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Wolfscastle Country Hotel premieres magical Christmas advert

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“The Wish That Found Its Way” celebrates 50 years of festive wonder and community spirit

WOLFSCASTLE Country Hotel & Spa has unwrapped a heart-warming Christmas surprise with the release of its very own festive advert — “The Wish That Found Its Way.”

Inspired by the storytelling charm of the nation’s favourite Christmas campaigns, the short film invites viewers into a fairytale world set in the heart of Pembrokeshire, as the hotel celebrates its 50th anniversary in style.

A magical local production

The advert was written, filmed and produced by Whitestone Media Group, a Pembrokeshire-based creative agency known for high-quality film and digital campaigns. Managing Director Dayne Stone said:
“Creating this film has been such a joy. We wanted to capture the true spirit of Wolfscastle at Christmas — a place where wishes really do find their way. The hotel has incredible warmth and heritage, and we’re thrilled to help share its magic with the world.”

Stone explained that only a few characters — the hotel’s pâtisserie chef Adama, Freddie the resident dog and Santa himself — can see the magical sparkle that threads through the story.

The story unfolds

Set on a crisp winter’s evening, the film opens with a little girl posting a golden envelope containing her Christmas wish. The letter drifts through the hotel, gliding past twinkling trees, festive lights and the fine-dining restaurant, where Chef Seb Smith prepares his seasonal creations.

Eventually, the wish lands beneath a silver cloche intended for Pâtissier Adama’s homemade mince pies and milk for Father Christmas. When Santa lifts the lid, he discovers the wish — and sets out to make it come true.

50 years of festive hospitality

Wolfscastle Country Hotel has long been a favourite destination for those seeking luxury, warmth and festive charm. Its Christmas programme includes seasonal afternoon teas, fine dining at the 3 AA Rosette restaurant Allt Yr Afon, spa experiences, and fully organised Christmas parties complete with entertainment and gourmet menus.

Gift vouchers are also available, offering guests the chance to share spa days, dining experiences or countryside getaways.

A season of giving

To mark the film’s premiere, the hotel has launched a festive giveaway offering sixteen prizes, including a romantic couples’ getaway, spa packages, festive dining, and Christmas party tables for groups of four.

Hotel owner Andy Stirling said: “We offer so much at Christmas that it can be hard to show it all. The film lets us express the spirit and emotion of what Christmas feels like at Wolfscastle. We’re proud to join the ranks of the Christmas advertising greats — with a touch of Pembrokeshire magic.”

With its blend of cinematic sparkle and local charm, “The Wish That Found Its Way” is already spreading festive cheer across West Wales.

Watch the advert and discover the magic of Wolfscastle this Christmas.

TO WATCH THE VIDEO CLICK HERE

 

Business

Wolfscastle spa earns prestigious AA recognition

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WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.

The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.

The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Grace, Levi and Bethan, full-time spa therapists at the award-winning Wolfscastle Spa.
Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.

The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.

Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.

Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.

“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”

The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.

Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.

For more information or to book, visit www.wolfscastle.com.

The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.

 

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Business

Pembroke South Quay boat shed expansion plans submitted

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A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.

In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.

A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”

It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”

It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”

With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.

“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”

The application will be considered by county planners at a later date.

The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.

The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.

The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.

 

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Business

Pembrokeshire hospitality rates relief scheme backed

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A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.

A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.

“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.

“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”

It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.

“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”

Members backed the recommendation.

All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.

The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.

 

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