Business
Welsh food and drink strengthen Welsh and Japanese ties
A DELEGATION of Welsh companies have recently visited Japan, as the industry continues to target opening new markets for its food and drink products.
Foodex Japan is Asia’s largest food and drink exhibition, with the Welsh Government supporting the presence of a number of producers under the Cymru/Wales banner.
The visit comes against a backdrop of wider events being held as part of ‘Wales and Japan 2025’, which is a year-long campaign by the Welsh Government to stimulate new economic and cultural partnerships between the two nations, with the aim of bringing long-lasting benefits to both countries.

Wales has long-standing economic ties with Japan, particularly due to inward investment by Japanese companies into Wales since the 1970s, and is currently home to 70 Japanese companies.
The Welsh delegation at Foodex included a specially made eki stamp at their exhibition stall. Eki stamps are collectible rubber ink stamps found at many train stations in Japan, and are a form of souvenir with designs typically featuring landmarks, mascots, or locally produced goods. As part of the ‘Wales and Japan 2025’ celebrations, Welsh illustrator Jonathan Edwards has created a series of five unique designs which celebrate the culture of the two nations.
Among the Welsh exhibitors at Foodex Japan were Hybu Cig Cymru – Meat Promotion Wales (HCC), Aber Falls, Café de Manha, The Lobster Pot and Morning Foods.
HCC also hosted a ‘Celebration of Welsh Lamb’ event in conjunction with Welsh Government at a restaurant in Tokyo, which specialises in lamb. Chef Kazuhiro Kikuchi is a well-known advocate of lamb, having published ‘Tokyo Lamb Story’, and presented a chef’s table of Welsh lamb for buyers and potential customers.
The latest figures on Welsh food and drink exports show that their value has risen by £243m – or 43% – since 2019. Welsh food and drink exports to non-EU countries were worth £202m in 2023, which is an increase of £63m since 2019, with the value of exported goods to Asia and Oceania during 2023 being £46m, a 34% increase from £34m in 2019.
The Welsh Government’s Deputy First Minister with responsibility for Climate Change and Rural Affairs, Huw Irranca-Davies, said,
“Foodex Japan is always an important event for Welsh food and drink companies, as we continue our push to open new markets and show what we can offer on a global scale.
“It is especially important this year as we celebrate the rich cultural and economic ties between Wales and Japan. It is an opportunity to develop and strengthen our relationships, and I’m sure the companies flying the flag for Wales will be able to build new and meaningful partnerships that are beneficial to both countries.”
A four-day event held at Tokyo Big Sight, Foodex Japan plays host to over 2,500 food and drink companies from more than 60 countries and regions. It is a hub for food and drink buyers from across Asia, as well as Japan, and provides a key opportunity to promote and build on the reputation of Welsh food and drink and connect with new customers across the region.
One of the companies in the delegation is whisky producer, Aber Falls. Talking about the visit, Managing Director Edward Williamson said,
“We’re keen to grow our exports and are really grateful for the support of Welsh Government to be able to attend events such as these.
“Increasingly whisky from Wales has a fantastic story to tell, with a number of distilleries, including ours, securing coveted PGI (Protected Geographical Indication) status. This shows how unique our product is, with a taste that cannot be replicated anywhere else in the world. The chance to raise awareness of this story in such an important whisky market as Japan, and Asia more generally, is fantastic, and we plan to make the most of it.
Another company looking to expand their offering overseas is Anglesey-based The Lobster Pot. With a history of supplying Welsh pot caught lobster dating back to 1946, the company is hopeful that the trip will help open new markets. Julie Hill from The Lobster Pot said,
“Events such as Foodex gives us an opportunity to show what Welsh produce can offer the world.
“We’re able to give our customers a fantastic product, which is quality, sustainably-sourced shellfish. As experienced exporters to Japan, we’re hopeful that the visit will help build on our current relationships, as well as opening new opportunities in the country, and the rest of Asia.”
For more information on how the Welsh Government can assist your business with reaching new markets through trade events visit https://businesswales.gov.wales/foodanddrink/growing-your-business/trade-events
For more information on how the Welsh Government can assist your business with exporting please visit https://businesswales.gov.wales/export/
Business
Computer gaming lounge plans for Tenby cinema submitted
FORMAL plans to turn Tenby’s former Poundland and Royal Playhouse cinema to a retro computer gaming lounge have been submitted to the national park.
Following a takeover by investment firm Gordon Brothers, Poundland shut 57 stores earlier this year, including Tenby’s branch on White Lion Street.
In an application to Pembrokeshire Coast National Park, Matthew Mileson of Newport-based MB Games Ltd, seeks permission for a change of use of the former Gatehouse (Playhouse) Cinema, most recently used as a Poundland store to a retro gaming lounge.
This follows a recently submitted application for a ‘CONTINUE? Retro Gaming Lounge’ sign on the front of the former cinema, ahead of the wider scheme for a retro gaming facility at the former cinema site, which has a Grade-II-listed front façade.
A supporting statement for the change of use scheme through agent Asbri Planning Ltd says: “The proposed retro gaming lounge will be inviting to all ages, including families, groups and individuals with no age restriction. The applicant has several similar premises across other parts of the UK and operates under a successful business model.
“This includes a fee being payable to enter the premises which thereby grants access to unlimited game time to all consoles/arcade machines. There will be no slot or coin-based reward games, so the proposal would not be considered/classed as gambling. The site will provide snacks and drinks (including alcohol) which will be canned/bottled drinks.
“The sale of such drinks would be ancillary to the overall function of the premises, and a separate alcohol licence will be submitted, accordingly.”
