Community
Pembrokeshire and unanticipated cards
BRITISH etiquette is getting the better of Pembrokeshire according to a recent survey, which revealed a third of residents in Pembrokeshire keep a secret stash of Christmas cards to return gestures of unexpected goodwill. Hallmark Cards, unwrapped that a third of Pembrokeshire have a secret stash of cards to avoid being caught out by a stray sender. 18 per cent admits to rushing home to write one to return the next day, while one in seven (14 per cent) will lie and say they’ve not written theirs yet, when they have and you were not on their list! One in six (16 per cent) have a secret Christmas card list they work from each year in Pembrokeshire.
A third won’t include colleagues on it though (39 per cent) yet will include their dog (11 per cent) and children’s’ teacher (12 per cent). They have their pets covered, but the relative they are most likely to forget to send a card to are their cousins. Pembrokeshire feels the greetings guilt, with a quarter running home to write you a card immediately or will add you to their list for next year. 5 per cent feel no shame however, saying it’s the season of giving so you shouldn’t feel bad if you don’t return the favour.
Brits are most confused about sending cards to colleagues, and it differs by region as to who we address it to. Wales knows their colleagues best; addressing them to colleague and their partner’s name. North West address them just to their colleague, North East will make each card bespoke depending on their relationship with colleague and Londoners will hazard a guess at marital status and partner’s names for holiday humour.
The nations also differ with how to sign off a card. Scotland and England will write ‘Best Wishes’ or just write their name, whereas Wales prefer love, luv or lv followed by their name. Tamsyn Johnston-Hughes, Communications Manager at Hallmark Cards, said: “89 per cent of Pembrokeshire send cards to keep the tradition alive, saying it is the easiest way of spreading Christmas cheer.
“79 per cent also told us it allows them to keep in touch with distance family and friends around the world, so they feel they are spending Christmas Day with more than just their immediate family. With this in mind, we want to encourage people to share a simple Merry Christmas with friends, family and colleagues this year. Received a card you hadn’t expected? Be honest. Don’t know who to address it to? Keep it generic.
But above all; remember to check your card list and check it twice!” Pembrokeshire is also hoping for a secret card from The Queen (14 per cent), closely followed by Father Christmas, his reindeer and elves (13 per cent), who came out as the top celebrity figures the Pembrokeshire hoped to receive a card from. The nation as a whole wants to receive cards, even the next generation. 18 per cent of 16-24 year only send cards to receive them in return; 10 per cent want to decorate their home with them.
Community
Fresh bid to turn Taberna Inn, Herbranston, into house
AN APPEAL against a refusal of a call to convert an ‘unviable’ former Pembrokeshire village pub to a house has been lodged.
In a partly retrospective application refused by Pembrokeshire Coast National Park in July 2025, Ms G Key, through agent Evans Banks Planning Limited, sought permission for the conversion of the former Taberna Inn and associated flat, Herbrandston Village, Milford Haven, to one residential dwelling.
Work started in March 2021 but has not been finished.
A supporting statement through the agent said: “We understand that the property was purchased by the applicant in November 2020 and operated for four months as a public house on the ground floor.
“The property has therefore remained closed as a public house since that date and only used for residential purposes by the applicant. This current application therefore seeks to regularise the situation and enable the properly to be used as a single residential dwelling.”
It says the loss of the pub to the village will not be felt as strongly as elsewhere as Herbrandston has an alternative venue, Herbrandston Hub, which opened in February 2020, and acts a successful community venue and centre for the settlement’s sports teams.
It adds: “The Pandemic had and continues to have many impacts on people’s lives and also their livelihoods, no more so than in the leisure and hospitality industries. With socialising patterns having now changed, many village public houses have found it impossible to continue to operate at anywhere near a viable level.”
Local community council Hebrandston objected to the proposal on the grounds the village has already lost amenities in recent years, with the community hub only open part-time.
The application was refused on grounds including it would “result in the unacceptable loss of an existing community facility,” and “the applicant has failed to demonstrate the potential for continued use of the facility as unviable”.
Since that refusal an appeal has been lodged with Planning and Environment Decisions Wales (PEDW) by the applicant.
The applicant, in appealing, says she bought the former pub in “a closed and near condemned condition” with it not cost-effective to keep running as a pub, adding it would not reopen as a pub under her ownership.
The appeal will be considered at a later date.
Community
Podcast plans signal new era for Herald as studio project gathers pace
A NEW chapter in local journalism is set to begin as Herald prepares to launch a dedicated podcast and video interview series, building on more than a decade of reporting across west Wales.
