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NSPCC Cymru launches Baby Steps scheme to support new parents across Wales

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New perinatal service aims to help families cope with the pressures of early parenthood

NSPCC CYMRU has launched a new perinatal support programme aimed at helping expectant and new parents across Wales navigate the challenges of caring for a baby.

The Baby Steps service, a redeveloped early-intervention programme, is designed to give parents the tools, confidence and emotional support needed during pregnancy and in a child’s first months of life.

The service was officially launched this week at an event held at BT headquarters in London, attended by The Duchess of Edinburgh, who is a Patron of NSPCC, alongside childcare professionals and public figures.

Baby Steps will initially be piloted through three NSPCC hubs, including the Wales hub, placing Cymru at the forefront of the charity’s rollout of the service.

Carl Harris, Assistant Director for the NSPCC Wales hub, said the evidence-based programme could make a significant difference to families during a crucial stage of a child’s development.

He said: “The early stages of a baby’s life can feel daunting for parents, as they face new challenges every day while trying to give their child the best possible start.

“It is a critical time for a child’s development, and perinatal services like Baby Steps can offer enormous support to help parents through what is an exciting, but sometimes very difficult, period.

“NSPCC Cymru is proud to be leading the way in rolling out this service and supporting parents and children across Wales.”

Figures released alongside the launch highlight the scale of need. During 2024/25, the NSPCC Helpline referred more than 3,800 children under the age of two to external agencies across the UK, including police and social services. This represented almost one fifth (18%) of all referrals made by the Helpline on behalf of a child during the year.

One father who contacted the service described the pressures faced by new parents, saying: “We just can’t get our baby into a routine. It’s been eight weeks, we’re new to parenting and have different opinions, and then our friends all have different advice. It’s causing major arguments and nothing’s working.”

In addition to Baby Steps, the NSPCC website offers a wide range of guidance for parents and carers, including advice on bonding with babies and raising children safely.

Chris Sherwood, Chief Executive of the NSPCC, said the charity was pleased to mark the launch with a royal visit.

He said: “It’s always a privilege to be part of a Royal visit, and we were delighted that HRH The Duchess of Edinburgh was able to join us to celebrate our Baby Steps service.

“As our Helpline data shows, the first couple of years of a child’s life can be an extremely difficult time for parents. Our Helpline regularly hears from parents struggling with the pressures of a newborn, as well as from concerned members of the community.

“The Baby Steps service provides essential building blocks to help parents navigate the earliest stages of their child’s life and ensure they thrive. Any parent or carer who needs support or advice can always contact the NSPCC Helpline.”
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Charity

Car dealership smash cycling spin challenge target

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STAFF at OC Davies used pedal power to cycle an incredible 453 miles as part of a fundraising event marking two major anniversaries.

The Cardigan-based dealership is celebrating 40 years as a Renault dealer in 2026, while the Wales Air Ambulance marked its 25th anniversary on St David’s Day (Mar 1).

To celebrate the milestones – and the launch of the new vehicle registration plate – the dealership held a community open day at its Cardigan site, raising £2,102 for the lifesaving charity.

As part of the event, staff and supporters took on a spin bike challenge to cycle the equivalent of 104 miles – the distance between OC Davies’ three dealerships in Cardigan, Neyland and Carmarthen.

However, the participants far exceeded expectations.

During the 12-hour challenge, which ran from 8:00am to 8:00pm, a total of 37 people took part and collectively cycled an impressive 453 miles.

Over the years, OC Davies has now raised more than £6,600 for the Wales Air Ambulance Charity.

Nicola Lewis from OC Davies said: “We are incredibly proud to have raised £2,102. This fantastic amount exceeded all our expectations and shows just how supportive our community has been.

“The success of the event has inspired us to keep the momentum going and continue raising money for Wales Air Ambulance throughout the rest of the year.

“We currently have an Easter egg lucky dip running in the dealership and we’re also planning to raise further funds later in the summer at some outdoor events we’ll be taking part in.”

More than 200 visitors attended the open day and around 900 tickets were sold for a grand raffle.

Prizes were donated by local businesses including The Cliff Hotel & Spa, Tom Samways Butchers, U Melt Me, Tonnau, Theatr Mwldan, Folly Farm Adventure Park and Zoo, and The Queen’s Hall.

Additional prizes were also donated by the Scarlets and Swansea City FC.

Nicola added: “The open day was wonderfully supported by local businesses and members of the community, which helped make the event so special.

“We were overwhelmed by the generosity and support from businesses in Cardigan and beyond who kindly donated prizes for our grand raffle.”

The spin bikes used during the challenge were loaned by Neil Fulstow Fitness Coaching, with additional support from Clive Evans and Clive Davies.

The charity’s mascot Biggles also made an appearance during the day – even taking a turn on the DJ decks.

Emily Bell, Wales Air Ambulance’s Regional Fundraising Co-ordinator, said: “A huge congratulations to the staff at OC Davies, who smashed their original target while raising an incredible amount for our charity.

“It was a lovely open day which I was delighted to attend. OC Davies found a wonderful way to mark both anniversaries.

“Wales Air Ambulance needs to raise £13 million every year to keep our helicopters flying and our rapid response vehicles on the road. Fundraisers like this help ensure we can continue to be there for the people of Wales when they need us most.”

