News
Leading Wales retailer backs NSPCC campaign to help spot signs of abuse
ONE of Wales’ leading independent retailers is supporting an NSPCC campaign which helps adults know what to do if they are concerned about a child.
South Wales-based retailer Leekes is encouraging community groups, businesses and organisations to take part in the NSPCC’s Listen up Speak up campaign.
The campaign, which has been launched in Welsh and English, aims to help the public understand the signs a child may be at risk and the steps to take through workshops and online training.
More than a quarter of adults (29%) in Wales say they have had concerns a child may be experiencing abuse or neglect, according to data released by the NSPCC.
The YouGov survey of 3,999 adults across the UK, including 181 in Wales, also revealed that one in five UK adults who have had a concern did not take action.
Members of NSPCC Cymru’s Fundraising Board – including Emma Leek, Managing Director at Leekes Retail – took part in a workshop last week where they were advised about some of the signs a child might be at risk, how to approach difficult conversations and who to contact if they are concerned about a child or their family.
Emma said: “Listen up Speak up is a really important campaign being run by the NSPCC.
“It helps people to spot the signs of abuse and how to speak up, meaning more children will be kept safe.
“The workshop provided by NSPCC Cymru was incredibly valuable and I would encourage any community groups, organisations, businesses and schools to take part.
“We all have a role to play in keeping children safe.”
The campaign, which was piloted in Newport last year, is now fully bilingual and includes workshops and online resources in Welsh.
The workshops are being provided face-to-face and online and people can also complete a 10-minute digital training session.
Lili Dunn, Local Campaigns Manager at NSPCC Cymru, said: “We believe that everyone can play a part in keeping children safe, if equipped with the knowledge of what to do when concerned a child is at risk.
“This can range from practically supporting a family, being a listening ear or letting someone know about your concerns, such as a parent, a safeguarding lead for a sports club, or even contacting the NSPCC Helpline.
“We are really keen to reach as many people as possible through our workshops and would love to hear from any community groups, businesses or organisations that would like to host one.”
Other members of the board who took part in the workshop included Mike Parfitt, CEO and Founder of Team Metalogic Ltd, one of Wales’ leading managed IT service providers and Lisa Love-Gould, who was part of the team delivering the Covid vaccination programme for vulnerable patients and staff in Velindre Cancer Centre.
Hywel Peterson, Chairman of the fundraising board, added: “This training is vital to help everyone know what to do if they have a concern, and it will help keep more children safe from abuse and neglect.
“By hosting a workshop or completing the 10-minute digital training, we can all benefit from taking part.”
Community
Concern grows after child hospitalised following Tenby sea swim
PARENT SAYS BOY BECAME SERIOUSLY ILL AFTER SWIMMING DURING FAMILY VISIT
CONCERN is growing in Pembrokeshire after a parent claimed their child was admitted to hospital after swimming in the sea at Tenby.
The post, shared in a local Tenby Facebook group, said the family had visited the resort between Monday and Thursday, with the boy swimming in the sea on Tuesday (May 6).
His parent wrote: “My son swam in the sea on the 6th and the next morning came down with terrible sickness and diarrhoea — he’s been very unwell since and has tonight been admitted to hospital.”
They added: “It’s terrible we can’t swim in our seas and rivers safely anymore. Please be aware.”
The post prompted hundreds of reactions and dozens of comments, with many people expressing sympathy for the family and others raising wider concerns about sewage pollution and water quality around the Pembrokeshire coast.
One commenter said: “This is a national disgrace, please put in a written complaint to Dŵr Cymru and Natural Resources Wales.”
Another asked: “Why were there no signs put up on the beaches to warn people it was unsafe to swim in?”
Others claimed they or family members had suffered illness after swimming at locations including Tenby, Amroth, Newgale and Coppet Hall.
One person wrote: “I got sepsis from a cut in Newgale surfing. Took six weeks in hospital and seven months recovery and still not right to get over it.”
Another said: “Please check with your son’s doctors regarding E.coli and a condition called HUS, which can develop from E.coli. My daughter swam at Amroth in 2022 after a sewage incident in the area and became seriously ill.”