The project, which is expected to begin recording within weeks, will see a wide range of guests brought into a fully equipped studio to discuss the issues shaping Pembrokeshire and beyond. From politics and community campaigns to business, crime and personal stories, the aim is to give a platform to voices that matter locally.
The move marks a significant step in the evolution of Herald, which has grown from a traditional print publication into a digital-first news platform reaching millions of readers online each week.
Editor Tom Sinclair said the idea had been years in the making, even if it had not been fully realised until now.

“We’ve actually had the equipment for a long time,” he said. “It was originally purchased as part of a large production setup, but at the time the audience and the technology just weren’t there in the way they are today.
“Now everything has changed. People watch video, they engage with clips, and they want to hear directly from the people involved in the stories.”
The Herald understands that the studio has been assembled using professional-grade equipment originally sourced from a public sector production facility, alongside cameras, lighting and audio systems built up over many years.
The result is a broadcast-style environment capable of producing multi-camera interviews, discussions and recorded segments suitable for both long-form viewing and short clips for social media.
Sinclair said the focus would be on straightforward, honest conversations rather than heavily produced content.
“This isn’t about slick presentation or trying to be something we’re not,” he said. “It’s about asking the right questions and letting people speak. That’s what we’ve always done in print, and this is just the next step.”
Initial plans include a series of structured interviews with local figures, alongside topical discussions reflecting the biggest stories of the week. With the Senedd elections approaching, the new format is also expected to provide a platform for candidates and campaigners to set out their positions directly to voters.
Interest in the project has already begun to build, with members of the public, campaigners and political figures contacting the Herald to take part. The Herald understands that a number of early guests are being lined up, with recording expected to begin shortly once final technical preparations are complete.
The introduction of podcasts will also open up new opportunities for local businesses, with episode-level sponsorship packages being explored as a way to support production costs while promoting local services.
Sinclair added that the project would remain rooted in the community.
“We’ve spent 13 years building an audience and earning trust,” he said. “This is about using that platform in a new way — not replacing what we do, but adding to it.”
While the format is new, the goal remains the same: to inform, to question, and to reflect the voices of Pembrokeshire.
Readers, businesses and potential guests interested in taking part in the podcast series can contact the Herald via email at [email protected].
Community
Music in the air as record numbers join school festival
A RECORD number of young musicians from across Pembrokeshire took part in this year’s Valero Primary Music Festival, with nearly 600 pupils showcasing their talents.
The event, organised by Pembrokeshire Music Service, was held at Ysgol Caer Elen on Saturday (March 14), drawing a large and enthusiastic audience.
The festival’s overall winner was Hafan y Môr pupil Carys Meiring, who impressed judges with a standout trombone performance of Let’s Call the Whole Thing Off. She had earlier secured victory in the open brass class.

Young talent shines
The afternoon Spotlight concert opened with an energetic performance from the county’s Second Steps ensembles, bringing together young players from across Pembrokeshire.
Winners from the day’s open classes also took to the stage, highlighting the depth of musical talent across local schools.
Osian Kite, of Roch CP School, won the open woodwind class with a performance of Sentimental Serenade on alto saxophone.
Cadi Marshall-Jones, from Ysgol Bro Preseli, claimed the open piano and harp title with Over the Sea to Skye, while Roch CP School cellist Mari Broomfield won the open strings category with Vamoose.
In percussion, Ysgol Caer Elen’s Aled Hooper secured first place in the open class with a drum kit performance of Are You Gonna Go My Way.
The open ensemble prize went to Tavernspite pupils Finn Hickman and Evelyn James, whose piano duet of Handel’s Passacaglia impressed both judges and audience.
Building confidence through music
Head of Pembrokeshire Music Service, Philippa Roberts said the festival continues to play a vital role in developing young performers.
She said: “Pembrokeshire Music Service is proud to deliver the Valero Music Festival, offering an exciting opportunity to nearly 600 young performers from across the county.
“Providing children with the chance to perform, shine, and receive supportive feedback from professional musicians is incredibly powerful and helps build lasting confidence.
“In line with the Music Plan for Wales, we remain committed to creating meaningful musical experiences for children throughout Pembrokeshire. Our sincere thanks go to Valero for their fantastic support.”
The festival forms part of a wider effort to promote music education across Wales, encouraging participation and nurturing the next generation of performers.
Photo caption:
Talented performers: Overall winner Carys Meiring is pictured with fellow category winners and organisers (Pic: Pembrokeshire Music Service).
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