News
Christian Bookshop to shut its doors
ANOTHER familiar Haverfordwest landmark will be lost following the announcement that the much loved Emmanuel Christian Bookshop is set to open for the last time at Easter.
The Bookshop, which is currently situated in the Riverside Market, has a long and illustrious history, as Pastor John Welsby’s wife Cherrie explained in an interview with Pastor Rob James for The Herald: “When John and I came to work with Rev and Mrs Norman Ellison in Emmanuel Missions, Pembrokeshire in 1979 we had the weekly job of helping Mrs Ellison with her Christian bookstall in the old Haverfordwest Market. It was a busy, happy day sharing with the entertaining butcher giving out tasters of his hams and crowds doing their Saturday shopping.”
Mrs Ellison started her book room in their house at 71 Pembroke Road, Merlins Bridge in the 60’s and many teachers with their Sunday School classes from all over the county would come to visit Cherrie said: “They would come to choose annual prizes and enjoy one of Mr Ellison’s Fact and Faith films, games and a good supper.”
In 1982 the Riverside Market was built, and as existing table holders in the old Market, the book room was offered the choice to have a unit there.
Cherrie said: “It was a daunting adventure to agree to open the shop 6 days a week! But together with some other friends who valued Bibles, Christian literature, and quality children’s books, we bit the bullet and set up shop in 23 Market Courtyard.”
34 years on and Cherrie thanks God for their successes: “as we look back down the years we see how God has increased our small beginnings from one unit to the present day four, blessed a very willing, happy stream of volunteers working in the Emmanuel Christian Bookshop”.
Other the years the volunteers have been under the leadership of three manageresses: Mrs Ellison (1982– 1985), Mrs Carol Smith (1985-2007) and the present day Manageress, Mrs Jane Jones.
Mrs Welsby said: “It has been the joy of all who worked there to see customers appreciate the feel and smell of a good leather Bible and hear the rustle of gilt-edged pages as they examine the print size and consider their purchase”
She also explained of the book shops’ un-surprising influence was helped by Pembrokeshire’s popularity as a holiday destination: “Holiday– makers and school teachers from all over the UK have stocked up on resources for Assemblies and RE classes.”
Since the beginning of the Emmanual Christian Bookshop’s venture many churches throughout Pembrokeshire have had bookstalls on loan from the shop and benefited from their discount policy for account holders.
Cherrie continued: “It has been a special delight to see children in the county’s Sunday Schools receiving Bibles and Bible story books, biographies and autobiographies of Christians who left stories of God’s goodness for future generations”.
“Haverfordwest is a much changed and changing county town” she added: “And we have become aware of the shifting shopping habits of the local population and have had to seriously consider our usefulness in the town. No longer is Saturday the busy weekend shopping trip to town! I have noticed over these last couple of years as I work in the bookshop on Wednesdays, that I have much more time to “have my nose in a book” between customers”.
The decision to close has not been taken lightly by anybody involved with the shop but those responsible for it have come to the conclusion that it is time to move on to something new: “It has been a very difficult decision on the part of our Trustees and shop staff, but we are all of the same opinion that the Bible verses in Ecclesiastes 3v1 and 11 sum up our situation, Mrs Welsby said: “To everything there is a time and a season and a purpose under Heaven.”
The Bookshop has also been a big part of the work of Emmanuel Christian Centre at 87 Pembroke Road, Merlins Bridge, Haverfordwest. Before the shop started, Emmanuel has had Sunshine Centre on Saundersfoot beach every year in July and August with teams of young people, students and families sharing Bible lessons, games, drama and music.
She concluded: “This year is our 60th anniversary and there are plans afoot for a special weekend of events in Saundersfoot on August 6.
“While the shop has been in business and the Beach Mission rolls along, Emmanuel Church which was planted in 1983 has grown and developed in Merlin’s Bridge As a church family, we feel the loss of the Bookshop very sorely and at the moment we feel a big space in our usefulness. However, there is a fresh wind of new ideas blowing round and while these settle and become reality, perhaps it is time to re-read a few good old books that have been sitting too long on our bookshelves!”
