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Pembrokeshire among worst in Wales for business survival

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NEW research has revealed Pembrokeshire is among the areas with the lowest business survival rates, with one prominent business owner warning that deep-rooted problems are being ignored.

The study, conducted by business energy specialists Utility Bidder, ranked Pembrokeshire fourth from the bottom, with a five-year business survival rate of only 29 per cent.

The research examined factors such as GDP, business survival rates, transport connectivity, and office efficiency ratings to determine the best and worst areas in Wales for starting a business.

Caerphilly topped the list with the lowest five-year business survival rate, standing at 22.4 per cent, despite being among the regions with the highest employment rate in Wales at 75.2 per cent. Rhondda Cynon Taf followed closely with a 22.5 per cent survival rate, while Newport came in third with 24.7 per cent, despite boasting one of the highest GDP per capita figures in Wales at £30,598.

Other areas with low survival rates include Swansea, Flintshire, Neath Port Talbot, Merthyr Tydfil, Bridgend, and Blaenau Gwent.

By contrast, Cardiff was rated the best Welsh region for starting a business in 2025, earning a score of 8.32 out of 10. Gwynedd was found to have the highest number of train stations per 100,000 people, while Wrexham emerged with the highest employment rate in Wales, at 78.7 per cent.

‘People would rather see you fail’

An unnamed business owner running a well-known company in the Pembroke Dock area told The Herald that the figures “do not come as a surprise.”

“Many of our brightest young people leave Pembrokeshire to set up in cities,” they said. “They go where there’s opportunity, proper infrastructure and financial backing. Here, it feels like you’re on your own.”

They argued that support systems which once existed have disappeared. “The Pembrokeshire Business Initiative (PBI) closed down years ago. PLANED still runs useful community projects, but they aren’t set up to provide direct business support. And while the Pembrokeshire Lottery is still there, it only offers loans. That’s just another debt for a small business that’s already under pressure. What we need is grants, advice and mentoring – the kind of wrap-around support other regions get.”

The business owner added that community attitudes play a role in failures. “In small places, people are sometimes more likely to want to see you fail than succeed. We’ve had local entrepreneurs trialling products in village shops, but instead of buying locally, people order online or drive to a retail park. That makes it incredibly tough for someone to get established.”

Banking deserts and regulation headaches

Bank closures have also left many small businesses isolated. “Most of the banks have gone,” the source said. “If you want real business banking advice, you have to go to Swansea or further afield. That’s not practical for small traders who are already stretched thin.”

Regulation and council support were described as further obstacles. “The local authority isn’t proactive, there are too many hoops to jump through, and very little in the way of grants or networking. Town planning has been poor, our high streets are hollowed out, and footfall has collapsed. At the same time, pubs and hospitality are failing because electricity and insurance bills are through the roof.”

Fragile recovery after Covid

According to the source, the Covid pandemic continues to cast a shadow over small firms. “A lot of businesses wiped out their reserves to get through lockdown. Since then, we’ve seen a surge in one-man bands and micro-businesses. That makes the picture look busier, but in reality it just means more fragile firms, more closures, and more phoenix operations reappearing under another name. It doesn’t build long-term strength.”

A warning for policymakers

The business owner warned that unless there is direct intervention, Pembrokeshire’s survival rates will remain among the worst in Wales.

“We keep hearing about regeneration schemes and glossy masterplans, but does that help the trader trying to pay their electricity bill? Does it help the start-up who can’t get a bank manager on the phone? No, it doesn’t. Unless there’s real, practical support for the people on the ground, nothing will change.”

 

Business

Councillor condemns closure of Haverfordwest Santander branch

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A PEMBROKESHIRE councillor has spoken out after learning that the Santander branch in Haverfordwest is set to close later this year, warning the decision will have a serious impact on local residents, families and businesses.

The bank’s Bridge Street branch is due to close on Monday (May 5) as part of a wider UK restructuring programme.

Councillor Thomas Baden Tudor said he was “lost for words” and urged the bank to reconsider, describing the closure as devastating for customers who rely on face-to-face services.

Santander says the decision is driven by declining footfall, with more customers banking online, and that services will remain available via digital platforms and Post Office counters.

However, the announcement follows a steady erosion of high-street banking in Pembrokeshire. The Herald recently reported that Haverfordwest’s former Halifax branch is set to reopen as a nail salon.

In what appears to be a serious failure of planning, there is now not a single bank branch left anywhere in south Pembrokeshire. Towns including Tenby, Pembroke and Pembroke Dock are all without face-to-face banking facilities.

