Community
Mid and West Wales Fire and Rescue Service appoints firm to lead cultural transformation
New partnership follows independent review highlighting need for change
MID AND WEST WALES has appointed Senseia, a specialist independent consultancy, to support its cultural transformation journey following the findings of a recent review.
The move comes after an independent culture report by Crest Advisory identified a number of strengths but also highlighted significant areas for improvement within the Service. Key themes included the need for stronger leadership, better communication, and greater accountability to create a more inclusive and high-performing work environment.
In response, a robust procurement process led to the selection of Senseia—a consultancy with a proven track record in organisational change across multiple sectors, including the emergency services. The firm will work closely with staff and leadership teams to implement practical steps aimed at building a workplace culture rooted in trust, collaboration and respect.
Driving lasting change
Chief Fire Officer Roger Thomas KFSM said the partnership marked a major milestone in the Service’s commitment to positive change.
“The appointment of Senseia comes at an important point in our culture improvement journey.
“We are committed to creating a working environment that is safe, supportive and resilient—where our people can thrive. The Crest Advisory report provides a vital roadmap, and with Senseia’s support, we are confident in our ability to deliver meaningful and lasting cultural transformation.”
Jason Langley, Co-founder of Senseia, added: “We are honoured to support Mid and West Wales Fire and Rescue Service at this pivotal time.
“Our approach is to help organisations harness their own strengths in fresh and creative ways. We aim to leave behind a confident, motivated team—united in delivering the high standards their communities expect.”
A vision for the future
The partnership with Senseia is the latest step in the Service’s commitment to continual improvement and excellence, ensuring that its values align with the expectations of both staff and the public it serves.
Community
Wolfscastle farm’s new shed sparked ‘noise nuisance’ claims
A PEMBROKESHIRE farmer “jumped the gun” in his enthusiasm to build a new cattle shed which includes ‘robot slurry scrapers’ that have been causing a noise nuisance for neighbours, county planners heard.
In a retrospective application recommended for approval at the December meeting of Pembrokeshire County Council’s planning committee, Aled Jenkins sought permission for a replacement cattle housing and silage clamp at Upper Ty Rhos, Wolfscastle.
An officer report said Upper Ty Rhos consists of a herd of 630 youngstock beef cattle, the applicant seeking permission for the replacement 100-metre-long cattle housing building.
It said the building benefits from a robotic scraping system to internally clean it to improve animal welfare and efficiency.
However, the slurry scraper system in operation has been found to constitute a statutory noise nuisance.

“The introduction of the slurry scraper system has resulted in a new noise source to the locality that is having a significant detrimental impact upon local amenity. The nuisance noise is directly associated with the extended hours of operation of the slurry scraper system and the noise created by the two motors powering the system including the drive mechanism that moves the scraper through the building to remove slurry produced by the housed cattle.
“To further exacerbate the situation, the building has open voids to the eastern gable end, which is within close proximity to the neighbouring property resulting in the building being acoustically weak.
“An acoustic report has been submitted with mitigation methods provided including relocating motors and associated equipment into external enclosures, reduction of noise egress through openings by installing hit-and-miss louvres and/or PVC strip curtains and consideration of blocking the gap between roof pitches along the ridge of the building.”
Three letters of concern were received from members of the public raising concerns including visual and environmental impact, noise issues and a potential for the herd size to increase.
Speaking at the meeting, neighbour Dr Andrew Williams, who stressed he was not seeking to have the shed removed, raised concerns about the noise from the ‘robot scrapers,’ exacerbated by cattle being concentrated in the immediate area from the wider farm complex.
Agent Wyn Harries addressed concerns about the retrospective nature was a result of over-enthusiasm by his client who “jumped the gun”.
He said there was now a scheme that was “fully worked through,” dealing with noise and other issues.
Members backed approval, which includes noise mitigation to address the impact of the robot scrapers; one member, Cllr Tony Wilcox, abstaining on the grounds of the retrospective native of the building “the size of a football field”.
Community
St Davids lights up for annual Christmas tree and wreath contest
Menevia WI, Girl Guides and local groups among the winners at a packed Cross Square event
CHARITIES, schools and community groups lit up St Davids on 29 November 2025, showcasing creativity, craftsmanship and festive spirit as hundreds gathered in Cross Square for the annual Christmas Tree and Wreath Competition.
The winners were chosen by public vote. Taking first place in the adults’ category was Menevia WI, whose extraordinary tree, nativity scene and decorations were ingeniously created from a clothes airer and wooden pegs.

Second place went to the City Council Coffee and Chat Group with a thoughtful Christmas-and-Remembrance design, featuring hand-knitted red, white and blue decorations. St Davids RNLI secured third with a lifeboat-themed tree celebrating their lifesaving work.
In the children’s category, St Davids Girl Guides took the top spot with a charming design featuring “Girl-Guide-ified” Santas, tents and the iconic Guide logo. Ysgol Penrhyn Dewi (YPD) came second with a colourful puzzle-themed tree carrying the message: “In this school you are a special piece of the puzzle.” Close behind in third place was Brawdy Hayscastle YFC with an inventive cow-themed Christmas tree.
The wreath category also highlighted the community’s talent. The Drifters claimed first place with a striking star-shaped wreath, while Lego Church secured second with a brilliantly crafted Lego design. Third place went to Rebecca Thornton for her beautifully knitted wreath featuring Santa and his reindeer.
As the Christmas lights were switched on and Cross Square filled with families, the event once again showcased the creativity and community spirit that make Wales’s smallest city shine at Christmas.
Community
Haverfordwest’s first memory tree brings community together this Christmas
Spud Box is delighted to launch a brand-new festive initiative for the people of Pembrokeshire – Haverfordwest’s first Memory Tree, now open to the public at our premises.
The idea, inspired by Drew from The Big Pembs Panto, invites members of the community to write and hang personal messages on the tree. These can be tributes to loved ones, cherished memories, or simple Christmas wishes.

The project has been created to give people a meaningful way to connect during the festive season. All materials – including paper, plastic pockets and ribbon – are provided free of charge. Visitors are also welcome to enjoy complimentary hot drinks, kindly supplied by Connect: Pembrokeshire, along with mince pies donated by Brakes.
Anyone who prefers to create their message at home can bring it in, and the team will be happy to help attach it to the tree.
Donations are being encouraged in support of Sandy Bear Children’s Bereavement Charity, making the Memory Tree both a reflective and charitable community event.
The tree itself looks spectacular thanks to Sion from DSR Batteries, who supplied the lighting. The project has also received generous support from Marty at Sandy Bear Children’s Bereavement Charity and Pure West Radio. Spud Box welcomes other community groups or organisations who wish to get involved.
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