News
Children left disappointed over ‘shambolic’ Christmas event

The ‘Frozen party’ before the event opened
HUNDREDS of angry Pembrokeshire parents have taken to social media tonight (Dec 9) to complain about a ‘Disney’ Christmas event which left their children ‘bored, confused and in tears’. Nearly 500 comments from irate customers had amassed on the Facebook page ‘Pembrokeshire-Bay’ within hours of the event taking place.
The event, held at the Begelly Arms, was the first of four advertised by Milford Haven’s Pembrokeshire Mascots – which is run by the same couple who run the Milford Perk American style diner.
The event, which was advertised as a ‘Frozen Christmas Extravaganza’ using a flyer showing characters from the hit Disney cartoon Frozen. The hand-out boasted a ‘Frozen themed disco, party games, professional photographer, face painting, glitter tattoos, balloon modelling, buffet and fabulous Frozen candy cart with a treat for every child’. As a finale the firm promised that kids would be able to ‘see Santa on his sleigh with a free gift for all’.
At £10 a ticket the opening night promised to be full of festive fun but things quickly began to unravel.

Frozen party: Parents are questioning if Disney authorised the ‘shambolic’ event
Concerns have also been raised by parents complaining that their children were put ‘at risk’ by overcrowding. Questions are being asked how 140 tickets were sold for a function room which can hold only 100 people.
One mother told The Herald: “Firstly the queues were awful, we waited for over an hour to get in. Once we were inside there was clearly nothing there. We expected a winter wonderland but there were no decorations, no tinsel, nothing. I had not prepared tea for my daughter because there was a buffet advertised, but all that was offered was a 20p pack of crisps and a mini-chocolate bar. The advertised present from Santa was just a 5p lolly.”
Disappointed customer, Jade Bevis, said on Facebook: “Absolutely shocking! It was a complete shambles.”
Georgia Lewis added to the long list of furious customers, saying: “Such a disappointment kids were so excited but u couldn’t move in there or breathe. I asked where the party and the fun was, it was terrible, queues everywhere! Queue to get in for an hour in the rain, and then queue for face painting, so no room for dancing or games.”
She added: “No buffet, no presents, no dancing space, and no bouncy castle – just two very upset girls! Cannot believe it – and all before Christmas too – they should be ashamed of themselves”
The Begelly Arms Hotel denied any wrongdoing saying: “Would like to apologise to everyone that has had to wait to enter the Frozen party in our function suite, but would like to make people aware the party has been organized by Pembrokeshire Mascots not us.”

Gutted at the way the event turned out: Pub manager Peter Adams
Peter Adams, the manager of the Begelly Arms said: “I am gutted by the way the Frozen party was conducted tonight, I have to stress though that we at Begelly Arms, were not involved in the organisation of the event. The organisers were told when they booked the room that we would allow a maximum of 100, but I was told yesterday that they had sold apparently 140 tickets. We had people waiting outside tonight in the rain, it seemed that it was more of a grotto type event than a party, where you had pictures taken and they were letting people in a few at a time.”
Mr Adams added: “We rented the room out in good faith to the organisers, who assured us that the event was well organised. Clearly it was not, as apparently parents were not supposed to accompany their children. There were mistakes made, and at one time the room was really too full. The Begelly Arms would like to thank all the people who have contacted us with their support and not blaming us for the chaos during this evening.”
The management of the company behind the event – Pembrokeshire Mascots – posted on social media saying: “I understand there are posts on here regarding our Frozen Party this evening. It’s very easy to hear a one sided story. Yes there were queues for the venue which are inevitable wherever you go – we also can’t help the fact it was raining!! We moved the queues as quickly as possible but needed to give the children time with Santa and the mascots. There were indeed queues for both the balloons and face painting which again are inevitable. We have been advising that parents are welcome however when Nan, Granddad, aunties and uncles all come along then then this again can add to the queues and congestion. As for there being no characters or party games, lots of children are having a great time playing games”
The spokesman added: “For every person that has made their concerns known to us then of course we have taken them on board.”

