Business
Welsh food and drink strengthen Welsh and Japanese ties

A DELEGATION of Welsh companies have recently visited Japan, as the industry continues to target opening new markets for its food and drink products.
Foodex Japan is Asia’s largest food and drink exhibition, with the Welsh Government supporting the presence of a number of producers under the Cymru/Wales banner.
The visit comes against a backdrop of wider events being held as part of ‘Wales and Japan 2025’, which is a year-long campaign by the Welsh Government to stimulate new economic and cultural partnerships between the two nations, with the aim of bringing long-lasting benefits to both countries.

Wales has long-standing economic ties with Japan, particularly due to inward investment by Japanese companies into Wales since the 1970s, and is currently home to 70 Japanese companies.
The Welsh delegation at Foodex included a specially made eki stamp at their exhibition stall. Eki stamps are collectible rubber ink stamps found at many train stations in Japan, and are a form of souvenir with designs typically featuring landmarks, mascots, or locally produced goods. As part of the ‘Wales and Japan 2025’ celebrations, Welsh illustrator Jonathan Edwards has created a series of five unique designs which celebrate the culture of the two nations.
Among the Welsh exhibitors at Foodex Japan were Hybu Cig Cymru – Meat Promotion Wales (HCC), Aber Falls, Café de Manha, The Lobster Pot and Morning Foods.
HCC also hosted a ‘Celebration of Welsh Lamb’ event in conjunction with Welsh Government at a restaurant in Tokyo, which specialises in lamb. Chef Kazuhiro Kikuchi is a well-known advocate of lamb, having published ‘Tokyo Lamb Story’, and presented a chef’s table of Welsh lamb for buyers and potential customers.
The latest figures on Welsh food and drink exports show that their value has risen by £243m – or 43% – since 2019. Welsh food and drink exports to non-EU countries were worth £202m in 2023, which is an increase of £63m since 2019, with the value of exported goods to Asia and Oceania during 2023 being £46m, a 34% increase from £34m in 2019.
The Welsh Government’s Deputy First Minister with responsibility for Climate Change and Rural Affairs, Huw Irranca-Davies, said,
“Foodex Japan is always an important event for Welsh food and drink companies, as we continue our push to open new markets and show what we can offer on a global scale.
“It is especially important this year as we celebrate the rich cultural and economic ties between Wales and Japan. It is an opportunity to develop and strengthen our relationships, and I’m sure the companies flying the flag for Wales will be able to build new and meaningful partnerships that are beneficial to both countries.”
A four-day event held at Tokyo Big Sight, Foodex Japan plays host to over 2,500 food and drink companies from more than 60 countries and regions. It is a hub for food and drink buyers from across Asia, as well as Japan, and provides a key opportunity to promote and build on the reputation of Welsh food and drink and connect with new customers across the region.
One of the companies in the delegation is whisky producer, Aber Falls. Talking about the visit, Managing Director Edward Williamson said,
“We’re keen to grow our exports and are really grateful for the support of Welsh Government to be able to attend events such as these.
“Increasingly whisky from Wales has a fantastic story to tell, with a number of distilleries, including ours, securing coveted PGI (Protected Geographical Indication) status. This shows how unique our product is, with a taste that cannot be replicated anywhere else in the world. The chance to raise awareness of this story in such an important whisky market as Japan, and Asia more generally, is fantastic, and we plan to make the most of it.
Another company looking to expand their offering overseas is Anglesey-based The Lobster Pot. With a history of supplying Welsh pot caught lobster dating back to 1946, the company is hopeful that the trip will help open new markets. Julie Hill from The Lobster Pot said,
“Events such as Foodex gives us an opportunity to show what Welsh produce can offer the world.
“We’re able to give our customers a fantastic product, which is quality, sustainably-sourced shellfish. As experienced exporters to Japan, we’re hopeful that the visit will help build on our current relationships, as well as opening new opportunities in the country, and the rest of Asia.”
For more information on how the Welsh Government can assist your business with reaching new markets through trade events visit https://businesswales.gov.wales/foodanddrink/growing-your-business/trade-events
For more information on how the Welsh Government can assist your business with exporting please visit https://businesswales.gov.wales/export/
Business
Major housing development plans submitted for Broad Haven

PLANS for a development of 76 homes in a Pembrokeshire seaside village have formally been submitted to the national park.
In an application to Pembrokeshire Coast National Park, Millbay Homes, through agent Asbri Planning, seeks permission for the development of 76 homes and associated works on land East of Marine Parade, Broad Haven, near Haverfordwest.
The proposal seeks to build 10 one-bed properties; 20 two-bed, 32 three-bed, 10 four-bed, and four five-bed properties, with Millbay Homes have been liaising with the authority`s housing department about the requirement for affordable housing at the site, the authority favouring a rate of some 34 per cent affordable.
The site itself is allocated for up to 87 residential dwellings.
The applicants say the scheme will “lead to the creation of a high-quality and attractive place to live and will contribute to creating a distinct sense of place”.
A supporting statement adds: “Rather than imposing a rigid, flat layout, the homes are arranged to follow the natural contours of the land, stepping up and down in response to the site’s slopes.
“This approach minimizes the need for extensive excavation and preserves much of the natural landscape. It also ensures that each home has a unique relationship with its surroundings, with most properties benefiting from stunning sea views due to their elevated positions.
“By embracing the site’s topography, the development not only minimises its environmental impact but also creates a visually appealing and varied streetscape that feels integrated into the natural landscape rather than imposed upon it.”

