Farming
Study shows why farm tech investment must be considered on a case-by-case basis
A NEW study commissioned by Cyswllt Ffermio (Farming Connect) has found that while new technologies can improve labour efficiency and reduce production costs on Welsh dairy farms, the financial returns do not always add up for every business.
Rhodri and Siwan Jones, who farm at Penparc near Llanerfyl, run a 197-cow spring-calving herd. They converted Siwan’s family’s former beef and sheep enterprise into a dairy unit, investing heavily in good grazing infrastructure and modern facilities designed for simplicity and efficiency.
But the question posed by researchers was whether further investment in technology — such as heat detection collars and automatic calf feeders — could boost efficiency and profitability even more.
Limited gains from collars, stronger ROI from feeders
The Ein Ffermydd (Our Farms) project found that while collars offered only limited benefits for the Jones family’s business, the automatic calf feeders showed a higher return on investment (ROI) and a much shorter payback period.
Feeders were estimated to deliver a 14% ROI, paying for themselves within seven years. By contrast, the payback period for collars doubled, with an ROI of just 7.2%.
Conor Hogan, Dairy Programme Manager at Teagasc Moorepark, Ireland, who carried out the study for Cyswllt Ffermio, urged farmers to interpret such figures carefully.
“If improvements in herd health and fertility are realised, the ROI would improve substantially compared with these estimates,” he said.
His calculations for the calf feeders were based on a two-station system costing £11,000, feeding at least 45 heifer calves. While the study found little difference in calf performance or health, the feeders could save £1,525 in labour each year, adding flexibility as calves no longer needed immediate feeding after milking.
However, there was a potential downside.
“Calves may need to be kept indoors and on milk for longer, as feeders can lengthen the rearing period,” Conor noted.
Collars offer smaller savings for already efficient herds
The figures for collars were based on 185 cows at £110 each plus a one-off £3,500 investment in a base unit — a total of £23,850.
The annual labour savings during the 12-week breeding period were estimated at £1,680, meaning a 14-year payback period.
Given the Joneses’ already strong six-week calving rate of 81% and low empty rate of 13%, Conor concluded that collars would bring limited fertility improvement.
He added that while collars also provide useful health monitoring data, this benefit could not be fully measured within the ROI analysis due to limited health data available for the herd.
“Where health improvements could be achieved through collars, and where sexed semen is used more efficiently, the ROI would improve rapidly,” he explained.
“But data on these benefits remains limited and should be assessed farm by farm.”
Even so, collars would ease the labour burden during breeding by reducing the need for constant observation of cows, offering valuable flexibility.
Smart spending: prioritising what pays
Conor praised Penparc’s existing layout and facilities, saying there was no urgent need for new technology investment. Instead, he suggested a planned, phased approach, giving priority to areas that offer the fastest and most reliable returns.
“Improving soil fertility, reseeding, and investing in cow tracks can deliver rapid and substantial economic returns at relatively low cost,” he advised.
Investing in facilities should come next — to speed up milking, improve animal handling, and enhance slurry storage efficiency.
Only after those improvements, Conor said, should automation be considered — such as calf feeders, heat detection collars, drafting gates, automatic cluster removers, and wash systems.
“Some automation technologies may not significantly cut labour time, but they can offer greater flexibility and make routine tasks easier,” he said.
“Different farms are at different stages of development, so the benefits of each investment depend on the individual business.”
He also noted that grant funding, when available, could make a substantial difference to affordability and ROI calculations.
Business
Capestone Organic Poultry Ltd redevelopment scheme backed
PLANS by one of the largest independent organic poultry producers in Wales to extend their Pembrokeshire facilities have been given the go-ahead by the national park.
In an application to Pembrokeshire Coast National Park, Walwyn’s Castle-based Capestone Organic Poultry Ltd, through agent Harries Planning and Design Management,sought permission for a new storage shed on site.
A supporting statement said: “Capestone Organic Poultry Ltd is an established farming enterprise (established over 20 years ago) and has grown into a large independent poultry producer, processing between 40 and 50,000 chickens a week.
