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Charity

Child of Wales Awards unveils headline sponsor and opens nominations

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ON the heels of a hugely successful event in Swansea in 2024, the Child of Wales Awards has announced its new headline sponsor and the official opening of nominations for its 2025 event, set for January 25, 2025.

Pembrokeshire-based Ascona Group, one of the UK’s fastest-growing forecourt operators, has entered into a year-long partnership with the awards. This partnership culminates in the annual ceremony that celebrates the achievements and resilience of Wales’ young people while raising funds for children’s charities across the nation.

A community-focused partnership
With a network of 62 sites across the UK, Ascona Group serves more than 300,000 customers weekly and employs over 850 people. Recognized as one of the top 10 independent forecourt operators in the UK, the company has a strong commitment to supporting local communities.

Darren Briggs, CEO and Founder of Ascona Group, said: “We are thrilled to be the headline sponsor of the 2025 Child of Wales Awards. It’s a privilege to support an event that celebrates the remarkable achievements of young individuals and their families across Wales. The awards shine a light on inspirational stories of courage and determination, and we are proud to play a part in recognizing these incredible children. At Ascona Group, our communities are at the heart of everything we do, and supporting the Child of Wales Awards is a huge honor.”

Recognising extraordinary achievements
Now in its fourth year, the Child of Wales Awards will once again honor the remarkable accomplishments of young people across the nation. The event promises to be an emotional and inspirational evening, attracting media personalities, celebrities, sports stars, and entertainers to the Swansea Arena.

The awards feature 11 categories celebrating personal courage, sporting and creative achievements, environmental activism, community service, and fundraising efforts. Nominations are open to children under 18 based in Wales, and submissions are free. Eligible nominees include those who have overcome illnesses, disabilities, bullying, or discrimination, or who have excelled in sports or the arts despite significant challenges.

How to get involved
Nominations can be submitted via the Child of Wales Awards website, where full details of the categories are available. A panel of judges, comprising representatives from award sponsors, celebrities, and independent advisors, will have the tough task of selecting the winners.

Businesses across Wales continue to lend their support to the awards. Alongside Ascona Group, other sponsors include Blue Tiger Marketing, Mrs Bucket, Swansea Building Society, Trade Centre Wales, Gower College, Castell Howell, Princes Gate, Westacres, and Team Wales. Opportunities remain for businesses to sponsor categories, purchase tables, or donate auction prizes to support the event.

Founder Blanche Sainsbury expressed her excitement about the 2025 awards, saying:
“After the success of the 2024 event, we are thrilled to partner with Ascona Group and open nominations for the Child of Wales Awards 2025. These awards highlight an extraordinary group of young people who inspire those around them with their courage and determination. We’re excited to return to Swansea Arena and look forward to announcing the incredible performers who will join us in celebrating these young stars. We invite businesses to get involved and join us in honoring the real heroes of Wales – these amazing children.”

To sponsor the event, book a table, or donate an auction prize, contact Blanche Sainsbury at [email protected].

The Child of Wales Awards 2025 promises to be a night to remember, celebrating the resilience, determination, and compassion of Wales’ most inspiring young people.

Charity

Motorcycle fundraisers transform children’s play area at Glangwili Hospital

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Long-running 3 Amigos and Dollies group marks 25 years of support

THANKS to outstanding fundraising by the Pembrokeshire-based 3 Amigos and Dollies Motorcycle Group, Hywel Dda Health Charities has funded a major improvement of the outdoor play area at Cilgerran children’s ward in Glangwili Hospital — a project costing more than £15,000.

The 3 Amigos and Dollies have supported Hywel Dda University Health Board’s children’s services for twenty-five years, with their Easter and Christmas toy runs becoming landmark dates in the local calendar, drawing hundreds of bikers and supporters from across west Wales.

The latest funding has delivered a full transformation of the ward’s outdoor space, including a re-sprayed graffiti wall, new toys and play equipment, a summer house, improved storage, and a moveable ramp to make the area more accessible for young patients. Members of the group even volunteered to help paint and refresh the space themselves.

Paula Goode, Service Director for Planned and Specialist Care, said: **“We are so grateful to the 3 Amigos and Dollies Motorcycle Group for their amazing support. Not only have they raised an incredible amount for the ward, but they have given their time to help make the outdoor space as special as possible.

“Outdoor play greatly reduces stress and anxiety for children, and it provides a vital opportunity to meet other young people going through similar experiences. It benefits both their physical and mental wellbeing, so we couldn’t be happier with the transformation.”

Tobi Evans, a volunteer with the fundraising group, said: “Because of the generosity of everyone who donates, we are able to give thousands each year. We are always humbled by how much people give, and it’s thanks to them that we’ve reached our 25th year.”

Katie Hancock, Fundraising Officer for Hywel Dda Health Charities, added: “We can’t thank the 3 Amigos and Dollies enough for their support for Cilgerran ward. You have put a smile on so many faces. Diolch yn fawr!”

