Charity
The importance of remembering those who served across generations
Tenby town councillor and Veterans’ Commissioner shares his reflections ahead of Remembrance events.
WALES Air Ambulance Trustee and Veterans’ Commissioner for Wales, James Phillips, has urged people to “remember and recognise those that have served across the generations” as the nation prepares to mark Remembrance.
James Phillips served for 33 years in the British Army, with tours in Germany, Cyprus, the Netherlands, Northern Ireland, the Balkans, Afghanistan and Iraq. He has commanded soldiers, sailors and air personnel, and worked within NATO, the Ministry of Defence, the Permanent Joint Headquarters and Army Headquarters.
After retiring as a Colonel, he was appointed Wales’ first Veterans’ Commissioner in 2022, and last year became a Trustee for Wales Air Ambulance.

children in Kabul in 2013 (Pic: James Phillips)
A time for reflection
James said: “Remembrance has been particularly poignant over the last few years, with big VE, D-Day and VJ Day anniversaries, and before that, the First World War commemorations.
“Sadly, those veterans are no longer with us, and there are very few of the Second World War generation left. It’s always very moving to have them alongside us at events. We must ensure their sacrifice and service are never forgotten.
“At the same time, we need to keep the commemorations contemporary. We recently marked the Falklands anniversary, and there are many still struggling following their service in Iraq and Afghanistan.”

colleagues at Hardwood Park, Belfast in 1992.
Honouring service in all its forms
Phillips said the week of remembrance allows people to come together to reflect and show gratitude.
“It’s a time to recognise their service and hopefully make all veterans feel valued for their contribution,” he said. “But equally, I can understand why some people choose not to take part because they find that period exceedingly difficult. Each of us deals with loss and reflection in our own way.”
This year, he plans to attend as many events as possible across Wales, as well as the Royal British Legion’s Festival of Remembrance at the Royal Albert Hall in London.
“It’s a logistical challenge as I wear many hats – Commissioner, town councillor in Tenby, President of Tenby Sea Cadets and Vice-President of Tenby Royal British Legion,” he said. “But it’s always an honour to meet people, hear their stories and keep listening and learning.”

A lifelong calling
James says he was destined for a military career from a young age. “Growing up, all my toys were Action Men and Airfix kits,” he said. “I was drawn to all the old war movies like The Wild Geese and The Guns of Navarone. By the time I was fourteen, the Falklands War was unfolding, and it brought into focus service and the armed forces.”
After studying Geography at the University of Birmingham, he attended Sandhurst and joined the Royal Artillery, following in the footsteps of his uncle.
“As a young officer, our missile-firing training took us to Pembrokeshire, where I got to know Manorbier and Tenby quite well,” he said. “It’s where I met my wife after the first Gulf War.”

Supporting veterans in Wales
In 2020, as he approached retirement, James saw an advert for a new position – Veterans’ Commissioner for Wales.
“It was during Covid, when everyone was working from home, and I was already starting to make the transition from Army to civilian life,” he said. “I felt it was a role where I could make a difference.”
His work involves helping veterans and their families access support with healthcare, mental health, housing, and employment, while advocating for their needs nationally.
“I find the best way to engage with veterans is through activity rather than meetings,” he explained. “If you’re walking up a hill, sitting by a campfire or sleeping out, people speak more freely. It helps me understand their lives and challenges.”
From battlefields to air ambulances
James also collaborates closely with veteran-related charities across Wales and became a Trustee of Wales Air Ambulance in 2024.
“I know there are veterans and serving personnel among the air ambulance crew,” he said. “They bring a huge amount to any organisation – understanding missions, logistics and commitment. It takes immense effort, physically, intellectually and financially, to keep those red helicopters flying.”
He sits on the Charity’s Aviation Committee – familiar territory given his previous work in an air mobile brigade deploying troops by helicopter.
“Living in Tenby, I’ve often seen the air ambulance in action,” he said. “It brings the emergency department to people in their hour of need. Meeting past patients who have benefited is deeply moving.
“All of this is possible thanks to the Charity’s incredible supporters, staff and volunteers who keep the helicopters in the sky and rapid response vehicles on the road. It’s hugely reassuring to know Wales Air Ambulance is there should any of us ever need it.”
Charity
Forever 11 water safety programme reaches nearly 2,000 Pembrokeshire pupils
A CHARITY established in memory of 11-year-old Zac Thompson is helping almost 2,000 Pembrokeshire schoolchildren learn potentially life-saving skills in and around the water.
Forever 11 was founded following Zac’s death in 2022, when he was swept into the sea.
The charity began delivering water safety programmes in 2023, initially working with one school. It now supports pupils at 13 primary schools across Pembrokeshire, with around 2,000 children expected to take part in its sessions this year.
Forever 11 chair Carli Newell said the charity believes water safety should be treated as an essential life skill for children growing up in a coastal county.
She said: “Every child in Pembrokeshire deserves the right to have water safety sessions.
“Especially where we live, it should be as important as being able to read.”

