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Ironman Wales to bring major boost to Tenby and Pembrokeshire

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TENBY is preparing to welcome more than 2,700 athletes from across the world as Ironman Wales returns to the town on Sunday, September 21.

The endurance triathlon has become one of Pembrokeshire’s most high-profile events, drawing tens of thousands of spectators and delivering a major economic boost to the county each year.

Race director Rebecca Sutherland described it as “the jewel in the crown of our UK season,” adding: “The support in Tenby and right across Pembrokeshire is something truly special. The atmosphere created by the crowds is second to none, with people lining the streets and cheering from dawn until nightfall.”

A course to test the toughest

Competitors will begin with a two-lap, 2.4-mile swim off Tenby’s North Beach before embarking on a 112-mile cycle through the Pembrokeshire Coast National Park. The route takes in steep climbs, sweeping sea views and passes several of the county’s historic castles.

The challenge concludes with a four-lap marathon through Tenby town centre, where thousands of supporters are expected to pack the narrow streets, creating one of the most intense atmospheres of any Ironman event worldwide.

Famous faces and local heroes

Among those taking part this year is Wales rugby legend Shane Williams, who has become a regular competitor in Tenby. He will be joined by former professional rugby player Luke Ambler, now an endurance athlete and mental health campaigner. Ambler is completing the race as part of his Mission Possible 2025 campaign with teammate Jonny, aiming to finish all five UK Ironman events to raise awareness of men’s mental health.

Ironman Wales has also developed a reputation for high levels of local participation, recording the highest percentage of local entrants across the entire global Ironman series.

Community impact and legacy

The race weekend begins on the Friday with a community run for registered athletes. On race day itself, youngsters aged three to fifteen will also get their chance to cross the famous M-dot finish arch in the Ironkids races, which attract more than 2,500 children each year and have already sold out for 2025.

Local businesses also benefit from the event’s huge popularity. Research from the Pembrokeshire Coast National Park Authority suggests Ironman Wales contributes over £3.5 million to the visitor economy across the race weekend. When competitor training visits and support crew spending are included, the overall impact rises to more than £4 million, with the organisers themselves directly spending around £500,000 on the event.

Held in September, Ironman Wales plays a key role in extending Pembrokeshire’s tourism season, supporting hotels, restaurants and shops long after the summer crowds have gone.

Looking ahead

Entries for Ironman Wales 2026 will open exclusively at this year’s event before being released online to the wider public.

With its combination of world-class sport, passionate community support and clear economic impact, Ironman Wales is set to remain one of the defining fixtures of the Pembrokeshire calendar.

(Image: Huw Fairclough/Herald)

News

Amber weather warning as ‘danger to life’ rain set to hit Pembrokeshire

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Dyfed-Powys Police and council teams prepare as Monday deluge expected

COMMUNITIES across Pembrokeshire are being urged to brace for severe weather after the Met Office issued an amber “danger to life” warning for heavy rain, covering the county from 4:00am to 9:00pm on Monday (Dec 15).

Up to 80mm of rain is expected widely, with 100mm possible on higher ground in north Pembrokeshire and the Preseli foothills. With rivers already running high following weeks of persistent wet weather, Natural Resources Wales says there is a heightened risk of flooding in low-lying areas, including parts of Haverfordwest, Remington Bridge, Merlin’s Bridge, Tenby, Neyland and along the Western Cleddau.

Travel disruption likely

The Met Office warns that fast-flowing or deep floodwater could pose a danger to life, with road flooding likely on key Pembrokeshire routes such as the A40, A487 and A478. Bus and rail services may face disruption.

Dyfed-Powys Police said officers would be monitoring known flood hotspots throughout Monday and urged drivers to avoid non-essential travel during the worst of the downpours.

A police spokesperson said: “Please plan ahead. Do not risk driving through floodwater. Conditions may change very quickly.”

Yellow warnings already in place

A yellow rain warning is active for southwest Wales from midnight tonight (Sun 14 Dec). A separate yellow warning for mid and north Wales began this afternoon.

Pembrokeshire County Council said its highways and emergency planning teams are on standby, with extra staff monitoring river gauges and drainage across the county. Sandbags are available where required.

