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Tenby station rebranded as ‘Home of Long Course Weekend’ in sustainable travel push

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Sporting event teams up with Transport for Wales to promote greener travel and boost local economy

TENBY Railway Station has been officially rebranded as The Home of Long Course Weekend in a new partnership between Transport for Wales (TfW) and the internationally renowned endurance festival.

The move is part of Long Course Weekend’s wider Sustainability Strategy, aimed at encouraging athletes, families and spectators to travel to Tenby by train—not only for the event itself but also for training breaks and year-round holidays in one of the UK’s most picturesque regions.

Launched in Tenby in 2010, Long Course Weekend has grown into a global phenomenon with editions in New Zealand, Australia, Belgium, the Netherlands, Mallorca and Yorkshire. Despite its international expansion, the event’s roots remain firmly in Wales, drawing over 50,000 visitors to Pembrokeshire each year and generating more than 160,000 bed nights annually—contributing millions to the local economy.

Now in its 15th year, the event is reaffirming its local commitment by transforming Tenby’s railway station into a branded celebration of sport, sustainability and community pride. The initiative comes as Transport for Wales increases services to the coastal town for the summer season.

Matthew Evans, founder of Long Course Weekend, said: “It’s incredible to see how far LCW has come, but Tenby is—and always will be—our first home. Partnering with TfW helps us open the door to a more sustainable future, inviting athletes, families and visitors to arrive in style while reducing their environmental impact. The increased train services this summer are fantastic for Tenby and for Pembrokeshire’s ambition to be a global leader in sustainable tourism.”

Victoria Leyshon, Partnership Marketing Manager at Transport for Wales, added:
“We’re thrilled to work with LCW to celebrate what makes Wales special—from world-class sporting events to stunning destinations like Tenby. By encouraging rail travel, we’re supporting a cleaner, greener Wales and welcoming thousands to an iconic coastal location.”

Tenby Mayor David Morgan welcomed the initiative, saying: “It’s great to see the strides made by Long Course Weekend and Transport for Wales—from the new station branding to the real improvements in local transport. Most importantly, the increased train services over the summer will benefit both visitors and the people who live here. We’re looking forward to another brilliant event.”

Cllr Sam Skyrme-Blackhall added: “We are delighted to see LCW and TfW promoting sustainable travel for athletes year-round. It’s exactly the kind of forward-thinking partnership we should be celebrating.”

More than a station makeover, the project represents a gateway to Wales and a call to explore its landscapes—anchored in community, sport and sustainability.

Crime

Man spared jail after baseball bat incident in Milford Haven

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Judge says offence was so serious only a prison sentence was justified

A 44-YEAR-OLD has been given a suspended prison sentence after admitting carrying a baseball bat in a public place during an incident in Milford Haven.

Ian Parker, of Cwrt Garreg, Cefn Glas, Bridgend, appeared for sentence at Haverfordwest Magistrates’ Court on Tuesday (Dec 9).

The court heard that on Tuesday (Oct 29), Parker travelled to Prioryville, Milford Haven, where he was found in possession of an offensive weapon — a baseball bat — without lawful authority or reasonable excuse.

Earlier hearings were told that Parker believed his son was at risk and had travelled from Bridgend to Milford Haven. During the incident, another man was struck with the bat before Parker left the scene. Parker later admitted the offence and entered a guilty plea on November 18, with sentencing adjourned for a pre-sentence report.

Passing sentence, District Judge M Layton said the offence was so serious that only a custodial sentence could be justified.

Parker was sentenced to 36 weeks’ imprisonment, but the sentence was suspended for 24 months after the court accepted there was a realistic prospect of rehabilitation.

He will be subject to 24 months of supervision and must complete 200 hours of unpaid work within 12 months. The court also imposed a rehabilitation activity requirement of up to 25 days, requiring Parker to attend appointments and take part in activities as directed by probation services.

The baseball bat was ordered to be forfeited and destroyed under the Prevention of Crime Act 1953.

Parker was also ordered to pay £85 in prosecution costs and a £187 surcharge, to be paid in full within 28 days.

The judge warned that any breach of the suspended sentence order could result in the prison term being activated.

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Business

Independent brewers join call for business rates relief as pub closures feared

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INDEPENDENT brewers have joined growing calls for urgent, pub-specific relief on Business Rates amid fears that community pubs across west Wales and beyond could be forced to close.

The Society of Independent Brewers and Associates (SIBA) has warned that changes announced in the Autumn Budget will see pub costs rise sharply over the next three years, with the average pub facing a 76% increase in Business Rates. By comparison, large warehouse-style premises operated by online and technology giants are expected to see increases of around 16%.

The issue will be discussed at a meeting taking place on Monday in Saundersfoot, where local publicans, small brewers and business representatives are due to come together to examine the impact of rising Business Rates and escalating operating costs. The meeting is expected to focus on the future sustainability of community pubs, particularly in coastal and rural areas where they often act as vital social hubs as well as key local employers.

Independent breweries are particularly exposed, SIBA says, as the vast majority of their beer is sold through local community pubs. Many small breweries also operate their own pubs or taprooms, meaning they are hit twice by rising rates. Some independent brewers have reported rateable value increases of up to 300%, creating new costs they say will be extremely difficult to absorb.

New industry research published on Thursday (Dec 12) suggests that introducing a pub-specific Business Rates relief of 30% from April 1, 2026 could protect around 15,000 jobs currently under threat in the pubs sector and help prevent widespread closures.

The call for action follows an open letter sent last week by SIBA’s board, expressing deep concern at the impact of the Budget’s Business Rates decisions on the hospitality sector.

Andy Slee, Chief Executive of SIBA, said: “The last orders bell is ringing very loudly in our community pubs after the shock changes to Business Rates in the Budget.

“Publicans and brewers feel badly let down by a system that still isn’t fairly addressing the imbalance between big global tech companies and small business owners.

“We were promised proper reform of Business Rates in the Labour manifesto last year and a rebalancing of the tax regime, but this has not been delivered. Pubs therefore need urgent help to address the planned increase in costs through a pub-specific relief, followed by full and meaningful reform.”

Those attending Monday’s meeting in Saundersfoot are expected to consider how local voices can feed into the national debate and press for urgent action to protect community pubs across Pembrokeshire.

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Community

Annual charity carol service raises funds for good causes

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MID and West Wales Fire and Rescue Service held its annual Charity Carol Service on Wednesday (Dec 10) at Ebeneser Baptist Chapel in Crymych.

The event brought together members of the local community alongside Fire Service staff for an evening of carols, readings and festive refreshments, marking the Christmas season in a warm and inclusive atmosphere.

This year’s service supported two important charities — the Fire Fighters Charity and Cancer Research Wales — with all proceeds going directly towards their ongoing work.

A total of £597 was raised on the night, which will be shared equally between the two charities.

The Service thanked the congregation at Ebeneser Baptist Chapel for hosting the event, as well as everyone who gave their time, support and generosity to make the evening such a success.

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