News
From Haverfordwest to Kentucky: Rob Edwards relaunches iconic US wrestling brand
THE ENTREPRENEUR behind Haverfordwest County AFC’s dramatic rise has now set his sights on the world of professional wrestling – by taking over one of America’s most iconic promotions.
Rob Edwards, who took control of the Pembrokeshire club in 2019 and steered it from the brink of collapse to European competition, has relaunched Ohio Valley Wrestling (OVW), the US-based promotion that helped launch the careers of John Cena, Batista, Brock Lesnar and Randy Orton.

Edwards’ London-based sports management company, MSM, has taken a controlling stake in OVW, which featured in the popular Netflix documentary Wrestlers. He plans to transform the promotion into what he calls the world’s “top independent wrestling company.”
It marks an ambitious new chapter for Edwards, whose story began not with a sports background but with a wine business. Speaking to reporters this week, Edwards said the journey began during lockdown, when he was questioning the future of his company and clicked on a listing for a semi-professional Welsh football club – one with no staff, no players under contract, and gates under 100.
Six weeks later, he owned Haverfordwest County.
The club has since become one of Welsh football’s most compelling success stories. It reached its highest league position in 20 years, secured its first-ever European win in 2023, and qualified again for Europe this year. The club’s academy also claimed the FAW Youth Cup and a place in the UEFA Youth League.
Now, Edwards is applying the same strategy in Kentucky.
He told the Herald: “It’s completely surreal. But it all comes from the same place. I’m obsessed with sport and the positive impact it can have on people’s lives. With OVW, I saw the same raw potential that Haverfordwest had when I first took over.”
Under Edwards’ leadership, OVW has already begun to change. A fan-first strategy has been introduced, a new leadership team put in place, and surveys rolled out to reconnect the brand with its audience.
“There’s something visceral about live wrestling,” Edwards said. “The energy, the storytelling, the crowd – it’s all there. But OVW needed a new identity and a fresh plan. That’s what we’re building.”
Comparisons have been drawn with the Hollywood-backed revival of Wrexham AFC, but Edwards is quick to distance himself from the celebrity-driven model.
“I was the first Rob to buy a football club in Wales,” he joked. “But we’re not Wrexham, and I’m not famous. This isn’t about nostalgia or cameras. It’s about real people, grassroots passion, and creating a lasting legacy through sport.”
Edwards says MSM’s long-term vision is to own five to seven clubs across different sports – each rooted in its community, with strong commercial backing. OVW, he says, is a cornerstone of that plan.
“We’re not just bringing OVW back,” he said. “We want to show the world what modern wrestling can be – and build something that lasts.”
Community
Festive creativity shines as Kurtz MS meets card competition winner
SAMUEL KURTZ, Member of the Senedd for Carmarthen West and South Pembrokeshire, visited Pembroke Dock Community School on Friday 12th December to present a prize to the winner of this year’s Christmas Card Competition.
The competition invited pupils to design a festive Christmas card, with entries received from schools across the area. The standard of artwork was exceptionally high, showcasing the creativity, imagination and talent of young people in the community.
During the visit, Samuel Kurtz congratulated the winning pupil and thanked all those who took part, as well as the teachers and staff who supported the competition. Each child who entered also received a certificate in recognition of their hard work and effort.
Speaking after the presentation, Samuel said, “It was a real pleasure to visit Pembroke Dock Community School today and announce the winner of my Christmas Card competition. This year the winner is Mair Moseley, aged 10, and she designed a wonderful Santa image that really stood out. She has won a chocolate selection set and a £20 book token to enjoy over Christmas.”
He added, “ The creativity and enthusiasm shown by all the children was fantastic, and it made choosing a winner extremely difficult. I want to congratulate all the entrants and thank the staff for their ongoing support.”
Pembroke Dock Community School Headteacher, Mrs Katie Crockford-Morris, added, “We were delighted to welcome Samuel Kurtz MS to the school to present the prize. The children thoroughly enjoyed taking part in the competition, and they were incredibly proud to receive their certificates.”
The winning design will now be used as Samuel Kurtz’s official Christmas card this year, with one copy already on its way to His Majesty, King Charles.
Charity
Two Welsh families fund Childline across the UK on Christmas Day
Joint £40,000 gift ensures vital support is available when children need it most
TWO Cardiff families have joined forces to fund the NSPCC’s Childline service across the whole of the UK on Christmas Day, ensuring children have somewhere to turn during one of the toughest times of the year.
The Peterson family and the Bowles family are each donating £20,000 as part of the charity’s One Unforgettable Day project. Their combined £40,000 contribution will cover the entire cost of running Childline for 24 hours on 25 December.
Childline operates 12 bases nationwide and offers a free, confidential service to anyone under 19, available day and night, 365 days a year. The festive period is often one of the most demanding for counsellors and volunteers; between 24 December 2024 and 4 January 2025, Childline delivered 4,261 counselling sessions.
Young people reach out to Childline for a range of reasons at Christmas, including mental health struggles, family tensions, financial worries, loneliness, and increased risks of abuse or domestic violence. With schools closed and regular support networks unavailable, demand for help typically rises.
Childline relies heavily on donations, fundraising and charitable partnerships. The support of Alan, Maggie and Hywel Peterson, and Nathan and Claire Bowles and their four children, will ensure counsellors are available throughout Christmas Day for any young person who needs them.
Hywel Peterson MBE, Chair of the NSPCC Cymru Fundraising Board, said:
“It’s an honour to help fund Childline across the whole of the UK this Christmas. This joint donation will ensure our dedicated staff and volunteers are there to support any child who needs us.”
Cardiff entrepreneur Nathan Bowles added:
“We know that Christmas can be a difficult time for some children, so our family is delighted to be joining forces with the Petersons this year to support this vital service.”
Louise Israel, Childline team manager at NSPCC Cymru’s Cardiff base, said:
“While children and young people need Childline all year round, we speak to many who find this time of year particularly difficult. It is only with the support of such generous people as the Peterson and Bowles families that our staff and volunteers can continue to be here throughout the Christmas holidays. This kindness will genuinely make a difference.”
Children can call Childline free on 0800 11 11 or visit www.childline.org.uk.
Anyone concerned about a child’s welfare can contact the NSPCC Helpline on 0808 800 5000 or visit www.nspcc.org.uk for advice.
Crime
Man charged with strangulation and assault offences after October incident
A MAN recorded in court as having no fixed abode has appeared before magistrates charged with intentional strangulation and two further assault offences.
Michael Sudbury, 50, whose address was not read out in court, but in Herald records is Glan Hafan, Llangwm, appeared before the bench facing multiple charges.
The charges relate to an incident on 22 October 2025 and include:
- Intentional strangulation, contrary to section 75A of the Serious Crime Act 2015
- Common assault
- Assault by beating
No further details of the alleged incident were opened in court, and no plea was entered at this stage.
Sudbury was remanded on conditional bail, with the case listed to return to magistrates later this month.
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