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Mid and West Wales Fire Service wins Project of the Year at national awards

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On-Call Improvement Programme recognised for reversing long-term decline across Rural Wales

MID and West Wales Fire and Rescue Service (MAWWFRS) has been honoured with the Project of the Year Award at the Excellence in Fire and Emergency Awards 2025, recognising the transformative impact of its On-Call Improvement Programme (OCIP).

The awards ceremony, held at the Institution of Civil Engineers at Parliament Square in London, brought together leaders and frontline personnel from across the UK to celebrate innovation and outstanding achievement within Fire and Emergency Services.

Turning around a long-term challenge

MAWWFRS’s OCIP was established in 2023 to address a sustained decline in On-Call firefighter availability — an issue of particular importance in rural areas such as Pembrokeshire, where many communities rely entirely on On-Call stations. Around 75% of MAWWFRS fire stations are staffed exclusively by On-Call crews.

Before the OCIP was launched, availability had dropped from 95% to 83% over seven years. Nationally, the number of On-Call firefighters has fallen by 25% since 2004.

The programme introduced targeted recruitment and retention strategies, improved training opportunities, and invested in evidence-led systems to strengthen resilience across the service.

As a result, MAWWFRS has already recorded a 3% increase in On-Call availability, beating the projected downward trend and standing out as one of the few services in the UK showing improvement.

Group Manager Phil Morris, who has led the programme since its creation, said: “I’m absolutely thrilled that the OCIP has been named Project of the Year. This award reflects the hard work and commitment of everyone involved. We set out to make a difference for our On-Call Firefighters and the communities they serve — and we have gone some way to achieving this. It is further proof that the On-Call duty system remains valid, provided it is properly supported.”

National recognition

In the National Fire Chiefs Council’s (NFCC) National On-Call Research Study published in September 2025, MAWWFRS was the only UK service to be featured twice as a case study, highlighting the scale of the improvements made.

Assistant Chief Fire Officer Craig Flannery, Senior Responsible Officer for the programme, said the award reflected the service’s determination to solve a long-standing problem:

“This recognises our efforts to address the perennial challenge of On-Call availability and resilience. Using contemporary research to drive improvements has shown a real return. One size does not fit all, and I’m proud of the creativity and innovation shown across our area.”

A key innovation has been the introduction of new software enabling officers to identify skills and availability gaps, shaping recruitment and training decisions to help keep engines “on the run”.

Deputy Chief Fire Officer of Lancashire Fire and Rescue Service and Chair of the NFCC’s Strategic On-Call Forum, Steve Healey KFSM, praised MAWWFRS for bucking a national trend:

“Fire and rescue services across the UK are facing increasing challenges in recruiting and retaining On-Call Firefighters. The progress MAWWFRS has made through its OCIP is promising and will help inform national work to strengthen and future-proof the On-Call system.”

Call for new recruits

The service is using the award as an opportunity to encourage more people across Mid and West Wales to consider joining as On-Call Firefighters.

On-Call crews respond to a wide range of emergencies including fires, road traffic collisions, flooding, chemical incidents and animal rescues. They also deliver vital community safety work such as Safe and Well checks in local homes.

MAWWFRS says the role is “exciting, fulfilling and unpredictable” — and offers a unique chance to make a real difference in one’s own community.

If you’d like this adapted further with Pembrokeshire-specific references (Haverfordwest, Tenby, Pembroke Dock crews etc.), just tell me.

 

Community

Specialist team searches River Teifi in ongoing hunt for missing man

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A SPECIALIST search team has carried out a renewed and highly technical search of the River Teifi in Cardigan as efforts continue to find a man who was last seen entering the water earlier this month.

The operation was undertaken on Wednesday (Jan 28) by Specialist Group International (SGI), following a request from the family of Kurtis Brook.

Kurtis was witnessed entering the River Teifi on Saturday (Jan 4). Despite extensive searches involving multiple agencies and voluntary rescue organisations since then, he has not been located.

SGI confirmed that a seven-person specialist team conducted a coordinated search along the river, working downstream to the mouth of the Teifi estuary. The operation involved the deployment of high-frequency side-scan sonar, equipment capable of detecting objects beneath the water’s surface even in low-visibility conditions.

