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Great news for village chippie after local couple become “sole” traders

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A CEREDIGION couple who were frustrated when their local chippie was closed over a Bank Holiday weekend found the perfect answer – they took over the business.

Aled and Nia Roberts jumped into action when the chip shop in Llanon, between Aberystwyth and Aberaeron, was put on the market just days later and they were able to lease the property.

Eighteen months later they have built up trade based on good, locally sourced food as well as their extensive promotion of the Welsh language and displaying local history and culture prominently in their front windows.

Customers have written glowing reviews of their visit to Sglods (Welsh for chips) on social media and online review websites.

Their fans include European rally champion and friend Chris Ingram who loves their fish and chips and volunteered to help them out one busy evening.

Now Aled and Nia have been shortlisted for an award at the Gwobrau Mwyaf Cymraeg yn y Byd (Most Welsh in the World Awards) organised as part of the Bwrlwm ARFOR scheme that’s run by Anglesey-based consultancy firm Lafan.

The aim of the competition is to celebrate all things Welsh in business across the four counties with the highest percentage of Welsh speakers, Ceredigion, Carmarthenshire, Gwynedd and Anglesey.

The winners will be announced at an awards ceremony in Aberystwyth and the couple are thrilled to have been shortlisted in the category for the Most Welsh Brand.

Aled, 50, said: “We found out about being shortlisting when the online voting was launched. We’re delighted and very excited by it.

“Welsh is an important part of our business because Welsh is very much in use in this area. From the signs outside and the menu boards inside to our social media pages we make extensive use of the language and are proud to do so.”

Aled said the opportunity for him and Nia to take over the chip shop was rather unusual.

“It was August 2022 and we had been on holiday with our two children getting back on the Bank Holiday Saturday and we thought we’d get some chips from the chip shop which is opposite our house for supper.

“But it was closed and we tongue in cheek said that if the business was ever to become available we’d give it a try. .

“I thought no more of it but just days later a “Business Opportunity” sign went up. It was as if it was meant to be,” he said.

After their successful bid, the couple re-branded the business, re-named it as Sglods and applied a fresh coat of paint to the exterior.

“Neither of us had any experience in the catering industry and we were quite literally thrown in at the deep end.

“We looked very carefully at what we were offering and have made every effort to source what we sell locally or from Wales.

“Unfortunately we can’t obtain our fish from Wales, the cod comes from Iceland but the potatoes naturally come from Pembrokeshire. We have a very good supplier who also supplies their potatoes to many supermarkets.

“Our special pie of the week is popular and is supplied from a company based in Cross Hands near Llanelli, and our sausages are made in Welshpool” he said.

The couple are just as keen to promote the local area and with the shop having two large windows facing the busy A487 he decided to display artefacts and images explaining the history of the village and events in the surrounding area.

Aled added: “With the help of our close friend Sian, who is the creative one, we try to change the theme every month. When we had the ploughing competition in the village I found an old plough and some photos and put them in the window. At Easter we had a picture of a chicken and I’d hidden some Easter eggs around the village with vouchers for the shop in them.

“We have a picture of the month of local people, buildings or landscape which invariably starts a debate and a Welsh saying of the month.

“The displays have become popular and we have people coming just to see them and some organisations have asked if they can create a display to promote their work or forthcoming events.”

For many years Aled has run Ceir Ardwyn Cars, a motor dealership based in the village while Nia worked for Cyngor Sir Ceredigion Council.

He has a keen interest in motor sports and was a navigator in motor rallying for many years.

“A few weeks ago Chris Ingram and his father John who are friends of the family came to stay and do some testing ahead of a British Rally Championship round.

“Chris was the first British driver to become FIA European Rally Champion in over 50 years and raved about our fish and chips, he even helped us out one busy night and did a shift in the shop.

“We have photos of him working behind the counter on our social media,” he said.

The purpose of the competition is to encourage businesses to use Welsh to boost their bottom line – and put a smile on people’s faces at the same time.

It certainly seems to have succeeded with dozens of entries finally whittled down to 30 finalists in seven different categories.

A spokesperson for ARFOR said: “Our aim is to create a buzz around the use of Welsh in a business or commercial environment and how it can help businesses thrive and provide careers for our young people so they don’t feel they have to move away.

“We have received dozens of nominations from a variety of businesses across the four counties of Ynys Môn, Gwynedd, Ceredigion and Carmarthenshire and those shortlisted for an award are those the judges feel are doing their utmost to use and promote the Welsh language on their premises, their marketing and their social media channels.

“We have 30 finalists and we are conducting a public vote on social media.

“We wish all of them the very best of luck at the forthcoming award ceremony and hope the other nominees continue their good work in using and promoting our language.”

The Bwrlwm ARFOR campaign is part of the ARFOR Two scheme that was launched in 2022 in succession to the 2019 ARFOR programme to continue to strengthen and promote the economic resilience of the Welsh language in the four counties.

ARFOR Two is intended to provide economic support to communities that are strongholds of the Welsh language, increase opportunities to see and use the Welsh language on a daily basis and help young people under the age of 35 to stay in or return to their communities.

 

Business

Could Primark be coming to Haverfordwest? Major retailer in talks for former Wilko site

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Council confirms advanced discussions as speculation grows over high street boost

HAVERFORDWEST could soon see a major high street revival, with a national retailer in advanced talks to take over the former Wilko building in the town centre.

Cllr Paul Miller

Pembrokeshire County Council has confirmed that negotiations are ongoing, with a deal potentially just weeks — or even days — away.

Speaking to The Herald, Deputy Leader Cllr Paul Miller said the authority is in “detailed discussions with a major national retailer” over the prominent vacant unit.

However, he declined to name the business involved, citing commercial confidentiality.

