Sport
WRU announces sweeping changes in bid to transform Welsh rugby
THE WLSH RUGBY UNION has announced a major shake-up of its structure and strategy as part of a new five-year transformation programme designed to future-proof the sport across Wales.
The changes, revealed on Thursday (Apr 10), include £5 million in annual savings, a streamlined management structure, the restructuring of its community outreach and performance departments, and a new professional funding model known as PRA25.
The WRU says the reforms will help deliver its long-term vision – known as the ‘One Wales’ strategy – and ensure that the game in Wales becomes more financially sustainable, inclusive, and competitive at every level.
A small number of job losses are expected – fewer than 20 roles – but the WRU said it would enter a consultation process and provide full support to those affected.
Chief executive Abi Tierney, who became the Union’s first female CEO in January 2024, said: “2025 will be the moment we remember Welsh rugby completed its transformation into a fully functional, fit-for-purpose, professional organisation.
“Regrettably, there will be job losses, but we are investing in key areas that will enable growth. Everything we are doing is to improve rugby in Wales for everyone.”

Professional game overhaul
A new-look performance department will align the Wales international sides with the four professional clubs and player pathways for both men’s and women’s games.
The WRU said it would continue with its plan to rebuild the professional game despite Cardiff Rugby entering administration earlier this week. Cardiff is seen as vital to the national setup, and new investors are now being sought.
All national team coaches will also be redeployed to assist in the domestic game when not on international duty.
Community game to benefit
The WRU’s current ‘Hub Officer’ scheme, which places rugby officers in schools, is set to be replaced. The existing co-funded model will be discontinued, and replaced by a more extensive structure designed to provide 100% coverage across schools and clubs in Wales.
The Union also plans to roll out a new club funding model that rewards off-field success, such as community engagement and governance, alongside performance.
As a result of the efficiencies identified, increased funding for the community game is planned over the next four years.
New leadership structure
Recent executive changes include the appointment of a Chief People Officer, a new Executive Director of Community, and the pending appointment of both a Chief Growth Officer and Executive Director of Elite Performance.
In the women’s game, Belinda Moore has taken up the post of Head of Women’s Rugby, while high-profile coach Sean Lynn returns to Wales after winning three Premiership Women’s Rugby titles in England.
Looking ahead
The WRU’s ‘One Wales’ strategy is built on four main pillars: developing inspiring clubs and national teams, fostering a sustainable community game, accelerating the women’s and girls’ game, and growing Welsh rugby’s audience.
By 2029, the WRU aims to have both national teams ranked in the world’s top five, regional clubs reaching knock-out stages, and a fully funded, modern rugby ecosystem at all levels.
The Union is also launching a ‘big conversation’ to give fans and members of the public the chance to help shape its plans.
Sport
Bluebirds’ European Journey Continues in Season Four of You Can Have It All
Club documentary series returns to document Haverfordwest County’s historic UEFA Conference League campaign
HAVERFORDWEST COUNTY has confirmed the return of their club documentary series, You Can Have It All (YCHIA), later this month, showcasing the thrilling journey of last summer’s European adventure.
YCHIA first began filming in 2021, with Season One covering a rollercoaster 2021-22 campaign for the Bluebirds. The season ended with a dramatic top-flight survival, following a challenging period. Season Two shifted focus to the 2022-23 season, which saw the club qualify for Europe for the first time since 2004. The Bluebirds’ stunning play-off victory, which included back-to-back penalty shoot-out wins against Cardiff Met and Newtown, marked manager Tony Pennock’s first season in charge as a major success.
The excitement intensified as the series continued to cover their historic European campaign, which began with a trip to North Macedonia to face KF Shkëndija. Returning to Cardiff City Stadium for the second leg, the Bluebirds made club history by winning their first-ever European tie on penalties. The drama then took them to the Faroe Islands to face B36 Tórshavn, where they were controversially edged out by a single goal in the return leg.
Now, with further continental success under their belts, YCHIA returns for its fourth season, documenting last summer’s European adventure. This season follows Haverfordwest County’s journey through the qualifying rounds of the newly rebranded UEFA Conference League (UECL).
Providing exclusive behind-the-scenes access, the series tracks the Bluebirds’ travels to Malta for the first leg of their UECL first qualifying round tie against Floriana, and the return leg at Parc y Scarlets in Llanelli a week later. The season also covers the build-up to the competition, including a visit to Geneva for the UEFA draw and a match against reigning Northern Ireland champions Linfield at Windsor Park, the national stadium.
Season Four will be released in three episodes on December 18, December 23, and January 2. You can watch You Can Have It All on Haverfordwest County’s YouTube channel by following this link. The club will also share highlights and snippets of the documentary across their social media platforms, so be sure to follow them on Instagram, Facebook, TikTok, and X (formerly Twitter)!
News
Pembroke Dock coach helped steer Lando Norris to F1 world title
Local mentor recalls seven-year-old Norris as “one to watch from day one”
A FORMER Pembroke Dock man has been revealed as one of the earliest influences behind newly-crowned Formula 1 World Champion Lando Norris – adding an unexpected Pembrokeshire chapter to one of the biggest sporting stories of the year.
Robert Dodds, who grew up in Pembroke Dock before later moving to Poole, was Norris’s first coach at BKC Racing. He began mentoring the future McLaren star when he was just seven years old, helping shape the early foundations of a career that reached its peak on Sunday (Dec 7) when Norris secured the 2025 Formula 1 World Championship in Abu Dhabi.
Speaking to The Herald, Mr Dodds said Norris’s talent was obvious from the very first outing.
“There was something special about him from day one,” he said. “By the time he was eight, he was already as quick as the 10–12-year-olds. He just had this will about him – he wanted it.”