Working alongside organisations including PaddleWest, Activity Pembrokeshire and Windswept Wales, the charity provides practical kayaking, paddleboarding and sea kayaking sessions.
Pupils are also taught important safety advice, including the RNLI’s Float to Live guidance, while some children have the opportunity to gain nationally recognised Paddle Safe and Swim Safe qualifications.
The programme was originally aimed at pupils in Years 5 and 6, but it has since been extended to children in Years 3 and 4.
The charity hopes that introducing younger pupils to the water will help them build confidence and develop essential skills before reaching the age group most at risk of accidental drowning.
Forever 11 trustee Lucy Garett said national drowning figures are reviewed each year to help shape the programme.
She said: “The trends are all the same every year.
“It’s mostly children aged between 10 and 19 who are at risk of accidental drowning.
“We want children to have at least one or two sessions in the water before they reach that higher risk group.”
The sessions are offered to schools free of charge, with the costs covered through fundraising and public donations.
This means children can participate regardless of their family’s financial circumstances.
Forever 11 estimates that it has delivered more than 10,000 hours of water safety education since its work began.
Ms Garett said the response from schools, parents and pupils had been extremely positive.
She added: “Some parents have told us their child had been completely scared of going in the water, but afterwards they said it was one of the best days they’d ever had at school.”
The charity now hopes to work with more watersports providers, allowing the scheme to reach additional schools throughout Pembrokeshire.
Its long-term ambition is for every primary school pupil in the county to finish school with the knowledge and confidence needed to stay safe around the water.
The charity said: “We want every primary-aged child to know what to do to keep themselves and others safe in and around the water.”
Forever 11 will continue raising awareness and funds at Pembroke Regatta on Saturday, July 25, followed by its annual Forever 11 Fun Day on Sunday, July 26.
Charity
RSPCA welcomes consultation on restricting loud fireworks
ANIMAL welfare campaigners have welcomed a UK Government consultation on tighter controls over the use of loud fireworks outside organised displays.
The RSPCA described the announcement as a “major step forward” and urged pet owners and animal lovers across England and Wales to take part in the consultation.
David Bowles OBE, the charity’s head of public affairs, said fireworks could cause severe distress and lasting harm to pets, horses, livestock and wildlife.
He said: “For too long, pets, horses, wildlife and farmed animals have been deeply affected by fireworks and the lack of regulation, including DIY and impromptu displays.
“Animals such as dogs and horses can suffer from tinnitus, hearing loss and long-term hearing damage, while all animals can experience stress and fear, which has in some instances led to injury and even death.
“Livestock and other animals living outdoors often try to escape the bangs out of fear, sometimes injuring themselves in the process, and the consequences can be devastating.”
An RSPCA survey carried out in 2024 found that 66 per cent of pet owners considered backyard firework displays to be a major concern.
The charity has long campaigned for tighter restrictions and more responsible use of fireworks. Its work has included an annual calming programme with Classic FM on Bonfire Night and its Kind Sparks campaign, which encourages communities to consider the impact of fireworks on animals and vulnerable people.
The RSPCA is also a member of the Fireworks Impact Coalition, a group of 19 organisations representing people and animals adversely affected by fireworks.
Mr Bowles added: “This campaign has never been about spoiling people’s fun, but about protecting animals.
“This consultation has the potential to be a game changer. We now have an opportunity to give animals a voice by encouraging everyone who cares about them to respond and support these long-awaited restrictions.”
Charity
RSPB secures ‘missing link’ to reconnect wildlife habitats in Carmarthenshire
RSPB CYMRU has purchased a 96-hectare upland site in Carmarthenshire, describing it as a vital step towards reconnecting one of Wales’ most important wildlife landscapes.
The newly acquired area, known as Gallt-y-bere, lies alongside the River Tywi and sits between two previously separated sections of the charity’s Gwenffrwd-Dinas nature reserve in the Elenydd uplands.

Conservationists say the purchase will reconnect fragmented habitats for the first time in around 60 years, creating a continuous landscape that will allow wildlife to move more freely and strengthen biodiversity across the reserve.
The site contains a rich mix of internationally important habitats, including rare Atlantic oak woodland – often referred to as Celtic rainforest – as well as ancient woodland, peat bogs and ffridd, the transitional habitat found between lowland farmland and open upland areas.
RSPB Cymru believes linking these habitats together will benefit a wide range of species, including pied flycatchers, hen harriers, cuckoos, wood warblers, pine martens and whinchats.
The purchase was made possible through a philanthropic loan and support from thousands of donors who contributed to the charity’s fundraising appeal.
Jonathan Cryer, site manager at RSPB Gwenffrwd-Dinas, described Gallt-y-bere as a “truly magical place”.
He said: “I’m thrilled that we’re in a position to expand and improve its rare habitats and wildlife.
“Securing this site is a brilliant opportunity for us to strengthen ancient woodland, restore upland habitats and create the conditions needed for rare wildlife to flourish in the future.”
RSPB Cymru says the enlarged reserve is now big enough to support breeding hen harriers. Although the red-listed birds are occasionally seen in the area, they have not attempted to breed there in recent years.
The organisation has been involved in conservation work at Gwenffrwd-Dinas for more than a century, initially supporting efforts to protect red kites before acquiring land to safeguard vulnerable habitats and species.
Surveys funded by Natural Resources Wales will be carried out over the summer to identify the full range of habitats and wildlife present on the newly protected land. The findings will help shape future conservation work.
Plans include expanding and enhancing wildlife-rich grasslands that support rare plants such as whorled caraway and wood bitter-vetch, while also working with local farming tenants to demonstrate how nature recovery and sustainable agriculture can coexist.
RSPB Cymru said the acquisition marks another important step towards building a more resilient future for wildlife in Wales, with long-term plans to work alongside local communities and partners to restore and protect the newly connected landscape for generations to come.
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