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Cloud technology fuels £1.4bn boost for Welsh economy

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WELSH businesses utilising cloud computing contributed £1.4 billion to the regional economy over the past year, according to a new study by Public First commissioned by Amazon Web Services (AWS).

The research, involving more than 2,000 senior business decision-makers, highlights cloud technology as a crucial driver of economic growth and digital transformation across Wales. It estimates that wider adoption of cloud and AI technologies could deliver an additional £1.1 billion to the Welsh economy.

Cloud computing, which provides on-demand IT resources via the internet, allows businesses to access computing power, storage, and databases without maintaining physical infrastructure. This flexibility reduces costs, boosts productivity, and drives innovation.

The report found that 66% of small and medium-sized businesses (SMBs) in Wales currently use cloud computing, while 34% have adopted artificial intelligence (AI) technology.

Among those benefiting significantly is the Driver and Vehicle Licensing Agency (DVLA), which manages records for over 52 million drivers and 46 million vehicles across the UK. The DVLA partnered with AWS to modernise its digital platforms and migrate to cloud computing.

Tom Brewer, Head of Service Creation at the DVLA in Swansea, said: “The main motivations for this move were consistency, cost efficiency, and the ability to use services otherwise unavailable. We now utilise more than 40 AWS services, significantly enhancing our capabilities through increased security, reliability, and efficiency.”

Brewer highlighted the DVLA’s ‘Driver and Vehicles account’ as a standout success: “Previously, users had to navigate multiple pages on GOV.UK. Now we’ve centralised services such as ‘Drivers First Provisional’, ‘Ten Year Renewal’, and digital vehicle tax reminders. Cloud computing has streamlined service delivery, making it faster and easier for customers and our staff.”

The flexibility of cloud technology proved vital during the COVID-19 pandemic. Leveraging its cloud platform, the DVLA rapidly delivered digital services, significantly reducing licence processing times essential for key workers and critical transport services.

The report also identifies workforce upskilling opportunities through cloud technology adoption. Currently, nearly one-third (31%) of Welsh businesses are classified as ‘digital leaders’, proactively using technology for organisational improvement.

To enhance digital skills across Wales, AWS offers various free training and education programmes, including AWS Educate, AWS Academy, AWS re/Start, AWS Skills to Jobs Tech Alliance, and AWS Skill Builder, providing over 600 on-demand courses in multiple languages.

Phil Le-Brun, Director of Enterprise Strategy at AWS, said: “We are proud to support Welsh organisations on their digital transformation journeys. Cloud computing and AI empower companies to innovate, remain competitive, and drive economic growth. We look forward to further assisting businesses in Wales as they increasingly adopt cloud technology.”

For the full report, visit the AWS website.

 

Business

Herald expands sales team as Milford Haven growth drives demand

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THE PEMBROKEHIRE HERALD is launching a recruitment drive to bring in two new sales executives as the newspaper continues to grow its commercial operations across the county.

The move comes as the Herald strengthens its position as the leading independent news platform in West Wales, with increasing demand from local businesses looking to advertise both in print and online.

The expansion is being driven in part by the rapid growth of Milford Haven and the wider energy sector, with major investment in green energy projects, port activity and associated industries creating new opportunities for local businesses.

As the area continues to develop as a key energy hub, more companies are seeking to reach customers, partners and the wider community through trusted local media.

The successful candidates will work directly with Pembrokeshire businesses, helping them promote their services to a growing audience through the Herald’s expanding digital reach and established print readership.

Editor Tom Sinclair said the recruitment reflects both the changing local economy and the Herald’s increasing audience.

He said: “Milford Haven is expanding rapidly, particularly with new energy and green projects coming forward, and that’s creating real opportunities for local businesses.

“At the same time, our audience continues to grow across both our website and social media platforms, meaning we can now offer advertisers a much bigger and more effective platform than ever before.”

The new roles will focus on building relationships with local firms, developing advertising campaigns, and identifying new opportunities across sectors including tourism, retail, trades, energy and professional services.

The Herald has continued to invest in its digital platforms, including Herald.Wales, alongside its well-established print edition, offering advertisers a multi-platform approach to reaching customers.

The recruitment drive also comes at a time when many local businesses are looking for cost-effective ways to promote themselves amid ongoing economic pressures.

Mr Sinclair added: “Local advertising matters. When businesses advertise locally, that money stays in the local economy. It helps create jobs, supports families and helps communities grow alongside the businesses within them.”