Speculation grows

Despite the secrecy, speculation has been mounting locally that clothing giant Primark could be the retailer preparing to move into the site.

The size of the former Wilko store — one of the largest retail units in the town — has led many to believe only a handful of national chains would be able to occupy the space.

When asked directly whether Primark was involved, Cllr Miller did not confirm the claim, but also did not deny it.

Primark is one of the only non-supermarket retailers in the UK who would be able to make use of the huge floorspace at the Wilko building

Work already underway

The council has taken steps to prepare the building for a new tenant following Wilko’s collapse into administration.

This includes carrying out essential structural repairs, particularly to the roof, funded through a combination of council investment and an interest-free Welsh Government town centre loan.

Cllr Miller said the aim is to deliver a “blank canvas” for a new retailer, who would then invest further in fitting out the store.

He added that any incoming tenant would likely spend “millions” preparing the unit before opening.

Boost for town centre

The arrival of a major national retailer would represent a significant boost for Haverfordwest, which has faced challenges in recent years with declining footfall and the loss of several well-known stores.

The Wilko closure left a large gap in the town centre, both physically and economically, and securing a new anchor tenant is seen as key to revitalising the high street.

If confirmed, the move could increase visitor numbers, support surrounding businesses, and help restore confidence in the town’s retail future.

The old Wilko store is located in a central location in Haverfordwest

Deal ‘close’

Cllr Miller indicated that negotiations are at an advanced stage.

He said: “I’d like to think we’re talking weeks, not months — maybe even days, but these things can change.”

While no formal agreement has yet been announced, the timeline suggests a decision could be imminent.

What happens next

Until a deal is formally signed, the identity of the retailer remains unconfirmed.

However, with negotiations progressing and work underway on the building, expectations are growing that a major announcement could soon follow.

For now, all eyes remain on Haverfordwest — and on whether one of the UK’s biggest retail names is about to arrive.

We have contacted Primark for a comment.

Previous vision: A cancelled 2017 concept of a new cinema at the Wilko site

 

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Business

Rail investment ‘could unlock 40,000 jobs and £11bn for Wales’ says new report

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RAILWAY stations across Wales could help unlock around 40,000 jobs and more than £11 billion for the economy by 2036, according to new research.

A report by Development Economics, published on Monday (Mar 23), highlights how rail infrastructure is acting as a major driver of growth, supporting housing, business development, and employment across the country.

The findings suggest that development within 800 metres of railway stations alone could generate more than 40,000 jobs and contribute £11.3 billion to the Welsh economy over the next decade.

Stations driving growth

The report identifies what it calls the “rail catalyst effect”, where stations attract investment and act as hubs for regeneration.

Recent examples across Wales and the South West show the impact of rail-linked development. Over the past five years, areas around nine stations, including Carmarthen, have delivered 3,500 new homes, 67,000 square metres of commercial space, and supported 4,500 jobs.

Proposed new stations, including Cardiff Parkway and Newport West, are expected to create around 900 permanent jobs and generate £64 million annually over the next ten years.

Economic case for investment

The report comes as Wales continues to face economic challenges, with inactivity rates standing at 25.6%, higher than the UK average of 21.6%.

Researchers say continued investment in rail infrastructure will be key to boosting regional economies and improving access to jobs and opportunities.

Mark Hopwood, Managing Director of Great Western Railway, said: “The findings of this report are clear. The railway, its stations, and the trains that serve them are powerful drivers of economic growth, community prosperity and regeneration.

“Across our network, development around the railway is delivering thousands of homes, new commercial space and thousands of jobs, generating hundreds of millions of pounds in economic value for the communities we serve.”

National impact

Across the wider Great Western Railway network, stations are projected to support 238,000 jobs and generate £14.25 billion in annual economic value by 2036.

Nationally, the report suggests railway stations could support more than one million permanent jobs and contribute £78.7 billion to local and regional economies.

Wider benefits

The report also highlights the social impact of rail, particularly for households without access to a car, estimated at around one in five in Wales.

With more than 1.6 billion passenger journeys made each year across the UK rail network, the study says improved connectivity is helping people access work, education, and services more easily.

 

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205-unit storage site at Pembrokeshire farm submitted to planners

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A CALL to allow a Pembrokeshire farm to keep a storage facility for more than 200 caravans, boats, cars and farm machines as a form of diversification has been submitted to county planners.

In an application to Pembrokeshire County Council, Mr & Mrs Davies, through agent A.D Architectural Design Consultants Ltd, seek retrospective permission for a farm diversification scheme to accommodate the storage of caravans, boats, cars and farm machinery in four of eight agricultural sheds and on hard-standing concrete courtyards at Froghall Farm, Spittal.

The works were completed back in 2019.

A supporting statement accompanying the application said: “At present, four of the eight shed structures on the site form part of the caravan and boat storage scheme, with additional touring caravans stored externally on the concrete courtyards.”

It said the storage provision was split as follows: Shed 1 – farm workshop, and 30 caravans, motorhomes, boats & cars; shed 2 – 16 caravans; shed 3 – 28 caravans, motorhomes, boats & cars – 28; shed 8 – cubicle shed, 11 units of farm machines, motorhomes & caravans; courtyard storage of 120 touring caravans, for an overall storage of 205 units.

The statement added: “It would take place in an accessible location, would incorporate sustainable transport and accessibility principles and would not result in a detrimental impact on highway safety or in traffic exceeding the capacity of the highway network; access road is a no-through road with no increase in traffic due to the nature of development.

“There won’t be a constant stream/flow of traffic as the site’s used for storage. Our client offers a towing service to sites in and around Pembrokeshire, which is used by 45 per cent of their customers, who are unable or prefer not to tow themselves. This gives our client control over the flow of traffic.”

The application will be considered by county planners at a later date.

 

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