News
New Sainsbury’s and housing estate get the go ahead
720 new houses to include 180 ‘affordable homes’
New £30m Haverfordwest supermarket promises 310 jobs
Plans include petrol station, sewage plant and roundabout
Council admits ‘slightly negative’ effect on the town centre
PEMBROKESHIRE County Council’s planning committee gave the provisional go ahead for a major development of over seven hundred houses, and full planning permission for Sainsbury’s to build a £30m flag ship store and petrol station on green field on Tuesday. The site, to the north of Thomas Parry Way in Haverfordwest, has been earmarked for development for nearly ten years.
The multi million pound scheme promises bring 310 permanent and part time retail jobs to Haverfordwest as well as creating further employment over the lengthy construction phase of the project.
In the face of objections form the Haverfordwest Civic Society, two local councillors and some nearby residents, Cllr Brian Hall told a packed committee room: “What message does a refusal to this application send to a major developer. This is a massive injection of cash. Haverfordwest is supposed to be the county town, but it has now slipped.”
Joking that Pembroke Dock had now taken over as the new shopping destination of Pembrokeshire Cllr Hall said: “This development will bring a massive amount of jobs and by building these projects is how we get out of economic recession.”
“This project will lead to a massive increase in footfall to Haverfordwest. At the moment, people are encouraged to travel east to Carmarthen” he added.
“I have the great pleasure in moving this application for approval” Cllr. Hall concluded.
Committee member Cllr Peter Stock said: “I have looked at this very carefully and although we need to look after the existing residents we have to consider that there are not enough plots in Haverfordwest. We as a Council, recognise the need for building.”
He continued: “My great love is for both Pembrokeshire and Haverfordwest, and I would die for those two places. What we are trying to do is improve the centre of our town, and here’s an opportunity to work with a major developer. We are loosing out to Carmarthen at the moment.”
Cllr Stock said: “Car parking in Haverfordwest is also a concern. In summer months every car park is chock-a-block. This new development adds free three hour car parking spaces within walking distance of the town centre. Haverfordwest Chamber of Trade supports this development. They know this development will draw people into the town centre. For too many years we have let our river go. We need plans to strengthen it. We can take this as a chance to put things right. No one complains about Tesco! Sainsbury’s will not have so many houses next to it as Tesco.”
He finished: “I have got to support this, but I will be careful to safeguard the residents.”
Councillors Lyndon Frayling, IPPG, and Thomas Tudor, Labour, were given permission address the Planning Committee because their wards were in or near the development site. They said the project would not be in the interests of the residents of Oakwood Grove, Sycamore Grove and Slade lane areas. Cllr Frayling said: “The location of this development is detrimental to nearby houses, there will be a high level of traffic, noise pollution and light pollution from the supermarket. There are also concerns that a roundabout will cause long delays encouraging people to drive back onto City Road rather than use Thomas Parry Way, which was designed as a relief road. I advise refusal for those reasons.”
Cllr. Tudor spoke of “the serious detrimental effects” of the development on its neighbours and highlighted evidence from New Scientist about a study in France where researchers found that “Children living next door to a petrol station had a quadrupled risk of leukaemia. And the risk of developing acute non-lymphoblastic leukaemia was seven times greater compared with children who lived in the same area, but not next to a petrol station.”
Councillor Tom Tudor read a letter of objection he had sent to the planning department which we have reprinted in full in the letters pages of this edition.
Cllr. Sue Perkins countered these arguments by saying: “I have a Tesco in my ward but no problems with lighting or noise pollution. It will be fine.”
David Jones, agent for Conygar, the company developing the site told the committee: “I commend the council’s officers for a report on this development which is coherent and well balanced. It includes a number of robust submissions. Financial realities have meant that there has been little progress with this site in seven years. Sainsbury’s now makes this all possible. The new store will cross-subsidises the wider development. This project includes 180 affordable homes, a new sewerage treatment works, a £30m investment by Sainbury’s and a further investment of £5m-£6m in additional infrastructure for the town. This development will bring further choice, reduced prices for consumers and help prevent the leakage of business to other counties through this truly sustainable development. Sainsbury’s in the UK’s greenest grocer. They stock over 3,000 locally sourced products and are the biggest buyer of Welsh lamb.”
Richard Evans, retired, who lives at one of the houses nearest to where the supermarket will be built raised objections. “I think the greater majority of people think that supply already outweighs demand where supermarkets are concerned. I have read the Council report. It states ‘there is no retail need for a large store at Slade Lane South’.
Mr Evans also questioned if there was a need for new houses in the area: “Cawdor barracks will be closing soon putting the whole of the Cashfields Estate onto the housing market” he said.
“In the documentation we can see that all sorts of environmental considerations have been made for badgers, foxes and other wildlife, but not much consideration for the residents who will be blighted by this totally unnecessary development plan. This is another nail in the coffin for our town. The Haverfordwest Civic Society discussed this on March 6, and concluded that there is no need for this development and recommended refusal.
