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Local Government

Should Pembrokeshire follow Cardiff in banning junk food ads?

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CARDIFF COUNCIL has moved to restrict junk food advertising on all council-owned assets – raising the question of whether Pembrokeshire should do the same.

The updated policy, approved by Cardiff’s Cabinet this week, sets out new rules designed to support public health, sustainability, and community wellbeing. It places a particular focus on the promotion of healthier food and drink options.

As part of the changes, adverts for products high in fat, salt, and sugar (HFSS) will no longer be permitted across council platforms. The rules also prohibit advertising for payday loans, tobacco products including e-cigarettes, and vehicles powered by fossil fuels. Alcohol and religious advertising will be tightly controlled.

Under the new approach:

  • HFSS advertising is restricted on all Council assets.
  • Brand adverts are allowed only if no junk food is directly featured.
  • Any advertising proposals linked to HFSS products must receive prior Council approval.
  • Food and drink companies are encouraged to promote healthier options.

Cardiff says the changes align with the Welsh Government’s Healthy Weight: Healthy Wales strategy and anticipate future national regulations.

Cllr Dan De’Ath, Cabinet Member for Climate Change, Strategic Planning & Transport, said: “This is about putting the health and wellbeing of Cardiff’s people first. Products such as foods high in fat, salt, and sugar can still be advertised elsewhere in the city, but stopping publicly owned assets being used to promote them is a positive step towards creating a stronger, fairer, and greener city for everyone.”

The policy will be reviewed every three years, with current advertising contracts allowed to run their course.

The move has sparked debate about whether other councils should follow suit. With rising obesity rates and concerns about children’s diets, should Pembrokeshire County Council consider introducing similar restrictions?

 

Education

‘Vulnerable teen’ questioned by police at Milford Haven School

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Mother raises concerns over delay in being informed following cannabis incident

A MILFORD HAVEN parent has raised serious safeguarding concerns after her 13-year-old son—who has ADHD and autism—was questioned by police at Milford Haven School in connection with suspected cannabis, without her being informed for several hours.

Jenn Reynolds said the incident occurred at around 12:00pm, but she was not contacted until 5:00pm, when deputy head Mr Thomas phoned her. She alleges another pupil brought suspected cannabis into school and handed it to her son, Rhys, who she says was “forced” into looking after it. Rhys was searched and questioned by attending officers, and did not disclose the matter to his mother beforehand.

“My kid is vulnerable—he would agree to anything,” Ms Reynolds said. “He has additional needs, and I should have been notified immediately so I could be present during any search or questioning.”

She added that her son now faces disciplinary action, including possible expulsion or placement in the school’s “REMOVE” provision, an internal withdrawal or isolation room. Ms Reynolds also referenced a prior Year 7 incident in which her son was assaulted and footage circulated on Snapchat; she claims she was initially told the perpetrator was expelled but later learned it was only temporary, and her expressions of concern at that time led to a temporary ban from the school premises.

The matter is now being discussed in local parent group chats, with some encouraging escalation.

Council and school response

Pembrokeshire County Council confirmed its education and safeguarding teams are involved and that “appropriate communication was held with key agencies.”

On the delay in parental notification, a spokesperson said: “The parent should be advised of any safeguarding concerns as soon as possible—this may mean a delay as the school looks into the concerns and liaises with agencies such as police.”

The council emphasised support for vulnerable learners, adding: “Support is provided to any young person with an appropriate adult present and the process explained to them in a way which they would understand.”

In a further clarification, the authority confirmed that an appropriate adult was present during police interaction with the pupil. The council said the school would continue to maintain support and communication with the family.

Recent Estyn inspection and special measures

The incident comes against the backdrop of Milford Haven School being placed into special measures, Estyn’s most serious category of follow-up, following a core inspection, with the report published on Wednesday last week (Jan 22). Both the school and Pembrokeshire County Council have accepted the findings in full and committed to rapid improvements.

Estyn identified a number of areas requiring urgent action, including weaknesses in teaching quality and consistency, low pupil attendance—below that of similar schools and well below pre-pandemic levels—with particular concerns around pupils eligible for free school meals, shortcomings in self-evaluation and improvement planning, a need to strengthen leadership challenge, inadequate toilet provision for pupils, and the requirement for more robust financial management.

Despite these concerns, inspectors also highlighted several strengths, describing the school as a “caring and inclusive community” where pupils feel safe. Estyn praised the school’s work to promote positive behaviour, its use of restorative approaches to tackle bullying, the range of curriculum and digital skills opportunities on offer, and its commitment to supporting disadvantaged learners.

Pembrokeshire County Council said it is working closely with Estyn and the school on a detailed post-inspection action plan. Regular updates, engagement events, and communication with parents, carers, and the wider community are expected as improvements are implemented. Estyn monitoring visits are anticipated every four to six months until sufficient progress allows the school to be removed from special measures. Further details of the approved action plan are expected to be published on the Milford Haven School website.

The incident has prompted renewed local discussion about how schools—particularly those under heightened scrutiny—handle safeguarding, drug-related incidents, vulnerability among neurodivergent pupils, and timely parental involvement.

The Herald will continue to follow developments, including progress on the school’s improvement plan.

 

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Community

New illustrated heritage map unveiled in Narberth town centre

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A NEW illustrated heritage and wayfinding map has been installed in Narberth town centre, highlighting the town’s rich architectural history, cultural heritage and key landmarks.

The hand-drawn map has been created by local artist Fran Evans and is part of a wider project aimed at improving interpretation and the visitor experience in Narberth.

The panels have been installed at two prominent locations: the undercroft, also known as Rebecca’s Cell, at the rear of the Old Town Hall, and the existing external display frame at the side of No.47, adjacent to the town’s museum.

Developed and delivered by Narberth Town Council, the project has been funded through the UK Government’s Shared Prosperity Fund, with additional match funding provided by the Town Council.

The illustrated map features detailed drawings of historic buildings, local stories and notable points of interest. It is designed to function both as a practical guide for residents and visitors navigating the town, and as a visual celebration of Narberth’s heritage.

Town councillors say the project forms part of a broader effort to enhance how the town’s history is presented in public spaces, making it more accessible and engaging for those visiting the area.

The Town Council has indicated that further information about the project, including background details and images of the newly installed panels, can be made available, along with comments from the artist and council representatives.

 

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Community

Views sought on Pembrokeshire Age Friendly Communities

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PEMBROKESHIRE residents aged fifty and over are being invited to share their views as part of a new consultation on Age Friendly Communities across the county.

The survey focuses on how older people experience life in Pembrokeshire and what helps them maintain a good quality of life as they grow older, both at home and within their local communities.

Participants are asked to reflect on their later years, including how well communities support older residents, and the role played by statutory services, voluntary groups and community organisations.

An Age Friendly Community is defined as a place where people are supported to age well, remain living in their own homes for as long as possible, take part in activities they value, and continue contributing to their communities.

The Age Friendly Communities approach was developed by the World Health Organization in 2007, following consultation with older people worldwide. It is based on evidence about what supports healthy and active ageing and places older residents at the centre of shaping the communities they live in.

Responses from the consultation will help inform the Pembrokeshire Age Friendly Communities Strategy and Action Plan. This will be developed in partnership with organisations including Hywel Dda University Health Board, Pembrokeshire Coast National Park, the voluntary sector and Pembrokeshire’s 50+ Forum.

Further information is available on Pembrokeshire County Council’s Have Your Say webpage. The online survey must be completed by February 15, 2026.

 

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