It adds: “The development would provide a much-welcomed addition to White Lion Rd which will improve the vitality and viability of the immediate area by promoting greater levels of footfall within the area and introduce greater variety to the shopping frontage at this location.”
It proposes opening hours of 10-10, Sunday to Thursday, and to 11pm on Fridays and Saturdays.
The application, and the related signage scheme, will be considered by park planners at a later date.
Prior to being a Poundland, the site was the Royal Playhouse, which had its final curtain in early 2011 after running for nearly a century.
The cinema had been doing poor business after the opening of a multiplex in Carmarthen; in late 2010 the opening night of the-then latest Harry Potter blockbuster only attracted an audience of 12 people.
Business
Independent brewers join call for business rates relief as pub closures feared
INDEPENDENT brewers have joined growing calls for urgent, pub-specific relief on Business Rates amid fears that community pubs across west Wales and beyond could be forced to close.
The Society of Independent Brewers and Associates (SIBA) has warned that changes announced in the Autumn Budget will see pub costs rise sharply over the next three years, with the average pub facing a 76% increase in Business Rates. By comparison, large warehouse-style premises operated by online and technology giants are expected to see increases of around 16%.
The issue will be discussed at a meeting taking place on Monday in Saundersfoot, where local publicans, small brewers and business representatives are due to come together to examine the impact of rising Business Rates and escalating operating costs. The meeting is expected to focus on the future sustainability of community pubs, particularly in coastal and rural areas where they often act as vital social hubs as well as key local employers.
Independent breweries are particularly exposed, SIBA says, as the vast majority of their beer is sold through local community pubs. Many small breweries also operate their own pubs or taprooms, meaning they are hit twice by rising rates. Some independent brewers have reported rateable value increases of up to 300%, creating new costs they say will be extremely difficult to absorb.
New industry research published on Thursday (Dec 12) suggests that introducing a pub-specific Business Rates relief of 30% from April 1, 2026 could protect around 15,000 jobs currently under threat in the pubs sector and help prevent widespread closures.
The call for action follows an open letter sent last week by SIBA’s board, expressing deep concern at the impact of the Budget’s Business Rates decisions on the hospitality sector.
Andy Slee, Chief Executive of SIBA, said: “The last orders bell is ringing very loudly in our community pubs after the shock changes to Business Rates in the Budget.
“Publicans and brewers feel badly let down by a system that still isn’t fairly addressing the imbalance between big global tech companies and small business owners.
“We were promised proper reform of Business Rates in the Labour manifesto last year and a rebalancing of the tax regime, but this has not been delivered. Pubs therefore need urgent help to address the planned increase in costs through a pub-specific relief, followed by full and meaningful reform.”
Those attending Monday’s meeting in Saundersfoot are expected to consider how local voices can feed into the national debate and press for urgent action to protect community pubs across Pembrokeshire.

Business
Cosheston Garden Centre expansion approved by planners
PLANS to upgrade a garden centre on the main road to Pembroke Dock have been given the go-ahead.
In an application to Pembrokeshire County Council, submitted through agent Hayston Developments & Planning Ltd, Mr and Mrs Wainwright sought permission for upgrade of a garden centre with a relocated garden centre sales area, additional parking and the creation of ornamental pond and wildlife enhancement area (partly in retrospect) at Cosheston Garden Centre, Slade Cross, Cosheston.
The application was a resubmission of a previously refused scheme, with the retrospective aspects of the works starting in late 2023.
The site has a long planning history, and started life as a market garden and turkey farm in the 1980s, and then a number of applications for new development.
A supporting statement says the previously-refused application included setting aside a significant part of the proposed new building for general retail sales as a linked farm shop and local food store/deli in addition to a coffee bar.
It was refused on the grounds of “the proposal was deemed to be contrary to retail policies and the likely impact of that use on the vitality and viability of nearby centres,” the statement said, adding: “Secondly, in noting that vehicular access was off the A 477 (T) the Welsh Government raised an objection on the grounds that insufficient transport information had been submitted in respect of traffic generation and highway safety.”
It said the new scheme seeks to address those issues; the development largely the same with the proposed new garden centre building now only proposed to accommodate a relocated garden centre display sales area rather than a new retail sales area with other goods, but retaining a small ancillary coffee bar area.
“Additional information, in the form of an independent and comprehensive Transport Statement, has now been submitted to address the objection raised by the Welsh Government in respect of highway safety,” the statement said.
It conceded: “It is acknowledged that both the creation of the ornamental pond and ‘overspill’ parking area do not have the benefit of planning permission and therefore these aspects of the application are ‘in retrospect’ and seeks their retention.”
It finished: “Essentially, this proposal seeks to upgrade existing facilities and offer to the general public. It includes the ‘relocation’ of a previously existing retail display area which had been ‘lost’ to the ornamental pond/amenity area and to provide this use within the proposed new building and moves away from the previously proposed ‘farm shop’ idea which we thought had merit.
“This revised proposal therefore involves an ‘upgrading’ rather than an ‘expansion’ of the existing garden centre use.”
An officer report recommending approval said that, while the scheme would still be in the countryside rather than within a settlement boundary, the range of goods sold would be “typical of the type of goods sold in a garden centre and which could be sold elsewhere within the garden centre itself,” adding: “Unlike the recent planning application refused permission it is not intended to sell delicatessen goods, dried food, fruit and vegetables, pet products and gifts.”
It added that a transport statement provided had been reviewed by the Welsh Government, which did not object on highway grounds subject to conditions on any decision notice relating to visibility splays and parking facilities.
The application was conditionally approved.
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