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Pembrokeshire among worst in Wales for business survival

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NEW research has revealed Pembrokeshire is among the areas with the lowest business survival rates, with one prominent business owner warning that deep-rooted problems are being ignored.

The study, conducted by business energy specialists Utility Bidder, ranked Pembrokeshire fourth from the bottom, with a five-year business survival rate of only 29 per cent.

The research examined factors such as GDP, business survival rates, transport connectivity, and office efficiency ratings to determine the best and worst areas in Wales for starting a business.

Caerphilly topped the list with the lowest five-year business survival rate, standing at 22.4 per cent, despite being among the regions with the highest employment rate in Wales at 75.2 per cent. Rhondda Cynon Taf followed closely with a 22.5 per cent survival rate, while Newport came in third with 24.7 per cent, despite boasting one of the highest GDP per capita figures in Wales at £30,598.

Other areas with low survival rates include Swansea, Flintshire, Neath Port Talbot, Merthyr Tydfil, Bridgend, and Blaenau Gwent.

By contrast, Cardiff was rated the best Welsh region for starting a business in 2025, earning a score of 8.32 out of 10. Gwynedd was found to have the highest number of train stations per 100,000 people, while Wrexham emerged with the highest employment rate in Wales, at 78.7 per cent.

‘People would rather see you fail’

An unnamed business owner running a well-known company in the Pembroke Dock area told The Herald that the figures “do not come as a surprise.”

“Many of our brightest young people leave Pembrokeshire to set up in cities,” they said. “They go where there’s opportunity, proper infrastructure and financial backing. Here, it feels like you’re on your own.”

They argued that support systems which once existed have disappeared. “The Pembrokeshire Business Initiative (PBI) closed down years ago. PLANED still runs useful community projects, but they aren’t set up to provide direct business support. And while the Pembrokeshire Lottery is still there, it only offers loans. That’s just another debt for a small business that’s already under pressure. What we need is grants, advice and mentoring – the kind of wrap-around support other regions get.”

The business owner added that community attitudes play a role in failures. “In small places, people are sometimes more likely to want to see you fail than succeed. We’ve had local entrepreneurs trialling products in village shops, but instead of buying locally, people order online or drive to a retail park. That makes it incredibly tough for someone to get established.”

Banking deserts and regulation headaches

Bank closures have also left many small businesses isolated. “Most of the banks have gone,” the source said. “If you want real business banking advice, you have to go to Swansea or further afield. That’s not practical for small traders who are already stretched thin.”

Regulation and council support were described as further obstacles. “The local authority isn’t proactive, there are too many hoops to jump through, and very little in the way of grants or networking. Town planning has been poor, our high streets are hollowed out, and footfall has collapsed. At the same time, pubs and hospitality are failing because electricity and insurance bills are through the roof.”

Fragile recovery after Covid

According to the source, the Covid pandemic continues to cast a shadow over small firms. “A lot of businesses wiped out their reserves to get through lockdown. Since then, we’ve seen a surge in one-man bands and micro-businesses. That makes the picture look busier, but in reality it just means more fragile firms, more closures, and more phoenix operations reappearing under another name. It doesn’t build long-term strength.”

A warning for policymakers

The business owner warned that unless there is direct intervention, Pembrokeshire’s survival rates will remain among the worst in Wales.

“We keep hearing about regeneration schemes and glossy masterplans, but does that help the trader trying to pay their electricity bill? Does it help the start-up who can’t get a bank manager on the phone? No, it doesn’t. Unless there’s real, practical support for the people on the ground, nothing will change.”

 

Business

Oil firm praised for putting customers first during price surge

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A PEMBROKESHIRE heating oil supplier has been praised by a local customer after choosing to honour its original prices despite a sharp rise in fuel costs.

Sarah Maling contacted The Herald after receiving a delivery from J E Lawrence & Son Ltd, saying the company had prioritised fairness to customers during a period of intense demand.

The customer had ordered around 800 litres of heating oil on March 2 after her tank began running low. However, due to extremely high demand, the company was unable to deliver until Friday (Mar 13). Despite heating oil prices increasing rapidly since the order was placed, the firm honoured the original quoted price and delivered 500 litres instead, ensuring more households could receive some oil.

Sarah said the delivery driver arrived at her home at around 11:30am after already completing 27 deliveries that day.

She said: “Prices have gone insane since I ordered yet they stuck with the quoted price and delivered 500 litres and explained why in the letter.

“This is putting the customer before profit and making sure everyone who needs oil will hopefully get oil at a more affordable price.

“I just wanted it acknowledged that not all delivery companies are out to make a profit but care about their customers – the people of Pembrokeshire.”

The letter included with the delivery explained that distributors across the sector had cancelled existing orders as prices surged last week.

