News
Early potatoes get European protection
THE famous Pembrokeshire Early Potato has joined the ranks of Champagne, Parma Ham and Melton Mowbray Pork Pies by being awarded protected food name status by the European Commission.
From this week the Pembrokeshire Earlies/ Pembrokeshire Early Potatoes names are protected by the European Protected Geographical Indication (PGI) status, which is one of three special European Protected Food Name (PFN) designations. Under the EU’s protected food name scheme certain food and drink products receive Europe-wide legal protection against imitation and misuse.
The application for PGI status was made to the European Commission by DEFRA on behalf of Haverfordwest based majority farmer-owned company Puffin Produce Ltd. Achieving PGI status is a long and complicated procedure, and Puffin has been helped through the process by the Welsh Government.
Through its ‘Blas Y Tir’ (Taste of the Land) brand, the company has been spearheading the campaign to re-invigorate the place of the Pembrokeshire Early Potato on the plates of Wales and further afield. Earlier this year as part of the campaign the Pembrokeshire Earlies ‘starred’ in a television advertisement – the first television advert for a Welsh vegetable brand.
Pembrokeshire Earlies have been grown in the county’s fertile red sandstone soil since the mid-1700s and it is one of the county’s most treasured products.
“Preparing the seed and soil then planting, nurturing and harvesting these special potatoes is both a science and an art,” said Puffin’s field manager, Stephen Mathias.
“The growers have an innate knowledge of the local growing conditions and many skills have been passed down from one generation to the next.
“The potatoes are often handpicked especially earlier in the harvest season. Maris Peer and Lady Christl varieties – among others – are ideal for the Pembrokeshire soil, climate and production methods. The result is a tiny (15-70mm diameter) bright white potato, creamy in texture and so fine-skinned that the first crop harvested in May in its purest earth covered form, to keep its delicate skin intact.”
These first of the season Pembrokeshire Earlies have a distinctive nutty flavour and aroma.
“The Pembrokeshire Early potato is one of the best products in Wales,” said Puffin’s managing director, Huw Thomas.
“Achieving PGI status has been a long and rigorous process, but we’re absolutely delighted with the outcome and we can’t wait until next year’s Pembrokeshire Earlies to celebrate in style.”
“Consumers can now be absolutely sure that when they buy Pembrokeshire Early Potatoes they are getting a product which has been grown, picked, and packed in Pembrokeshire.
“This is tremendous news for Wales, Pembrokeshire and our growers who put their heart and soul into producing the best potatoes and vegetables you’ll find anywhere in the world.”
The PGI designation puts Pembrokeshire Early Potatoes on a par with Welsh Lamb and Welsh Beef, which also received protection under European law. Added Huw Thomas,
“You could say we are now three quarters of the way to having a full PGI dinner from Wales!”
Alun Davies, Minister for Natural Resources and Food, congratulated Puffin Produce saying:
“Gaining protected food name status is a fantastic achievement and is the recognition our delicious Pembrokeshire Earlies deserve.
“This excellent news yet again demonstrates some of the world class food Wales has to offer.”
Pembrokeshire Earlies grower, Walter Simon welcomed the PGI news saying it “recognises the quality of the product and the hard work and dedication of growers in Pembrokeshire and it is great that horticulture in West Wales is being recognised in this way.”
He added, “The discerning publicwill recognise the PGI logo from other great products around Europe which have a special connection to their locality – such as Welsh Lamb which has a reputation world-wide.”
Pembrokeshire County Council Food Development Manager, Kate Morgan said,
“Pembrokeshire Earlies have a proud history in this part of Wales and we are delighted that ‘one of our own’ food products has been recognised by Europe in this way.”
Said Caroline Evans of the Potato Council, “Shoppers continue to be interested in provenance and it presents opportunities to build interest and excitement in the potato category. It is good to see Pembrokeshire growers investing in their identity and being recognised with PGI status.”
Local Government
Sewage leak at Pembroke Commons prompts urgent clean-up works
Council pollution officers say they have no enforcement powers over Welsh Water infrastructure
SEWAGE contamination on the Commons in Pembroke has prompted an urgent response from pollution officers, after a leak was reported by a member of the public on Tuesday.
PEMBROKESHIRE County Council’s Pollution Control Team confirmed they were alerted yesterday afternoon to sewage surrounding a manhole cover on the site. The Herald understands that officers immediately notified Welsh Water (DCWW) network technicians to investigate the incident “as a matter of urgency”.
County councillor Jonathan Grimes, who represents Pembroke St Mary South and Monkton, said the authority had been clear that it holds no enforcement powers over Welsh Water assets.
“Whilst we work constructively with Welsh Water, we have no authority to intervene on their apparatus or to carry out enforcement action against them for such pollution incidents,” the Pollution Control Team said in a statement shared with the councillor.
Urgent works underway
Council officers visited the site on Wednesday morning alongside contractors and Welsh Water technicians to assess clean-up options. According to the team, works will include cleaning the contaminated ground in and around the manhole cover and fencing off the affected area “until safe”.
Cllr Grimes said officers would return to the scene on Thursday to check on progress and ensure the area is properly secured.
Residents who notice any further issues have been urged to contact the Pollution Control Team directly.
Further updates are expected later this week.
Local Government
Pembrokeshire Council faces backlash over £3.5m housing ‘buying spree’
Critics say policy inflates numbers while new-build programme stalls
PEMBROKESHIRE COUNTY COUNCIL is under growing pressure over its multi-million-pound programme of buying back former council houses, with critics warning that the strategy gives the illusion of progress while long-promised new-builds remain stuck on the drawing board.
