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Parents forced to buy unhealthy food due to soaring costs

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FAMILIES STRUGGLING AS THE COST-OF-LIVING CRISIS DEEPENS

THE RISING cost of living is forcing Welsh parents to buy unhealthy food for their children, as healthier options become unaffordable, a new survey by Barnardo’s Cymru has revealed.

According to the survey, around one in five parents (22%) admit they have no choice but to purchase unhealthy food every week due to financial constraints. The findings come as Barnardo’s Cymru reports visiting homes where there is no food, with some mothers skipping meals entirely to ensure their children can eat.

Maria Jones, a children’s services manager with Barnardo’s Cymru, said: “We are seeing families who are beyond crisis point. It is no longer a choice of heating or eating for some. They simply have no heat and their cupboards are bare.”

Children surviving on unhealthy diets

Families are increasingly reliant on supermarket discount shelves, purchasing whatever is cheapest, regardless of nutritional value. Jones added: “Too many children are now just living on chips. It’s a huge problem, and who knows what the long-term impact will be.”

To combat food insecurity, Barnardo’s Cymru has distributed thousands of pounds worth of food vouchers in recent months. However, even food banks struggle to provide fresh produce, leaving families with limited nutritious options.

Jones, who works in Newport, highlighted the city council’s role in supporting the distribution of supermarket vouchers. “We have had families breaking down in tears on the doorstep because they are so grateful to have help with fresh food,” she said.

Survey exposes growing crisis

The YouGov survey questioned 231 parents across Wales with at least one child under 18. Key findings include:

  • 22% of parents bought unhealthy food weekly due to affordability issues.
  • 41% said they had to opt for cheaper, unhealthy food at least once a month.
  • 72% of parents who resorted to unhealthy food choices expressed concern over their children’s diets.
  • 18% believed their children’s diets had worsened due to the cost of living.

Barnardo’s has also published a report, Nourishing the Future, which highlights the growing number of children missing out on nutritious food. The report warns that the average height of five-year-olds in the UK is declining, and Victorian-era diseases linked to malnutrition, such as rickets, are making a return.

Structural inequalities deepening food insecurity

The report, drawing on insights from children, parents, and experts, reveals:

  • Families and young people want healthier diets but struggle to afford them.
  • Healthy food is out of reach for those on low incomes or Universal Credit.
  • Structural inequalities in the food system make it harder for certain groups to access nutritious food.

Barnardo’s also highlights the additional difficulties faced by families in temporary accommodation. Many are living in single hotel rooms without cooking facilities and rely on takeaways for months. Even after securing housing, families often move into unfurnished spaces without basic necessities such as beds, cookers, or fridges.

Jones explained: “They have a roof over their heads but very little else. We often have to step in with essentials like blow-up beds while they wait for emergency grants.”

Calls for government intervention

Parents without access to budget supermarkets are also facing higher costs, as they are forced to shop at expensive corner stores.

Sarah Crawley, Director of Barnardo’s Cymru, said: “We are seeing the impact of poverty on children’s nutrition in homes across Wales. Far too many children and young people are missing out on nutritious food, with huge knock-on effects for their health.

“We know that parents are making big sacrifices so their children have the best food they can afford. But healthy food is out of reach for so many families.”

The charity’s report recommends government action, including:

  • Increasing the value of healthy shopping vouchers for low-income families.
  • Strengthening regulations on the quality of school meals.
  • Using revenue from future sugar or salt taxes to tackle food insecurity.

Barnardo’s Cymru is calling for urgent measures to ensure that no child in Wales has to go hungry or suffer long-term health consequences due to financial hardship.

 

Crime

Pembroke Dock raids: One man in court today as three released on bail

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Update follows major Gordon Street operation reported on Friday

ONE man is due to appear in court today (Monday, Feb 16) following last week’s armed police operation in Pembroke Dock, as officers confirmed that three other suspects have been released on bail.

The Herald reported on Friday (Feb 13) that firearms officers, dog units and multiple police vehicles were deployed to Gordon Street during a pre-planned operation involving several specialist departments.

Dyfed-Powys Police has now provided an update on the outcome of the raids.

Two men, aged 37 and 35, and a woman aged 32 — all arrested during Friday’s operation — have been released on bail pending further enquiries.

A fourth suspect, a 28-year-old man arrested for failing to appear in court, has been recalled to prison.

Officers also confirmed that a fifth person was arrested the following day, Saturday (Feb 14).

Zack High, aged 26, has since been charged with grievous bodily harm and is due to appear at Haverfordwest Magistrates’ Court today.

During the initial operation, police said arrests were made for a range of suspected offences including grievous bodily harm, firearms possession, drugs supply, fraud, and possession of a bladed article.

Detective Sergeant Jamie Hughes, of Pembrokeshire CID, previously thanked the community for its patience during the large police deployment and said the action demonstrated that officers would “deal with offenders robustly and efficiently”.

 

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Charity

Sandy Bear charity relocating headquarters as support expands across Wales

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Move to Narberth administrative base described as “growth, not closure”

SANDY BEAR Children’s Bereavement Charity has announced it will relocate its administrative headquarters to Narberth in March 2026, as the organisation approaches its ninth year supporting children and young people across Wales.