The scheme has been subject to revisions following discussions with planners, moving from an initial increase from 62 to 77 homes, now dropped to 76 to provide an ‘informal open space’ “designed to meet the planners’ request and to offer a communal area where residents can enjoy outdoor activities and relaxation in a natural setting”.
The formal pre-application consultation ran up to late January of this year.
The statement stresses: “The proposed residential housing scheme represents a carefully considered response to the village’s architectural heritage, challenging topography, and coastal environment.
“Through a thoughtful, collaborative design process, incorporating comments and feedback from the planning officers and public, the development will create a vibrant, sustainable community that offers diverse housing options, maximises sea views, and integrates seamlessly with its surroundings.”
The application concludes: “The ambition for the site is to create a contemporary development of liveable, affordable homes within Broad Haven which takes advantage of the site’s seaside location, in accordance with the council’s housing allocation within the Local Development Plan.
“In light of the above, it is concluded that the proposal fully accords with both national and local policies and there are no material considerations which should prevent the planning application from being determined in accordance with the relevant planning policy framework.”
The application will be considered by national park planners at a later date.
Business
Help to Buy Wales extended – new homes in Haverfordwest available through scheme

THE WELSH GOVERNMENT has extended the Help to Buy – Wales scheme until September 2026, offering new opportunities for buyers to secure a property at the Augustus Grange development in Haverfordwest with financial assistance.
The scheme enables eligible buyers to purchase a new-build home valued up to £300,000 with just a five per cent deposit. The remaining amount is covered by a 75 per cent mortgage and a 20 per cent shared equity loan, which is interest-free for the first five years.
Five-star housebuilder Lovell Homes, which is delivering the development in partnership with Pobl Group, is encouraging potential buyers to explore the scheme’s benefits. Located off St David’s Road, Augustus Grange comprises 115 two and three-bedroom homes and lies just six miles from the Pembrokeshire Coast National Park.
Unlike some support schemes, Help to Buy – Wales is open not only to first-time buyers but also to existing homeowners looking to move.
A number of three-bedroom properties are currently available at the site, including the popular Lambourne and Lansdown designs.
Suzie Hewitt, regional sales director at Lovell Homes, said: “Help to Buy – Wales is a brilliant initiative and we’re delighted that it has been extended to 2026. For many, buying a home is the biggest financial step they’ll take, and this scheme makes that step more accessible.
“We’re offering a range of high-quality homes under £300,000 at Augustus Grange – perfect for first-time buyers, growing families, and those looking to rightsize. We encourage anyone interested to contact our sales team.”
Haverfordwest, the historic county town of Pembrokeshire, offers a mix of heritage and modern amenities. With its 12th-century castle, riverside walks along the Western Cleddau, a selection of shops and restaurants, and good transport links, it’s an attractive location for both families and commuters.
The Augustus Grange marketing suite is open daily from 10:00am to 5:00pm. For further information, visit newhomes.lovell.co.uk/developments/augustus-grange-haverfordwest or call 01437 468024.
Terms and conditions apply. Full details on the Help to Buy – Wales scheme can be found at lovell.co.uk/offers/help-to-buy-wales.
Lovell Homes recently received a Gold award for customer service from In-house Research, with 93.6 per cent of South Wales and West customers saying they would recommend the company to friends and family.
Follow Lovell Homes:
- Facebook: facebook.com/lovellhomes
- Instagram: @lovell_homes
- LinkedIn: @LovellPartnershipsLtd
Business
Big changes made to major Cosheston solar farm development

AMENDMENTS to a previously granted scheme for a south Pembrokeshire solar farm by using higher specification panels which would actually see less land covered have been approved by county planners.
Last year, plans for a nine-megawatt solar farm at West Farm, Cosheston, near Pembroke Dock by James Wallwork of One Planet Developments Limited were approved by Pembrokeshire County Council.
The applicants said the scheme would generate enough power for 2,500 homes.
The scheme was initially recommended for refusal before a later recommendation for approval at last March’s planning committee; the scheme supported by Cosheston Community Council, which said the plans would be a natural rounding-off of the site, with no detrimental impact as it would neighbour the existing solar farm.
A supporting statement, through agent Mango Planning & Development Ltd, said: “The proposed development would contribute circa 9,337,000 KWh of renewable electricity to the local area, which will typically produce enough green electricity a year to power about 2,500 homes.
“The proposed development is for a temporary 40-year timescale and will be fully reinstated at the end of its operational life. There will be no loss of agricultural land.”
After last year’s approval, the applicants had asked for a change of planning conditions.
A supporting statement accompanying the amendment request says: “Subsequent to the grant of consent, the applicant has been advised that the solar panels originally proposed are no longer available. It is necessary, therefore, to substitute these with an alternative type.”
It says the proposed alternative panels would be slightly larger in size but “as a consequence of the improved specification of the proposed panels, a reduced site coverage is required to achieve the originally agreed output,” adding: “In particular, it is not now necessary to provide arrays in the small field at the east of the application site.”
The proposed amendments have been approved by planning officers.
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