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From Cymru Premier to Champions League: The rise of Nicky Hayen

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AT the time, it seemed an unexpected appointment for semi-professional Haverfordwest County. Now, just three years later, the man who arrived in west Wales on New Year’s Eve 2021 has taken Club Brugge to the knockout stages of the Champions League.

Nicky Hayen, the first Belgian to manage in the Cymru Premier, is now one of the most sought-after managers in Europe. Having guided his side past Europa League holders Atalanta in the play-offs, his rapid ascent has caught the attention of the footballing world.

Some pundits have even suggested the 44-year-old could be in line for the Liverpool job when Arne Slot departs.

Few of the 273 fans at Bridge Meadow Stadium for Hayen’s biggest home victory – a 6-1 win over Cefn Druids – could have imagined that their manager would soon be preparing for Champions League clashes against Aston Villa.

But for Haverfordwest chairman Rob Edwards, who remains in regular contact with Hayen, his rise comes as no surprise.

Work ethic and early impressions

“The guy was a workaholic,” Edwards said. “He lived in my house while in Wales, and I’d wake up at 8:00am to find him watching match footage. When I went to bed at 11:00pm, he was still at it.”

A former defender with more than 400 appearances in Belgium and the Netherlands, Hayen arrived in Haverfordwest via coaching roles in Belgium and Saudi Arabia. His time as technical director and interim manager at Waasland-Beveren ended in relegation during the Covid-affected season.

Introduced to Edwards through a mutual contact in Belgium, Hayen impressed the Haverfordwest board with his detailed analysis and tactical vision.

“We just wanted to listen to every word he said,” Edwards recalled. “We knew he was the right person for the job and did everything we could to bring him in.”

Transforming Haverfordwest

Hayen’s influence was immediate. He took Haverfordwest from second-bottom to the brink of European qualification within six months, introducing a structured, possession-based style rarely seen in the Welsh top flight.

“He didn’t over-coach the players,” Edwards explained. “Instead, he gave them detailed opposition analysis and focused on their welfare. He got the best out of players in a way we didn’t expect.”

Despite the culture shock of moving to a small market town in Pembrokeshire, Hayen embraced his new surroundings.

“There are 14,000 people in Haverfordwest. It’s a beautiful place, but it was all about football for him,” said Edwards. “He is a family man, doesn’t drink, and stays off social media. He just works hard.”

The move to Brugge and European success

Edwards always knew Hayen wouldn’t stay forever. When Club Brugge came calling in 2022, offering him the chance to take charge of their Under-23s, the move was inevitable.

By 2023, he was assistant manager to Scott Parker before stepping in as interim boss when Ronny Deila left in March 2024. With Club Brugge struggling in the league, Hayen led them to nine wins from their last ten matches to clinch the Belgian title.

Former Ajax and Anderlecht striker Jan Mulder predicted in May 2024 that Hayen would soon be on the radar of Europe’s elite clubs.

“Next year, he will play a series of matches in the Champions League, attracting the attention of Madrid, Barcelona, Bayern and Manchester,” Mulder wrote.

His words have proven accurate. Hayen’s Club Brugge defeated Villa, Sporting, and Sturm Graz in the group stage, while also holding Juventus and Celtic. They then dispatched Atalanta in the play-offs with a commanding 5-2 aggregate win.

What next for Hayen?

Ahead of their Champions League clash with Aston Villa, Hayen spoke about how he continues to draw inspiration from his late mother, who passed away four years ago.

For Edwards, Hayen’s rise is a testament to his relentless dedication.

“Club Brugge have had better squads on paper, but he gets the best out of his players,” he said. “He is fanatical and leads by example. The younger players are thriving under him.”

Hayen’s short time in Wales also laid the foundation for future success at Haverfordwest. Under Tony Pennock, they qualified for Europe in 2023 for the first time in 19 years.

“It’s fantastic for the club to be linked with someone like him,” Edwards said. “And this is just the beginning. If he keeps going, he will be managing at the highest level soon enough.”

With the biggest clubs in Europe watching, Nicky Hayen’s journey from Bridge Meadow to the Champions League knockout stages may only be the start of an even greater story.

News

Awards celebrate all that is good about Pembrokeshire sport

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PEMBROKESHIRE’S sporting community came together on Friday evening as Folly Farm hosted the annual Sport Pembrokeshire Awards – a night dedicated to honouring achievements across every level, age group and discipline.