Wales Air Ambulance is a consultant-led service delivering hospital-standard treatment at the scene of an incident.

Through its partnership with the Emergency Medical Retrieval and Transfer Service (EMRTS), NHS consultants and critical care practitioners can provide advanced treatment including anaesthesia, blood transfusions and minor surgical procedures before transporting patients to the most appropriate hospital.

As a pan-Wales service, its crews travel across the country to deliver lifesaving emergency care wherever it is needed.

For more information visit www.ocdavies.com.

 

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Expert warns cat owners not to buy lilies this Mother’s Day

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PET owners are being warned to avoid buying lilies this Mother’s Day after experts said the popular flowers can be fatal to cats.

The warning has been issued by the RSPCA ahead of Mothering Sunday (March 15), with the charity urging people to choose pet-friendly flowers instead.

RSPCA animal welfare expert Lauren Bennett said: “Flowers are a lovely gift for Mother’s Day, and like many people I enjoy receiving them whatever the occasion. But sadly some flowers and plants can be toxic to our pets, so it’s important to avoid these where animals are present.

“Lilies are a particular concern because they are so popular at this time of year, yet many people do not realise just how dangerous they are to cats. Even small amounts of petals can be deadly, and the leaves, pollen and even the water from the vase can pose a serious risk.

“It is vital that people understand lilies can be lethal to cats. Even cutting the stamens out once they have opened is not enough. A small amount of pollen can transfer to a cat’s fur and when they groom themselves, they can quickly become seriously ill.”

The charity says cat owners can help prevent accidental poisoning by choosing alternative flowers when buying bouquets this weekend.

Lauren added: “Cats can suffer terribly after lily poisoning and it is heartbreaking for owners to witness. Thankfully it is easy to avoid. We all want to treat mums this Mother’s Day, but if they are also cat mums, please do not buy them lilies.”

The RSPCA also warned that other plants including daffodils, tulips, holly and hyacinths can be toxic to cats and dogs.

Even flowers considered non-toxic can still cause stomach upset if eaten, so the charity advises keeping all plants and bouquets well out of reach of pets.

The charity added that chocolate poisoning remains the most commonly reported type of animal poisoning, and people are being urged to keep Mother’s Day treats away from curious pets.

Lauren said: “If you suspect that your pet has eaten chocolate, contact your vet immediately for advice. Your vet will want to know how much chocolate your pet has eaten and what type it was. If possible, keep the packaging and have your pet’s weight to hand.”

Signs of possible poisoning in pets can include depression, loss of appetite, vomiting, diarrhoea, breathing difficulties, twitching or seizures.

The RSPCA is encouraging pet owners to share the advice to help keep animals safe during the Mother’s Day celebrations.

For more information about toxic substances affecting pets, visit the Veterinary Poisons Information Service website.

 

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Many Tears Animal Rescue visited by inspectors as police attend in support role

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Licensing authorities yet to explain purpose of visit at one of the UK’s largest dog rescues

INSPECTORS have visited the premises of one of the UK’s largest dog rescue organisations, with police attending in a supporting capacity during the operation.

Dyfed-Powys Police confirmed officers were present at Many Tears Animal Rescue in Carmarthenshire on Tuesday (Mar 10) but stressed that their role was limited to preventing any breach of the peace.

The force said the visit took place without any need for police intervention, and directed enquiries about the purpose of the visit to Animal Licensing Wales, which oversees animal establishment licensing across Wales.

A spokesperson for Dyfed-Powys Police told The Herald: “Officers attended the premises in a supporting capacity only, to prevent any breach of the peace. The visit took place without any need of police involvement or intervention.”

The police statement indicates that the visit itself was led by another agency rather than being a police investigation.

The RSPCA Cymru has also confirmed it was not involved in the visit.

An RSPCA Cymru spokesperson said: “The RSPCA did not attend this premises on March 10 so did not participate in any visit that took place.”

Many Tears Animal Rescue, based near Llanelli, is one of the largest dog rescue charities operating in the UK, rehoming thousands of animals each year and receiving dogs from a range of sources including commercial breeding establishments and other rescues.

Sources have told The Herald that investigators attended the site earlier this week, though the purpose and scope of the visit has not yet been confirmed.

The Herald has contacted Animal Licensing Wales, which administers animal establishment licensing under Welsh Government regulations, to clarify whether the visit formed part of a routine inspection, a complaint-led investigation, or an enforcement action.

At the time of publication, the organisation had not yet responded.

The Herald has also approached Many Tears Animal Rescue for comment.

Animal Licensing Wales operates under the Animal Welfare (Licensing of Activities Involving Animals) (Wales) Regulations 2021, which require organisations involved in activities such as animal boarding, breeding, and rehoming to meet strict standards relating to welfare, veterinary care, record-keeping, and the management of animals on site.

Any inspection or enforcement action carried out under the regulations can result in improvement notices, licence conditions being altered, or in serious cases the suspension or revocation of a licence.

It remains unclear whether the visit to the Carmarthenshire rescue was part of a routine regulatory inspection or a response to specific concerns.

The Herald will update this story when further information becomes available.

 

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