake-free shopping zone.
The new initiative is a natural extension of the Real Deal campaign which has been in place at physical markets and car boot fairs since 2009 and has seen over 500 markets across the UK sign-up to the voluntary Real Deal Charter to prevent the sale of fake goods. The campaign has been so successful that it has now been extended into the digital arena of online and social media marketplaces and is being rolled out by local authority Trading Standards Services across the UK.
It is vital that any illicit traders, who thinks they can make easy money by ripping off consumers with illegal, sub-standard, often dangerous counterfeits, are deterred at the earliest stage.
Judith Parry, Chair of Trading Standards Wales, said: “This programme demonstrates that Trading Standards are engaged in seeking out those who advertise fake goods on social media sites and will take appropriate action against them. Neither the internet nor social media offer an easy hiding place for those who attempt to trade illegally.
“Trading Standards services within Wales carry out excellent work to protect consumers and support traders. I hope that anyone running a buying-selling group across social media, will be motivated to engage in this project, and seek advice from Trading Standards to enable them to run their buying-selling group legally and responsibly.
“Adopting the Real Deal Code of Practice and displaying the logo provides reassurance for group members that it is a safe place to buy and sell. It also enables the administrator of a group to send a strong ‘keep out’ message to those seeking to use that group to sell counterfeit products and who clearly have no scruples about ripping off consumers, selling unsafe products or damaging local businesses.”
Gavin Terry, Chair of the National Markets Group for IP Protection, said: “Online and social media marketplaces are a growing phenomenon, offering many economic and social benefits. Just like markets and car boot fairs in the physical world, local buy-sell groups on social media platforms can provide great bargains and a friendly, lively environment for individuals to trade with each other. However, as online and social media marketplaces are not uniformly regulated, they can offer easy opportunities for those who wish to stay below the radar and trade illegally, particularly in counterfeits and copyright infringing products.
“When illicit traders move into a local selling group, a whole host of problems follow. Consumers are ripped off and sold inferior, potentially dangerous goods; revenue is lost from the economy to the black market; and often the trade in fakes is linked to the funding of organised crime.”
Mike Andrews, National Co-ordinator of the National Trading Standards eCrime Team, said: “Most shoppers and the administrators of buy-sell groups would be horrified to think that they may, unwittingly, be funding organised crime. And many administrators are not aware that, ultimately, they could be held responsible for allowing illegal products to be advertised by members of their group. The Real Deal Online programme is designed to help. It offers anyone running a local selling group the opportunity to work closely with participating Trading Standards Services who will help them to introduce procedures to deter illicit traders from joining the group and causing harm.”
Anyone running a buy-sell group in their area, who wishes to sign-up to the Real Deal Online Code of Practice, should contact their local Trading Standards Service.
More information on the Real Deal campaign is at www.realdealmarkets.co.uk
Charity
Childline delivers 548 counselling sessions to vulnerable children in Wales
HUNDREDS of children in Wales contacted Childline last year in severe emotional distress, with new figures showing the service delivered 548 counselling sessions to young people experiencing thoughts of self-harm or wanting to end their lives.
Data released by NSPCC shows its Childline teams supported children across Wales between April 2024 and March 2025 through confidential phone and online counselling.
Around one in five of those sessions involved youngsters considered to be at immediate risk, including children who had expressed plans to harm themselves or were already taking action.
The charity says the figures reveal the scale of hidden mental health struggles facing young people but also show that many are still willing to reach out for help.
Children contact Childline for a range of reasons, including feeling overwhelmed, dealing with anxiety or depression, family problems, bullying, or past trauma.
One 13-year-old girl from Wales told counsellors: “Lately my mental health has been at an all-time low. Suicidal thoughts have always been there in the back of my mind, but now they’re at the front. It feels like Childline is the only place that takes me seriously.”
Another young person described how intrusive thoughts could appear daily, even during moments when they seemed calm.
Across the UK, Childline delivered nearly 19,000 counselling sessions last year where thoughts of ending life or self-harm were the main concern.

Shaun Friel, Childline Director, said: “Behind every statistic is a young person in pain, often feeling alone.
“But these numbers also represent hope. For every one of these sessions there was a moment when a child chose to reach out rather than suffer in silence.
“Our message is simple: you are not alone. Whatever you’re going through, Childline is here to listen and help you find a way through.”
