Business
Glorious weather marks first day of Pembrokeshire County Show
THE PEMBROKESHIRE COUNTY SHOW, Wales’ largest and most celebrated agricultural event, opened its gates today to a bustling crowd under glorious sunshine. The first day of the two-day event saw thousands of visitors flock to the Pembrokeshire County Showground in Haverfordwest, eager to soak up the rural atmosphere, enjoy the varied attractions, and take advantage of the perfect weather conditions.
This year’s show is particularly special, marking the 240th anniversary of the Pembrokeshire Agricultural Society (PAS). The Society has worked tirelessly to create a show that honors its rich history while embracing modernity. This year’s show has something for everyone, from livestock competitions and food stalls to live entertainment and interactive displays.

Among the distinguished guests was Wales’ First Minister, Eluned Morgan, making her first official visit to Pembrokeshire since being elected. Ms. Morgan spent the day touring the showground, expressing her admiration for the event’s organisation and its return to pre-pandemic vibrancy. “It’s a really lovely day this year. Things have been building back up to pre-pandemic levels. It’s been wonderful. Lots of people are here from Pembrokeshire and beyond. It has been brilliantly organised,” she remarked.

The First Minister was particularly taken with the livestock exhibitions, a cornerstone of the show. “One of my favourite parts of the show is seeing the livestock. It’s amazing to think about all the work that has gone in over generations to ensure an animal is in peak condition,” she added. Her visit underscored the show’s significance not only as a local tradition but as an event of national importance.
The weather played a key role in the day’s success, with many show-goers arriving early to make the most of the sunny conditions. Traffic began to build up as early as 7:30 a.m., as eager visitors made their way to the showground. “It’s nice to see the sun and it’s certainly brought out the crowds,” said Adam Thorne, President of the Pembrokeshire Agricultural Society, who officially opened the show from the main ring.

Mr. Thorne, an arable and beef farmer and the third generation of his family to hold the office of society president, reflected on the vital role of volunteers in making the show possible. “We’ve got 200 voluntary stewards across all the sections, and the show just wouldn’t be possible without them,” he said, emphasising the community spirit that underpins the event.
Show director and trustee Delme Harries echoed these sentiments, highlighting how the event has evolved over the centuries. “Before the pandemic, we had eight full-time show staff, and that’s now down to two, so we are lucky to be able to rely very heavily on volunteers and are conscious that we must involve the next generation as well,” he explained. Mr. Harries also pointed to the show’s ability to adapt, embracing social media and the growing demand for quality, locally-made goods while staying true to its agricultural roots.