“A large range of activities associated with the rearing and killing of poultry (chickens and turkeys), the preparation of various products and subsequent dispatch of products occurs within Capestone Farm.
“Capestone Organics has also expanded into the processing of organic beef, lamb, pork, and salmon. The complex comprises a mixture of conventional portal frame sheds and stone buildings throughout the complex, which have been expanded and altered over the years as the business has grown.”
It added: “The proposed storage shed is to be located adjacent to the existing loading bay located to the north of the complex. The proposed shed will be a conventional portal framed structure, with insulated box profile sheet elevations to match existing buildings on site.
“The existing access to the site is to be retained, and there will be no increase in capacity of workers on site. The proposed shed will allow better access to storage, will help to facilitate daily operations and will help the business run more efficiently.”
An officer report recommending approval said Capestone Organic Poultry Ltd is one of the largest independent organic poultry producers in Wales; the proposed building measuring approximately 30 metres in length, 15 metres in width, and six metres to the ridge, providing a total floor area of approximately 450 square metres.
It added: “The proposed storage shed at Capeston Farm is considered an appropriate development within the established farm complex. It respects the landscape character [of St Bride’s Bay], preserves nearby heritage assets, and safeguards residential amenity.”
The application was conditionally approved by park officers.
Farming
Animal health officers visit Pontyberem properties after avian flu confirmed
ANIMAL health officers are carrying out visits across the Pontyberem area after a case of highly pathogenic avian influenza was confirmed in local poultry.
The Welsh Government has put in place a 3km Avian Influenza Protection Zone and a wider 10km Surveillance Zone around the infected premises. These controls are designed to limit any further spread of the disease.
Council officers will visit every address within the zones – including homes, farms, smallholdings and businesses – to provide information and ensure keepers understand the restrictions now in force. Any location where poultry or other captive birds are kept must follow strict movement and biosecurity requirements. A map of the zones and full details of the rules are available on the Welsh Government website.
The strain identified in Pontyberem is one adapted to birds and is considered to present very low risk to human health. Households and businesses that do not keep birds are not required to take any action.

Cllr Aled Vaughan Owen, Cabinet Member for Climate Change, Decarbonisation and Sustainability, said:
“The confirmation of avian influenza in the Pontyberem area is very sad news for the keeper involved, but I want to reassure residents that the risk to people is very low.
“I would urge anyone who keeps poultry or other captive birds within the affected zones to follow the enhanced biosecurity measures. Keepers elsewhere in Wales must also comply with the all-Wales prevention zone that came into force on 13 November.”
Residents are reminded that dead wild birds – including swans, geese, ducks, gulls and birds of prey – should be reported to the Defra Helpline on 03459 33 55 77 (option 7).
Farming
Welsh Conservatives back Kemi Badenoch’s “positive plan” for farming
THE WELSH CONSERVATIVES have welcomed a new announcement from Conservative Party Leader Kemi Badenoch outlining her proposals to safeguard the future of the UK’s farming industry.
During a press conference earlier today, Ms Badenoch pledged to scrap what the party describes as the “Family Farm Tax”, cut red tape, reduce bureaucracy, lower energy bills and step up efforts to tackle rural crime. She told supporters that the Conservatives “understand what farmers are going through” and would ensure their voices are heard.
Commenting on the announcement, Welsh Conservative Shadow Cabinet Secretary for Rural Affairs, Samuel Kurtz MS, said Labour in both Westminster and Cardiff Bay had “made it clear they do not understand rural life.”
“Farmers are facing immense pressures from rising costs, uncertain markets and changes to agricultural policy,” he said.
“Labour’s family farm tax, their inability to deal with rural crime, high energy costs and unnecessary red tape could all be the final straw for many. Today’s announcement reiterates that the Conservatives are the only party standing with our farming communities.”
Mr Kurtz added that the Welsh Conservatives’ own plan for agriculture, combined with the pledges set out by Ms Badenoch, would help the sector “thrive”.
“Farming in Wales needs a friend,” he said, “and that friend is the Welsh Conservatives.”
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