Voicing his sympathy for the trustees and staff Baptist Pastor Rob James of Pembroke added: “We are truly grateful to all who have made this wonderful bookshop such an enduring blessing over the years. It will be strange for it not to be there. It has been an important part of the Christian landscape ever since I came to Pembrokeshire and I have valued its ministry very, very highly. But I know that while they are feeling sad they are also looking to the future because the cause they serve is unstoppable. Lots of Christian bookshops have closed in recent years but changing times always bring fresh opportunities”.
Entertainment
Gavin & Stacey stars reunite for Christmas advert
Gavin & Stacey favourites Joanna Page and Mathew Horne have reunited on screen for a Christmas special – though not the one fans might have hoped for. Instead of returning to Barry or Billericay, the duo appear together in a new festive advert for Waitrose, sharing a turkey pie while responding to a fan’s heartfelt letter about expressing love through food.
The short film marks their appearance in How to Say It With Food, a six-part series in which Page and Horne tackle some of the nation’s most common Christmas food dilemmas. The clip opens with Page teasingly nodding to their iconic sitcom: “Oh, you didn’t think we’d let Christmas roll around without showing up again, did you?”
Horne quickly follows with his own playful line: “Us? Miss Christmas? Not a chance. But this time we’re here to help you say it with food.”
The pair are then handed an envelope “from Santa”, containing a letter from a viewer asking how he can show his “leading lady” he loves her through food. Mathew quips: “First time saying it, you want a statement. Sixteenth time, you want a statement that doesn’t involve socks.”
He then introduces Waitrose’s new Christmas advert starring Keira Knightley and Joe Wilkinson. The main campaign follows an unlikely festive romance sparked by Sussex Charmer cheese and culminating in Wilkinson presenting Knightley with a turkey pie decorated with the words “I love you”. Watching the moment unfold, Page smiles at Horne and mirrors another classic Gavin & Stacey reference: “Oh, that’s so romantic.”
The duo are soon given their own turkey pie to try. Horne eagerly tucks in before cutting Page a slice, prompting laughter from his co-star. The advert ends with the pair wishing viewers a Merry Christmas as Knightley and Wilkinson share a warm festive kiss on screen.
The reunion comes almost a year after audiences tuned in to the BBC sitcom’s much-anticipated finale, which drew an impressive 12.3 million viewers on Christmas Day. The episode wrapped up storylines including Gwen’s blossoming romance with Dave Coaches, Smithy’s near-wedding to Sonia, and the moment fans had long debated – Smithy and Nessa tying the knot.
Reflecting on the new project, Page said: “You thought you’d seen the last of us! Well, we’re back and what fun we had.” She added: “It was such a treat working with Mat… food is what brings people together over the festive season.”
Horne described the experience as “brilliant”, calling their on-screen reunion “a Christmas tradition”.
Health
Government orders clinical review amid sharp rise in mental health diagnoses
4.4 million working-age people now claiming sickness or incapacity benefit, up by 1.2 million since 2019, many because of a mental health condition
A CLINICAL review into how mental health conditions are diagnosed across the UK is expected to begin this week, following concerns within government over rapidly rising sickness-benefit claims linked to conditions such as autism, ADHD and anxiety.
Health Secretary Wes Streeting has commissioned leading clinical experts to examine whether ordinary emotional distress is being “over-pathologised” and to assess why the number of people receiving sickness and incapacity benefits has grown to 4.4 million – an increase of 1.2 million since 2019.
According to reports in The Times, ministers are particularly alarmed by the surge in the number of 16- to 34-year-olds now out of work because of long-term mental health conditions.
Streeting said he recognised “from personal experience how devastating it can be for people who face poor mental health, have ADHD or autism and can’t get a diagnosis or the right support,” but added that he had also heard from clinicians who say diagnoses are “sharply rising”.
