News
Tesco to be first supermarket to stock Blas y Tir Welsh milk
Tesco stores in Wales will be the first to stock the recently-launched Blas y Tir Welsh milk.
Blas y Tir (Welsh for ‘Taste of the Land’) Welsh milk was launched in July by Pembrokeshire Creamery, the only BRCGS-accredited liquid milk facility in Wales. The creamery is producing 100% Welsh milk for retailers in Wales – milk from Welsh cows, fed on Welsh pasture then processed and bottled in Pembrokeshire.
The new Blas y Tir Welsh milk will be available in 2 litre bottles as semi-skimmed and whole milk in around 55 Tesco Superstores and Tesco Extras throughout Wales. The milk will be on the shelves from 14 October.
Blas y Tir is a brand created by Pembrokeshire Creamery’s sister-business Puffin Produce under which it supplies Welsh produce, such as Pembrokeshire Earlies PGI and Welsh Leeks PGI grown by local farmers and packed in Wales.

Huw Thomas, CEO of Pembrokeshire Creamery said: “We are pleased to be working with Tesco to launch our new branded Welsh milk onto supermarket shelves for the first time.
“Our experience with the Blas y Tir brand shows us that supermarket customers in Wales are much more likely to choose a product if it has a clear, authentic Welsh provenance.
“Blas y Tir Welsh milk is produced here in Wales for Welsh shoppers, instead of being sent over the border to be processed. It’s offering those customers a more sustainable option, which is authentically 100% Welsh and supports Welsh farmers and producers,” he said.
Tesco Wales buyer Nathan Edwards said: “We are so proud to work with Pembrokeshire Creamery, a company that exemplifies entrepreneurship and community, creating jobs and opportunities for local people.
“It’s important for us to champion local producers who share our commitment to quality and community. They’ve made an impressive start, and we’re excited to see how this partnership will benefit both our customers and the wider community. We look forward to growing our relationship as Pembrokeshire Creamery continues to thrive.”
News
Police launch winter crackdown on crime and antisocial behaviour across Dyfed-Powys
DYFED-POWYS POLICE have launched a winter policing operation aimed at tackling town centre crime, antisocial behaviour and dangerous driving during the festive period.
The force is taking part in the Home Office’s Winter of Action campaign, with officers concentrating on crime “hotspots” across Dyfed, Powys and West Wales in the run-up to Christmas and New Year.
Police say the focus will be on reducing shoplifting, street crime and antisocial behaviour, alongside increased patrols linked to the night-time economy. The operation also includes measures targeting violence against women and girls, as well as alcohol-related disorder.
The winter campaign is being supported by Operation Ivydene, a dedicated antisocial behaviour initiative funded by the Office of the Police and Crime Commissioner. Dyfed-Powys Police received almost £500,000 in 2024 to deliver additional patrols and targeted responses in identified problem areas.
According to the force, Operation Ivydene delivered more than 12,000 hours of patrols during its first year, with reported antisocial behaviour falling by around 40% in hotspot locations.
The second year of the operation began this autumn. Inspector Darren Crockford said lessons learned during the first phase were now being used to broaden the focus.
He said: “Whilst we are still working towards the original aim of reducing antisocial behaviour, there is now an added emphasis on reducing serious violent crime, knife crime and retail crime.
“So far, over 2,050 hours of patrols have taken place across hotspot areas, with more than 70% of those patrols involving engagement with local businesses, charities and third-sector organisations.”
Operation Ivydene is currently active in a number of towns, including Haverfordwest, Milford Haven and Pembroke in Pembrokeshire, along with Ammanford, Llanelli and Carmarthen in Carmarthenshire, Aberystwyth and Lampeter in Ceredigion, and Newtown and Llandrindod Wells in Powys.
Community engagement forms a key part of the operation. Police say more than 6,300 surveys were carried out during the first year of Operation Ivydene to gather feedback from residents and businesses in hotspot areas.
Inspector Crockford added that the responses had helped officers better understand local concerns and shape patrol activity.
Alongside town centre policing, Roads Policing Units are also increasing patrols over the festive period, with a focus on drink and drug driving.
Police said officers would also be targeting the so-called “Fatal Five” offences – speeding, using a mobile phone while driving, not wearing a seatbelt, driving without due care, and driving under the influence of alcohol or drugs – which are the most common causes of fatal and serious collisions.
Dyfed-Powys Police covers more than 8,500 miles of road across the force area. Officers are urging drivers not to feel pressured into risky decisions and to take responsibility for staying safe behind the wheel.
Updates on the winter operation are being shared through Dyfed-Powys Police social media channels and the Dyfed-Powys Connects messaging service.
