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Welsh beer and spirits planning for a robust future

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PRODUCERS from across the Welsh beer and spirits sectors have gathered to launch their respective strategies to improve sector collaboration and drive growth moving forward.

Held at the Norwegian Church in Cardiff Bay, the Welsh Beer Strategy and Welsh Spirits Strategy will help the drinks industry meet current challenges, including the cost of living crisis and spiralling energy, supply chain and raw material costs.

The drinks industry remains integral to the Welsh economy, with a turnover last year of just over £820m. Beer and cider accounted for £212m of this, with spirits being £241m. This makes drinks the fourth biggest food sector in Wales behind red meat, dairy and bakery. Furthermore, over 1,200 people are employed in the industry, with many of them based in rural locations.

The two strategies were developed by leading industry figures from the brewing and distilling sectors, facilitated by the Food & Drink Wales Drinks Cluster. Support and input was also received from Welsh Government officials at Food & Drink Wales, along with wider partners.

Themes identified as being critical for the future success of both industries include increasing the level of Welsh product in the on and off-trade, boosting their tourism offer, through brewery and distillery tours, increasing exports, upskilling the workforce to help drive knowledge transfer and innovation, along with closer collaborations across the supply chain to help with efficiencies and cost savings.

Following the publication of the strategies, a timeline has been in put in place to monitor progress, with an evaluation of their impact slated for the summer of 2026.

Commenting on the two strategies, Minister for Rural Affairs and North Wales, and Trefnydd, Lesley Griffiths, said, “I was pleased to attend the launch of the Welsh Beer Strategy and the Welsh Spirits Strategy, and see first-hand the ambition and willingness to collaborate that exists amongst our brewers and distillers.

“The strategies will help drive wider benefits, such as boosting tourism across the country.

“Both beer and spirit production are highly valuable to the Welsh economy, and a thriving drinks sector is vital to a successful food and drink industry, and will help raise its profile overseas.”

The Welsh beer industry has experienced unprecedented disruption and economic shocks in recent years, with the Covid pandemic proving to be particularly damaging amidst continuing pub closures.

However, there remains over 60 established brewers in Wales employing 600 people, with a further 63 smaller enterprises.

Richard Lever of Magic Dragon Brewing said, “The Welsh Beer Strategy offers us a clear vision of where we want to take the industry, and the areas we need to focus on to create a profitable and sustainable brewing industry.

“We can see that people are prepared to pay a premium for a quality product, and we are blessed in Wales to have so many breweries who take pride in their product and are prepared to work collaboratively with each other to help drive the industry forward.”

The Welsh spirits sector is a relatively small, but a thriving sector with huge potential. With 53 companies employing over 300 people, it plays a crucial role in preserving cultural heritage, promoting local economies, and celebrating the unique flavours and traditions of Wales.

In a significant milestone, Single Malt Welsh Whisky was recently awarded PGI (Protected Geographical Indication) status, joining the likes of Scotch Whisky by being recognised for its unique flavour and tradition.

Speaking of his hopes for the Welsh spirits industry, Chris Leeke of Hensol Castle Distillery said, “We want to be at the forefront of a thriving industry, and the Welsh Spirits Strategy will help us achieve this.

“Our vision is to be recognised for the quality of our product, which will help us compete in both local and global markets. Many of us want to capitalise on export opportunities, which can only help raise the profile of our food and drink industry overseas.

We hope we can continue to build our profile and show consumers that by choosing Welsh, they are getting a product full to the brim with quality and provenance.”

If you require further details on the Welsh Beer Strategy and the Welsh Spirits Strategy, please contact the Welsh Government Drinks Cluster team via [email protected]

Business

Call to end ‘fad’ of ‘school dogs’ in Pembrokeshire

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A CALL to end the ‘fad’ of permanent ‘school dogs’ in Pembrokeshire for their benefit and the befit of the schools, instead using visiting ‘therapy dogs’ is to be heard next week.

Pembrokeshire County Council’s Schools And Learning Overview And Scrutiny Committee meeting of November 28 will consider a public submission by Robert Thomas – who works with therapy dogs – on the subject of school dogs.

The submission reads: “My definition of a school dog is one that spends long periods in the school and is managed and owned by school employees not outside assessed and insured visiting therapy dogs who stay for an hour with a competent handler.

“The welfare of many dogs in schools in Pembrokeshire has been compromised over the last few years and we are concerned that the rise in the popularity of school-owned or teacher-owned dogs is an animal welfare issue.

“I can think of several school dogs in Pembrokeshire where it has gone wrong for the animal.”

He cites examples of ‘school dogs’ the county, where he says they have had to be removed, with the animals being unsettled, barking and even nipping on occasions, showing “a lack of understanding of animal welfare”.

His submission adds: “We have done some work with the Animal Welfare team at the Welsh Government around licensing this field, a consultation was completed in March 2023, currently awaiting the outcome.

“It has become a fad across the country and many dogs spend all day in schools supported by staff members who have another job to do. It feels like PCC does not have a policy overarching animal welfare policy in schools to protect dogs from being seen as staff members and there purely for human benefit, not the dogs.

“Dogs need to rest and sleep during the day and not in school. The visiting therapy dog model works best as the impact is greatest and the welfare of the dog is managed externally. If the dog is there all the time that can diminish the impact, and the novelty can wear off for the pupils.

