PRENDERGAST BUTCHERS in Haverfordwest has taken the top prize for the best sausage in Wales, at the prestigious ‘Put Your Best Sausage Forward 2024’ competition.

Organised by Hybu Cig Cymru – Meat Promotion Wales, the award celebrates the artisan Welsh pork industry, which is defined by smaller scale and specialised farms and producers.

The award-winning family butchers is run by Chris and Rachel Wolsey, along with their two sons Tom and Mark.

The family have been farming in Pembrokeshire for almost 50 years, and took over the shop some seven years ago. In that time, the business has been transformed and consistently wins awards for the quality of its offering, including being named the best butcher in Wales at the UK-wide Butcher’s Shop of the Year Awards.

Announced at the Royal Welsh Winter Fair Show, not only was their Prendergast Gold sausage named the best banger in Wales, but their Merry Cherry entry also reigned supreme in the newly introduced Best Christmas Sausage category.

Speaking of his pride at winning both awards, Chris Wolsey said, “Having made the shortlist for the two previous years and just missing out on the top prize, it’s fantastic to have finally taken the crown. To win the best Christmas sausage as well is just the icing on top.

“Everyone in the shop is over the moon. Both entries are a combination of the family doing a lot of trialling and tasting, and getting the sausages to the point where we feel they would be appealing to our customers. My preference is for a sausage with very high pork content, and which just has the bare minimum of seasoning, hand mixed and with a natural casing. When you have an amazing product, like locally reared pork in Wales, then you want that to be the star of the show and the main flavour.

“In my opinion, pork from Wales is superior. The flavour, husbandry and smaller scale farms sets us apart from the larger, more industrial method of farming. At Prendergast Butchers, we know exactly where all our meat comes from, it’s fully traceable and we work closely with our customers and farmers to get the product exactly as they want it.”

Philippa Gill, Brand Engagement Lead at Hybu Cig Cymru – Meat Promotion Wales, commented, “We are thrilled that Prendergast Butchers took not just one, but both awards at this year’s competition.

“The standards continue to be high, and highlight some of the quality, artisan products that are available locally to people in Wales.

“Our small-scale producers offer unique, hand-reared products, often available directly or from local shops like Prendergast Butchers. With fewer food miles, it’s often a more sustainable choice, in addition to helping keep money in the local economy. We would strongly encourage people to seek out their local pork producer and give them a try.”

For more information on pork produced in Wales, and where you can buy it, visit porcblasus.cymru.

ROCH CASTLE near St Davids is proud to announce its recent wins at the Historic Hotels of
Europe Awards, held in the heart of Prague.

Adelle and Johanna, representing Roch Castle, accepted two distinguished accolades for the entire team: Historic Eco Hotel of the Year and the Silver Award for Historic Castle Hotel of the Year.

The Historic Eco Hotel of the Year award recognises Roch Castle’s dedication to sustainable
hospitality, a core value shared by staff and visitors.

This award celebrates the castle’s eco-friendly practices and commitment to preserving the environment while offering a luxury
experience steeped in history.

The Silver Award for Historic Castle Hotel of the Year also honours Roch Castle’s unique ability to provide guests with an unforgettable stay in an authentic and beautifully restored 12th-century castle.

The management gave a heartfelt thank you goes out to everyone who supported Roch Castle and voted in the awards.

Special recognition is due to our exceptional team, whose hard work and dedication
made these achievements possible.

For more details on Roch Castle or to experience this award-winning destination for yourself,
visit our website at www.rochcastle.com, email [email protected] or call 01437 725 566.

BUDGET supermarket giant Lidl could be building a new store near a Pembrokeshire seaside town with the promise of 40 jobs, and is seeking the public’s views following the launch of a consultation.

Lidl is exploring plans to develop a new food store on land off the A478, near the entrance to Park House Court in the village New Hedges, close to Tenby.

Earlier this year, the German supermarket giant said it was keen to open at a new location in Pembroke Dock, where it already has a store, along with hopes to build a new store in Tenby.

There are currently three Lidl stores in Pembrokeshire, at Pembroke Dock, Haverfordwest and Milford Haven, the latter of which has recently been given the go-ahead for a new revamped store.

Lidl has now launched an online consultation for the proposals, with a public information event due to take place on December 4 at De Valence Pavilion, Upper Frog Street, Tenby between 3 and 7pm.

In the consultation documents, Lidl says: “Lidl GB is seeking views regarding proposals for a new foodstore on land off the A478, Narberth Road in New Hedges near Tenby.

“A new Lidl store at this site would increase local shopping choice, create up to 40 new jobs, and offer high quality products at great prices.

“The planning application will consider a range of matters including design, landscaping and highways.”

It says the proposed store would be “built to our very latest specification, including modern in-store facilities like Lidl’s popular bakery, a 1,334 sqm sales area, and customer toilets with baby changing facilities”.

The scheme proposes 103 parking spaces, including six accessible, nine parent and child bays, and covered cycle parking, along with “enhanced environmental features including solar panels on the roof and rapid electric vehicle chargers for two vehicles in the parking area,” adding: “Lidl has an ongoing commitment to enhance the sustainability of its stores.”

It says the scheme, if approved, would create “up to 40 jobs for local people including full and part-time roles, with entry-level staff receiving Lidl’s competitive £12.40 per hour starting pay”.

The consultation says community leaflets, including feedback forms, will be arriving soon. 

Following the consultation a formal application is expected to be lodged with Pembrokeshire County Council planners for consideration at a later date.