News
House builder addresses housing shortage
AS THE new homes market in Wales struggles to enjoy the same positive strides towards recovery as in England, Wales’ largest house-builder, Persimmon Homes, is set to address the housing shortage in west Wales announcing plans to deliver 450 new homes across Pembrokeshire with the potential to create over 1,300 jobs over the next five years.
Signalling its commitment to house building in Wales by expanding operations into west Wales, Persimmon Homes on Thursday marked the start of works in Lamphey on 39 homes comprising two bedroom bungalows and two, three and four bedroom houses.
Construction is also set to start on a further 68 at Hermitage Farm, near Haverfordwest, early next year following planning consent last week and at Bush Hill near Pembroke once planning consent is granted.
Managing Director of Persimmon Homes West Wales, Huw Llewellyn, said:
“We have found that the local authorities in west Wales have reacted more positively to the economic realities facing housebuilders and are taking positive steps to help make developments viable through more realistic planning requirements to help generate economic development, as well as new homes.
“Persimmon Homes is the first of the major PLC house-builders to develop homes this far west in Wales. And with family roots in Carmarthen, I’m proud to be part of a company that is keen to invest in the local community and support the local supply chain.”
According to Pembrokeshire County Council’s Local Development Plan, there is a significant lack of housing in the region and this latest announcement from Persimmon Homes will provide around 90 affordable houses with the remainder available on the Welsh Government’s Help to Buy Wales scheme thus helping first time buyers and families looking to upgrade to a bigger family home to do so.
Between now and 2021, Pembrokeshire County Council has made provision for 7,300 dwellings in the Local Development Plan, enabling the delivery of 5,700 homes, and Persimmon Homes is set to deliver 8% of this over the course of the next five years.
Cllr David Pugh, Board Member of the Swansea Bay City Region and Pembrokeshire County Council’s Cabinet Member for Economy, Tourism and Communities, said:
“Following the launch of the Swansea Bay City Region earlier this year, economic regeneration is very much the driving force behind Council activity as we strive to create jobs and sustainable economic growth.
“The announcement that Wales’ largest housebuilder is committed to investing in Pembrokeshire is a major step forward for the region and one that will present numerous opportunities for growth and regeneration and we hope to maximise the benefits of the developments for local people and businesses.”
Cllr David Simpson, Cabinet spokesperson for Housing and
Sustainability said: “From a Council point of view it’s superb for Pembrokeshire County Council to have such a large company in Pembrokeshire. Out of the 39 homes, seven will be affordable. Pembrokeshire Housing Association now has a good relationship formed with Persimmon Homes. Pembrokeshire Housing now have an agreement that the first allocations will all be local people.”
Managing Director, Huw Llewellyn said: “We plan to have the show homes open in March to April 2014 with people living here next year. It’s not a success until we have people living in the homes. We’re pleased with the relationship with the local authority.
“We’ve been welcomed here and have been working together well and we all have realistic expectations. It’s a five year plan to generate employment. People tend to think ‘How can a construction site create so many jobs?’. Well, it’s not just the boys he have working on site, it’ll be the people who will live there who will bring in trade for local people, such as a small shop – it will have more customers. It’s secondary jobs, too”.
Cllr David Pugh, Board Member of the Swansea Bay City Region and Pembrokeshire County Council Cabinet member for Economy, Tourism and Communities said: “It’s great the commitment to come to this part of the world in Pembrokeshire. Pembrokeshire is open for business!”
Crime
Train disruption after youths seen playing on tracks at Haverfordwest station
Police attend after dangerous incident involving football on railway line
TRAINS were delayed at Haverfordwest railway station on Tuesday (Apr 1) after a group of youths were seen playing with a football near live tracks, prompting a police response.
Footage captured by a bystander shows several young people on the platform throwing and kicking a ball across the station. In one clip, a youth is seen kicking a football from Platform 2 towards Platform 1, but the ball overshoots and lands beyond a fence into the station car park.
More concerning footage shows the ball rolling onto the railway line, with one youth climbing down onto the tracks to retrieve it—an act that poses serious risk of injury or death due to live rails and the potential for oncoming trains.
The incident caused disruption to services, with two trains delayed by 25 minutes while the situation was dealt with.
Police attended the scene, although it is not yet clear whether any arrests were made. Officers have been approached for comment.
Railway safety rules strictly prohibit access to the tracks except by authorised personnel, and incidents such as this are treated seriously due to the potentially fatal consequences.
