Charity

Tesco branches in Pembrokeshire help raise £40,000 funds for Air Ambulance

Published

1 year ago

February 19, 2025

SUPERMARKET staff and their customers have raised an incredible £40,000 for the Wales Air Ambulance Charity in tribute to the team reaching 50,000 missions earlier this year.

Twenty-five Tesco Extra and twenty-three Express stores have taken part in a fundraiser which spanned from Milford Haven, up to Aberystwyth across to Caerphilly.

Regional store managers Nicola McGuiness and Vanessa Martin worked with their teams to “create something special” after learning the lifesaving service had supported many of its staff members’ family and friends.

Martin, who runs an Express store in Swansea, said: “A colleague’s father, had a health emergency and needed the air ambulance, so we all felt it was a really important cause to get behind.”

Wales Air Ambulance is consultant-led, taking hospital-standard treatments to the patient and if required, transferring them directly to the most appropriate hospital for their illness or injury.

It is delivered via a unique Third Sector and Public Sector partnership. The Emergency Medical Retrieval and Transfer Service (EMRTS) supplies highly skilled NHS consultants and critical care practitioners who work on board the charity’s vehicles.

The service is pan-Wales, and Matt Bourne who runs a Tesco Extra in Bridgend said it was important to reflect that by trying to get as many stores as possible across the country involved.

He said: “It has been fantastic working together across the Tesco family. We have been able to bring together all our colleagues from the Extra stores, like Bridgend where I work to the express stores like Martin’s in Sketty.”

Matt is a keen runner who oftens takes on big challenges like marathons and ultra marathons. He said: “Given my record, when I first reached out to colleagues, they were quire apprehensive.

“But once they knew we were organising a slightly smaller do-able walk, they were delighted.”

Around forty staff took part in a 12-mile hike along the Pembrokeshire Coastal Path from Freshwater East to Broadhaven South on 15 September 2024. Local landlord Nigel Land, from Jack’s at the Longhouse provided shelter, hot drinks, and cooked food for the team.

Matt said: “It was great to catch up with so many people who we’ve worked with in the past who have moved to other stores, and I hadn’t seen for years.

“It was a positive experience, not only because we’re helping a great local charity, but just to catch up and take some time out in the beautiful Welsh country.

“We were super grateful that Nigel at Jack’s at the Longhouse – stepped in and saved the day too – he really looked after us all.”

Each store has organised their own fundraisers from second-hand book sales, cake bakes too sponsored fitness challenges.

Matt continued: “There were running and cycling events in store, with gym machines brought in.

“The ones fortunate enough to have close links with their local air ambulance base managed to get pop up banners, which looked great.”

He added: “We’ve felt the love from customers running groups, cycling groups, motorbike groups, people that have had lots of experience with the Welsh air ambulance.

“This has been such an easy thing to raise money for because people are so enthusiastic about the charity, which encouraged us to keep going.”

Larger stores were set a £1,500 target, whilst the smaller ones were tasked with raising £250.

Matt said: “There’s been a playful sense of competition between a few of the large stores, including Haverfordwest and Carmarthen who raised £2,300 between them.

“I think once we get the final figure, everyone will feel a real sense of pride.”

He added: “It was a bigger hill for the smaller stores to climb too, so it’s great that the larger ones did so well. They’ve done a brilliant job.”

Martin who lives near the air ambulance’s base in Dafen near Llanelli, says he often sees it taken off from the back garden of his home.

He said: “It’s one of those things that you fundraise for, but you never want to have to use because you know it’s only coming to you if you are seriously unwell or injured.”

The whole team have been over-whelmed by the kindness shown to them. Local suppliers like Braces Bread donated £500 and a signed Swans shirt appeared on Martin’s desk.

He said: “I only mentioned on our store Facebook page what we were doing and a female customer messaged saying she’d get the team to sign this season’s shirt.”

Wales Air Ambulance needs to raise £11.2 million every year to keep its helicopters in the air and rapid response vehicles on the road.

Martin said: “It costs such a huge amount of money each year to run and what we have raised in comparison is a real drop in the ocean.

