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Proposed new route for Pembrokeshire triathlon announced after local complaints

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PEMBROKESHIRE’S annual Long Course Weekend triathlon event could see cyclists riding a radically different route from its south county base, taking them as far north as eight miles from Cardigan, bypassing contentious areas Wisemans Bridge and Saundersfoot.

Billed as ‘Europe’s largest multi-sport festival’, the event features swim, bike and run over a variety of distances, with the elite athletes completing all three disciplines at maximum distance to earn the coveted Long Course Weekend medal.

The Tenby-based multi-day triathlon events have been held in the summer since 2010 in the county, but concerns have been raised about loss of trade and inconvenience due to road closures associated with it, particularly the cycling events, the current longest 112-mile route taking in parts of the south of the county including Wisemans Bridge, Saundersfoot, Tenby and Pembroke.

Back in December, Pembrokeshire County Council’s full council heard that some south county communities were “at breaking point” from road closures.

Local members Cllr Chris Williams and Cllr Alec Cormack had asked in a notice of motion, at that meeting, the council withdraw support for the annual Long Course Weekend.

That support takes the form of ‘in-kind’ support such as road closures and car parking rather than a direct financial input.

In a supporting statement, the two councillors said: “Our community is at breaking point; residents and businesses in Saundersfoot, Amroth, Wisemans Bridge and Coppet Hall are effectively cut-off for the majority of a Saturday each June/July by the Long Course Weekend two-lap bike race. Many other areas of South Pembs are similarly affected, some on both Saturday and Sunday if they are also on the run course too.”

Since their notice of motion was publicised, an alternative arrangement was mooted by the Long Course organisers for one circular route on the eve of the council meeting.

It was agreed at that meeting the joint notice be put on hold pending a special meeting to consider the late proposals ahead of any decision by Cabinet; the extraordinary meeting of the Services Overview and Scrutiny Committee now taking place on January 10.

A report for members asks them to consider the notice, along with responses from Long Course organisers Activity Wales, the proposed new route bypassing Saundersfoot, a bone of contention.

The proposed single loop would see cyclists on the 112-mile route leave Tenby for Pembroke, with a loop around Freshwater West before travelling to Neyland via Pembroke Dock, then on to Broad Haven, Newgale, Wolf’s Castle, Tufton, over the Preselis to Crosswell, Crymych, Llandissilio, Narberth, Templeton-Carew, before the final return to Tenby via Reberth.

The report highlights Activity Wales’ response: “After internal review and listening to some of the concerns we have proposed a new bike route.  We propose transitioning to an open-road format for the bike course in 2025 and introducing a new single-loop route.”

It says the open-road format “decreases the logistical challenges of full road closures, minimising disruption to non-event traffic,” and “also helps communities in areas where there are two days of closures,” and “by removing Wisemans Bridge and Saundersfoot from the route, we address concerns from residents and businesses in these areas, alleviating community tensions and logistical challenges”.

It also says the wider scope of the changes “highlights more of the county’s stunning landscapes, creating a unique experience for participants and boosting tourism appeal,” which it hopes will bring wider benefits to other parts of the county.

Business

Community council objections to Tenby Lidl store scheme

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PLANS for a new store on the edge of Tenby by retail giant Lidl, which has seen objections from the local community council, are likely to be heard next year.

In an application recently lodged with Pembrokeshire County Council back in October, Lidl GB Ltd, through agent CarneySweeney, seeks permission for a new 1,969sqm store on land at Park House Court, Narberth Road, New Hedges/Tenby, to the north of the Park Court Nursing Home.

The proposals for the latest specification Lidl store, which includes 103 parking spaces, would create 40 jobs, the applicants say.

The application follows draft proposals submitted in 2024 and public consultations on the scheme, with a leaflet drop delivered to 8,605 local properties; an information website, with online feedback form; and a public exhibition, held last December at the De Valence Pavillion in Tenby, with a follow-up community event held at New Hedges Village Hall, close to the site, publicised through an additional postcard issued to 2,060 properties.

Some 1,365 responses have been received, with 89 per cent of respondents expressing support for the proposals, the applicants say.

A supporting statement says: “Lidl is now exceptionally well established in the UK with the Company operating c.980 stores from sites and premises both within and outside town centres. Its market share continues to increase substantially, and the company is expanding its store network considerably. The UK operational model is based firmly on the success of Lidl’s operations abroad with more than 10,800 stores trading across Europe.

It adds: “The granting of planning permission for the erection of a new Lidl food store would increase the retail offer and boost the local economy.  The new Lidl food store would create up to 40 employment opportunities for people of all ages and backgrounds, providing opportunities for training and career development.  This in turn will create an upward spiral of economic benefits.”

Local community council St Mary Out Liberty Community Council has formally objected to the scheme, saying that, while it supports the scheme for a Lidl store in principle, recognising “the economic benefits a new retail store could bring,” it says the proposed location “is unsuitable, conflicts with planning policy, and cannot be supported in its current form”.

Its objections add: “The A478 is heavily congested in peak tourist months. A supermarket would worsen congestion, increase turning movements, and heighten risks to pedestrians, cyclists, and emergency access.”

It also raises concerns on the potential impact through “noise, lighting, traffic disturbance, and loss of quiet amenity” on a neighbouring residential care home.

An initial assessment by Pembrokeshire County Council, highlighted concerns about the visual impact, with the authority’s landscape officer commenting that the store would introduce “an intense urban function into an otherwise rural context”.

The report added: “It is not considered to be compatible with the character of the site and the area within which it is located; and furthermore, will lead to a harmful visual impact on the setting of the National Park.”