Pembrokeshire link to a global success story
Dodds coached Norris for four years, guiding him through kart setup, technique, and competitive racecraft. He says he remains “immensely proud” that his own Pembrokeshire roots now form a small part of the world champion’s rise.
“Ten or fifteen years ago he was sat in the front of my van as we drove to tracks,” he said. “Now he’s flying around the world racing in Monaco. It’s incredible how far he’s come.”
That early development included a fierce sibling rivalry with Norris’s older brother, Oliver – something Dodds believes accelerated his progress.
“Because of that rivalry, his pace shot up. He wanted to beat his brother – and then he wanted to beat everyone.”
BKC Racing has produced other top talents too, including 2025 Le Mans 24 Hours winner Phil Hanson, further underlining the pedigree of the team that helped launch Norris’s career.
The moment a champion first stood out
Dodds still recalls an early test at Clay Pigeon Raceway, where a seven-year-old Norris completed a lap in 39 seconds – a benchmark usually achieved only by much older cadet racers.
“He came past me with his thumb up – this tiny kid doing senior cadet times. That was the moment we knew.”

Norris seals his first world title
Norris made his Formula 1 debut in 2019, claimed his first podium in 2020, took pole position in 2021 and secured his first Grand Prix win in Miami in 2024. His 2025 campaign saw him take multiple victories before clinching the world championship in Abu Dhabi, becoming the first British driver since Lewis Hamilton to lift the title.
Pride back home in Pembrokeshire
Motorsport fans across the county followed Sunday’s title decider closely, with many celebrating the unexpected local connection.
A local F1 fan who watched the race in a Haverfordwest pub told The Herald:
“Everyone here was proud of Lando – and hearing that one of his early coaches came from Pembroke Dock makes it feel like Pembrokeshire had a tiny part in his journey.”
Dodds, who continues to mentor young racers today, says Norris’s success is already inspiring the next generation.
“It’s like something out of a film. I’m proud of what he’s achieved – and proud to have been part of the journey.”
For Pembrokeshire, the story adds a local footnote to a global sporting triumph – and a reminder that world champions sometimes start out much closer to home than anyone realises.
Cover image:
Proud mentor: Pembroke Dock’s Robert Dodds helped shape Norris’s early racing career (Pic: Robert Dodds)
Sport
South Pembs Short Mat Bowls: East Williamston strengthen lead after Week 11
EAST Williamston tightened their grip at the top of the South Pembrokeshire Short Mat Bowls Association’s Friendly League table following another strong set of results in Week 11.
The week’s fixtures saw Lamphey beat Hundleton 8–2, St Johns defeat Badgers 8–2, Carew overcome Reynalton 7–3, and East Williamston record an impressive 8–2 win over Kilgetty.
The match between Llanteg and Cosheston was postponed, while St Twynnells had the bye. A catch-up fixture was also completed, ending St Twynnells 5–5 Cosheston.
Updated league table – Week 11
(Played – Won – Drawn – Lost – Shot Difference – Points)
- East Williamston: 9–8–1–0 | +136 | 70 points
- Reynalton: 9–5–1–3 | +54 | 53 points
- St Johns: 9–4–1–4 | +14 | 46 points
- Lamphey: 10–5–0–5 | +5 | 44 points
- Hundleton: 9–4–1–4 | –17 | 44 points
- St Twynnells: 9–4–1–4 | –34 | 43 points
- Badgers: 10–3–1–6 | –41 | 43 points
- Llanteg: 8–4–0–4 | –5 | 41 points
- Cosheston: 9–3–1–5 | –13 | 40 points
- Carew: 8–4–0–4 | –44 | 39 points
- Kilgetty: 10–4–0–6 | –55 | 38 points
East Williamston remain clear leaders with a substantial shot-difference advantage, while the battle for the mid-table positions continues to tighten as the season progresses.
The South Pembrokeshire Short Mat Bowls Association thanked teams for their cooperation with rearranged fixtures as the league moves toward the final stages.
Report courtesy of League Fixtures Secretary Steve Cox.
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