Hardly a buffet: This is what kids got as part of £10 ticket – Pic Bryn Hughes

News
Reform reveals west Wales candidates for Senedd battle
Monkton councillor tops Pembrokeshire list as party confirms Carmarthenshire names and includes Haverfordwest councillor in unwinnable Swansea spot
REFORM UK has unveiled its full list of candidates for the 2026 Senedd election, setting out its challenge across west Wales including Pembrokeshire and Carmarthenshire.
The party has named Susan Claire Archibald, a sitting councillor for Monkton on Pembroke Town Council, as its lead candidate for the Ceredigion Preseli, Mid and South Pembrokeshire regional list.
Speaking to The Herald, Archibald said: “I am honoured to represent Reform UK and Wales.” She added that a fuller statement outlining her priorities would be released in due course.
The remaining candidates on the Pembrokeshire regional list are Paul Marr, a former prison officer, Michael Allen, Elisa Randall, Peter John and Bernard Holton.
Carmarthenshire candidates named
Reform has also confirmed its list for the Caerfyrddin and Llanelli region, with Gareth Beer placed first, followed by Carmelo Colasanto, Sarah Edwards, Christopher Brooke, Alan Cole and Michelle Beer.
The announcement forms part of a nationwide rollout of candidates as the party seeks to establish itself as a credible electoral force ahead of the 2026 vote.
Thorley listed in Swansea region
Among the names included elsewhere is Scott Thorley, a Haverfordwest-based councillor and the first Reform representative elected to Pembrokeshire County Council.
Thorley appears on the party’s list for the Gower and Swansea West region, where he is placed sixth.
Under the Senedd’s proportional representation system, candidates placed lower on regional lists are significantly less likely to be elected, meaning his position is widely viewed as a paper candidacy to complete the slate.
Election framing
Reform Wales leader Dan Thomas said the party was offering voters a stark political choice.
He said: “After a hundred years of failure, Labour are finished in Wales. The choice at this election is what comes next — common sense and a fresh start with Reform, or independence by stealth with Plaid Cymru.”
The Herald understands that further announcements, including candidate profiles and policy details, are expected in the coming weeks as the campaign begins to take shape.
Crime
Man bailed after serious assault in Fishguard town centre
POLICE are appealing for witnesses following a serious assault in Fishguard that has left a man in hospital.
The incident happened on Main Street at around 11:00pm on Saturday (Mar 21), when the victim was reportedly punched, sustaining head injuries. He remains in hospital receiving treatment.
A 24-year-old man was arrested on suspicion of grievous bodily harm (GBH) and has since been released on bail while enquiries continue.
Dyfed-Powys Police are urging anyone who witnessed the incident, or who may have information that could assist the investigation, to come forward.
Anyone with information is asked to contact police quoting reference: 26*227686.
Information can be provided online via the Dyfed-Powys Police website, by emailing [email protected], by calling 101, or by sending a direct message on social media.
Alternatively, information can be given anonymously to Crimestoppers on 0800 555111 or via crimestoppers-uk.org.
News
Childcare funding boost announced in Wales
Hourly rate to rise as costs increase
THE WELSH GOVERNMENT has confirmed an increase in the hourly rate paid to childcare providers under its Childcare Offer, following a review of funding levels.
The Minister for Children and Social Care, DAWN BOWDEN MS, announced that the rate will rise to £6.67 per hour from April 6, 2026. The increase of 4.18% comes after feedback from childcare providers and sector data gathered during 2025.
The Welsh Government said the change is designed to help providers cope with rising costs, including increases to the National Living Wage.
The Herald understands the review drew on responses from the Childcare Offer’s Annual Survey, as well as information from Care Inspectorate Wales’ Self-Assessment of Service Statement (SASS).
The move follows a policy shift announced last year to review the rate annually, rather than every three years, in a bid to make funding more responsive to pressures facing the sector.
As part of the update, the maximum charge for meals will also increase by 4.18%, which ministers say is intended to balance affordability for both providers and parents.
Dawn Boden said the Welsh Government remains committed to supporting the long-term sustainability of childcare services, adding that officials will continue working with the sector to explore further improvements.
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Leighton Harries
December 10, 2014 at 8:33 am