No medical evidence has been published linking the latest reported illness directly to seawater exposure, and there is currently no official confirmation that conditions at Tenby caused the child’s illness.
However, the post has reignited anger over sewage discharges, pollution alerts and the information available to visitors and local people before entering the water.
Lydstep warning
The concern follows a recent warning at Lydstep Haven after Natural Resources Wales informed Pembrokeshire County Council of an “abnormal situation” which could temporarily affect bathing water quality.
Pembrokeshire County Council said officers from its Pollution Control Team had placed warning notices at various locations around the beach, temporarily advising against bathing while the matter was investigated.
Some residents questioned whether warnings were clear enough, particularly during busy holiday periods.
One commenter wrote: “Why aren’t there any warnings to holiday makers and visitors to our local area? It’s not fair that they find out information after someone becomes ill.”
Another said: “There should be notices and announcements on the beaches if there is an outage.”
Others pointed out that Surfers Against Sewage’s water quality app was not showing an active alert for Tenby itself, and suggested some online comments may have confused the current Lydstep warning with previous pollution notices affecting beaches in the Tenby area.
Protest at Broad Haven
The issue comes less than a week before campaigners stage a Surfers Against Sewage paddle-out protest at Broad Haven.
The protest is due to take place on Saturday, May 16, at 1:30pm, as part of a UK-wide day of action calling for an end to sewage pollution in rivers and seas.
Surfers Against Sewage says communities across the UK will gather on beaches, riverbanks and in the water to demand stronger action on sewage pollution.
The campaign group said: “We are sick of it. Sick of the lies, sick of the greed and sick of a system that’s rigged against us.”
A large banner has already been placed on Broad Haven seafront encouraging people to attend the protest.
Tourism concerns
The row has also raised concerns about the potential impact on Pembrokeshire’s tourism industry, with Tenby, Broad Haven, Newgale and other seaside communities heavily dependent on visitors during the spring and summer months.
One commenter wrote: “Not very good for a holiday destination is it.”
Another said: “Tourism will be massively affected by incidents like this, and people’s health and lives are being put at risk.”
Others called for stronger action from Welsh Government, Natural Resources Wales, Pembrokeshire County Council and Dŵr Cymru Welsh Water.
The Herald has approached Natural Resources Wales, Pembrokeshire County Council and Dŵr Cymru Welsh Water for comment.
Community
Milford Haven remembers those lost at sea
National Fishing Remembrance Day marked by Port
MILFORD HAVEN came together on Sunday (May 10) to remember those who have lost their lives at sea.
The Port of Milford Haven joined the Fishermen’s Mission, Stella Maris – Apostleship of the Sea and members of the local community for a National Fishing Remembrance Day service at St Katherine’s and St Peter’s Church.
The service was followed by a gathering at the Fisherman’s Memorial on The Rath, where those who never returned home from the sea were remembered.
Canon Chancellor John Cecil and Reverend Paul Osunyikanmi led what was described as a moving service of remembrance.

The Port of Milford Haven said it was honoured to take part in the event, paying tribute to fishing families and the wider maritime community.
The annual day of remembrance holds particular significance in Milford Haven, a town with deep fishing and seafaring roots.

Local Government
Jonathan Grimes becomes 647th Mayor of Pembroke
JONATHAN GRIMES has said he is “incredibly proud and deeply honoured” after becoming the 647th Mayor of Pembroke.
Cllr Grimes, county councillor for Pembroke St Mary South and Monkton, thanked those who had placed their trust and confidence in him.
He said: “With the support, commitment and dedication of Pembroke Town Council and our wonderful community, I am confident we can meet every challenge together, celebrate our successes, and continue building a brighter and more inclusive future for Pembroke.
“It is a true privilege to serve as Mayor, and I look forward to working alongside the people of Pembroke in the months ahead.”
Cllr Grimes said he was also looking forward to attending this afternoon’s service at St Mary’s Church in Pembroke for the Blessing of the Bells.
He added that he hoped to meet as many people as possible as the town celebrates the return of the historic bells.
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