North Pembrokeshire has also been affected, with Fishguard and St Davids now lacking bank branches.

Pembrokeshire is understood to be left with just four bank branches in total — Nationwide in Milford Haven, and HSBC, NatWest and Lloyds Bank in Haverfordwest.

 

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Business

Bluestone celebrates King’s Award for Enterprise at official ceremony

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Pembrokeshire resort recognised as UK leader in sustainable tourism

BLUESTONE NATIONAL PARK RESORT has formally received The King’s Award for Enterprise in Sustainable Development, marking a major milestone for the Pembrokeshire-based resort.

The prestigious honour — the UK’s highest business award — was presented during an official ceremony at Bluestone’s Serendome by His Majesty’s Lord-Lieutenant of Dyfed, Miss Sara Edwards. It recognises Bluestone as the first holiday resort in the country to receive the award for sustainable development.

During the visit, the Lord-Lieutenant met founder and chief executive William McNamara, director of sustainability Marten Lewis, staff members and invited guests, while also learning more about the resort’s long-term environmental strategy and its relationship with the local community.

The award follows an extensive assessment of Bluestone’s environmental, social and economic performance. Judges highlighted major progress in reducing carbon emissions, the resort’s move to a fossil-fuel-free operation for all purchased energy — a first for a UK holiday park — and its adoption of circular economy principles. Bluestone was also praised for its support for the local economy, its work to protect and enhance wildlife, and an internal culture where sustainability is shared across the organisation. Around thirty per cent of the business is staff-owned.

Speaking at the ceremony, Miss Edwards said: “It was a great pleasure to present Bluestone with The King’s Award for Enterprise and to see first-hand the work they are doing. The team’s passion for sustainability and their commitment to protecting the local area in Pembrokeshire shone through during my visit. Bluestone’s work is having a positive and lasting impact, and they should be extremely proud of what they have achieved.”

The recognition comes at a time when the tourism sector is under increasing pressure to balance growth with environmental protection, as travellers place greater emphasis on sustainable destinations.

Marten Lewis, who has led Bluestone’s sustainability strategy, has been central to developing what the resort describes as its “operational blueprint” — combining environmental protection, community partnerships and local economic support. He has also represented Bluestone nationally and was recently congratulated in person by King Charles III at a reception for King’s Award recipients.

Reflecting on the achievement, Mr Lewis said sustainability was fundamental to the way the resort operates. He added that the award recognised years of collective effort across the business and would act as a powerful incentive to continue pushing standards higher.

Chief executive William McNamara said the award reflected a long-standing commitment to responsible tourism. He said that as travel continues to evolve, businesses have a growing duty to protect the places people come to enjoy, adding that national recognition of Bluestone’s approach was a moment of pride for the entire team.

Formerly known as The Queen’s Awards for Enterprise, the programme was renamed following the accession of King Charles III. Since its launch in 1965, more than 8,000 UK businesses have been recognised for outstanding achievement.

 

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Business

Final wind turbine deliveries completed after months of disruption

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Last major component reaches site as Dragon LNG and Dragon Energy thank communities for patience

DRAGON LNG and Dragon Energy have confirmed that the final large component for a new wind turbine project has now been successfully delivered, bringing months of complex abnormal load movements on Pembrokeshire roads to an end.

The companies said the final turbine blade was delivered to the site on Wednesday (Jan 28, 2026), marking the completion of all major component deliveries associated with the project.

In a statement, Dragon LNG and Dragon Energy thanked the local community for its patience and cooperation throughout the delivery programme, acknowledging that the operation caused disruption on local roads.

Residents across parts of the county have previously experienced temporary road closures, traffic delays and police escorts as oversized turbine components were transported from the Port of Milford Haven to the site under tightly controlled conditions.

The abnormal load movements required months of detailed planning and coordination, involving route surveys, traffic management, police support and liaison with local authorities to ensure deliveries were carried out safely and with minimal disruption wherever possible.

The companies also apologised for the inconvenience caused during the delivery phase, saying the support and understanding shown by residents had been “invaluable” in allowing the project to reach this milestone.

A number of organisations were involved in supporting the operation, including Pembrokeshire County Council, Dyfed-Powys Police, haulage specialists Collett & Sons Ltd and Green Light Traffic Management.

Local media outlets, including The Pembrokeshire Herald, provided advance notice and updates during the delivery process to help keep residents informed.

With the final major deliveries now complete, Dragon LNG and Dragon Energy said the project would continue to progress to the next phase of construction on site.

 

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