Residents urged to prepare

Natural Resources Wales is advising residents in flood-prone areas to take precautions today, including:

  • Checking local flood alerts
  • Moving valuables upstairs where possible
  • Securing outdoor items against strong winds
  • Checking on vulnerable neighbours

The Herald understands that emergency services expect the heaviest rainfall between 6:00am and 3:00pm on Monday, with further unsettled weather forecast later in the week.

More updates to follow

This is a developing story. The Pembrokeshire Herald will bring live updates as information comes in from the Met Office, NRW, PCC and emergency services.

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Health

Major investment confirmed for GP services in Wales

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Government unveils £41m boost, but practices warn pressures remain acute

MORE than £41m in extra funding will go into general practice in Wales this year following a new agreement between the Welsh Government, NHS Wales and GP leaders. Ministers say the deal provides stability at a time of rising demand — but the settlement comes against a backdrop of sustained pressures, recruitment challenges and concerns over patient access.

The package includes a 4% uplift to the General Medical Services (GMS) contract for 2025-26, in line with independent DDRB pay recommendations, and a guaranteed 5.8% recurrent uplift from 2026-27. The Welsh Government says the multi-year commitment will allow practices to plan ahead, modernise systems and strengthen community-based services.

Health Secretary Jeremy Miles said the investment showed an “unwavering commitment” to general practice, adding: “The 4% pay uplift ensures fair recognition for GPs and practice staff who work tirelessly to deliver care for communities across our country. Multi-year funding gives practices the confidence to invest in the transformation primary care needs.”

However, the announcement comes at a time when many Welsh practices continue to report severe workforce pressures, rising demand, and longstanding challenges in recruiting new partners. GP numbers have fallen over the past decade, with some practices handing back contracts or operating list closures because of unsustainable workloads. Patient satisfaction with access has also declined, according to the latest Welsh GP Patient Survey.

What the deal includes

The settlement for 2025-26 comprises £37.9m of new investment and £4m in re-invested capacity funding, with the key elements including:

  • A 1.77% uplift in expenses, intended to help practices manage inflationary pressures in energy, staffing and running costs.
  • A recurrent £20m stabilisation fund to support practices facing immediate operational pressures and to prepare for wider reform under the incoming Sustainable Farming Scheme model for health.
  • An increased partnership premium, aimed at retaining experienced GPs and encouraging new partners into a model that some say has become less attractive due to financial and regulatory risk.
  • A full review of the GMS allocation formula — the first in more than 20 years — which determines how funding is distributed between practices. Some rural and deprived communities have long argued the current system does not reflect the complexity of local health needs.

Wider context

General practice remains the foundation of the NHS, accounting for around 90% of patient contacts, yet it receives a proportionally small share of the overall health budget compared with hospital services. Both the Welsh NHS Confederation and GPC Wales have repeatedly warned that without sustained investment, primary care risks being unable to meet increasing demand from ageing populations and rising chronic illness.

The Welsh Government’s own “community-by-design” programme relies on shifting more care closer to home, reducing pressure on emergency departments and supporting earlier intervention. For that to be achieved, GP leaders say investment needs to be matched with workforce expansion, improved digital systems, and clear strategies to retain experienced clinicians.

Working groups will now be set up to examine access standards, diabetes prevention and new service models.

Mr Miles said he was pleased that GPs would be “actively contributing to creating innovative care models that enhance access, improve outcomes and deliver care locally.”

GP representatives broadly welcomed the deal but have stressed that it is only one step in addressing the scale of challenge across primary care.

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Community

Narbelles WI support Food Bank with festive donation

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Group marks December meeting with charity collection and Christmas celebrations

NARBELLES WI rounded off the year with a festive December meeting featuring a bring-and-share buffet, party games and a Secret Santa gift exchange.

Members also used the occasion to support families in need across the county, collecting food items and presenting a £120 cheque to Ann Watling from Pembrokeshire Food Bank. The donation represents the proceeds of the group’s bucket collection during Narberth Civic Week 2024.

A spokesperson for the WI said the group was delighted to finish the year “with fun, friendship and a chance to give something back to the community.”

(Photo: Narbelles WI members presenting the cheque to Ann Watling, Pembrokeshire Food Bank.)

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