The latest criticism comes from Milford Haven councillor Mike Stoddart, who has accused the authority of “standing still” by funnelling Housing Revenue Account (HRA) cash into purchasing properties that were once part of the council’s own stock.
Stoddart said the council’s approach “doesn’t increase the housing stock – it merely moves people from the private sector into the public sector”.
He added: “It would be much better if the money was spent on building anew.”
A temporary fix that became permanent
The buy-back scheme began in 2017 when the council adopted a new inflation-linked rent regime that delivered sizeable HRA surpluses. At the time, officers described buying ex-council homes on the open market as a “stop-gap” measure until the new-build programme ramped up.
But that programme has repeatedly faltered. Major schemes in Johnston and Tiers Cross have been hit by cost overruns of around 66%. In Milford Haven, new flats on Charles Street are costing close to £300,000 each for a one- or two-bed unit, before adding land costs, architects’ fees and planning expenses.

Stoddart said the pattern amounted to a “disaster”, arguing that buying existing homes had become the authority’s default option. “It gives the impression of making progress while actually standing still,” he said.
Brownfield sites left idle
In Stoddart’s own ward, three former school sites have stood empty since 2018. Their redevelopment is not expected to begin until 2027 or 2028. Meanwhile, the council’s purchasing programme has accelerated.
A Cabinet report for late 2025 shows more than £3.5 million spent on acquisitions in just the first half of the year.
The most striking deal was a bulk purchase of five homes in Harcourt Close, Hook, for £1.851 million — almost £400,000 each. Stoddart said the developer would think “all his birthdays have come at once”, with the council avoiding estate agents’ fees, reducing legal costs and allowing the seller to immediately stop paying interest to the bank.
Thirteen high-value purchases
All properties were bought for over £100,000 and moved into the council’s HRA stock:
| Address | Location | Price | Completion |
|---|---|---|---|
| 32 Southdown Close | Pembroke | £115,000 | 29/07/2025 |
| 8 Hyfrydle | Letterston | £115,000 | 01/08/2025 |
| 6 Precelly Place | Milford Haven | £120,000 | 22/09/2025 |
| 50 Heywood Court | Tenby | £125,000 | 02/10/2025 |
| 33 Croft Avenue | Hakin, Milford Haven | £130,000 | 20/10/2025 |
| 7 Hyfrydle | Letterston | £135,000 | 05/09/2025 |
| 18 St Clements Park | Freystrop | £140,000 | 14/07/2025 |
| 55 College Park | Neyland | £140,000 | 28/10/2025 |
| 26 Baring Gould Way | Haverfordwest | £146,000 | 15/08/2025 |
| 25 Station Road | Letterston | £170,000 | 10/10/2025 |
| 16 Woodlands Crescent | Milford Haven | £283,000 | 31/10/2025 |
| 26 & 27 Harcourt Close | Hook | £744,000 | 22/10/2025 |
| 23, 24 & 25 Harcourt Close | Hook | £1,107,000 | 30/07/2025 |
All purchases were made from HRA reserves with no borrowing, a point the council highlights as prudent financial management.
Fears over market distortion
Stoddart also warned that the authority’s deep pockets may be pricing out young families by outbidding first-time buyers for entry-level homes. “If classical economic theory is to be believed, it’s forcing up the price,” he said.
House prices in Pembrokeshire have risen around 15% in the past year, according to recent ONS data. Local estate agents, speaking anonymously, told this newspaper that council intervention “definitely nudges prices upward” in hotspots like Hook, Neyland and Milford Haven.
Council defends strategy
A council spokesperson said the approach was necessary to deliver homes “immediately” amid chronic shortages.
“Acquiring existing properties allows us to respond quickly to housing need,” they said. “New-builds remain a priority, but delays in planning, construction and funding mean we must use all available tools to meet demand. All purchases represent value for money and are compliant with our HRA strategy.”
Housing charity Shelter Cymru took a different view, arguing that “recycling stock is not a substitute for expansion”. The charity says Pembrokeshire needs around 500 new affordable homes a year to meet demand.
‘Residents deserve homes, not headaches’
Social housing waiting lists in Pembrokeshire now exceed 2,000 applicants. With another Cabinet briefing due later this month, Stoddart says he will push for a fundamental rethink.
“It’s time to stop standing still,” he told this newspaper. “Our residents deserve homes, not headaches.”
News
Angle RNLI launch stood down after false distress beacon alert
ANGLE RNLI were paged at 10:47am this morning after an EPIRB (Emergency Position Indicating Radio Beacon) was triggered on a local fishing vessel in the Dale Roads area.
Dale Coastguard Rescue Team was also tasked to investigate the alert.
As the lifeboat crew prepared to launch, further checks by HM Coastguard — along with direct contact from the vessel’s skipper — confirmed the beacon had been activated accidentally.
With no-one found to be in difficulty, the launch was cancelled.
-
Crime2 days agoDefendant denies using Sudocrem-covered finger to assault two-month-old baby
-
Crime6 days agoMan denies causing baby’s injuries as police interviews read to jury
-
Crime1 day agoPembroke rape investigation dropped – one suspect now facing deportation
-
News1 day agoBaby C trial: Mother breaks down in tears in the witness box
-
Crime7 days agoMan denies injuring baby as jury hears police interview in ongoing abuse trial
-
Crime2 days agoLifeboat crew member forced to stand down after being assaulted at Milford pub
-
Crime2 days agoDefendant denies causing injuries to two-month-old baby
-
Crime2 days agoPembrokeshire haven master admits endangering life after speedboat collision