The awards recognise exceptional performances, inspiring journeys and the volunteers who keep local sport thriving behind the scenes. The ceremony was once again presented by Ceri Coleman-Phillips of BBC Wales Sport, supported by Cris Tomos.

Simon-Davies with Geoff Williams

Lifetime honour for Premier League star

This year’s Lifetime Achievement Award went to Pembrokeshire’s own Simon Davies.
The former Wales winger enjoyed a distinguished Premier League career with Fulham, Tottenham Hotspur and Everton.

Davies scored in the 2010 Europa League final for Fulham, won fifty-eight caps for Wales – scoring six – and captained his country during the 2010 World Cup qualifiers. He was named Welsh Footballer of the Year in 2002 and Fulham’s player of the season in 2007–08. After leaving the club in 2013, he returned to his boyhood side Solva AFC, famously paying £3 subs to play against St Ishmaels.

Special recognition for Wales Women’s Street Football Team

Welsh rugby legend Gareth Thomas introduced the evening’s Special Award, honouring the players of the Wales Women’s Street Football Team for their remarkable run to the quarter-finals of the Homeless World Cup in Oslo.

The squad trains in Haverfordwest and included five outstanding Pembrokeshire players – co-captains Tor Planner and Marie Tilley, alongside Claire Mantripp, Sam Lewtas and Bryony Davies. All have overcome personal challenges, including homelessness, mental health difficulties and social exclusion, yet wore the Welsh jersey with pride on the world stage.

The team was led by manager Jo Price, former Wales and Arsenal goalkeeper.
Support staff included Anji Tinley, Manager of the Garth Youth & Community Project and a Pembrokeshire County Councillor.

Sreet Football Wales

Cruising Free honoured after rowing the Atlantic

The Chairman’s Award for 2025 was presented by Pembrokeshire County Council Chairman Cllr Maureen Bowen to ‘Cruising Free’ of Neyland Rowing Club, who achieved one of the world’s toughest endurance feats – rowing 3,200 miles across the Atlantic Ocean.

Sophie Pierce, Janine Williams, Miyah Periam and Polly Zipperlan completed the gruelling crossing from Lanzarote to Antigua, raising money for cystic fibrosis and the Paul Sartori Foundation.

At 32, Sophie became the first person with cystic fibrosis to row an ocean, while 70-year-old Janine became the oldest woman ever to complete the challenge. The team’s achievement was hailed as a powerful example of determination, unity and courage.

Team Cruising Free

Parkrun pioneers win School Award

The School Award went to the Federation of Tavernspite and Templeton Schools – the first Parkrun School in the UK.

The federation has built a Parkrun curriculum with Parkrun UK, using the weekly event to boost physical activity, support wellbeing, and develop leadership through the Parkrun Ambassador scheme. The schools were praised for exceptional inclusion, providing adapted PE equipment, wheelchair races and strong support for disadvantaged pupils. Estyn has highlighted their work as best practice.

Tavernspite and Templeton Schools

A strong year for Pembrokeshire sport

Summing up the event, Cllr Rhys Sinnett, Cabinet Member for Residents’ Services, said:
“My congratulations go to everyone who won awards and all those nominated. We are so lucky to have such a strong sporting scene here in Pembrokeshire, and my thanks go to all those who work so hard to ensure people of all ages and abilities can take part in the sports they love. Thanks also to our sponsors Valero, Folly Farm and Pure West Radio for supporting this celebration each year.”

Full list of winners

Girls U16: Ava Tyrie (Brazilian Ju Jitsu – Pembroke MMA)
Boys U16: Ned Rees-Wigmore (Hockey)

Club of the Year: Milford Haven Hockey Club (MAIN PHOTO)
Junior Disability: Jake Evans (Llangwm RFC)
Young Volunteer: Alannah Heasman (Haverfordwest High School)
Junior Team: Merlin’s Bridge FC Under-14s 2024/25
Unsung Hero: Jenny Lewis (Clarbeston Road AFC)
Senior Team: Fishguard & Goodwick Ladies Hockey Club
Male Achievement: Liam Bradley (Triathlon)
Female Achievement: Sanna Duthie (Running)
Disability Sport: Rachel Bailey (Boccia)
Club Organiser: Silfan Rhys-Jones (Fishguard Table Tennis Club)
Coach of the Year: James North (Kilgetty AFC)
School Award: Tavernspite & Templeton Federation of Schools
Chairman’s Award: Cruising Free (Neyland Rowing Club)
Special Award: Street Football Wales
Lifetime Achievement: Simon Davies (Wales, Spurs, Fulham, Everton & Solva AFC)

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Sport

South Pembrokeshire Short Mat Bowls: Week ten results

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The Friendly League continues as Reynalton close the gap on leaders East Williamston

THE LATEST round of fixtures in the South Pembrokeshire Short Mat Bowls Association’s Friendly League produced another mix of tight contests and emphatic victories.

