Community
Marketer scoops top industry award
A WELSH marketer has been honoured as one of the UK’s leading marketing professionals in a top national business industry award.
Marie Edwards, Communications and Marketing Manager for the Pembrokeshire Coast National Park Authority, was the only Welsh marketer honoured in the 2013 Chartered Institute of Marketing’s Women in Marketing Awards, held in London on November 13.
Marie was awarded Best Female Marketer in the Consumer category, and was awarded alongside peers heading up the marketing divisions
of leading multinational companies including P&G, Diageo, NewsUK and MediaCom UK.
It was the first time in the awards’ four-year history that a public sector marketer has taken a top prize, with the judges praising Marie’s creativity, leadership, innovation and delivery of exceptional results as part of her win.
Speaking of the award, Marie said:
“I’m absolutely thrilled to be awarded as one of the UK’s leading marketers in a field of outstanding candidates.
“The awards highlight the exceptional work being carried out by marketers across the UK and I’m extremely proud to have gained recognition not only for marketing in Wales, but also across the public sector.
“I’ve demonstrated, with the support of a great team, that it’s possible not only to deliver creative campaigns on limited budgets and gain a return, but also to support the delivery of national high-profile projects as a way of generating additional income.”
The awards, which were founded by the volunteer Ade Onilude and are organised by the Chartered Institute of Marketing, celebrate the achievements of women in marketing roles across agencies and brands.
Onilude said: “The awards allow us to shine a light on extraordinary women who are making a difference in a profession that touches the public in millions of ways every day.
“By highlighting these women’s stories we’re not only celebrating marketing excellence, but also the skills, behaviours and expectations of modern leadership, providing inspirational and aspirational role models for future generations of marketers and business leaders.”
Congratulating Marie on her accolade, National Park Authority Chairman, Cllr Mike James added:
“I am thrilled for Marie and delighted that both she and the Authority have been recognised through this prestigious award.
“The award is testament to the fact that a relatively small public sector organisation can deliver exceptional results in a challenging climate and find new and innovative ways of delivering award-winning national campaigns and projects.”
Community
Sea Cadets receive grant, donation and celebrate World Book Day
MILFORD HAVEN SEA CADETS have had a busy and successful week, with new equipment arriving at the unit, a donation from a local organisation, and junior members taking part in World Book Day activities.
The Milford Haven unit recently received delivery of new Standard Horizon VHF radios, which will be used during the upcoming boating season. The equipment was purchased after the group successfully secured funding through the RCD Foundation Grant.
The radios will help cadets develop important communication and safety skills while taking part in maritime training on the water.

The unit also received a £100 donation from Neyland Lodge, with cadets presented with a cheque during the week. Staff at the unit said the contribution would help support activities and training opportunities for young people involved in the organisation.
Leaders at the unit thanked the lodge for its support, describing the donation as a welcome boost for the cadet group.
Meanwhile, junior Sea Cadets marked World Book Day by taking part in a special visit to their local library. Along with members of the Junior Training Organisation (JTO), the young cadets dressed up and learned about the role of a librarian.
During the visit, they explored the library and each chose a favourite book, helping to encourage reading and learning outside the classroom.

Milford Haven Sea Cadets said the week highlighted the wide range of experiences available to cadets, from maritime training and community support to educational activities.
The unit is part of the wider Sea Cadet network operating across West Wales and continues to provide opportunities for young people in the Milford Haven area to develop skills, confidence and teamwork.
Community
Planed wins partnership award for Carmarthenshire wellbeing project
Community hub supporting more than 700 people a month recognised at West Wales health and social care awards
PLANED has won the Working in Partnership Award at the West Wales Regional Health and Social Care Awards, held at Canolfan Pentre Awel.
The awards were hosted by the West Wales Regional Partnership Board and recognise projects that demonstrate strong collaboration across health, social care and community organisations.

The award celebrates the success of the Carmarthenshire Living Well Centre, a project led and managed by PLANED which has become a key hub for community support in the county.
The centre brings together a range of organisations and initiatives offering advice, wellbeing activities and support services free of charge to local residents.
PLANED said the success of the centre has been built on strong collaboration with the many projects and organisations based there, all working together to support communities across Carmarthenshire.