One of the show’s standout attractions was the presence of Aquarius, a magnificent White-Tailed Eagle with a two-metre wingspan, brought by the British Bird of Prey Centre. Aquarius has captivated visitors with her impressive size and grace, serving as a symbol of the effort to reintroduce these majestic birds to Welsh skies. Alongside Aquarius was the Centre’s newest addition, a baby Snowy Owl, which charmed the crowds with its sleepy demeanor.
This year also saw the triumphant return of the poultry competition, which had been absent in recent years due to the pandemic and avian flu concerns. The competition attracted 600 entries, ranging from individual birds to crafts and eggs, delighting both participants and spectators. “Although this year’s entries are half of what they used to be, they are double what we expected because we went ahead at the last minute,” said poultry show secretary Bethan Clarke, expressing her satisfaction with the turnout.
Food lovers were treated to a feast at the Welsh Food Hall, sponsored by Castell Howell. The Hall showcased over 40 local producers offering everything from cider to cheesecake, along with regular cookery demonstrations that drew large crowds. This celebration of Welsh food and drink has become a highlight of the show, reflecting the region’s rich culinary heritage and innovation.
The showground itself was a hive of activity, with the Country Market shopping area featuring 60 stalls selling unique, artisan products. Families and children enjoyed a range of activities, including rugby skills sessions with the Scarlets, Little Legs Football, and the always popular Panic Circus Big Top, which offered free fun and games for all ages.
The Countryside Park was another popular area, where visitors could engage with the British Bird of Prey Centre’s exhibits, including talks on Eagle Reintroduction Wales and the chance to meet some of the Centre’s residents up close. The Ferret World exhibit and the gundog display team led by Wales’ top handler, Meurig Rees, also drew large audiences, offering a glimpse into traditional country life.
The show’s success was further boosted by the live entertainment provided by Pure West Radio, which broadcasted live from the event. The radio station’s stage featured live music, competitions, performances, and special guests, ensuring that there was never a dull moment.
As the first day drew to a close, attention turned to the forecast for the second day of the show, which looks uncertain. However, the Pembrokeshire Agricultural Society remains optimistic that visitors will turn out in force, rain or shine. Thursday’s schedule includes the much-anticipated judging of sheep and pig classes, concluding with the supreme horse championship at 5 p.m.
Thursday will also see the Ladies Day reception in the Members’ Marquee, where guests will don their finest attire and enjoy Prosecco, all while raising funds for the Royal Agricultural Benevolent Institution (RABI).
The Pembrokeshire County Show, with its blend of tradition, community, and entertainment, has once again proven why it is a cornerstone of Welsh rural life. As visitors look forward to the final day, the show’s organisers are confident that it will be another day to remember, whatever the weather may bring.
Business
New showroom for car dealership approved by county planners
PLANS for a new showroom for a Pembrokeshire car dealership which has recently acquired a new Isuzu vehicle franchise, have been given the go-ahead.
In an application to Pembrokeshire County Council, Gareth Hughes Motors of 25 Burton Road, Sardis, through agent Hayston Developments & Planning Ltd, sought permission to replace a temporary canopy with fixed permanent mini-showroom.

A supporting statement said: “Gareth Hughes Motors is a family run enterprise, established in 1982. In order for the business to respond to the latest technological advancements, especially those related to the transition to hybrid and electric vehicles, additional space and different resources will be required.
“Approval of this application will assist in the delivery of these required resources, associated staff training and recruitment for the servicing of electric vehicles will also lead to the retention and provision of skilled employment.”
It says the extension will be designed to allow sufficient space to display Isuzu vehicles, an additional motor franchise recently acquired by the dealership, with no changes proposed to the existing access from the C3007 as the mini-showroom would take place to the rear of the site and replace an existing canopy structure.

