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Haverfordwest County seeks investment to secure long-term future

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Chairman Rob Edwards says club must “keep moving forwards” as expectations grow

HAVERFORDWEST County AFC are on the hunt for fresh investment to secure their long-term future and meet the growing demands of professional football in Wales.

Chairman Rob Edwards has appealed for new backers to help take the club into its next phase — one that could see the Bluebirds move towards full-time status, compete in Europe year after year, and continue to develop local talent through a strengthened academy system.

In an open letter to fans on Sunday (Oct 5), Edwards said the club had achieved “incredible success” since he took over from David Hughes in 2020, but warned that future progress would depend on finding new partners willing to share his vision.

“With success comes expectation,” he wrote. “It’s my expectation, and that of the staff, players, fans and everybody at the football club, that we continue to keep moving forwards. However, we need to be realistic in how far we can take the club forward as a Board.”

European success and community growth

Haverfordwest County have enjoyed a remarkable run over the past five years, qualifying for Europe twice in three seasons and recording their first-ever win in continental competition. The club also achieved a third-place finish last season, while the under-19 side lifted a domestic treble before competing in the UEFA Youth League.

Off the field, Edwards has overseen major investment in facilities, including a new artificial pitch, improved stands and club offices, a girls’ academy, and a revived women’s team. The club’s community programme now engages thousands of adults and children across Pembrokeshire, helping to make it one of the most visible and accessible clubs in south Wales.

The challenge ahead

But maintaining that level of success comes at a cost. Competing with full-time sides in the Cymru Premier — while meeting UEFA licensing standards — requires increasing financial support, sponsorship and long-term planning.

The chairman said the club already has “a clear and concise business plan” to manage the transition to full-time football, with youth development and community engagement at its heart. However, additional investment will be vital to turn that plan into reality.

“We feel we have created an opportunity with huge potential,” Edwards said. “We are now actively looking for investors to help us on this journey and achieve the goals we have for the club.”

‘I love this club very much’

Edwards stressed that he remains committed to the Bluebirds and will continue to back the management and coaching teams while talks with potential investors take place.

“I love this club very much, and it’s been the biggest challenge I’ve ever faced,” he said. “We want to make sure we can get Haverfordwest County to where everybody associated with the club, the fans, and the local community, deserve.”

Haverfordwest County currently have the highest average attendance in south Wales and are viewed by many as one of Welsh football’s best-run community clubs.

The call for investment marks a critical moment in their journey — a chance to turn years of steady growth into a sustainable future capable of keeping the Bluebirds flying high for years to come.

Sport

Bluebirds’ European Journey Continues in Season Four of You Can Have It All

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Club documentary series returns to document Haverfordwest County’s historic UEFA Conference League campaign

HAVERFORDWEST COUNTY has confirmed the return of their club documentary series, You Can Have It All (YCHIA), later this month, showcasing the thrilling journey of last summer’s European adventure.

YCHIA first began filming in 2021, with Season One covering a rollercoaster 2021-22 campaign for the Bluebirds. The season ended with a dramatic top-flight survival, following a challenging period. Season Two shifted focus to the 2022-23 season, which saw the club qualify for Europe for the first time since 2004. The Bluebirds’ stunning play-off victory, which included back-to-back penalty shoot-out wins against Cardiff Met and Newtown, marked manager Tony Pennock’s first season in charge as a major success.

The excitement intensified as the series continued to cover their historic European campaign, which began with a trip to North Macedonia to face KF Shkëndija. Returning to Cardiff City Stadium for the second leg, the Bluebirds made club history by winning their first-ever European tie on penalties. The drama then took them to the Faroe Islands to face B36 Tórshavn, where they were controversially edged out by a single goal in the return leg.

Now, with further continental success under their belts, YCHIA returns for its fourth season, documenting last summer’s European adventure. This season follows Haverfordwest County’s journey through the qualifying rounds of the newly rebranded UEFA Conference League (UECL).

Providing exclusive behind-the-scenes access, the series tracks the Bluebirds’ travels to Malta for the first leg of their UECL first qualifying round tie against Floriana, and the return leg at Parc y Scarlets in Llanelli a week later. The season also covers the build-up to the competition, including a visit to Geneva for the UEFA draw and a match against reigning Northern Ireland champions Linfield at Windsor Park, the national stadium.

Season Four will be released in three episodes on December 18, December 23, and January 2. You can watch You Can Have It All on Haverfordwest County’s YouTube channel by following this link. The club will also share highlights and snippets of the documentary across their social media platforms, so be sure to follow them on Instagram, Facebook, TikTok, and X (formerly Twitter)!

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Pembroke Dock coach helped steer Lando Norris to F1 world title

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Local mentor recalls seven-year-old Norris as “one to watch from day one”

A FORMER Pembroke Dock man has been revealed as one of the earliest influences behind newly-crowned Formula 1 World Champion Lando Norris – adding an unexpected Pembrokeshire chapter to one of the biggest sporting stories of the year.

