Business
Pembrokeshire Council tax hike having the desired effect

Pembrokeshire recently tripled its council tax for second homes. Wales permits its local authorities to increase council tax rates by 300 per cent. While the rule has been in place since April 2023, it has taken time for councils to commit to the hikes. The recent move by Pembrokeshire to bump to 300 per cent – a 200 per cent rise – has freed up what were many second homes.
Naturally, the major move has had mixed feedback. Some second homeowners see it as a counterproductive move. Others, predominantly people who don’t own second homes, welcome the move to make more properties available to local people. On paper, it’s a positive move at a time when demand for first-home buyers greatly outweighs availability. Even with Pembrokeshire relying on tourism, housing local people is more important.
Homes hit the market after tax increase

Council tax increased by 200 per cent following Wales’ new rules to make it easier for people to buy homes where they grew up. In July alone, 135 second homes in Pembrokeshire hit the market. In July 2023, only 38 were put up for sale. The rate of houses hitting the market was the highest this century, per analysts. Those who remain now need to commercially rent out a property for 182 days per year – up from 70 – to get lower business rates.
If the house goes up for sale, the owner can sidestep council tax for a year. However, as the figures show, many second homeowners now want to sell swiftly. Getting out before the increase becomes too taxing is very much a desire for many. The options to do so quickly have offered an outlet to the exodus of second homeowners. Now, selling your home can be done for free. Anyone can get a free cash offer and then sell without hidden fees.
Furthering the mission to get local homes to local people, a new allocation policy could be of use. The county council met back in April to discuss the social housing allocation policy. Seen as outdated, the 2014-made policy utilises an open housing register. Tighter eligibility criteria are now being sought. Part of this could be that applicants need stronger proof of their connection to the county.
Some movement on the housing development front
As reported earlier in September, a new housing development in Tenby has been unanimously approved. Pembrokeshire Coast National Park had been receiving submission bids for the Brynhir development through the summer. This autumn, a pre-construction service agreement will likely be awarded. Once work gets underway, the plan is to have 125 new homes. Social housing has been highlighted as a particular need in Pembrokeshire.
Of the 125 homes, 93 will be retained by the council. The other 32 will go to the open market and shared ownership deals. As outlined before, there will be a way to prioritise the letting process from the council. Priority will be given to those connected to Tenby and the local villages. Of course, not all plans go as swimmingly. In the summer, a Narberth housing development was refused due to major concerns.
Pembrokeshire’s seeing the intended results from its second home tax hike. With additional housing on the way, on paper, it’s getting easier for those who grew up in the county to stay there.
Business
Haverfordwest opticians celebrate 100 years of long service

WALES’ LARGEST Specsavers store is celebrating a series of individual long service milestones, with nine team members collectively marking a century of long service in 2025.
At the heart of the celebrations is Andy Britton, ophthalmic director at Specsavers Haverfordwest, who has worked at the company for 20 years.
Since becoming a partner in 2006, Mr Britton has overseen the store’s transformation from a small site with just four test rooms to a state-of-the-art £1.2 million premises at 21 Riverside Quay. The enhanced store now boasts 14 test rooms equipped with cutting edge technology and a significantly larger team, growing from 11 to 45 employees.
Haverfordwest residents benefit from Mr Britton’s clinical expertise – he holds multiple postgraduate diplomas that allow him to prescribe medication directly to customers, helping to ease pressure on local GP surgeries and hospitals. He has also led the introduction of enhanced services, including glaucoma monitoring, ensuring more people can access specialist care closer to home.
Reflecting on his career, Mr Britton says: ‘It’s been a privilege to serve the Haverfordwest community over the last 20 years. I’m proud of the team we’ve built and the progress we’ve made – all with the aim of delivering the best possible care for our customers.’
Mr Britton’s anniversary was celebrated alongside colleagues Elise Evans, Gareth Riley and Carrie Lewis-Jones – each marking 15 years with Specsavers – as well as other team members celebrating 10 and five-year milestones.
Fellow director, Wayne Jones, was among those celebrating five years with the business, after joining the Haverfordwest store in 2020. He was named a finalist for Optometrist of the Year at the Optometry Wales Awards in 2023 and then in 2024, joined forces with Mr Britton as retail director of the store.
Commenting on the milestone, Mr Jones says: ‘Our team’s experience and dedication are what makes Specsavers Haverfordwest so special. Reaching 100 years of individual long service milestones in 2025 is something we’re incredibly proud of. It’s a real testament to the commitment of our colleagues, and we look forward to many more successful years ahead.’
To mark the occasion, the directors hosted an in-store awards ceremony, presenting certificates and bottles of champagne to the nine long-serving team members celebrating.
Specsavers Haverfordwest is open seven days a week. To find out more information about Specsavers in Haverfordwest, request an appointment or browse the online store, visit https://www.specsavers.co.uk/stores/haverfordwest.
Additionally, to make eye health accessible to all, the store offers a Home Visits service for those unable to leave their homes unaccompanied due to disability or illness.
Business
Government-backed scheme future-proofs Flintshire firms

