Community
Adventure-hungry Gen Alpha teens find their thrill in Pembrokeshire
Three in four 13- and 14-year-olds say life lacks excitement – but Pembrokeshire could be the escape they’re looking for
A NEW survey of UK teens has found that a staggering three in four Gen Alpha youngsters feel their daily lives lack adventure and excitement — and Pembrokeshire may be exactly the kind of escape they’re craving.

The research, which looked at the holiday habits and preferences of 13- and 14-year-olds across the UK, shows that young people are turning to Wales for breaks that offer adrenaline, nature and unforgettable moments. Among them, Pembrokeshire stands out — with its unique mix of coast, cliffs, wildlife, and wild water thrills.
Richard Carpenter, owner of TYF Adventure Ltd in St Davids, says today’s teens aren’t interested in sitting still on holiday.
“This generation doesn’t want to stay inside looking at screens,” he said. “They want to leap into the sea, scramble across rocks, and laugh their way through something new. Coasteering, surfing, kayaking – it’s not just fun, it’s transformative. You can see the change in their confidence by the end of the day.”

Hwyl in action
Researchers found that young people are chasing what the Welsh call hwyl – a word with no direct English translation, but one that describes the full-body joy of being immersed in the moment. From stargazing on the Preseli Hills to swimming in sea caves or dancing at local festivals, Pembrokeshire offers the kind of experiences that light up young imaginations.
One teenager recalled: “We went swimming in a cave in Wales and it was amazing.” Another said they loved “adventure memories where I get to create thoughts that would last in my head forever.”
Pembrokeshire topping teen wish lists
Of those surveyed, 67% had already visited Wales, but one in five said they hadn’t yet — and wanted to. Among those who had, nearly half said they “loved it” or thought it was “good.” Activities like coasteering at Abereiddy, paddleboarding at Barafundle, and seal spotting from Stackpole were all highlighted as “feel-good” and “story-worthy” moments that left a mark.
Carpenter added: “This is what Pembrokeshire does best – wild, active holidays that build connection, courage, and lifelong memories.”
A place to stay – with a twist
Beyond the action, Pembrokeshire is also providing memorable places to stay. From converted barns with hot tubs under the stars to glamping pods on the coast, and even a UFO-style cabin near St Davids, the region is embracing the trend for quirky and immersive breaks.
With more and more families seeking getaways that pull their children away from screens and into real-life adventure, Pembrokeshire is uniquely positioned to deliver. The message from Gen Alpha is clear: they want holidays that are wild, weird, and wonderful — and they’re finding that, right here in West Wales.
Community
Generous support agreed for Milford Haven Library
A FUNDING package worth £18,700 has been agreed to help secure the long-term financial sustainability of Milford Haven Library.
At a meeting on Monday (Jan 12), Milford Haven Town Council approved funding to support the library over the next three years.
The decision follows a year of partnership working between Pembrokeshire County Council, the Port of Milford Haven and the Town Council, as the organisations sought solutions to ongoing funding pressures.
A public consultation held in 2025 highlighted the importance of the library as a valued community asset, not only for book lending but also as a hub for groups, wellbeing checks and warm spaces.
Discussions resulted in a contribution of £10,000 from the Port of Milford Haven and £3,000 from the Town Council to ensure the library could continue operating during the 2025/26 financial year. The latest agreement extends that support, providing funding for the next three years alongside continued substantial backing from the Port over the lifetime of the council’s lease.
Councillor Rhys Sinnett, Pembrokeshire County Council’s cabinet member for residents’ services, said: “This is excellent news for the town as it allows us at Pembrokeshire County Council to continue providing a much-valued service at current levels.
“We are incredibly grateful for the support of Milford Haven Town Council and the Port of Milford Haven, as through partnership working we are able to maintain this important community resource.”
Councillor William Elliott, Mayor of Milford Haven, said the agreement reflected the value placed on the library by the community. He said: “We are delighted to have reached a consensus to support the library over the next three years.
“We value the importance of the library not just for the loaning of books, but also for its wider role supporting groups, wellbeing checks, warm spaces and more.
“Over the past 12 months we have continued to work closely with the library team, the County Council and the Port of Milford Haven to explore all available options, and we remain committed to this partnership going forward.”
Tom Sawyer, chief executive of the Port of Milford Haven, added: “Libraries are cornerstones of our communities — places where people connect, learn and feel supported.
“We’re proud to have helped ensure this vital resource remains accessible to everyone who depends on it.”
Milford Haven Library is based at Cedar Court. Further information about the library and its facilities is available via Pembrokeshire County Council’s libraries service.
Community
Specialist team searches River Teifi in ongoing hunt for missing man
A SPECIALIST search team has carried out a renewed and highly technical search of the River Teifi in Cardigan as efforts continue to find a man who was last seen entering the water earlier this month.
The operation was undertaken on Wednesday (Jan 28) by Specialist Group International (SGI), following a request from the family of Kurtis Brook.
Kurtis was witnessed entering the River Teifi on Saturday (Jan 4). Despite extensive searches involving multiple agencies and voluntary rescue organisations since then, he has not been located.

SGI confirmed that a seven-person specialist team conducted a coordinated search along the river, working downstream to the mouth of the Teifi estuary. The operation involved the deployment of high-frequency side-scan sonar, equipment capable of detecting objects beneath the water’s surface even in low-visibility conditions.
However, the team said conditions on the river remain exceptionally challenging. Recent storms, prolonged high river levels, floodwater and tidal influence have significantly altered the river environment since the initial incident.

In a statement, SGI said the search area contained “significant debris, obstructions and strainers,” describing flood and tidal river searches as among the most complex and hazardous situations faced by rescue specialists.
The Herald understands that the River Teifi has experienced repeated high-flow events in recent weeks, complicating earlier search efforts and increasing risks for those operating on the water.
SGI added that while no breakthrough was made during the latest operation, their thoughts remain firmly with Kurtis’s family and loved ones, and they acknowledged the continued dedication shown by his friends and relatives throughout the search.
Emergency services and specialist teams have been involved in repeated searches since the incident, with the operation scaling back and resuming at various points as conditions allowed.
Anyone with information relevant to the disappearance is urged to contact Dyfed-Powys Police.
Business
Councillor condemns closure of Haverfordwest Santander branch
A PEMBROKESHIRE councillor has spoken out after learning that the Santander branch in Haverfordwest is set to close later this year, warning the decision will have a serious impact on local residents, families and businesses.
The bank’s Bridge Street branch is due to close on Monday (May 5) as part of a wider UK restructuring programme.
Councillor Thomas Baden Tudor said he was “lost for words” and urged the bank to reconsider, describing the closure as devastating for customers who rely on face-to-face services.
Santander says the decision is driven by declining footfall, with more customers banking online, and that services will remain available via digital platforms and Post Office counters.
However, the announcement follows a steady erosion of high-street banking in Pembrokeshire. The Herald recently reported that Haverfordwest’s former Halifax branch is set to reopen as a nail salon.
In what appears to be a serious failure of planning, there is now not a single bank branch left anywhere in south Pembrokeshire. Towns including Tenby, Pembroke and Pembroke Dock are all without face-to-face banking facilities.
North Pembrokeshire has also been affected, with Fishguard and St Davids now lacking bank branches.
Pembrokeshire is understood to be left with just four bank branches in total — Nationwide in Milford Haven, and HSBC, NatWest and Lloyds Bank in Haverfordwest.
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