More than 700 people each month now access services at the centre, taking part in group sessions, receiving advice and support, and benefiting from a wide range of community-led activities.
The organisation said the award recognises not only PLANED’s leadership in developing and managing the centre, but also the collective effort of the partners delivering services from the facility.
PLANED added that it will continue seeking further funding to support the development of the centre so it can expand its work and help even more people in the future.
Representatives from the organisation said it was great to see so many partners and familiar faces at the awards ceremony, adding that the recognition belongs to everyone involved in delivering the project.

Community
£500,000 share offer launch to revive Milford Haven lido
A major £500,000 fund-raising drive has been launched to salvage Milford Haven’s 50-metre outdoor swimming pool.
Following a five-year consultation initiative to bring the modern outdoor swimming facility back to the town, the Milford Haven Lido Park Society is now poised to launch a community share offer later this Spring,
Chairman Michael Allen said the project had recently seen a breakthrough after what many viewed as a period of inactivity.
“We’ve been working on this for nearly five years,” Michael Allen told The Pembrokeshire Herald. “There have been many unkept promises around the site in the past, but we’ve been quietly working with the council to advance the community asset transfer.”
The group hopes to transform the site into a major community and tourism facility centred around a 50-metre outdoor pool, alongside an infant paddling pool and splash play area.
Community investment drive
The society is preparing to launch a community share offer in April, and aims to raise £500,000.
Residents and supporters will be able to invest from £100 upwards, which is a funding model already applied successfully ithroughout Pembrokeshire to support community shops, farms and chapels.
Mr Allen said the offer would be regulated by the Financial Conduct Authority, ensuring a secure framework for investors.
“We want to raise half a million pounds to show Pembrokeshire County Council we have the capability to manage the site,” he said.
The funding will help the society secure control of the site through a Community Asset Transfer (CAT). However, Mr Allen acknowledged there was no guarantee the transfer would be approved.
A long-term vision
If successful, the society estimates it will ultimately require around £20 million to transform the site into a year-round facility capable of attracting visitors and boosting tourism.
“It’s not easy,” Mr Allen admitted, “but other lidos across the UK have done it.”
Future funding could come from organisations such as the National Lottery Heritage Fund, government programmes and major charitable donations.
Summer heating and cold water swimming
The proposed pool would be heated during the summer months using a ground-source heat pump, but not during the winter. This would allow the site to support the growing cold-water swimming community.
“Heated swimming pools are a national challenge because of energy costs,” Mr Allen explained.
The plans also include a smaller heated rehabilitation pool, which would operate all year round.
The project has also secured support through a Perthyne grant, administered by Bryn Teg Consulting, to explore using the existing building as a Welsh-language community hub.
The facility would operate as a café open to all, but run primarily through the Welsh language with the help of volunteers from local groups including Hwb Aberdaugleddau and Caffi Pal (Friends Café).
Mr Allen said the project had recently secured cross-party backing from local politicians, including local MP Henry Tufnell. Sennedd Member, Paul Davies, Cris Tomos Chris and Scott Thorley. Support has also been expressed locally by town councillors and community organisations including Milford Youth Matters and the VC Gallery.
The society stresses the pool will not rely on town or county council funding, but will operate as a community-owned asset.
Michael Allen went on to say that the number of new lido projects opening across Britain has increased significantly in recent years.
“The opening of lidos is accelerating,” he said. “That means creating a credible business plan is far easier now because there are successful examples to follow.”
Historically, the original pool used water from the Cleddau Estuary, which was then returned to the river, however Mr Allen said that ensuring the project meets environmental regulations remains one of the project’s most complex elements.
“By law the water cannot cause any harm to the environment,” he said.
Despite the challenges ahead, the society remains determined to bring outdoor swimming back to Milford Haven.
“There will be no visual eyesores,” he added. “We want this to be something the whole community can be proud of.”
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