However, the company said it had chosen not to cancel earlier orders and instead decided to limit deliveries so that more customers would receive some fuel.

The letter stated: “We have experienced huge volumes of orders and deliveries are now taking two to three weeks.

“Most distributors cancelled existing orders when prices increased rapidly last week, and those customers had to go to the back of a very long queue with another supplier.

“We have chosen not to do that and your original price has been honoured.”

The company added that limiting deliveries was the only way to ensure all customers could receive oil during the current supply pressures.

It apologised for the inconvenience caused but said the situation was being driven by “a very uncertain climate which is outside our control”.

 

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Business

Legal action backed in case over development at Dinas Cross

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LEGAL action against a landowner, who repeatedly failed to comply with an enforcement notice served back in 2023, has been backed by Pembrokeshire’s national park.

Members of Pembrokeshire Coast National Park’s March development management committee meeting were asked to back delegated authority for prosecution proceedings in the magistrates’ court for failure to comply with steps required to be taken by an enforcement notice on land to the south of Parc Yr Eglwys, Brynhenllan, Dinas Cross.

A report for the committee said that, in May 2023, the park received a complaint that a green field in the open countryside had been stripped of its vegetation and turned into a mobile home park by the new landowners.

Following a site inspection, a planning contravention notice was served in relation to the removal of hedgebanks/hedgerows, widening of the existing access, alterations to ground levels, construction of a track and the siting of a storage container.

After that, a 2024 retrospective planning application was received by the park seeking retention of the hardstanding area, siting of storage container and additional landscape works, which was refused that May.

“As no voluntary steps were taken to remedy the breach of planning control and no appeal made against the refusal of planning permission, the Authority considered it expedient to issue and serve an Enforcement Notice as the development and use of the land resulted in an unnecessary incursion into the rural countryside which causes a significant visual intrusion to the detriment of the special qualities of the National Park,” the report said.

An enforcement notice was service in January 2025, but, the following month, the landowner lodged an appeal with Planning & Environment Decisions Wales, which was dismissed that June; the enforcement notice taking effect.

A further application, seeking permission for a small-scale seasonal campsite on the land was received in June 2025, subsequently refused that October; officers confirming to the landowner the enforcement notice remained in effect, running through to January 3 of this year.

A site inspection undertaken by officers on January 6 confirmed the breach of planning control continued, the report added.

This was followed by a further planning application seeking to regularise the development on January 21.

That application was refused on March 9.

The report concluded: “The landowner has had multiple opportunities to regularise the development through both retrospective applications and an appeal against the enforcement notice. Those processes have not resulted in permission being granted nor compliance being achieved.

“The continued failure to comply with the enforcement notice undermines the integrity of the planning system and public confidence in its proper operation.

“It also results in an unnecessary incursion into the rural countryside which causes a significant visual intrusion to the detriment of the special qualities of the National Park.

“Officers therefore consider it expedient and in the public interest to pursue prosecution proceedings should the breach remain unresolved.”

Members backed the recommendation.

 

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Business

Tesco B&Q Haverfordwest click and collect pod approved

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PLANS for a B&Q ‘click and collect’ pod at a Pembrokeshire supermarket, to save customers having a make a round trip of nearly 60 miles to the nearest home improvement store, have been approved.

In an application to Pembrokeshire County Council, B&Q Ltd, through agent Pyrke Planning, sought permission to install a modular ‘Click and Collect’ pod, with associated livery and signage, on the access road to Haverfordwest’s Portfield Road Tesco Extra superstore.

The application included a related scheme for signage for the proposal.

A supporting statement said: “This planning application seeks permission for the installation of a Click and Collect pod to be operated by B&Q Limited within the car park of the Tesco Extra store at Portfield Road, Haverfordwest.

“It does not involve any construction but simply the placing of a modular unit within the car park which, together with dedicated collection spaces, will take up 12 parking spaces and be situated within the customer car park.

“B&Q Limited (B&Q) is the UK’s largest home improvement retailer, serving both the general public and tradespeople. It supplies a wide range of DIY, home improvement and garden products, primarily from its stores across the UK but also through its online website.

“The trial of a new fulfilment service – B&Q Collect – in partnership with Tesco, is another step forward in their evolution. It gives customers greater choice over how they collect and return their items and helps make it easier to do their home improvement projects.

“B&Q does not have a store in Haverfordwest, with the nearest outlets being situated in Carmarthen (28 miles), Llanelli (37 miles) and Swansea (46 miles).

“It is consequently proposed to introduce a click and collect option for DIY customers and local tradespeople to allow next day collection of products which it is inconvenient for people to have delivered at home and to remove the need for a minimum c.50-mile plus round trip to one of the established stores.”

No objections to the proposal were raised by Haverfordwest Town Council.

The application, and the related signage scheme, were conditionally approved by county planners.

 

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