The figures have been released during Children’s Mental Health Week, with the charity urging parents, carers and schools to check in regularly with young people and take warning signs seriously.
Childline is free, confidential and available 24 hours a day on 0800 1111 or via online chat.

Health
£2m hospital upgrade to ease A&E pressure at Carmarthen site
MAJOR refurbishment work has begun at Hywel Dda University Health Board’s Glangwili Hospital after more than £2 million in funding was secured from the Welsh Government.
The £2.096m investment will be used to overhaul the hospital’s Same Day Emergency Care (SDEC) unit, creating extra consultation rooms, a redesigned reception, and a more comfortable environment for both patients and staff.
Health chiefs say the expanded unit will help reduce pressure on the hospital’s busy Emergency Department by allowing more people to be treated quickly without needing an overnight stay.
The project forms part of wider efforts to improve urgent and emergency care across the health board’s sites, including the Minor Injury Unit at Prince Philip Hospital.
Keith Jones, Director of Operational Planning and Performance for the health board, said the funding would increase capacity and speed up patient flow.
He said: “This investment will help us reduce pressure on the Emergency Department and provide a smoother, swifter experience for patients. We’re grateful to Welsh Government for the support.”
Services temporarily relocated
While the work takes place, several services have moved elsewhere on the hospital site.
The SDEC unit, Discharge Lounge and Medical Day Unit have relocated to Y Lolfa, formerly Padarn Ward.
The Cancer Information and Support Service and Cancer Psychological Support Service have also moved, although contact details remain unchanged.
Some clinics, including podiatry, neuro-rehabilitation and occupational therapy, will stay at the Priory Day Hospital, but patients may need to use different access routes.
Patients are being notified through appointment letters, and extra signage will be in place around the hospital. Staff are urging visitors to check their letters carefully or contact departments directly if unsure where to attend.
Cabinet Secretary for Health and Social Care Jeremy Miles said the upgrade would help tackle overcrowding and delays.
He said: “This investment will reduce waits, ease handover pressures and improve the overall experience for patients and staff when they need urgent or emergency care.”
Work is expected to continue over the coming months.
Crime
Stepdad denies murdering five-month-old baby as trial hears ‘shaking’ evidence
A WEST WALES man accused of murdering his partner’s five-month-old son has told a jury he “panicked” and shook the baby in an attempt to revive him.
Thomas Morgan denies killing Jensen-Lee Dougal, who suffered catastrophic brain injuries at the family home in Clydach in March 2024.
The child was rushed to the University Hospital of Wales but died the following day in his mother’s arms.
Morgan, of Penyrheol Road, Gorseinon, is on trial at Swansea Crown Court charged with murder and three counts of inflicting grievous bodily harm with intent. He denies all charges.
Opening the defence case, the court heard Morgan claims the infant had been sick after feeding and was found choking and unresponsive when he returned with fresh clothes. He said he shook the baby, tapped his back and splashed water on him in an effort to get a reaction before seeking help from a neighbour. He told jurors he could not call an ambulance because his phone was faulty.
Asked in the witness box what he physically did, Morgan said: “I completely panicked. I shook him to get a reaction out of him.” He added he did not believe he used enough force to cause harm and said it was “absolutely not” his intention to hurt the child.
Prosecutors allege the injuries were inflicted deliberately.
The jury has heard detailed medical evidence describing bleeding and swelling to the brain, bleeding to the spine and eyes, bruising to the ears and chin, multiple rib fractures and fractures to the legs, elbow, spine and foot.
Doctors said some of the rib fractures showed healing, suggesting they occurred during two separate periods — between early January and early February, and again between mid-February and the end of March.
Consultant paediatrician Dr Deborah Stalker told the court each set of injuries was rare in babies and strongly associated with non-accidental trauma. Considering the total pattern, she said they were “purposefully inflicted”, consistent with abusive head trauma such as violent shaking.
“These injuries do not occur in the course of normal handling of a baby,” she said.
She added the brain damage was so severe that Jensen-Lee would have lost consciousness and gone into cardiac arrest within minutes. An equivalent accidental force, the court heard, would be comparable to a high-speed road collision or a fall from a second-floor window.
The prosecution claims Morgan was “fired up with anger” following an earlier argument when the injuries were caused. Morgan denies losing his temper or assaulting the child.
The trial continues.
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