“In my experience schools should concentrate on teaching and leave the therapy dog introduction to those that have the expertise in animal welfare.”

The submission will be considered by committee members at the November 28 meeting.

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Business

Specsavers relocates to landmark new store following £1.2 million investment

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HAVERFORDWEST will celebrate the opening of Wales’ largest Specsavers store on Monday 16 December 2024, following a transformative £1.2 million relocation to larger premises in the Riverside Shopping Centre.

The new state-of-the-art store, located at 21 Riverside Quay, promises cutting-edge facilities and enhanced services to meet growing community needs.

It will boast 14 test rooms, including two dedicated audiology suites, making it not only the largest Specsavers store in Wales, but one of the largest in the UK. Equipped with the latest technology, the premises will offer enhanced eye care, contact lens, and audiology services, easing the burden on local NHS services.

The store will also play a key role in education, supporting optometrists undertaking higher qualifications, such as Glaucoma and Independent Prescribing certificates, by providing hands-on opportunities to gain essential clinical experience.

‘This substantial investment reflects our commitment to delivering world-class eye and hearing care to Pembrokeshire,’ says Andy Britton, ophthalmic director at Specsavers Haverfordwest. ‘Our larger premises will allow us to meet growing demand, introduce advanced clinical services, and provide a dedicated training facility for optometrists pursuing higher qualifications.’

A recent YouGov survey, commissioned by Specsavers, revealed that 68% of Welsh adults wouldn’t think to visit an optician first for eye-related problems, and half (50%) would first contact another NHS service (GP, pharmacy, eye hospital, NHS 111 or A&E) if they woke up with eye issues, rather than their local opticians.

New Specsavers store under constructions (Image: Specsavers)

The survey also revealed that, of the 68% who would not visit an optician first if they woke up with an eye problem, more than a third (35%) didn’t know they could use an optician for these issues, while a quarter (25%) were concerned they’d have to pay for treatment.

Mr Britton explains: ‘We encourage anyone experiencing acute or chronic eye problems – such as sudden loss of vision, red or painful eyes, flashing lights, floaters, or headaches – to make their optometrist their first point of contact. Optometrists are equipped to manage a wide range of urgent eye issues, allowing patients to receive prompt care and avoid unnecessary trips to A&E or long waits for a GP appointment.

‘By offering quick access to eye health services, we can reduce the burden on the NHS in Wales and ensure people receive the help they need before their condition worsens.’

Andy Britton and Wayne Jones inspect progress of construction (Image: Specsavers)

The grand reopening event on 16 December will feature live entertainment from the Haverfordwest Male Voice Choir and notable attendees, including several local mayors and other dignitaries. The event will also celebrate Specsavers’ community-focused ethos, with a series of fundraising and awareness initiatives planned for 2025.

This new chapter follows the addition of Wayne Jones, retail director, to the Haverfordwest team earlier this year. With a remarkable career and commitment to innovation in optometry, Mr Jones brings invaluable leadership to the practice. His appointment, combined with the relocation, marks a transformative era for the store.

Deputy Leader of Pembrokeshire County Council, Cllr Paul Miller, praised the move: ‘Specsavers’ significant investment is a strong vote of confidence in the future of Haverfordwest. The new store is a key part of the town’s ongoing regeneration, drawing important footfall through the town centre.’

The new Specsavers Haverfordwest store will be open seven days a week, offering flexible appointment times to cater to the community’s needs. To book an appointment or learn more about the services available, visit www.specsavers.co.uk/stores/haverfordwest.

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Business

Ascona wins at the 2024 Allica Bank Vreat British Entrepreneur Awards

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PEMBROKESHIRE businessman Darren Briggs, founder of petrol station operator Ascona, has been named a winner of the prestigious Allica Bank Great British Entrepreneur Awards in the ‘Scale-Up Entrepreneur of the Year – Wales’ and the inaugural ‘Randal Foundation Entrepreneur of the Year – Wales’ categories.

Now in its 12th year, the Great British Entrepreneur Awards shine a spotlight on the individuals and businesses driving innovation, creating jobs, and shaping the future of the UK economy.

This year, the brand new ‘Randal Foundation Entrepreneur of the Year’ award celebrated entrepreneurs whose business embodied The Randal Foundation’s core mission – to save lives, improve life chances, and contribute positively to local communities.  

Ascona has been committed to supporting local communities since its inception, having established The Ascona Foundation in 2020. The success of the Group over the years has enabled Darren and the team to support many charities in the areas in which it operates, with the Company donating over £400,000 to local, national and community organisations since 2017.

Darren Briggs, Founder and Chief Executive Officer of Ascona Group, commented: “It is a great honour to be recognised for such prestigious awards at this year’s Great British Entrepreneur Awards.

“I am incredibly proud of Ascona and everything we have achieved over the years. This is another milestone for our business and the recognition is a testament to everyone’s hard work, commitment, and ‘Team Ascona’s’ ethos over the years.

“However, I am most proud of our charitable endeavors and the team’s commitment to giving back. It is something that is very close to my heart. We’re committed to supporting our various charity partnerships, including the Wales Air Ambulance this year, as we continue our extensive fundraising initiatives across the Group.”

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