News
Paul Davies praises work of Pembrokeshire voluntary sector during PAVS visit
MEMBER of the Senedd Paul Davies MS has praised the “vital role” played by the voluntary sector in Pembrokeshire following a visit to PAVS – Pembrokeshire Association of Voluntary Services.
Mr Davies met with Chief Executive Jess Bickerton and members of the PAVS team, who provide support to individuals, volunteers, community groups and charities across the county.
During the visit, the Preseli Pembrokeshire MS was briefed on the wide range of advice, guidance and practical assistance offered by PAVS to help local organisations operate effectively and respond to community needs.
PAVS works closely with voluntary and third-sector groups, supporting everything from governance and funding applications to volunteering and community development, and plays a key role in strengthening local networks across Pembrokeshire.
Speaking after the visit, Mr Davies said the organisation’s work was crucial in helping communities thrive, particularly at a time when many voluntary groups are facing increasing pressures and rising demand for support.
He thanked Ms Bickerton and her colleagues for their work and for the warm welcome, describing their contribution as “invaluable” to communities throughout the county.
PAVS supports hundreds of organisations and volunteers each year and is a central hub for the voluntary and community sector in Pembrokeshire.
News
New OS tideline data could strengthen coastal erosion and flood monitoring
NEW data released by Ordnance Survey (OS) could significantly improve how coastal erosion and flood risk are monitored across Great Britain as sea levels rise and extreme rainfall becomes more frequent.
The continuous tidelines dataset provides a clearer and more accurate picture of where high and low tides fall around the coast and along tidal rivers. The data is expected to support environmental monitoring, flood modelling, and long-term planning as the impacts of climate change accelerate.

Earlier this year, the Environment Agency updated its National Flood Risk Assessment (NaFRA), which for the first time factored in projected climate change impacts. The assessment found that around 6.3 million homes and businesses in England — roughly one in five — are currently at risk of flooding. That figure could rise to one in four properties by 2050.
The Agency has also updated its national coastal erosion risk map, which estimates that around 3,500 properties could be affected by coastal erosion by 2055.
The new OS dataset builds on existing information held in the OS National Geographic Database (OS NGD). Previously separate tidal boundary features have now been automatically merged into continuous high- and low-tide lines, creating two new feature types within the OS NGD Water theme. These can also be used as overlay layers through the OS Tiles API, allowing for clearer visual mapping and large-scale analysis.
The data is expected to support a wide range of environmental and regulatory work, including coastal erosion and flooding modelling, updating boundary features to reflect coastal change, climate change impact assessments, and identifying areas of foreshore that act as natural flood defences.
William Russell, Senior Coastal Process Scientist at the Wales Coastal Monitoring Centre, said the dataset would remove uncertainty from coastal monitoring.
“One of our core values is ‘data, not opinions’. When information is missing, we seek out or collect the data needed to support sound decision-making,” he said.
“The OS Continuous Tidal Boundaries dataset removes uncertainty from our strategic monitoring programme and gives us clearer insight into intertidal extents, delivering cost savings and efficiencies for our survey contractors.”
Ordnance Survey says the data is particularly valuable for environmental policy and regulation, including decisions around water discharge and flood management. Accurately defining the intertidal zone helps identify natural coastal defences, which play a vital role in protecting communities and ecosystems.
Intertidal information has also been enhanced within the Land theme of the OS NGD, with improved coverage of previously obscured areas to create a more complete national coastal dataset.
Lily Brown, Product Manager at Ordnance Survey, said the data would support evidence-based decision-making.
“The OS National Geographic Database contains trusted, accurate features that support everything from climate resilience and infrastructure planning to coastal management,” she said.
“By incorporating authoritative tideline data, we are enabling decisions that will help protect and monitor Britain’s evolving coastlines.”
Following the dataset’s release, Ordnance Survey analysed how ceremonial counties change in size between high and low tide. Merseyside showed the greatest variation, with a nearly 17% difference, followed by Orkney at around 7%.
The analysis also highlighted that counties considered landlocked, such as Nottinghamshire and South Yorkshire, still experience significant tidal influence due to rivers like the Trent and the Don being tidal far inland.
When combined with Unique Property Reference Numbers (UPRNs), the tideline data shows that Greater London has the highest number of homes and businesses within 15 metres of the high-tide line, at around 5,500. Cornwall ranks second with just over 3,000 properties, followed by Devon with around 2,400.
The new data has been released under the Public Sector Geospatial Agreement (PSGA), which provides emergency services and public sector organisations with access to Ordnance Survey data and services.
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