Robert Dodds, who grew up in Pembroke Dock before later moving to Poole, was Norris’s first coach at BKC Racing. He began mentoring the future McLaren star when he was just seven years old, helping shape the early foundations of a career that reached its peak on Sunday (Dec 7) when Norris secured the 2025 Formula 1 World Championship in Abu Dhabi.

Speaking to The Herald, Mr Dodds said Norris’s talent was obvious from the very first outing.

“There was something special about him from day one,” he said. “By the time he was eight, he was already as quick as the 10–12-year-olds. He just had this will about him – he wanted it.”

Champion: Lando Norris

Pembrokeshire link to a global success story

Dodds coached Norris for four years, guiding him through kart setup, technique, and competitive racecraft. He says he remains “immensely proud” that his own Pembrokeshire roots now form a small part of the world champion’s rise.

“Ten or fifteen years ago he was sat in the front of my van as we drove to tracks,” he said. “Now he’s flying around the world racing in Monaco. It’s incredible how far he’s come.”

That early development included a fierce sibling rivalry with Norris’s older brother, Oliver – something Dodds believes accelerated his progress.

“Because of that rivalry, his pace shot up. He wanted to beat his brother – and then he wanted to beat everyone.”

BKC Racing has produced other top talents too, including 2025 Le Mans 24 Hours winner Phil Hanson, further underlining the pedigree of the team that helped launch Norris’s career.

The moment a champion first stood out

Dodds still recalls an early test at Clay Pigeon Raceway, where a seven-year-old Norris completed a lap in 39 seconds – a benchmark usually achieved only by much older cadet racers.

“He came past me with his thumb up – this tiny kid doing senior cadet times. That was the moment we knew.”

Norris seals his first world title

Norris made his Formula 1 debut in 2019, claimed his first podium in 2020, took pole position in 2021 and secured his first Grand Prix win in Miami in 2024. His 2025 campaign saw him take multiple victories before clinching the world championship in Abu Dhabi, becoming the first British driver since Lewis Hamilton to lift the title.

Pride back home in Pembrokeshire

Motorsport fans across the county followed Sunday’s title decider closely, with many celebrating the unexpected local connection.

A local F1 fan who watched the race in a Haverfordwest pub told The Herald:
“Everyone here was proud of Lando – and hearing that one of his early coaches came from Pembroke Dock makes it feel like Pembrokeshire had a tiny part in his journey.”

Dodds, who continues to mentor young racers today, says Norris’s success is already inspiring the next generation.

“It’s like something out of a film. I’m proud of what he’s achieved – and proud to have been part of the journey.”

For Pembrokeshire, the story adds a local footnote to a global sporting triumph – and a reminder that world champions sometimes start out much closer to home than anyone realises.

Cover image:

Proud mentor: Pembroke Dock’s Robert Dodds helped shape Norris’s early racing career (Pic: Robert Dodds)

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Sport

South Pembs Short Mat Bowls: East Williamston strengthen lead after Week 11

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EAST Williamston tightened their grip at the top of the South Pembrokeshire Short Mat Bowls Association’s Friendly League table following another strong set of results in Week 11.

The week’s fixtures saw Lamphey beat Hundleton 8–2, St Johns defeat Badgers 8–2, Carew overcome Reynalton 7–3, and East Williamston record an impressive 8–2 win over Kilgetty.

The match between Llanteg and Cosheston was postponed, while St Twynnells had the bye. A catch-up fixture was also completed, ending St Twynnells 5–5 Cosheston.

Updated league table – Week 11

(Played – Won – Drawn – Lost – Shot Difference – Points)

  • East Williamston: 9–8–1–0 | +136 | 70 points
  • Reynalton: 9–5–1–3 | +54 | 53 points
  • St Johns: 9–4–1–4 | +14 | 46 points
  • Lamphey: 10–5–0–5 | +5 | 44 points
  • Hundleton: 9–4–1–4 | –17 | 44 points
  • St Twynnells: 9–4–1–4 | –34 | 43 points
  • Badgers: 10–3–1–6 | –41 | 43 points
  • Llanteg: 8–4–0–4 | –5 | 41 points
  • Cosheston: 9–3–1–5 | –13 | 40 points
  • Carew: 8–4–0–4 | –44 | 39 points
  • Kilgetty: 10–4–0–6 | –55 | 38 points

East Williamston remain clear leaders with a substantial shot-difference advantage, while the battle for the mid-table positions continues to tighten as the season progresses.

The South Pembrokeshire Short Mat Bowls Association thanked teams for their cooperation with rearranged fixtures as the league moves toward the final stages.

Report courtesy of League Fixtures Secretary Steve Cox.

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