“But over these past few months, everyone we’ve spoken with and told what we were doing have been very positive about supporting the cause.”

He added: “I think most people don’t realise how much these clinicians do at the scene. It has educated us about the work the air ambulance does.

“It is one of those things that you want to help fundraise for but never want to have to use because you know they are only coming to you if you are seriously unwell or injured.”

The Tesco team recently visited Wales Air Ambulance’s airbase in Dafen, to hand over a cheque for £40,000. Martin said: “It’s so fascinating to actually come and see the base. When you do the fundraising and your challenges, you don’t think about the area where the helicopter comes from, or the people involved.

“But just coming here and seeing the facilities and the clinicians, it has been incredible to see everything up close and in action. We were here when the team were called out and watched it take off and then return.

“It’s just an eye opener to watch behind the scenes what actually goes on, we are just so happy to have been able to raise as much money as we have for such a great cause.”

Mike May, Regional Fundraising Manager for the Wales Air Ambulance Charity said: “We were hugely proud to complete 50,000 missions earlier this year, but we could not have done it without fundraisers like this.

“The team at Tesco have been incredible, they really pulled out all the stops to make this happen and it has been wonderful for my colleagues Abi Pearce and Christian Sullivan and I, to support them along the way.

“To raise just over £40,000 is an incredible feat! It has been inspiring to see how everyone has pulled together. We are hugely grateful to all the staff and customers who made this possible.

“Each mission costs around £2,900, one hour of aftercare with our patient liaison team costs £31- so this large donation will really make a huge difference to so many people and help save lives across Wales.”

Charity

Chief’s Tour honours fallen officers with 75-mile Pembrokeshire ride

Published

3 days ago

May 7, 2026

Tom Sinclair

Dyfed-Powys Police team raises thousands for bereaved police families charity

A TEAM of officers and staff from Dyfed-Powys Police cycled 75 miles across west Wales on Wednesday (May 6) in memory of colleagues who lost their lives in the line of duty.

The annual “Chief’s Tour of Pembs 2026” saw participants travel from Fishguard to Carmarthen while raising money for the charity Care of Police Survivors, commonly known as COPS.

The force said the event raised £2,690, with funds going towards support for the families of police officers who have died while serving their communities.

Along the route, cyclists stopped at several locations to meet relatives of fallen officers and take part in moments of reflection.

In a statement shared on social media, the force said the tour was held “in memory of all Dyfed-Powys Police officers who have lost their lives in service.”

The post added: “Those we’ve lost will always remain in our thoughts.”

COPS supports the families of officers who have died on duty by organising national and regional events, helping survivors build support networks and friendships with others who have experienced similar loss.

Dyfed-Powys Police thanked members of the public who supported the cyclists during the challenge.

“A huge thank you to our community for showing our Chief’s Tour cyclists support as they passed through Pembrokeshire,” the force said.

“Your cheers, waves and encouragement kept spirits high for those taking part.”

The 75-mile challenge took riders across parts of north and west Pembrokeshire before continuing east towards Carmarthenshire, combining physical endurance with remembrance and fundraising.

Police charities such as COPS often work quietly behind the scenes, supporting bereaved families long after national attention fades following the death of an officer.

Charity

Milford Haven Town Council Continues Support for Paul Sartori Hospice at Home

Published

3 days ago

May 7, 2026

Tom Sinclair

MILFORD HAVEN TOWN COUNCIL has once again demonstrated its commitment to supporting local residents by awarding funding to Paul Sartori Hospice at Home following a successful application for financial assistance.

The £500 contribution will help support the ongoing delivery of vital day and night home nursing care for people receiving end-of-life care in the Milford Haven area.

The Mayor of Milford Haven, Councillor William Elliott, said: “It is a privilege for Milford Haven Town Council to continue supporting this important and vital service, which provides much-needed care and reassurance to residents in our community when it is needed most.

The work of Paul Sartori is incredibly important, and we thank them for all they do — not only for people in Milford Haven, but across the whole county.”

