Charity
Tesco branches in Pembrokeshire help raise £40,000 funds for Air Ambulance

SUPERMARKET staff and their customers have raised an incredible £40,000 for the Wales Air Ambulance Charity in tribute to the team reaching 50,000 missions earlier this year.
Twenty-five Tesco Extra and twenty-three Express stores have taken part in a fundraiser which spanned from Milford Haven, up to Aberystwyth across to Caerphilly.

Regional store managers Nicola McGuiness and Vanessa Martin worked with their teams to “create something special” after learning the lifesaving service had supported many of its staff members’ family and friends.
Martin, who runs an Express store in Swansea, said: “A colleague’s father, had a health emergency and needed the air ambulance, so we all felt it was a really important cause to get behind.”
Wales Air Ambulance is consultant-led, taking hospital-standard treatments to the patient and if required, transferring them directly to the most appropriate hospital for their illness or injury.
It is delivered via a unique Third Sector and Public Sector partnership. The Emergency Medical Retrieval and Transfer Service (EMRTS) supplies highly skilled NHS consultants and critical care practitioners who work on board the charity’s vehicles.

The service is pan-Wales, and Matt Bourne who runs a Tesco Extra in Bridgend said it was important to reflect that by trying to get as many stores as possible across the country involved.
He said: “It has been fantastic working together across the Tesco family. We have been able to bring together all our colleagues from the Extra stores, like Bridgend where I work to the express stores like Martin’s in Sketty.”
Matt is a keen runner who oftens takes on big challenges like marathons and ultra marathons. He said: “Given my record, when I first reached out to colleagues, they were quire apprehensive.
“But once they knew we were organising a slightly smaller do-able walk, they were delighted.”
Around forty staff took part in a 12-mile hike along the Pembrokeshire Coastal Path from Freshwater East to Broadhaven South on 15 September 2024. Local landlord Nigel Land, from Jack’s at the Longhouse provided shelter, hot drinks, and cooked food for the team.
Matt said: “It was great to catch up with so many people who we’ve worked with in the past who have moved to other stores, and I hadn’t seen for years.
“It was a positive experience, not only because we’re helping a great local charity, but just to catch up and take some time out in the beautiful Welsh country.
“We were super grateful that Nigel at Jack’s at the Longhouse – stepped in and saved the day too – he really looked after us all.”
Each store has organised their own fundraisers from second-hand book sales, cake bakes too sponsored fitness challenges.
Matt continued: “There were running and cycling events in store, with gym machines brought in.
“The ones fortunate enough to have close links with their local air ambulance base managed to get pop up banners, which looked great.”
He added: “We’ve felt the love from customers running groups, cycling groups, motorbike groups, people that have had lots of experience with the Welsh air ambulance.
“This has been such an easy thing to raise money for because people are so enthusiastic about the charity, which encouraged us to keep going.”
Larger stores were set a £1,500 target, whilst the smaller ones were tasked with raising £250.
Matt said: “There’s been a playful sense of competition between a few of the large stores, including Haverfordwest and Carmarthen who raised £2,300 between them.
“I think once we get the final figure, everyone will feel a real sense of pride.”
He added: “It was a bigger hill for the smaller stores to climb too, so it’s great that the larger ones did so well. They’ve done a brilliant job.”
Martin who lives near the air ambulance’s base in Dafen near Llanelli, says he often sees it taken off from the back garden of his home.
He said: “It’s one of those things that you fundraise for, but you never want to have to use because you know it’s only coming to you if you are seriously unwell or injured.”
The whole team have been over-whelmed by the kindness shown to them. Local suppliers like Braces Bread donated £500 and a signed Swans shirt appeared on Martin’s desk.
He said: “I only mentioned on our store Facebook page what we were doing and a female customer messaged saying she’d get the team to sign this season’s shirt.”
Wales Air Ambulance needs to raise £11.2 million every year to keep its helicopters in the air and rapid response vehicles on the road.
Martin said: “It costs such a huge amount of money each year to run and what we have raised in comparison is a real drop in the ocean.
“But over these past few months, everyone we’ve spoken with and told what we were doing have been very positive about supporting the cause.”
He added: “I think most people don’t realise how much these clinicians do at the scene. It has educated us about the work the air ambulance does.
“It is one of those things that you want to help fundraise for but never want to have to use because you know they are only coming to you if you are seriously unwell or injured.”
The Tesco team recently visited Wales Air Ambulance’s airbase in Dafen, to hand over a cheque for £40,000. Martin said: “It’s so fascinating to actually come and see the base. When you do the fundraising and your challenges, you don’t think about the area where the helicopter comes from, or the people involved.
“But just coming here and seeing the facilities and the clinicians, it has been incredible to see everything up close and in action. We were here when the team were called out and watched it take off and then return.
“It’s just an eye opener to watch behind the scenes what actually goes on, we are just so happy to have been able to raise as much money as we have for such a great cause.”
Mike May, Regional Fundraising Manager for the Wales Air Ambulance Charity said: “We were hugely proud to complete 50,000 missions earlier this year, but we could not have done it without fundraisers like this.
“The team at Tesco have been incredible, they really pulled out all the stops to make this happen and it has been wonderful for my colleagues Abi Pearce and Christian Sullivan and I, to support them along the way.
“To raise just over £40,000 is an incredible feat! It has been inspiring to see how everyone has pulled together. We are hugely grateful to all the staff and customers who made this possible.
“Each mission costs around £2,900, one hour of aftercare with our patient liaison team costs £31- so this large donation will really make a huge difference to so many people and help save lives across Wales.”
Charity
The Dizzy Bear to open soon at Milford Waterfront