The Herald understands that such behaviour can also lead to significant disruption across the rail network, affecting passengers and services well beyond the immediate area.
Anyone with further information about the incident is urged to contact police.
Business
Haverfordwest producers showcased by Tesco in national Welsh food event
Local firms highlighted as supermarket giant backs £27bn Welsh food sector
HAVERFORDWEST food producers were among those selected to take centre stage at a national showcase celebrating the very best of Welsh food and drink.
Supermarket giant Tesco hosted the St David’s Day event in partnership with the Welsh Government’s Food & Drink Wales initiative, bringing together leading suppliers from across the country.
Two Pembrokeshire-based businesses — Blas y Tir, part of Pembrokeshire Creameries, and Puffin Produce, both based in Haverfordwest — were among those chosen to represent Welsh produce on a national stage.The event, held to mark St David’s Day, showcased a wide range of products including dairy, baked goods, meats, curries and spirits, highlighting the breadth and quality of food produced across Wales.

Organisers said the showcase underlined the importance of supporting local suppliers, many of which are family-run businesses rooted in their communities and reliant on local agriculture.
The Welsh food and drink supply chain is estimated to be worth £27 billion, with companies like those in Pembrokeshire playing a key role in sustaining rural jobs and supporting farmers.
Visitors to the event were given the opportunity to meet producers and sample products, while a surprise performance from Welsh singers added a cultural element to the day’s celebrations.
Enfys Fox, relationship manager for local sourcing at Tesco Wales, said: “St David’s Day is a time to celebrate everything that makes Wales special, and our suppliers are at the very heart of that story.
“This event was a fantastic opportunity to showcase the incredible range, quality and heritage of Welsh produce available in our stores.
“We are incredibly proud to collaborate with the Welsh Government and work with so many dedicated Welsh suppliers, many of them family businesses with deep roots in their communities. By supporting them, we’re not only bringing great products to our customers, but also investing in local jobs and the wider Welsh economy.”
The Herald understands that products from Pembrokeshire suppliers featured at the event are widely stocked in Tesco stores across Wales, giving local shoppers direct access to locally sourced goods.
While the showcase celebrated success, it also highlighted the growing importance of ensuring Welsh producers continue to secure fair opportunities within major retail supply chains.
The event formed part of Tesco’s wider commitment to strengthening partnerships with Welsh suppliers and promoting locally sourced food throughout the year.
Health
Paramedic recruitment freeze confirmed in internal email to students
‘No jobs in 2026–27’ as graduates told service has ‘more paramedics than required’
AN INTERNAL email sent to student paramedics has confirmed that no newly qualified paramedics will be recruited in Wales during the 2026–27 financial year, escalating concerns over workforce planning in the NHS.
The message, seen by The Herald, was sent to final-year students following a board meeting of the Welsh Ambulance Services NHS Trust on March 26.
It confirms that the trust “does not require any NQPs” this year, stating the decision is based on affordability and workforce restructuring.
The development follows reporting by BBC Wales that students had already been advised to seek work overseas.
‘Simply not affordable’
In the email, the ambulance service states:
“Employing NQPs in 2026 is simply not affordable… No extra funding has been made available by Welsh Government or our commissioners.”
It adds that a review of workforce needs concluded:
“We currently have more paramedics than required and enough lead practitioners to fill any short to medium term vacancies.”
Students say they have also been told the service is aiming to reduce paramedic numbers, despite ongoing delays in ambulance response times across Wales.
Graduates left without roles
Around 70 students are expected to graduate this year from Swansea University and Wrexham University.
Training is heavily subsidised by Healthcare Education and Improvement Wales, with costs estimated by students at around £50,000 per person.
Despite this investment, graduates have now been told to consider employment outside Wales—or even overseas—to begin their careers.
Patient care concerns raised
Students have warned the decision could impact patient care if fewer fully qualified paramedics are deployed on the frontline.
They say being redirected into lower-grade roles means their full clinical training will not be used.
One student told The Herald: “We are ready to go straight into frontline care. Instead, we’re being told to look abroad. It doesn’t make sense.”
Government under pressure
A Welsh Government response seen by The Herald acknowledges the issue and says ministers are working with the ambulance service and universities to support affected graduates.
However, the internal email suggests the decision is already firm for the coming financial year.
The Herald has approached the Welsh Government and the Welsh Ambulance Service for further comment.
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