Paul Sartori Hospice at Home is a registered charity providing high-quality end-of-life care and a wide range of free services to individuals and families throughout Pembrokeshire. Through an open referral system, patients, carers, and family members can access specialist clinical care, emotional support, guidance, and practical assistance, with many services delivered directly in patients’ homes.

A cheque for £500 was presented by the Mayor of Milford Haven to Judith Williams, Grant Development Officer at Paul Sartori Hospice at Home.

Judith Williams said: “We are extremely grateful to Milford Haven Town Council and its councillors for their continued support. Donations such as this make a real difference locally, helping us provide compassionate, dignified care to people in Milford Haven at the end of life.

Support from town and community councils not only helps sustain essential nursing services, but also reflects the strong partnership between Paul Sartori and the communities we serve. We truly value this ongoing commitment.”

The Paul Sartori nursing team currently provides approximately 150 hours of care each month within the Milford Haven area. Funding from Milford Haven Town Council will directly support local residents, enabling them to remain at home and receive professional, compassionate care surrounded by loved ones.

Alongside day and night nursing care, the charity also offers equipment loans, complementary therapies, bereavement and counselling support, and future care planning services — all free of charge and designed to maintain dignity, comfort, and independence for patients and families.

Families across Pembrokeshire living with a life-limiting illness can benefit from Paul Sartori Hospice at Home services. However, as a charitable organisation, the service relies heavily on the generosity of local communities, supporters, and fundraising initiatives to continue delivering this essential care.

Paul Sartori Hospice at Home is encouraging town and community councils across Pembrokeshire to consider supporting the charity to help ensure high-quality end-of-life care remains accessible throughout the county.

Photo Caption:

Judith Williams, Grant Development Officer at Paul Sartori Hospice at Home, pictured with the Mayor of Milford Haven, Councillor William Elliott.

Charity

Milford Haven Beer Fest set for Bank Holiday return

Published

4 days ago

May 6, 2026

Tom Sinclair

Festival promises live music, Welsh ales and community spirit at the waterfront

MILFORD HAVEN Beer Fest is set to return later this month, with organisers promising another packed day of live music, craft drinks and festival atmosphere.

The popular annual event will take place at Milford Waterfront on Saturday, May 23, inside the Ascona Group Marquee, with doors opening at 12:00pm.

Organisers say no advance tickets will be available, with entry operating on a first come, first served basis. Another sell-out is expected and early arrival is strongly advised.

A wide range of Welsh breweries and drinks producers will be represented, including Tenby Harbwr Brewery, Bluestone Brewing Company, Gethin’s Cider, Mantle Brewery, Gower Brewery and Core of the Poodle.

Tiny Rebel Brewery will also be serving lagers, IPAs and its new stout, Coal Drop, while Barti Rum will showcase its latest canned drinks. Prosecco and Pimm’s will also be available.

Entertainment throughout the day will be hosted by Pure West Radio, with headliners 4th Street returning to the waterfront.

The line-up also includes a DJ set from former Welsh rugby international and British and Irish Lion Josh Navidi, alongside performances from Steve Bartram, Big Chicken, Jake Taylor, Function 22 and Natalie O’Brien.

Festivalgoers will also be able to enjoy a street food zone featuring Grub Tacos, Junkyard Dogs and Reeves BBQ.

Community support

Nathan Rees, chairman of Milford Haven Round Table said: “The Beer Festival is a huge highlight for us – not just for the atmosphere, but for the impact it has.

“Every penny raised goes back into the community, funding events like our Carnival and Fireworks and supporting local causes.

“We’re also incredibly grateful to The Ascona Group for their continued sponsorship and to the Port of Milford Haven for their ongoing support as our Major Events Partner, as well as all the Beer Festival sponsors for 2026.”

Ticket information

Entry costs £25 and includes four drink tokens, a festival cup and live entertainment throughout the day.

Additional drink tokens will cost £2.50 each, with cash and card accepted.

The event is strictly over-18s only.

Organisers say there will be a 100 per cent bag search policy, with visitors strongly advised not to bring bags. Free water will be available, and dogs will not be allowed.