Attended the Frozen cockup last night, what an utter shambles. My daughter, along with ALL other children were completly let down by Pembrokeshire Mascots. I asked one of the staff from Pembrokeshire mascots whether they would class a packet of chrisps and a bar of chocolate a BUFFET, there was no drink in my daughters bag may in add, the staff members answer was NOT REALLY NO!!. I know that Begelly arms staff tried there best to get the children in out of the rain, they diverted the queue into the restaurant area and also onto the stairway to try and get as many Children in out of the rain. There is no excuse for the queue because everyone could have been brought into the main room and then had pictures etc taken. I really do suggest that Pembrokeshire Mascots let a proffesional company carry out the party next time. I GUESS ALL THE CHILDREN WHO ATTENDED WILL HAVE TO WAIT UNTIL CHRISTMAS DAY TO RECIEVE THIER PROMISED GIFT FROM SANTA.
Ian
December 10, 2014 at 10:14 am
feel sorry for the kids, also feel sorry for the Begelly Arms – they rented a room out to a business that was overwhelmed by the number of ppl there – The pub did their best to mitigate a dreadful c*** up
Meryl Ball
December 10, 2014 at 11:04 am
I have posted my comments about last nights debacle! But this comment is regarding the Begelly Arms, and Managers comment, While I realise he was not the organiser of the event, he does have the ultimate responsibility for functions of all types, and therefore must surely accept responsibility for his ‘pubs’ capacity numbers, It most certainly is his place to make sure people are safe within him premises!!Mr.Peter Adams, I wonder what your brewery or owners would have to say about this situation, this whole evening has two very important issues. I hope lessons can be learned from this and thank fully nothing happened to put our families at further risk.
Leighton Harries
December 10, 2014 at 12:33 pm
I disagree with you Meryl Ball, Peter Adams and staff at begelly arms had no idea on how many people Pembrokeshire Mascots had over booked, they specifically stated that no more than 100 tickets could be sold, i feel this company came across as professional organisation within who begelly arms put there trust in. This number was simply overlooked by the money grabbing Pembrokeshire mascots. Begelly arms found themselves in a awkward position, they simply could not remove young children from the building who were expecting to see Santa and recieve a gift.
Kat Cowley
December 10, 2014 at 1:16 pm
I agree Leighton, Pembrokeshire Mascots were the organisers and had control over the amount of tickets sold and managing the crowd. I don’t blame Peter or his family for the 45 minute wait, poor food and poor judgment. At least he showed sympathy for the kids and continually offered his help. I was told by the organiser it was the parents fault as some kids were accompanied by 3 adults, funny as most kids I saw were with one parent and I was one of them. I was also told to wait inside the busy function room until everyone in the qeue was in before I could complain, which felt incredibly unsafe with pushchairs squeezing in and filling up the dancefloor, so much for a disco! Time everyone to do a Lionel and start dancing on the ceiling or not ever purchase a ticket from Pembrokeshire Mascots event ever again.
margaret bendelow
December 10, 2014 at 3:09 pm
perhaps the parents would have been better advised to bring the real meaning of Christmas to their children .. Christ would nothave confused and disappointed.
Kate
December 10, 2014 at 3:27 pm
How long before the owners go bankrupt again.
Sarah
December 10, 2014 at 10:15 pm
Bitten off more than they could chew !! Unfortunate for those who paid the money to see this mess!! But least they have cancelled the other events !!
janet
December 10, 2014 at 11:29 pm
If begelly arms didn\’t know there were going to be at least 240 people there why did they post on their Facebook page the day before the party \”looking forward to seeing the 140 children with their parents.\” Of course they knew. They thought it would be good publicity and that maybe the parents would have a meal while they were there.
tomos
December 10, 2014 at 11:32 pm
Meryl, you sound a little vindictive –
You might like to tell your kids about Christ and forgiveness or are you one of those ppl who don’t believe that religion should get involved with Christmas
suz
December 16, 2014 at 7:18 pm
All I can day is karma has hit them hard…the company is a total shambles at the perk that they ‘run’ also the mascot partys they put on for birthdays ect.. the wife an husband duo are arrogant stuck up an not very nice people at all.. they take people on at the perk let them work for a few weeks and then sack them myself and plenty others have experienced this upset.. and not even so much as a text to say “sorry we can no longer take you on as staff” ignorant, not very professional at all! I feel very sorry for all the disappointed children an adults who paid an was looking forward to there child enjoy this Christmas treat!! They should refund everyone and quit while they are ahead! Absolutely disgusting attitudes on the husband and wife, tut tut tut! Shocking…
Rashad
May 23, 2015 at 2:51 am
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