PEMBROKESHIRE and Carmarthenshire have been named among the worst-affected areas in England and Wales for accidental deaths, according to new figures from the Royal Society for the Prevention of Accidents.

Newly-published data shows Pembrokeshire recorded an accidental death rate of 55.18 per 100,000 people in 2023, with Carmarthenshire close behind on 55.15. Both figures are rounded to 55 and place the two west Wales counties in the top 10 highest local authority areas across England and Wales.

Pembrokeshire ranked eighth on the list, while Carmarthenshire was ninth.

The figures form part of RoSPA’s latest Annual Review of Accidents, which warns that preventable deaths and injuries are continuing to rise across the UK.

Wales as a whole recorded an accidental death rate of 44.25 per 100,000 people in 2023, far above the UK-wide figure of 33.97. Only Scotland recorded a higher national rate.

The report paints a worrying picture for Wales, where RoSPA says accidental deaths have risen by 43 per cent over the past decade and now claim more than 1,200 lives a year.

Falls remain the biggest single cause of accidental death. In Wales, 733 people died in falls in 2023, up from 560 the previous year. That equates to a fatal falls rate of 23.15 per 100,000 people across the country.

The local breakdown suggests falls are also a major factor in west Wales. Pembrokeshire recorded a falls death rate of 28.79 per 100,000, while Carmarthenshire stood at 27.31. Carmarthenshire also had a notably higher accidental poisoning death rate than Pembrokeshire.

Across the whole of the UK, RoSPA estimates around 23,000 people died in accidents in 2023, while almost 900,000 people were admitted to hospital because of accidental injuries in 2023–24.

Becky Hickman, chief executive of RoSPA, said too many families were suffering life-changing loss from incidents that could often have been prevented.

She said: “Accidents devastate lives in an instant.

“They are often sudden, violent, and shocking, leaving families and communities to cope with consequences that can last a lifetime.

“What makes this devastation even harder to bear is the knowledge that so many of these incidents are entirely preventable.”

RoSPA has called for stronger action from governments across the UK, including a national strategy to reduce accidental deaths and serious injuries.

Ahead of the 2026 Senedd election, the charity has also launched its Stronger, Safer Wales campaign, urging the next Welsh Government to treat accident prevention as a major public health priority.

The charity says the risks in Wales are particularly acute in areas such as falls, accidental poisonings, rural roads, machinery-related incidents and water safety.

Ms Hickman said: “Our Annual Review of Accidents shows we are still not doing enough to reduce avoidable harm, life-changing injuries and personal tragedies.

“From our roads to our workplaces, the homes we live in to where we spend our leisure time, people in Britain are at increasing and unacceptable risk of suffering a serious accident.”

Five-year project beneath Pembroke Castle could transform understanding of prehistoric Britain

A MAJOR new archaeological project has been launched at Wogan’s Cave beneath Pembroke Castle after experts revealed the site may hold one of the most important prehistoric records in Britain.

The hidden cavern, tucked beneath the northern side of the medieval fortress, is now at the centre of a five-year exploration which archaeologists believe could rewrite part of the story of ancient Britain.

At the heart of the excitement is the discovery of hippopotamus bones dating back around 120,000 years — a striking sign that animals now linked with far warmer climates once lived in what is now west Wales.

Researchers say the cave has also produced remains of mammoth, woolly rhinoceros, reindeer and wild horse, along with evidence of repeated human occupation stretching back more than 100,000 years.

The new project will be led by the University of Aberdeen, with support from Pembroke Castle Trust, after fresh funding was secured for a detailed programme of excavation and analysis.

Lost world beneath the castle

For many years, Wogan’s Cave was thought to have been largely emptied by Victorian excavations, leading archaeologists to believe that little of major significance remained.

That assumption has now been turned on its head.

More recent work has shown that large areas of sediment survived intact, preserving a valuable archive of prehistoric life, changing climates and early human activity. Experts now believe the cave may contain evidence spanning several different periods of occupation, making it one of the most important sites of its kind in Britain.

The finds point to a landscape dramatically different from the Pembrokeshire seen today, with warmer periods supporting animals such as hippos and colder phases bringing species including reindeer and woolly rhinoceros.

Experts are particularly excited by signs that the cave may hold extremely rare evidence of early Homo sapiens in Britain, alongside traces of even earlier human occupation, probably by Neanderthals.

Scientific techniques

The five-year investigation is expected to use advanced scientific methods including high-precision dating and DNA analysis from bones and cave sediments.

Archaeologists hope this will help answer major questions about how prehistoric humans lived, how they responded to huge swings in climate, and how different groups may have used the cave over tens of thousands of years.

The project also promises to shine a new light on Pembroke Castle itself, which is already internationally famous as the birthplace of Henry Tudor.

Until now, the castle’s story has largely centred on its medieval significance. But the latest discoveries suggest the headland on which it stands was important to humans and animals for many thousands of years before the first stone walls were ever raised.

National importance

Castle staff have welcomed the new phase of work, saying the discoveries add an extraordinary new chapter to Pembroke’s already rich history.

There is also strong local importance, with finds from the cave expected to be curated and kept in Pembroke.

Wogan’s Cave has long fascinated visitors, but the latest announcement is likely to push it firmly into the national spotlight.

What was once seen as a largely exhausted chamber beneath a famous castle is now emerging as a prehistoric time capsule — one with the potential to reshape understanding of ancient Britain.

If the full promise of the site is realised, Pembroke may become known not only for its medieval past, but for preserving one of the deepest and richest records of prehistoric life yet discovered anywhere in these islands.

A WELL-KNOWN charity shop in the heart of Tenby is set to close after serving the town for more than three decades.

Cancer Research UK has confirmed that its Tudor Square branch will shut as part of a nationwide restructuring of its retail operation, which will see hundreds of stores disappear over the next year.

The Tenby outlet, which first opened in 1992, has long occupied a prominent spot in the town centre and has become a familiar part of the local shopping scene.

The charity says around ninety of its shops will close by the end of May this year, with as many as a further one hundred due to shut by April 2027. The Tenby branch is not included in the first list of closures, so it is expected to remain open a little longer.

Cancer Research UK says it is reshaping its retail network to focus on fewer, stronger-performing high street stores, while increasing its investment in larger retail sites and stepping away from its online marketplace.

The organisation says the move is aimed at protecting future income for research, with the changes expected to free up millions of pounds over the next five years for work into cancer prevention, diagnosis and treatment.

Julie Byard, the charity’s director of trading, paid tribute to those who have supported the Tenby shop over the years, including staff, volunteers and customers.

She said the decision had not been taken lightly and stressed that it was not a reflection on the efforts of local teams, but part of a wider response to increasing running costs and shifts in the way people shop.

Cancer Research UK says it believes many of its current shops would struggle to remain viable in the longer term without major changes.

The charity has said support will be offered to those affected by the closure.

For Tenby, the loss of the Tudor Square shop will mark the end of a long-established presence in one of the town’s best-known locations.

Pic caption: Shop closure: Cancer Research UK’s long-standing Tenby branch in Tudor Square is set to shut as part of a national retail restructure.