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Herald unveils digital plan to build stronger connections with readers across the county

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Newsletters, WhatsApp alerts, an upgraded e-edition and authentic video are among the measures aimed at strengthening independent local journalism

FOLLOWING a record-breaking year of digital reach, The Pembrokeshire Herald has announced an ambitious plan for 2026 to forge stronger, direct relationships with readers throughout Tenby, St Davids, Haverfordwest, Milford Haven and every corner of Pembrokeshire.

In 2025, the Herald said it delivered trusted hyperlocal journalism that resonated widely. The title said its website, pembrokeshire-herald.com, welcomed more than 1.1 million active users and generated 4.8 million page views, while its Facebook content achieved more than 100 million views, according to platform insights. The Facebook page now has more than 55,000 followers.

The Herald said the figures represented more than numbers, describing them as evidence of thousands of conversations, shared stories, lively debates, and moments when its reporting made a difference in daily life – from coastal safety alerts and farming updates to council decisions, charity successes, and the everyday stories that connect communities.

The announcement is being shared alongside imagery celebrating Pembrokeshire’s coastlines, rural heartlands and towns – the landscapes that form the backdrop to the stories covered each day.

Tom Sinclair, Editor of The Pembrokeshire Herald

The Editor, Tom Sinclair said: “We’ve built huge audiences through Facebook, search and word-of-mouth, but no single platform should control how local news reaches local people. In 2026 we’re investing heavily in direct channels — newsletters, WhatsApp alerts, our evolving e-edition and authentic video — so every reader, whether in rural north Pembrokeshire or coastal Tenby, gets the stories that matter most, delivered reliably and personally.”

He added: “This isn’t about abandoning social media — it’s about making sure our independent journalism isn’t at the mercy of algorithms, while still allowing our high-engagement local content to shine wherever it performs best.”

The Herald said the shift is driven by ongoing changes across the digital landscape, including Facebook’s continued emphasis on short-form Reels, personal interactions among friends and family, and meaningful engagement over traditional news links. While some community-focused content may still perform strongly, the Herald said wider trends show audiences increasingly fragmenting across video platforms and social feeds, making reliance on any one third-party channel unpredictable for sustained local journalism.

The Herald said the plan is intended to strengthen resilience by expanding “owned” channels, creating stable and direct audience relationships, dependable delivery, and sustainable revenue to protect independent reporting for years to come.

Our 2026 diversification plan: Putting readers and communities first

Hyperlocal email newsletters – Daily and weekly editions tailored to different areas and interests, including Tenby tourism and events, Haverfordwest business round-ups, rural farming updates, and coastal community highlights.

Premium digital e-edition – The Herald’s free weekly e-paper will evolve into a “beautiful, ad-light, offline-friendly experience,” aimed at readers in areas with variable connectivity, with subscriber perks including in-depth columns and early access.

Authentic video on YouTube and TikTok – Short explainers featuring local voices, including 60-second council decision breakdowns, farm stories and community event highlights, with an emphasis on substance rather than viral trends.

WhatsApp channels for instant alerts – Breaking news, severe weather warnings, road closures and urgent updates delivered near-instantly, which the Herald said is well suited to the county’s rural and coastal geography.

Expanded community correspondents – More readers will be invited to submit stories, photos and video, with the aim of ensuring every part of Pembrokeshire is reflected in coverage.

Thoughtful presence on emerging platforms – Testing Threads and Bluesky for deeper discussion on local politics, planning and community issues, alongside optional low-cost subscriptions (£2–£5 per month) for premium features, while keeping core news free and accessible.

Why this matters – to readers, advertisers and the team

The Herald said the plan is designed to ensure that the news shaping daily life in Pembrokeshire arrives directly, dependably and without interference, whether readers are in rural communities, market towns or coastal areas.

For advertisers and local businesses, the Herald said the changes will open targeted opportunities across high-engagement channels, including newsletters, the e-edition, authentic video and community-driven content. The Herald said this will help businesses reach a loyal local audience while supporting independent journalism.

The Herald thanked readers for sharing posts, submitting tips and taking part in conversations, and paid tribute to staff and contributors, describing the plan as the result of sustained dedication.

Readers are being encouraged to sign up for hyperlocal newsletters, WhatsApp alerts, the upgraded e-edition, or to become a Community Correspondent by visiting pembrokeshire-herald.com. The Herald said it will also share rollout updates on Facebook.

Diolch yn fawr — let’s keep telling our stories, together.

 

Business

Pub rate relief welcomed but closures still feared

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CAMRA warns one-year discount is only a sticking plaster as many Welsh locals face rising bills

A BUSINESS rates discount for Welsh pubs has been welcomed as a step in the right direction — but campaigners warn it will not be enough to stop more locals from shutting their doors.

The Campaign for Real Ale (CAMRA) says the Welsh Government’s decision to offer a 15 per cent reduction on business rates bills for the coming year will provide short-term breathing space for struggling publicans.

However, it believes the move fails to tackle deeper problems in the rating system that continue to pile pressure on community pubs across Wales, including in Pembrokeshire and Carmarthenshire.

Chris Charters, Director of CAMRA Wales, said: “Today’s announcement from the Finance Secretary that pubs will get 15% discount on their business rates bills is a welcome step.

“However, many pubs still face big hikes in their bills due to the rates revaluation which could still lead to more of our locals in Wales being forced to close for good.

“15% off for a year is only the start of supporting pubs with business rates. It won’t fix the unfair business rates system our pubs are being crushed by.”