However, the team said conditions on the river remain exceptionally challenging. Recent storms, prolonged high river levels, floodwater and tidal influence have significantly altered the river environment since the initial incident.

Kurtis Brook

In a statement, SGI said the search area contained “significant debris, obstructions and strainers,” describing flood and tidal river searches as among the most complex and hazardous situations faced by rescue specialists.

The Herald understands that the River Teifi has experienced repeated high-flow events in recent weeks, complicating earlier search efforts and increasing risks for those operating on the water.

SGI added that while no breakthrough was made during the latest operation, their thoughts remain firmly with Kurtis’s family and loved ones, and they acknowledged the continued dedication shown by his friends and relatives throughout the search.

Emergency services and specialist teams have been involved in repeated searches since the incident, with the operation scaling back and resuming at various points as conditions allowed.

Anyone with information relevant to the disappearance is urged to contact Dyfed-Powys Police.

 

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Business

Councillor condemns closure of Haverfordwest Santander branch

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A PEMBROKESHIRE councillor has spoken out after learning that the Santander branch in Haverfordwest is set to close later this year, warning the decision will have a serious impact on local residents, families and businesses.

The bank’s Bridge Street branch is due to close on Monday (May 5) as part of a wider UK restructuring programme.

Councillor Thomas Baden Tudor said he was “lost for words” and urged the bank to reconsider, describing the closure as devastating for customers who rely on face-to-face services.

Santander says the decision is driven by declining footfall, with more customers banking online, and that services will remain available via digital platforms and Post Office counters.

However, the announcement follows a steady erosion of high-street banking in Pembrokeshire. The Herald recently reported that Haverfordwest’s former Halifax branch is set to reopen as a nail salon.

In what appears to be a serious failure of planning, there is now not a single bank branch left anywhere in south Pembrokeshire. Towns including Tenby, Pembroke and Pembroke Dock are all without face-to-face banking facilities.

North Pembrokeshire has also been affected, with Fishguard and St Davids now lacking bank branches.

Pembrokeshire is understood to be left with just four bank branches in total — Nationwide in Milford Haven, and HSBC, NatWest and Lloyds Bank in Haverfordwest.

 

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Community

Campaign to ‘save’ River Cleddau hits over 2,200 signatures

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A PETITION call for a public commitment to save Pembrokeshire’s River Cleddau which has attracted more than 2,200 signatures, and is due to be heard by full council, ends in a few days.

The e-petition on Pembrokeshire County Council’s own website, started by James Harrison-Allen, says: “We call on Pembrokeshire County Council to create and enact a Clean Rivers Policy to restore the Cleddau to good health after decades of neglect and degradation.

“The Cleddau flows through the heart of Pembrokeshire, including our county town, and is the foundation for Pembrokeshire’s prosperity. The river is failing, and we need to act now to save it from irreversible decline.

“What’s the problem? The Cleddau rivers and estuary are the worst (and worsening) polluted SAC (Special Area of Conservation) designated rivers in Wales; worse even than the Wye and the Usk (NRW Water Assessment Report 2024), and considerably worse than the neighbouring Towy and Teifi.

“Damaging impacts on Pembrokeshire’s economy, public health and the natural environment. Ineffective regulation; monitoring, responding, policing, enforcement and prosecutions. What should PCC be doing to address this? Make a formal, public commitment to cleaning up the Cleddau. Make the health of the Cleddau central.”

Earlier this year, Henry Tufnell, MP for Mid and South Pembrokeshire, called for “urgent” action to tackle the poor state of the River Cleddau when he chaired a discussion bringing together key stakeholders, environmental experts, and community voices to address the issues surrounding water quality and pollution.

The panel event, organised by local river action group The Cleddau Project, covered topics including pollution sources, enforcement failures, and potential solutions to improve the river’s health.

The e-petition runs up to February 1, and had attracted 2,207 signatures by January 27.

If a petition gets 500 signatures, the creator will have an opportunity to debate it at a future full council meeting.

 

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