“We must look at this through a strictly clinical lens to get an evidence-based understanding of what we know, what we don’t know, and what these patterns tell us about our mental health system, autism and ADHD services,” he told the newspaper. “That’s the only way we can ensure everyone gets timely access to accurate diagnosis and effective support.”
The review is expected to be chaired by Prof Peter Fonagy, a clinical psychologist at University College London specialising in child mental health, with Sir Simon Wessely, former president of the Royal College of Psychiatrists, acting as vice-chair.
Prof Fonagy said the panel would “examine the evidence with care – from research, from people with lived experience and from clinicians working at the frontline of mental health, autism and ADHD services – to understand, in a grounded way, what is driving rising demand.”
The move comes as the UK Government faces mounting pressure over the rising welfare bill. Ministers earlier this year pulled back from proposed changes to disability benefits, including those affecting people with mental health conditions, after opposition from Labour backbenchers.
Speaking on Monday, the Prime Minister said a fresh round of welfare reform was needed.
Keir Starmer said: “We’ve got to transform it; we also have to confront the reality that our welfare state is trapping people, not just in poverty, but out of work.”
Business
Welsh Govt shifts stance on business rates after pressure from S4C and Herald
Ministers release unexpected statement 48 hours after widespread concern highlighted in Welsh media
THE WELSH GOVERNMENT has announced a new package of tapered business rates relief for 2026-27, in a move that follows sustained pressure from Welsh media — including S4C Newyddion and The Pembrokeshire Herald — over the impact of revaluation on small businesses.
In Milford Haven, the hard-pressed pub sector is already feeling the impact: the annual bill for The Lord Kitchener is rising from £5,000 to £15,000, while rates at the Kimberley Public House have nearly doubled from £10,500 to £19,500. The Imperial Hall’s rates are increasing from £5,800 to £9,200, prompting director Lee Bridges to question why businesses “are being asked to pay more when we use less services”. In Haverfordwest, the annual rates bill for Eddie’s Nightclub is increasing from £57,000 to £61,500.
A written statement, issued suddenly on Wednesday afternoon, confirms that ministers will introduce a transitional “tapering mechanism” to soften steep increases for tourism, hospitality and small independent operators. Full details will be published with the draft Budget later this month.
The announcement comes less than two days after The Herald’s in-depth reporting brought forward direct concerns from Pembrokeshire business owners and councillors, highlighting the uncertainty facing one of Wales’ most important local industries.
Herald reporting credited by senior councillor

Pembrokeshire County Council Independent Group Leader Cllr Huw Carnhuan Murphy publicly thanked The Herald for pushing the issue into the spotlight.
In a statement shared on Wednesday, Cllr Murphy said: “Welcome news from Welsh Government. Thanks to Tom Sinclair for running this important item in the Herald in relation to the revaluation of businesses and the consequences it will have for many.
He added: “Newyddion S4C hefyd am redeg y stori pwysig yma ynghylch trethi busnes.,” which in English is “and thanks to S4C Newyddion as well for running this important story about business taxes.”
He added that the Independent Group “will always campaign to support our tourism and agriculture industry, on which so many residents rely within Pembrokeshire”.
Media spotlight increased pressure on Cardiff Bay
On Monday, ministers said business rates plans would be outlined “within the next two weeks”.
By Wednesday afternoon — following prominent coverage on S4C and continued pressure from The Herald — Welsh Government released an early written statement outlining new support.
Industry sources told The Herald they believed the level of public concern, amplified by the media, “forced the issue up the agenda much faster than expected”.
A cautious welcome for ‘better than nothing’
Cllr Murphy welcomed the partial support, though he stressed it fell short of what many businesses had hoped for.
“This isn’t the level of support many were hoping for,” he said, “but it is certainly much better than nothing.”
Draft Budget expected soon
The full tapered support scheme will be detailed in the Welsh Government draft Budget, expected within a fortnight.
Tourism and hospitality representatives have reserved final judgment until the figures are published, but many have expressed relief that some support will continue, following weeks of uncertainty.
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