He added: “Welsh publicans need a permanent solution, or doors will continue to close and communities will be shut away from these essential social hubs that help tackle loneliness and isolation.”

Mounting pressure on locals

Under plans announced by the Welsh Government, pubs will receive a temporary discount on their rates bills for the next financial year.

But CAMRA argues that many premises are simultaneously facing sharp increases following the latest revaluation, which recalculates rateable values based on property size and trading potential.

For some smaller, rural venues, especially those already operating on tight margins, the increases could wipe out the benefit of the relief entirely.

Publicans say they are also contending with rising energy costs, higher wages, supplier price hikes and changing customer habits since the pandemic.

In west Wales, several long-standing village pubs have either reduced their opening hours or put their businesses on the market in the past year, with landlords warning that overheads are becoming unsustainable.

Community role

Campaigners stress that the issue goes beyond beer sales.

Pubs are often described as the last remaining social spaces in small communities — hosting charity events, sports teams, live music and local groups.

In parts of rural Pembrokeshire, a pub can be the only public meeting place left after the loss of shops, banks and post offices.

CAMRA says supermarkets and online retailers enjoy structural advantages that traditional pubs cannot match, making it harder for locals to compete on price.

The organisation is now calling on ministers to introduce a permanently lower business rates multiplier for pubs, rather than relying on short-term discounts.

Long-term reform call

CAMRA wants whoever forms the next Welsh administration to commit to fundamental reform of the rating system, arguing that pubs should be recognised as community assets rather than treated like large commercial premises.

Without change, it warns, the number of closures is likely to accelerate.

Charters said: “This is about protecting the future of our locals. Once a pub shuts, it rarely reopens. We can’t afford to lose any more.”

For many communities across west Wales, the fear is simple: temporary relief may buy time — but it may not be enough to save the local.

 

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Business

Haworth Autobody earns Which? Trusted Trader status

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Family-run repair centre praised for workmanship, transparency and customer care

A FAMILY-RUN vehicle repair business has been recognised for its high standards of workmanship and customer service after securing national accreditation from Which? as a Trusted Trader.

Haworth Autobody Ltd, based in Haverfordwest, has built a loyal customer base through years of careful, precision repairs and a straightforward, customer-first approach. To earn the endorsement, the company underwent a detailed independent assessment examining not only technical skill and repair standards, but also business procedures, complaint handling systems and verified customer feedback.

The Which? Trusted Trader scheme is widely regarded as one of the most robust consumer approval programmes in the UK. Successful applicants must follow a strict code of conduct and agree to ongoing monitoring, with only a small proportion of businesses achieving the status.

Owner Bobby Haworth said the accreditation reflects values the company has always tried to uphold.

“We’ve always believed that doing the job properly, being upfront with customers and standing by our work is the only way to operate,” he said. “To have that approach independently recognised by Which? means a great deal to us and gives customers extra confidence when they choose us.”

For motorists, the recognition offers added peace of mind at a time when trust and transparency in vehicle repairs are more important than ever. Customers can expect clear communication throughout the process, honest and detailed estimates, and repairs carried out to a consistently high standard.

The workshop handles a wide range of services, including accident damage repairs, paintwork restoration and cosmetic bodywork, with an emphasis on quality workmanship and attention to detail.

Mr Haworth said the endorsement was not a finishing line but a foundation for continued improvement.

“We’re continuing to invest in staff training, modern equipment and new techniques to make sure standards stay high as we grow,” he added.

With consumer confidence increasingly tied to independent verification and proven reliability, the latest recognition reinforces Haworth Autobody’s standing as a trusted name in local vehicle repair.


Haworth Autobody Ltd
Unit 7, Snowdrop Lane, Haverfordwest, Pembrokeshire SA61 1ET
Tel: 01437 779911
Mobile: 07723 011847
Web: www.habody.com

 

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Business

St Clears discount store in closing down sale after chain enters administration

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A WELL-KNOWN discount retailer in St Clears is advertising a closing down sale after its parent company fell into administration, raising fresh concerns about the future of another high street store in west Wales.

The Original Factory Shop, which trades from Pentre Road in St Clears, has launched an “up to 30% off” sale as administrators attempt to secure the future of the business.

The chain, which sells clothing, homeware, garden products, toys and everyday essentials, appointed joint administrators Rick Harrison and James Clark of Interpath Advisory last week.

Founded in 1969, the retailer operates 137 stores across the UK and employs around 1,180 staff.

In a statement, Interpath said the company had faced difficult trading conditions common across the high street, including rising costs, weaker consumer spending and increased employment expenses. It added that problems with a third-party warehouse and logistics provider had also disrupted sales.

Despite the administration, the joint administrators say all stores will continue trading for now while options for the business are explored. The company’s online store is set to close.

Rick Harrison, managing director at Interpath and joint administrator, said the retailer had long been a fixture in town centres across the country but had struggled in the current climate.

Over the coming weeks, administrators will review whether parts of the business can be sold or restructured.

However, signage and social media posts from the St Clears branch suggest uncertainty locally, with the store promoting a closing down sale and urging shoppers to “grab a bargain while stocks last”.

The St Clears outlet is one of the last remaining branches in west Wales. Stores in Fishguard, Haverfordwest and Milford Haven closed last year. The Cardigan branch is also understood to be running a similar clearance sale.

The loss of another discount retailer would mark a further blow for smaller town centres already facing reduced footfall and rising costs.

 

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