It added: “The environmental impacts from the proposal are minimal as the replacement structure takes place on a concreted/bitumac surface which is currently used for the parking of cars. In addition, the design and use of materials complements that of the current showroom and repair shop and by the addition of a bird and bat box on the south-east of the proposed extension.
“The proposed new mini-showroom will accommodate a maximum of two vehicles and would take place to the rear/side of the site and would be constructed in materials which complement those of the existing showroom and service bays.
“Although Gareth Hughes Motors is located within a group of residential properties it is considered that there will be no significant negative impacts on those neighbouring properties because of their distance from the application site, the orientation of the buildings.
“The securing of an additional franchise at this Sardis site will both help secure the future of the existing staff and create opportunities for additional employment in the motor trade.”
The application was conditionally approved by county planners.
Business
The Cheesecake Guy Ltd plans withdrawn following community council objections
PLANS for what could have been the third store in the country for Welsh cheesecake business The Cheesecake Guy Ltd at Saundersfoot’s Coal Building interpretation centre have been withdrawn.
In an application to Pembrokeshire Coast National Park, Craig Taylor of Merthyr Tydfil-based The Cheesecake Guy Ltd sought a change of use of part of Saundersfoot’s Cambrian Terrace Coal Building interpretation centre to create a small retail unit.
On its website, The Cheesecake Guy says of its business and products: “Established in 2019, The Cheesecake Guy is all about delivering indulgent, handcrafted cheesecake desserts with a twist. While we offer a range of sweet treats, our specialty — and customer favourite — is the signature cheesecake jar.
“Made with quality ingredients and packed with rich, creamy layers, our jars are the perfect dessert for any occasion. Whether you’re treating yourself or sharing with others, The Cheesecake Guy brings a spoonful of happiness to every bite.”
While no supporting statement was published for the Saundersfoot proposal, the application said the scheme, if approved, would employ two full-time members of staff, operating 10am-6pm Mon-Sat, and 10-5 on Sundays and bank holidays.
Of the scheme itself it said it would involve “retail sales of pre-prepared desserts and merchandise,” adding there will be “no on-site manufacturing or heavy processing,” with “equipment limited to display fridges and freezers”.
If approved, the Saundersfoot site would have been the third outlet for The Cheesecake Guy, with sites in Merthyr, and, more recently, Newport Market.
For its Newport site, The Cheesecake Guy says: “We specialise in creating a wide variety of cheesecake desserts that cater to all tastes. Our menu features popular favourites that have won the hearts of many, alongside exciting new creations designed to keep your taste buds satisfied.
“Whether you’re a classic cheesecake lover or an adventurous foodie, we promise a cheesecake experience like no other. Each cheesecake is made with the utmost care, ensuring a rich, creamy texture and a burst of flavour in every slice (or jar!).”
Since the application was submitted, Saundersfoot Community Council objected “on the basis that the harbour is diluting the original intention of this area, which was designed to be an educational section of the development”.
The application is now, as of June 19, marked as withdrawn.
Business
Amended Fishguard children’s home scheme approved
AN AMENDED scheme for a children’s care home on the edge of Fishguard has been approved after a previous call was refused.
In an application to Pembrokeshire County Council, Martin Leahy of Ty Caredig Ltd sought a certificate of lawfulness permission for the use of a dwellinghouse to a residential care home for up to two children at Bryn Delyn, Y Fraich, Fishguard.
Last November, a similar call to allow Bryn Delyn to be used as a children’s home, which raised fears from local objectors the scheme was being ‘rubber stamped’ by the council, was refused.
In that application to the council, Cardiff-based Ty Caredig Ltd sought permission for a Certificate of Lawfulness on the basis the use was not materially different from the property’s existing lawful use.
Residents had accused the council of “pushing through a highly controversial children’s home application behind closed doors”.
A supporting statement for that scheme, with many redacted parts, said the four-bed property had a lawful use as a dwelling house; saying the use as a care home did not require planning permission through a change of use.
However, planners said the use of the dwelling as a care home “would represent a material change of use requiring the benefit of planning permission”.
Since then, amendment to the scheme, for a lawful change of use was submitted, a supporting statement saying Ty Caredig Ltd operates homes throughout Wales that provide specialist care for children, the latest scheme “seeks formal confirmation that the proposed use of Bryn Delyn as a children’s care home for up to two children (plus care staff) would not require planning permission”.
Fishguard Town Council objected, on the grounds of highway safety and parking issues.
It also raised points of “apparent discrepancies between the planning application and the information available on the website,” but stressed it did support provision of suitable accommodation for vulnerable young people and children “with the correct infrastructure in place”.
Local county councillor Cllr Par Davies has said the scheme has her “full support,” as did the certificate call, adding: “Rumours abound regarding this application with objections concerning the usage of the property as a care home for young people. The application states that only two young people would be cared for in the property.
“This type of property is needed as we often talk as councillors for the need for Pembrokeshire children in care to remain in Pembrokeshire instead of the alternative of moving them to other areas in the country and this application fulfils that need.”
The application was approved by planners, the approval stating “Based on the information submitted and on the balance of probability it is considered that the use of the property as a residential care home for up to two children would not result in a material change of use from the lawful use of the property as a dwellinghouse and as a result a certificate of lawfulness for a proposed use should be granted.”
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