The application will be considered by county planners at a later date.

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Community

Craig Flannery appointed as new Chief Fire Officer

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MID AND WEST WALES FIRE SERVICE LEADERSHIP CHANGE

MID and West Wales Fire and Rescue Service has announced the appointment of Craig Flannery as its new Chief Fire Officer, with effect from Monday, December 15, 2025.

Mr Flannery has served with the Service for more than twenty years, progressing through a wide range of middle management and senior leadership roles across both operational and non-operational departments.

During his career, he has been closely involved in strengthening operational delivery, risk management and organisational development. His work has included leading innovation in learning and development, overseeing the Service’s On-Call Improvement Programme, and driving investment in key enabling functions such as workforce development and information and communication technology.

The appointment followed a rigorous, multi-stage recruitment process led by Mid and West Wales Fire and Rescue Authority. Candidates were assessed through structured interviews, strategic leadership exercises and scenario-based assessments designed to test operational judgement, organisational vision and the ability to lead a modern fire and rescue service.

External professional assessors were also engaged to provide independent scrutiny, ensuring the process met high standards of fairness, transparency and challenge.

Mr Flannery emerged as the strongest candidate, demonstrating clear strategic leadership capability, detailed organisational knowledge and a strong commitment to community safety and service improvement.

Councillor John Davies, Chair of Mid and West Wales Fire and Rescue Authority, said: “Craig brings a deep understanding of our Service and a clear vision for its future. His appointment will strengthen our ability to innovate, support our workforce and deliver high-quality protection for the communities we serve.

“As we navigate a rapidly changing landscape, Craig’s experience in driving innovation and organisational development will be invaluable in helping us adapt and transform for the future.”

Commenting on his appointment, Mr Flannery said: “It is a privilege to lead this outstanding Service. I am committed to supporting our people, strengthening partnerships and building on the strong foundations already in place.

“As the challenges facing fire and rescue services continue to evolve, we must modernise and innovate, ensuring we have the skills, technology and capability needed to meet the needs of our communities. I look forward to working with colleagues and partners across Mid and West Wales to deliver a resilient, progressive Service that keeps people safe and places our staff at the heart of everything we do.”

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Community

Senedd unanimously backs sign language bill

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PLANS to make Wales the best place in the UK for British Sign Language (BSL) users moved a significant step closer to becoming law with the Senedd’s unanimous support.

If ultimately passed, the BSL bill – introduced by the Conservatives’ Mark Isherwood – would end Wales’ status as the only UK nation without specific sign language protections.

Leading a debate on Wednesday December 17, Mr Isherwood said the Senedd supporting the bill’s general principles was a “huge step ahead” for the “vital” legislation.

Mr Isherwood, a disability rights campaigner for decades, explained his backbench bill would introduce legal requirements to promote and facilitate the use of BSL in Wales.

He said the bill, if passed, would be the most progressive piece of BSL legislation anywhere in the UK, recognising BSL is a language in its own right, not a communication support need.

Conservative MS Mark Isherwood
Conservative MS Mark Isherwood

He highlighted that the bill would establish a BSL adviser role, the first statutory post of its kind in the UK, describing its importance as something that “cannot be overstated”.

Mr Isherwood, who chairs cross-party groups on disability and deaf issues, told the Senedd: “This isn’t just my bill. This is the bill of the BSL community. Let’s make this happen together and be proud of it together on behalf of deaf people across Wales.”

Jenny Rathbone, the Labour chair of the Senedd’s equality committee, was convinced of the “overdue” need for legislation to give more standing to British Sign Language.

Labour MS Jenny Rathbone
Labour MS Jenny Rathbone

Ms Rathbone said the committee heard the biggest barrier “by some margin” was the availability of interpreters and the sustainability of the workforce.

She quoted a signer who told the committee: “The bill would make us feel respected and valued. But without proper funding, planning and deaf-led leadership, it won’t go far enough.”

Sioned Williams, Plaid Cymru’s shadow social justice secretary, told Senedd members: “Language is a part of our identity, our culture and our personal dignity.

“When someone cannot use their language, they are excluded from education, health care, employment and public life – and that is not acceptable in today’s Wales.”

Sioned Williams MS, Plaid Cymru's shadow social justice secretary
Sioned Williams MS, Plaid Cymru’s shadow social justice secretary

Ms Williams warned that if the legislation fails to deliver real change, the deaf community would be left “angry, disappointed and very, very disheartened”.

She expressed concern that the bill does not legally require the BSL adviser to be a deaf person, arguing it is “not appropriate, possible or efficient” for non-signers to lead the way.

Mr Isherwood defended the decision not to require that the adviser must be deaf, warning a successful legal challenge to a single such provision could cause the entire bill to fail.

Welsh Liberal Democrat leader Jane Dodds warned of an immediate workforce crisis, with only 54 registered sign language interpreters in Wales as of July.

With many now approaching the end of their working lives, she said: “We cannot – we must not – allow this bill to fail because we didn’t have the foresight to address this crisis now.”

Support for the bill stretched across the political spectrum, with Reform UK’s Laura Anne Jones similarly welcoming the “long-overdue” and “vital” legislation.

Jane Hutt, Wales’ social justice secretary, confirmed the Welsh Government’s financial backing, committing £214,300 for the bill’s first year of implementation in 2026/27.

If it clears the final hurdles, Mr Isherwood’s proposal will be the first backbench bill to enter the statute book in about a decade following the Nurse Staffing Levels (Wales) Act 2016.

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