The roles are expected to appeal to motivated, target-driven individuals with strong communication skills and an interest in media, sales or marketing.

Both positions are based in Pembrokeshire, with opportunities for training and career progression within the Herald’s growing media group.

Anyone interested in applying is encouraged to email [email protected] with a CV and covering letter before Tuesday (Apr 1, 2026).

 

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Business

Jobs fall in Pembrokeshire as payroll numbers drop over past year

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Employment down by 124 year-on-year with further monthly decline recorded in February

EMPLOYMENT in Pembrokeshire has fallen over the past year, with new figures showing a drop of 124 jobs compared with the same period in 2025.

Data for February 2026 reveals that 47,801 people were on payroll across the county, representing a 0.3% decrease year-on-year.

The latest monthly figures also show continued pressure on local businesses, with payroll numbers falling by 82 compared to January — a 0.2% drop.

The data, based on analysis of Office for National Statistics payroll figures by employment app WageSight, paints a mixed picture for the county’s labour market.

Compared with other Welsh local authorities, Pembrokeshire ranks 12th out of 22 for employment change, placing it in the lower half of performers.

The Herald understands that while some parts of Wales have seen modest job growth, others — including Pembrokeshire — continue to experience a squeeze on employment levels.

Paul Hebden, Director at WageSight said: “The latest figures underline the continued pressure on employment in Pembrokeshire. Payroll remains down compared with last year, and recent month-on-month data suggests employers are still cutting back.”

Nationally, employment trends remain uncertain, with fluctuations across different regions and sectors creating an unpredictable backdrop for businesses.

It remains unclear whether the recent decline marks the beginning of a longer-term trend or simply a short-term dip, but the figures suggest that employers in Pembrokeshire are continuing to act cautiously in the current economic climate.

 

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Business

Haverfordwest cinema one of six council properties for sale

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SIX COUNCIL-owned properties in Pembrokeshire, including Haverfordwest’s Palace Cinema, a boatyard, and a former social services premises in Tenby, are to be put up for sale following a decision by senior councillors.

At the March 16 meeting of Pembrokeshire County Council’s Cabinet, members were asked to back the disposal of six properties in the county’s portfolio as well the earmarking of four properties for other purposes.

A report for members said: “The Property Department has recently undertaken a review of the council’s estate to identify underused or vacant properties that are no longer required for service delivery and could be transferred internally or disposed of to generate capital receipts.”

The report listed six assets which members were asked to declare surplus for disposal by freehold sale.

Those assets were: Iveston Farm, Maidenwells; land east of Cleddau Reach School, Llangwm; Palace Cinema, Haverfordwest; St Asaph, Trafalgar Road, Tenby – social services premises; land at East Llanion Marine, Pembroke Dock – boat yard area; and land at Maidenwells – development plot.

For those six properties, it said of Iveston Farm: “Farm homestead in need of extensive renovation. An approach to local agents will begin to market the homestead and surrounding land. The remainder of the land areas are to be re-let as part of the County Farm Estate.”

For the land east of Cleddau Reach School, it said: “Areas of land parcels that no longer form part of the school demise and offer no opportunity to the authority and is therefore to be declared surplus for disposal.”

For Palace Cinema, it said: “Freehold of property to be sold. The property is listed and requires significant investment.”

For St Asaph, Trafalgar Road, Tenby, it said: “The property is not required or suitable for other internal services and is therefore to be declared surplus for disposal.”

For East Llanion Marine, it said: “Freehold of the property to be sold. This is an area of land (0.29 acres) adjacent to Port owned land. Both parcels are leased to East Llanion Marine. The property is not required or suitable for other internal services and is therefore to be declared surplus for disposal.”

For the land at Maidenwells, it said: “The property is not required or suitable for other internal services and is therefore to be declared surplus for disposal.”

It also listed three assets in which cabinet was asked to declared surplus to the requirements of one council department and appropriated to another use within the council.

Those were: Portfield Social Activity Centre, Haverfordwest – for future education project; Eastgate Centre, Pembroke – for future re-development project; and land west of Cleddau Reach School, Llangwm – for future education project.

Members were also asked to remove one property declared surplus to council requirements, appropriated for a particular use within the council: Pembroke Dock Watersports Centre – Watersports centre in occupation.

Members backed the 10 recommendations.

 

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