EXCITEMENT is building at Milford Waterfront as The Dizzy Bear prepares to open its doors — and you won’t be able to miss it. A bold new sign has gone up, marking the spot where Pembrokeshire’s newest hotspot for food and fun will launch.
The Dizzy Bear promises to deliver a unique blend of sweet treats, smoked meats, and street eats, alongside what is set to become the county’s largest game hub.
A spokesperson said: “We’re not just putting up a sign, we’re putting down roots — and it’s going to be unBEARlievable!”
With a strong presence and a playful spirit, The Dizzy Bear is aiming to bring “paw-sitive vibes” to the waterfront, offering something for all ages to enjoy.
The official opening date will be announced soon.
Charity
RSPCA reports highest number of abandonments since pandemic

Animal welfare crisis ‘still felt on huge scale’ five years after first lockdown
FIVE years on from the first UK lockdown, the RSPCA says the legacy of the Covid-19 pandemic continues to have a profound impact on animal welfare — with record levels of abandonment and rising concerns over pet care.
The charity says it is still dealing with the fallout from an increase in impulse pet purchases during lockdown, limited socialisation opportunities for young animals, and the ongoing cost of living crisis — all of which have placed “enormous challenges” on pets, owners, and rescue services.

Abandonment at record high
Last year, the RSPCA received 22,503 reports of animal abandonment — the highest annual figure since the pandemic began.
With rescue centres stretched beyond capacity, the charity is currently paying for 1,220 animals to be housed in private boarding while they wait for a space at one of its facilities.
Dr Samantha Gaines, Head of Companion Animals at the RSPCA, said: “While many pets found amazing new homes during the pandemic, we know not all animals were so lucky.
“The boredom of lockdown, and people’s temporarily changed lifestyles — including increased loneliness — may have led to a surge in impulse pet purchases. Sadly, as the reality of veterinary bills, behavioural issues, and juggling care with work set in, some owners were no longer willing or able to cope, and in some cases turned to extreme measures like abandonment.”
She added: “Five years on from that first lockdown announcement, the impact for animals is still being felt on a huge scale.”
Behavioural and health concerns
The effects of lockdown restrictions were not limited to abandonment. Routine veterinary care — including neutering, microchipping, and health check-ups — was often delayed, and vital socialisation opportunities for young pets were missed.
Between April 2023 and March 2024, there were 44,900 Google searches in the UK for “Can I give my dog paracetamol?”, raising concerns that more people are turning to self-treatment rather than seeking professional advice.
Dr Gaines explained: “Socialisation and structured training are critical for young dogs, but during lockdown, puppy classes and group activities were unavailable. We are now seeing the behavioural issues that resulted from that, and many owners are struggling.”
The charity also urged local councils during the pandemic to ease Public Spaces Protection Orders to help people access walking areas, but long-term issues around accessing and affording care have persisted.
“With vets halting non-urgent procedures during the pandemic, some owners may have become used to skipping appointments or trying to self-prescribe — especially now with the cost of living so high,” said Dr Gaines.
Cost of living pressures
The cost of living crisis, which experts say was exacerbated by the pandemic, continues to impact pet owners.
According to the RSPCA’s Animal Kindness Index:
- 36% of pet owners changed their behaviour due to financial pressure in the past year.
- 15% said they regretted owning a pet in 2024.
- 78% said it is now more expensive to care for their animals.