Kilgetty were beaten 8–2 at home by Hundleton, while Reynalton delivered the standout performance of the week with a 10–0 win over East Williamston. Llanteg also impressed, defeating Carew 8–2.

Elsewhere, St Twynnells claimed a 7–3 win away at the Badgers, and Lamphey ran out 7–3 winners against St Johns. Cosheston had the bye.

League table – Week ten

TeamPlayedWonDrawnLostS/DPoints
East Williamston8701+13062
Reynalton8512+6450
Hundleton8413+342
Llanteg8404–541
Badgers9315–2141
St Johns8314–638
St Twynnells8404–3437
Lamphey9405–1536
Kilgetty9405–4936
Cosheston8305–1335
Carew7304–5432

Reynalton’s dominant win means they move within touching distance of leaders East Williamston, setting up an intriguing second half to the season.

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South Africa run riot as Wales suffer record defeat in Cardiff

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Wales 0–73 South Africa
WALES endured one of the heaviest defeats in their history on Saturday as world champions South Africa ran in 11 tries at the Principality Stadium, producing a brutal 73-0 demolition that exposed the gulf between the sides and underlined the scale of the rebuilding task facing Welsh rugby.

The fixture, arranged outside the international window, left Wales without several first-choice players and short on experience. South Africa, by contrast, arrived in Cardiff at full strength and in ruthless form. What followed was a one-sided contest from the opening minutes to the final whistle.

First-half dominance

The Springboks established their authority early, their scrum immediately overpowering the Welsh pack and setting the tone for the afternoon. Tries from Gerhard Steenekamp, Ethan Hooker and Jasper Wiese put the visitors 21-0 ahead, with Wales struggling to exit their own half and repeatedly conceding penalties under pressure.

Wales’ lineout functioned reasonably well and there were brief flashes of ambition from Joe Hawkins, Joe Roberts and Rio Dyer, but every half-chance dissolved through handling errors or South Africa’s suffocating defensive line. A late surge from the Boks saw Morne van den Berg cross just before the break for a 28-0 half-time lead.

Second-half collapse

Any hopes of containment disappeared after the interval. South Africa emptied their bench—bringing on yet more power—and immediately cut through Wales again. Wilco Louw, Sacha Feinberg-Mngomezulu (twice), Canan Moodie, Ruan Nortje and Eben Etzebeth all scored in a relentless second half.

Wales’ discipline faltered under the pressure. Taine Plumtree and Aaron Wainwright were both shown yellow cards, with Wainwright’s high tackle sent to the bunker for review. South Africa’s own discipline cracked late on when Etzebeth received a straight red card for making contact with the eye area of Alex Mann—an incident captain Siya Kolisi later claimed was accidental.

Reaction

Player of the match Andre Esterhuizen, who produced a series of thunderous carries and turnovers, said the Springboks “worked really hard” to complete their Autumn clean sweep, praising Wales for “never giving up”.

Kolisi was gracious in victory but said he did not want the Etzebeth incident to overshadow the performance, adding: “The only way a team gets better is by playing the best. Wales will be stronger for facing this.”

Former Wales captain Dan Biggar, working as a pundit, was blunt in his assessment. “There are players there that aren’t at this level now, and may not play this level again,” he said. “I don’t think anyone learned anything from that.”

A difficult day for Welsh rugby

For Wales, the defeat will strengthen scrutiny of the WRU’s scheduling and long-term planning. A young and inexperienced squad battled gamely in patches—Mann, Hawkins and Dyer among those showing fight—but the mismatch was stark.

A crowd of around 50,000, well below capacity, reflected the mood of supporters as another bruising year for Welsh rugby nears its end.

Head coach Warren Gatland will now attempt to piece together the positives from a chastening afternoon, but the bigger questions facing the structure of the game in Wales remain unanswered.

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