Productivity, sustainability and skills boosted through decarbonisation initiative
A GOVERNMENT-funded programme is helping businesses in Flintshire become more productive, sustainable and future-ready through cutting-edge support and innovation.
Delivered by AMRC Cymru, a leading research and development facility based in Broughton and part of the University of Sheffield, the initiative has already supported 32 local companies through a combination of tailored reports, training events and one-to-one assistance.
The scheme—Accelerating Decarbonisation and Productivity Technology and Skills (ADAPTS)—is backed by £811,000 from Flintshire’s share of the UK Government’s Shared Prosperity Fund (UKSPF). It aims to boost growth, reduce carbon emissions and create skilled employment across the county’s manufacturing sector.
Sixteen of the participating businesses also received in-depth support from AMRC Cymru engineers to implement new technologies, enhance workforce skills and address key areas for improvement identified in their initial assessments.
Among those to benefit was Biofortuna, a contract development and manufacturing organisation, which developed an automated solution to scale up a critical process—opening doors to new markets while maintaining high accuracy.
Chris McCarthy, development and manufacturing manager at Biofortuna, said:
“If we hadn’t partnered with AMRC Cymru, we would have had to invest a significant amount of time and resource into researching potential options—and even then, we may have ended up limited to off-the-shelf solutions.
ADAPTS gave us the opportunity to approach our challenge from a completely different angle. They developed bespoke solutions tailored specifically to our needs.”
Natalie Jones, project manager at AMRC Cymru, added:
“Seeing the difference the UKSPF-funded ADAPTS programme has made to Biofortuna’s productivity and precision is fantastic. I’m excited to watch how this new technology supports their ongoing growth.”
Reflecting on the wider impact of the scheme, she continued:
“We’ve achieved excellent results across a number of key performance areas—including adoption of new products and services, improved digital connectivity, increased efficiency, and reduced carbon emissions.
Given the nature and timescale of the work, the full impact of the programme will continue to unfold in the months and years ahead, especially in terms of job creation and retention.”
Councillor Chris Dolphin, Flintshire County Council’s cabinet member for economy, environment and climate, welcomed the scheme’s success:
“With UK manufacturers investing around £38.8 billion into the economy each year, it’s great to see the ADAPTS programme preparing Flintshire businesses for future growth.
I believe this investment will boost local resilience and, in the long term, help attract and retain talent in the county.”
Business
Tenby town centre spa hotel could be completed in 18 months

APPROVED plans to change part of Tenby’s former town hall and market hall, and the nearby former TP Hughes department store to a spa hotel, restaurant and café could be completed in just 18 months despite concerns from local traders.
In an application recommended for conditional approval at the April 9 meeting of Pembrokeshire Coast National Park’s development management committee, Wil Crockford of Bassett Crockford Holdings Ltd sought permission for a change of use the former TP Hughes/ M&Co store and a part change of use of the council-owned market hall and former town hall to a spa hotel, restaurant and cafe/bar, with associated extensions and alterations at 12 High Street and Old Town Hall and Market Hall, Tenby.
The development for a new hotel extends across two buildings; the 20 hotel rooms will be located within the remaining upper floors of the existing M & Co buildings, and two new roof extensions in a mansard form to accommodate further hotel space.
The spa would be located at first floor level of the town hall aspect, and into the market’s first floor.
Further facilities in the form of a café will be linked to the hotel reception area at ground floor with additional toilet facilities and bicycle storage provided within the basement level. The proposed restaurant will be accommodated within the southern building.
The scheme was supported by Tenby Town Council, subject to conditions including the protection of existing market operations, and an agreed action plan for integration with potential refurbishment of the market, with Tenby Civic Society has raising concerns about the spa/fitness suite having an impact on the running of the market traders’ businesses.
Concerns have previously been raised about the impact on existing market traders during construction both in terms of noise and dust during works and a potential temporary market closure for construction work to be undertaken, with Cathy Butler speaking on their behalf at the April 9 meeting.
She said that while the market itself – believed to be the oldest in Wales – was flourishing despite the building being in need of renovation, there had been a lack of reassurance and feedback from the council, as landlords of the hall, as the proposed scheme progressed.
She stressed there was no objection to the neighbouring hotel but to the the potential impact on the market operations through the upstairs spa development.
“We’ve learned most of our news from the newspapers and we’re worried sick,” she told committee members, saying any impact on the market affected the “future of not just us but all our local suppliers as well”.
“Consider the small guy here; a spa is for the few, and the market for the many,” she added.
Agent Phil Davies told the committee there was no intention to disrupt the market, with the potential for putting that section of works on hold if there were any potential renovations to the hall through the council.
He said the whole scheme was expected to take 18 months to complete; the committee later hearing from local councillor Sam Skyrme-Blackhall that discussions were ongoing at council level with potential funding identified.
The application was given conditional delegated approval to senior park officers on completion of a S106 legal agreement to cover financial contributions.
A related listed building application was also granted delegated approval.
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