Dr Gaines said: “The crisis has been one of the most challenging events for companion animal welfare in recent memory. We’ve created a cost of living support hub and expanded our Pet Food Bank scheme — but it’s still incredibly tough for many families.”
Changing attitudes among younger people
The RSPCA also expressed concern over shifting attitudes towards animals, particularly among younger people.
The Animal Kindness Index found those aged 18-24 were:
- Less likely to identify as animal lovers (57% compared to 68% overall),
- More likely to accept dressing up animals for fun (33% vs. 16%),
- More tolerant of breeding animals with genetic health issues (14% vs. 7%),
- More accepting of animals being used in TV entertainment (23% vs. 16%).
Pandemic chicken trend turns sour
The impact has also extended beyond pets. Poultry ownership saw a brief spike during the pandemic, with many households taking on chickens as a “lockdown fad.” However, the RSPCA has since received reports of chickens being abandoned as the novelty wore off.
Beth Winspear, from the charity’s farm animals team, said: “Chickens can make wonderful companions, but some owners didn’t realise the level of care needed. Sadly, some birds were simply abandoned.”
Encouraging people to make compassionate food choices has also become more difficult as households cut costs.
“Despite economic pressures, we’re still seeing strong support for higher welfare meat, eggs, and dairy,” said Ms Winspear. “Two-thirds of consumers say they try to buy higher welfare produce, and sales of RSPCA Assured products continue to grow. Even small swaps can make a real difference.”
Signs of hope
Despite the challenges, the RSPCA believes that “people power” can help create a kinder future for animals.
Polling shows 68% of Brits consider themselves animal lovers, and many are taking action to help — from adopting rescue pets to supporting campaigns and sharing animal welfare advice.
Dr Gaines said: “While it’s been a tough five years for animals, there are so many ways people can make a positive difference. From volunteering to backing campaigns and choosing rescue pets, we can create a world where all animals are treated with compassion.”
The charity is also urging members of the public to take part in its consultation on the future of animal welfare.
Animal Futures: The Big Conversation invites people to share their vision for a better world for animals and humans alike. More information is available on the RSPCA website.
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Charity
Charity funds gardening items for Older Adult Mental Health ward

THANKS to donations, Hywel Dda Health Charities, the official charity of Hywel Dda University Health Board, has been able to fund gardening items for St Non Ward, the Older Adult Mental Health Ward at Withybush Hospital.
The NHS charity funds paid for raised garden beds, a bird bath, a greenhouse, plant pots, wind spinners and a watering can.
Lara Schmidt, Occupational Therapist, said: “We are very grateful that charitable funds have enabled us to purchase these items for St Non Ward.
“The gardening equipment will enable our Occupational Therapy team, who have a gardening group at St Non Ward, to provide a positive patient experience.
“The gardening sessions will provide movement, sensory, emotional, cognitive and social benefits to the older adults on ward.”
Nicola Llewelyn, Head of Hywel Dda Health Charities, the official charity of Hywel Dda University Health Board, said: “The support of our local communities enables us to provide services over and above what the NHS can provide in the three counties of Hywel Dda and we are extremely grateful for every donation we receive.”
For more details about the charity and how you can help support local NHS patients and staff, go to www.hywelddahealthcharities.org.uk
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