Cllr Pugh said at the meeting: “The deliverability of hosuing is important. The proposal will deliver housing at a time when there are currently 4068 people on the housing waiting list in Pembrokeshire. We live in a county where housing is desperately needed. In regards to the retail, I have had meetings with the Chamber of Trade and Town Council . The Chamber of Trade see this as a key development for the centre.”
“This is a huge investment showing confidence in Haverfordwest. I have no hesitation in supporting this” he added.
Cllr Keith Lewis added his view: “I find myself at the end of such eloquence its left me with little to say. Let’s make it clear to the developer that we welcome this project. Cllr Frayling make good paints on behalf of the residents but the planning department will take into consideration the points that he raised. Additional car parking on the town side would be a good idea, to help people get to the units in the town centre. That will secure Haverfordwest town centre for years.”
He concluded with a demand to his fellow Councillors: “Lets grasp this with two hands and say YES! We’ll go ahead with it!”
On a vote, the application for the homes and supermarket were passes unanimously with one member, Cllr. Price, obtaining because of a financial interest.
Crime
Police stop car in Pennar as three arrested in drugs investigation
Suspected drug driver report leads to major police response and multiple arrests
DRAMATIC scenes were reported in Pennar on Monday afternoon (Mar 23) after multiple police vehicles were deployed to stop a car.
The incident happened at around 5:00pm near Pennar Court, Pembroke Dock, where officers located a stationary vehicle following reports of a suspected drug driver in the area.
Police attended and pre-emptively stopped the vehicle, also blocking a second car nearby.
Officers carried out searches of both vehicles and discovered suspected controlled substances.
A 32-year-old woman and a 47-year-old woman were arrested on suspicion of possessing class A and class B drugs with intent to supply. A 31-year-old man was arrested on suspicion of drug driving and possession of class A and class B drugs with intent to supply.
The 32-year-old woman has been released under investigation, while the 31-year-old man and 47-year-old woman have been released on unconditional bail.
Dyfed-Powys Police confirmed the incident followed reports of a man believed to be driving under the influence in the area earlier that afternoon.
Crime
Sex offender jailed for sending explicit messages to ’14-year-old’ girls
A MAN has been jailed after sending sexual messages on Snapchat to three girls he believed were aged 14.
Ciaran Carmody, aged 21, appeared before Haverfordwest Magistrates’ Court via video link from HM Wrexham prison, where he admitted three offences of attempting to engage in sexual communication with a child under 16.
The court heard the messages were sent on three separate occasions to accounts posing as 14-year-old girls, which were in fact part of an undercover police operation.
Prosecutor Nia James said each of the girls made their age clear, but the messages sent by Carmody were sexual in nature.
The offences took place between April 25 and May 5, 2025.
Finance
Haverfordwest savers encouraged to seek clarity ahead of ISA tax year end
TWO in three savers say a fixed interest rate would give them greater peace of mind when planning their finances, according to new research from Principality Building Society*, as people in Haverfordwest are encouraged to review their savings ahead of the ISA tax year deadline.
The research, conducted with more than 1,500 people, also found that while many savers feel comfortable managing their money independently, a significant number still value the reassurance of speaking to someone when making important financial decisions.
Meanwhile, around one in six people mistakenly believe they must open a new ISA every tax year, highlighting ongoing confusion around how ISAs work. In many cases, particularly for variable savings products, savers may be able to continue paying into an existing ISA.
With the tax year end approaching, Principality Building Society is inviting Members and local savers to speak with colleagues at its High Street branch in Haverfordwest to better understand their options and make informed choices about how to use their ISA allowance.
The research also highlights the appeal of certainty when it comes to savings. Two in three savers say a fixed rate would give them peace of mind, reflecting the reassurance that comes from knowing exactly what return they will receive over a set period. Fixed rate Cash ISAs can provide that certainty, making it easier for some savers to plan ahead.
Vicky Wales, Chief Savings and Lending Officer at Principality Building Society, said: “ISA season can often feel busy and confusing, particularly against the backdrop of changes in the wider financial environment. Many people value the opportunity to talk through their options and feel confident they’re making the right decision.
Every saver’s situation is unique, so having a conversation can help people better understand their choices and how these align with their longer-term plans. Understanding the differences between savings products – including fixed and variable rates – can help savers make the most of their ISA allowance, and ensure their money is working in a way that suits their individual goals.”
Principality Building Society is encouraging anyone in Haverfordwest who would like to review their savings ahead of the tax year end to visit their local branch for a supportive conversation about their options, and how they can make the most of their savings.
Source: Principality Building Society’s own online community, Member Pulse, survey on Cash ISAs, March 2026 (total respondents: 1,544)
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