WALES’ largest county agricultural show returns this month, promising a packed celebration of rural life, farming heritage, local food, and entertainment for all ages.

The Pembrokeshire County Show will take place on Wednesday 20 and Thursday 21 August at the County Showground, Withybush, Haverfordwest. Organisers say this year’s event will offer more space, more variety and more reasons to visit — whether you live locally or are enjoying a summer holiday in the county.

Tim and Margaret Johns, Presidents of the Pembrokeshire Agricultural Society, said: “We’re thrilled to welcome our members, competitors, trade stands, sponsors and the wider community back to the county show. Whether you’re from Pembrokeshire or visiting, we’re confident you’ll have a fantastic day out. This year’s show is packed with attractions and activities for all ages. From top-quality livestock and delicious local food to countryside experiences and live entertainment – there really is something for everyone.”

New attractions and improved layout

Families can enjoy Rentadinosaur, a new live feature bringing prehistoric fun to life with shows, meet-and-greets, and dino-themed adventures. The brand-new ‘Taste of Wellbeing’ area will offer visitors a chance to explore health, nutrition, therapies and self-care, with everything from reflexology to nutritional advice and mental health support.

A fresh showground layout includes a resurfaced area designed to improve the visitor experience and more trade stands than ever. The Food Hall, now in a new location and sponsored by Castell Howell, will showcase local produce and live cookery demonstrations.

Crowd favourites return

The Country Market is back with over 60 stalls of artisan crafts and local products, alongside the majestic Gentle Giant Black Shire Horses from Moylegrove, who will also make a special appearance in Haverfordwest town centre on Tuesday 19 August.

The Craft and Horticulture section will be full of colour and creativity, while the Countryside Park will feature rural skills and displays including Ferret World, gundog demonstrations, beekeeping, wool spinning, willow weaving and wood turning.

The Pure West Radio stage will host live entertainment across both days, with music, dance, guest appearances, competitions and broadcasts. The Andrew Holmes Funfair and the Food Story interactive zone will keep younger visitors entertained throughout.

Careers, accessibility and practical details

As the second day of the show coincides with GCSE results day, a range of organisations will be on hand to discuss careers and training, including Dyfed Powys Police, Mid & West Wales Fire Service, the Welsh Ambulance Trust, the Armed Forces, Border Force, Pembrokeshire College and Hywel Dda University Health Board.

Visitors can get around easily on the land train, with Blue Badge parking, a Mobiloo service, and mobility scooter and wheelchair hire available via the show website. Dogs are welcome on leads, with water bowls available throughout the site.

For SatNav use County Showground, Withybush, Haverfordwest, SA62 4BW. Clear signage will direct drivers from the A40 to public parking — visitors are asked to enter through Gates 5 and 6 only.

Early bird tickets are available now at www.pembsshow.org, with updates on Facebook and Instagram.