Founded in Pembrokeshire, Sandy Bear originally supported around fifty children and young people each year. Today, the charity provides bereavement support to more than 1,000 children and young people annually across multiple regions of Wales.

The move from Milford Haven reflects the charity’s continued growth and its commitment to ensuring resources are used as effectively as possible, allowing greater investment in frontline bereavement services.

Lee Barnett, Chief Executive of Sandy Bear (Photo: Supplied)

The new administrative base will be located at The Old School in Narberth, a community hub managed by PLANED, an organisation Sandy Bear already works closely with through its Carmarthenshire provision.

Lee Barnett, Chief Executive of Sandy Bear, said: “Our priority is, and always will be, the children and young people we support. This move is not about changing who we are, but about strengthening how we work. By using our resources more effectively, we can reach more families across Pembrokeshire and across Wales while staying focused on our core mission.”

The charity has confirmed the relocation will not affect service delivery across Pembrokeshire. Sandy Bear will continue meeting families and running peer support groups in community settings throughout the county and across Wales.

Iwan Thomas, Chief Executive of PLANED (Photo: Supplied)

Welcoming Sandy Bear to The Old School, Iwan Thomas, Chief Executive of PLANED said: “When third sector organisations work more closely together, communities benefit. Shared spaces allow charities to collaborate more effectively, unlock new funding opportunities and ultimately increase the impact they can have both locally and nationally.”

Sandy Bear says the move represents a positive and sustainable step forward, ensuring the charity remains accessible, resilient and focused on its mission that no child, wherever they live in Wales, should grieve alone.

 

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Local Government

Ex-councillor Brian Rothero disqualified for three years after code breaches upheld

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Second tribunal sanction in weeks deepens long-running town council turmoil

A FORMER Neyland town councillor has been banned from holding public office for three years after an Adjudication Panel for Wales tribunal found he breached multiple provisions of the authority’s Code of Conduct.

Brian Rothero, who resigned from Neyland Town Council in 2025 while the investigation was ongoing, was disqualified following a remote hearing held on Wednesday (Feb 12).

The panel ruled unanimously that Mr Rothero had failed to show respect and consideration towards the council’s clerk and fellow councillors, had engaged in behaviour amounting to bullying or harassment, and had acted in a way that could bring his office or the authority into disrepute.

The sanction prevents him from acting as a councillor in any relevant authority in Wales until early 2029.

The case arose from four complaints referred by the Public Services Ombudsman for Wales between September 2023 and March 2024.

Tribunal findings

According to the Notice of Decision, the panel found breaches of:

  • Paragraph 4(b) — failure to show respect and consideration
  • Paragraph 4(c) — bullying or harassment
  • Paragraph 6(1)(a) — bringing the office into disrepute
  • Paragraph 6(1)(d) — making vexatious or inappropriate complaints

The tribunal concluded Mr Rothero had communicated with the council clerk and colleagues in a manner inconsistent with the standards expected of elected members.

The hearing was conducted remotely via Microsoft Teams and proceeded largely on written submissions rather than oral witness evidence.

The panel was chaired by Judge Meleri Tudur, sitting with members Ms S Hurds and Mrs S McRobie.

Mr Rothero has the right to seek permission to appeal to the High Court, although no appeal has yet been confirmed.

Rothero disputes findings

Speaking to The Pembrokeshire Herald on Monday (Feb 16), Mr Rothero rejected the bullying allegations and said his actions consisted of emails raising concerns about council administration.

“I wasn’t bullying anyone — I was trying to get answers and get things done,” he said.

He argued that frustration arose because of what he described as repeated non-responses to issues he raised.

Mr Rothero also questioned the fairness of the process, noting that his hearing took place on papers without witnesses, unlike the recent two-day in-person tribunal involving former councillor David Devauden.

Procedural differences between the two cases may form part of any future appeal.

Long-running tensions

The ruling is the latest development in years of conflict within Neyland Town Council, which has generated an unusually high number of standards complaints compared with other community councils in Pembrokeshire.

Mr Rothero previously faced a standards investigation relating to the Neyland Community Hub project nearly a decade ago, resulting in a censure in 2018.

More recent disputes have centred on relationships between councillors and the town clerk, with leaked correspondence revealing frustrations on multiple sides over workload, communication and expectations.

The Herald understands that interpersonal tensions within the authority have contributed to resignations and ongoing governance difficulties.

Perception of influence

Observers have also noted that official council communications are frequently issued under a collective sign-off placing the clerk’s name before the mayor and councillors — a format that has contributed to perceptions among some members and residents about where day-to-day influence within the council sits.

Legally, elected councillors remain the decision-making body, with the clerk acting as the authority’s senior officer and adviser.

Wider context

Mr Rothero’s disqualification follows the recent four-year ban imposed on former councillor David Devauden in a separate but related case involving similar allegations.

Together, the decisions underline the scale of governance challenges that have affected Neyland Town Council in recent years.

Community councils rely heavily on volunteer elected members supported by a small number of paid staff, usually one clerk, a structure that can magnify personality clashes and operational pressures when relationships break down.

The full written reasons from the Adjudication Panel for Wales are expected to be published in due course.

For Neyland Town Council, the latest ruling closes another chapter in a prolonged period of internal conflict, although questions remain about whether deeper structural issues within the authority have been resolved.

The Herald will continue to monitor developments.

 

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