News
UK-funded mobile mast upgrades reach milestone in Wales
Thirty sites across Wales benefit from improved 4G under Shared Rural Network scheme
THIRTY mobile phone mast upgrades have now been completed in Wales under the UK Government’s Shared Rural Network (SRN), bringing improved 4G coverage to some of the country’s most remote communities.
The SRN is a joint initiative between the UK Government and mobile network operators, designed to tackle poor mobile signal in rural areas. Across the UK, 56 masts have now gone live as part of the programme.
Coverage boost for rural Wales
Villages and towns including Llangernyw, Pandy Tudur, Gwytherin, Cwmystwyth and Llanymawddwy are among the latest to benefit from faster and more reliable coverage. The upgrades also enhance connectivity in the Bannau Brycheiniog and Eryri National Parks, as well as in Areas of Outstanding Natural Beauty such as the Wye Valley and Bryniau Clwyd a Dyffryn Dyfrdwy.
Over 2,500 kilometres of Welsh roads now benefit from 4G coverage from all four mobile operators – EE, Three, Vodafone and Virgin Media O2 – thanks to the upgrades.
Tenby ‘desperate’ for upgrade
While progress is being made, some areas in Pembrokeshire are still in urgent need of attention. Tenby, one of Wales’ most popular seaside resorts, is frequently overwhelmed during the summer months, with thousands of tourists reporting poor or unusable mobile coverage.
Local businesses have raised concerns that the lack of reliable signal affects card payments, online bookings and even basic communication with customers. Residents have also complained of frequent signal dropouts and black spots in and around the town.
Despite its popularity, Tenby remains a digital black hole during peak periods – prompting renewed calls for it to be prioritised for future SRN upgrades.
Upgrades without new infrastructure
The improvements to date have been made by enhancing existing masts that previously only supported EE customers and emergency 999 calls. This means better coverage without the need to construct new infrastructure.
Ben Roome, CEO of digital infrastructure company Mova, said: “Thirty new EAS masts are now live in the Welsh hills. For the first time, signals from every mobile network are threading through valleys and reaching a further 2,500 kilometres of road—bringing connectivity to residents, businesses, and anyone passing through. Thanks to the Shared Rural Network, not-spots are shrinking, connections are growing, and more coverage is on its way.”
Backing rural growth
Secretary of State for Wales, Jo Stevens, added: “Funded by UK Government investment, 30 new sites in Wales now have fast and reliable mobile internet access in areas which were previously poorly served. Reliable connectivity improves every aspect of day-to-day life in rural Wales and makes a huge difference for local businesses, residents, and visitors.
“This is an important step forward in our mission to kickstart the economy and unlock opportunity in rural areas across Wales.”
UK-wide progress
Since the launch of the SRN in 2020, mobile coverage from all four operators has extended across an extra 34,000 square kilometres of the UK – equivalent to double the size of Northern Ireland.
So far, the programme has delivered 4G to an additional 280,000 premises and 16,000km of roads. The UK Government is contributing £184 million to upgrade Extended Area Service (EAS) masts, with mobile operators investing a further £500 million to tackle ‘partial not-spots’ – areas where only one or two networks provide coverage.
Business
Independent brewers join call for business rates relief as pub closures feared
INDEPENDENT brewers have joined growing calls for urgent, pub-specific relief on Business Rates amid fears that community pubs across west Wales and beyond could be forced to close.
The Society of Independent Brewers and Associates (SIBA) has warned that changes announced in the Autumn Budget will see pub costs rise sharply over the next three years, with the average pub facing a 76% increase in Business Rates. By comparison, large warehouse-style premises operated by online and technology giants are expected to see increases of around 16%.
The issue will be discussed at a meeting taking place on Monday in Saundersfoot, where local publicans, small brewers and business representatives are due to come together to examine the impact of rising Business Rates and escalating operating costs. The meeting is expected to focus on the future sustainability of community pubs, particularly in coastal and rural areas where they often act as vital social hubs as well as key local employers.
Independent breweries are particularly exposed, SIBA says, as the vast majority of their beer is sold through local community pubs. Many small breweries also operate their own pubs or taprooms, meaning they are hit twice by rising rates. Some independent brewers have reported rateable value increases of up to 300%, creating new costs they say will be extremely difficult to absorb.
New industry research published on Thursday (Dec 12) suggests that introducing a pub-specific Business Rates relief of 30% from April 1, 2026 could protect around 15,000 jobs currently under threat in the pubs sector and help prevent widespread closures.
The call for action follows an open letter sent last week by SIBA’s board, expressing deep concern at the impact of the Budget’s Business Rates decisions on the hospitality sector.
Andy Slee, Chief Executive of SIBA, said: “The last orders bell is ringing very loudly in our community pubs after the shock changes to Business Rates in the Budget.
“Publicans and brewers feel badly let down by a system that still isn’t fairly addressing the imbalance between big global tech companies and small business owners.
“We were promised proper reform of Business Rates in the Labour manifesto last year and a rebalancing of the tax regime, but this has not been delivered. Pubs therefore need urgent help to address the planned increase in costs through a pub-specific relief, followed by full and meaningful reform.”
Those attending Monday’s meeting in Saundersfoot are expected to consider how local voices can feed into the national debate and press for urgent action to protect community pubs across Pembrokeshire.

Community
Annual charity carol service raises funds for good causes
MID and West Wales Fire and Rescue Service held its annual Charity Carol Service on Wednesday (Dec 10) at Ebeneser Baptist Chapel in Crymych.
The event brought together members of the local community alongside Fire Service staff for an evening of carols, readings and festive refreshments, marking the Christmas season in a warm and inclusive atmosphere.
This year’s service supported two important charities — the Fire Fighters Charity and Cancer Research Wales — with all proceeds going directly towards their ongoing work.
A total of £597 was raised on the night, which will be shared equally between the two charities.
The Service thanked the congregation at Ebeneser Baptist Chapel for hosting the event, as well as everyone who gave their time, support and generosity to make the evening such a success.

Local Government
Call for Return of Salt Tip in North Pembrokeshire to Improve Winter Road Safety
A PROPOSAL for the reinstatement of a salt tip in North Pembrokeshire to improve road safety during snowy and icy conditions has been put forward by local councillor Huw Murphy.
At the December meeting of Pembrokeshire County Council, Cllr Murphy called for a review of the council’s current weather strategy, highlighting the need for an auxiliary salt tip in the north of the county. His motion, which was supported by senior councillors, aims to address the challenges faced by motorists during severe winter weather.
Cllr Murphy’s motion emphasized the importance of having a reserve salt tip available to ensure primary routes remain clear and accessible during snow and ice conditions. This would allow emergency services to respond to calls, key workers to reach their workplaces, and essential vehicles like HGVs to access farms for activities such as milk collection.
Historically, a salt tip was located near Crymych, which proved invaluable for gritting roads, particularly the A478 between Crymych and Cardigan, and between Crymych and Clunderwen. These roads, often treacherous during snowy weather, have caused difficulties for HGVs, coaches, and school buses in the past.
The proposal stresses that a new salt tip in Pembrokeshire would allow for quicker and more regular gritting, making roads safer for all users, especially during the harshest winter conditions. Cllr Murphy also highlighted that recent heavy snowfall exposed weaknesses in the current gritting strategy, particularly in the northeast of Pembrokeshire and the Preseli Mountains, which are most prone to severe weather.
The motion also called for prompt gritting and the deployment of snow ploughs on key routes, including the A478, A487, B4332, and B4329, which are vital for the local communities in the northeast and Preseli areas.
The county council’s Cabinet will now consider Cllr Murphy’s motion for further review.
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