Hywel Dda Health Charities funds items, equipment and activities that go beyond core NHS funding, making a meaningful difference to children and families across mid and west Wales.

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Charity

Haverfordwest businesswomen launch 2026 charity calendar.

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Bold fundraiser aims to boost breast cancer support and celebrate local female entrepreneurs

HAVERFORDWEST Business Women have launched their 2026 charity calendar, with 100% of profits from every sale being donated to breast cancer charities.

The calendar, revealed this week, features a striking and humorous design promoting body positivity while celebrating the women who run and shape businesses across the town. Organisers say the project has a two-fold purpose: to raise vital funds for breast cancer research and to highlight the diverse and growing range of female-led enterprises operating in Haverfordwest.

Each purchase will help fund life-saving research and provide essential support to those affected by breast cancer — a cause many within the group say is deeply personal to them.

A spokesperson for Haverfordwest Business Women said: “A huge thank you to all the fantastic ladies brave enough to ‘bare all’ for such an important charity. This project shows the strength, humour and solidarity of the incredible women involved.”

Calendars are available now from Victoria Book Shop and other local stockists in Haverfordwest, with all profits going directly to breast cancer charities.

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Charity

Crisis fund plugs gap for Welsh families as support workers warn of ‘severe hardship’

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Working families among those turning to charity for emergency help

ALMOST four hundred families across Wales — more than 1,300 parents, children and young people — turned to Action for Children for crisis support over a 16-month period to 1 October, as the cost-of-living crisis continues to intensify in the run-up to Christmas.

New data from the charity shows that three in ten applications (31%) for emergency grants came from households where at least one parent is in work, while one in seven families (15%) seeking help were not claiming any means-tested benefits. Frontline support workers say that beyond these one-off grants many families “have nowhere else to turn”.

Across the UK, Action for Children is currently receiving around 300 applications a month for financial help. Three-quarters of frontline staff surveyed said the families they support are facing greater financial pressure than this time last year.

Action for Children, which runs hundreds of services across the UK, analysed data from its Family Fund — delivered in partnership with Nationwide — as part of its annual Secret Santa campaign. The fund provides crisis grants for essentials such as food, appliances, clothing and basic household items.

Between June 2024 and September 2025, nearly £85,000 was distributed to families in Wales alone.

What Welsh families needed most

The charity reports that four essential categories accounted for three-quarters of all crisis spending:

  • Food (33%)
  • Household appliances (16%)
  • Home furnishings and repairs (15%)
  • Clothing (12%)

Other key findings include:

  • 47% of applications came from families receiving Universal Credit.
  • 61% were from families with one or two children.
  • 49% were from single-parent households.

Support workers described families unable to replace broken beds, parents going without showers to save electricity, and minimum-wage workers unable to afford carpets or basic furniture despite working full-time hours.

One worker said: “A 9-year-old was sleeping in a toddler bed because the family simply couldn’t afford a replacement. They were already falling behind on bills.”

Another reported helping a young single mother: “She had no carpets, barely any furniture, and a sofa she’d been given that was full of fleas. Her wages covered her bills but nothing more. She didn’t qualify for additional support.”

Mental health impact

The charity’s data shows the emotional toll is severe.

  • 74% of Welsh applications recorded anxiety, stress or other mental health concerns linked to financial hardship.
  • 29% noted that children’s mental health was directly affected by money worries at home.

One support worker said children were avoiding socialising: “They don’t ask to go out because they don’t want parents to feel bad when they can’t give them pocket money.”

Charity calls for urgent action

Laurie Ryall, Action for Children’s National Director in Wales, said: “Our Family Fund data lays bare the devastating impact financial hardship is having on vulnerable families — and that doesn’t stop because it’s Christmas. Staff are helping families every day who try their hardest yet still can’t afford to heat their homes or put food on the table. It is heartbreaking to see the toll on parents and children alike.”

She welcomed the UK Government’s child poverty strategy and the decision to scrap the two-child limit, which the charity has long campaigned for, but warned the change will not take effect until April 2026 and will not help all families currently struggling.

“The Welsh Government is also taking steps on child poverty, but families need help now. That’s why we’re asking the public to get behind our Secret Santa campaign so we can continue supporting the children who need us most.”

Case study

Sarah, a single mother from South Wales living with chronic fibromyalgia, relies on Universal Credit and frequently uses food banks. She said Christmas is “an extremely stressful time”.

Her nine-year-old daughter attends Action for Children’s Emoji Project, which helps children understand and express difficult emotions. Last Christmas, the charity provided Sarah with a £250 food voucher and a new bed and mattress for her daughter.

Sarah said the support was transformative: “Every month is a struggle. We were on a pay-as-you-go electricity metre and I often let my daughter shower while I went without. My daughter’s old bed had broken and she was sleeping on a mattress on the floor. I sleep on the sofa, so I couldn’t help her. The shame and worry were enormous.”

“The food voucher took such a weight off my mind. It freed up money for heating. But Christmas still brings panic because I want her to have a magical day without knowing how anxious I am.”

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